Kiran Shahid

Copywriter

Focusing on creating long-form content that helps establish your B2B SaaS as an authoritative voice within your industry. Client include HubSpot, Helpjuice, and SetSail.

Blogs & articles: Rife with examples, quotes from industry experts, and helpful tips. You'll also get SEO-friendly blog posts designed to help your website rank higher in search engine results. Focusing on creating a content strategy that caters to every stage of the buyer's journey.

Case studies: Highlighting a satisfied customer's experience with your product or service, case studies are an excellent way to build social proof and show off your industry expertise. Detailed interviews with some of your most interesting customers, case studies show off your business in the best possible light.

E-books & whitepapers: Educational resources like e-books and whitepapers position your brand as a go-to source of information for customers and help establish you as an expert in your field. Perfect for gated content offers, these digital downloads can help you generate leads and grow your email list.

B2B Content Writer | www.kiranshahid.com

Zapier

Freelance Writer

Scoro

Sprout Social, Inc.

Grizzle | B2B Organic Growth Agency

Creating SEO-driven articles for Semrush.

Dock

Stratabeat

Creating content assets for Gen3 Marketing and Freshworks.

HubSpot

Omniscient Digital

Flying Cat Marketing

B2B SaaS Content Writer | Blogs, Case Studies, & Ebooks | Helping SaaS businesses create content assets that boost LTV, reduce CAC, & skyrocket growth 🚀

Most B2B content follows the same formula: identify a keyword, compile what's already ranking, repackage it with your brand colors. Now with AI, this problem has multiplied—tools generate entire blog posts that look substantive but offer nothing new.

Your readers can tell. Enterprise buyers at companies like [specific target companies] are skimming past these articles, looking for genuine expertise.

Working with brands like Zapier, Sprout Social, and HubSpot, I've found three elements that make content perform:

🧠 Primary research from direct customer conversations and proprietary data analysis
🧠 Documented experiences from your team's work solving specific technical problems
🧠 Writers who understand the subject well enough to challenge assumptions and ask better questions

When we work together, your content will:

⭐ Feature specific insights your SMEs haven't shared publicly before
⭐ Present your team's actual experiences solving real client problems
⭐ Come from writers who guide the content direction, not just fill in templates
⭐ Generate qualified leads from enterprise companies actively seeking solutions

Ready to create content that shows genuine expertise instead of algorithmic proficiency? 

Let's talk.

Conversational conversion copy for B2B businesses.


I'm really excited about the shift I'm making in my business.

Being an "order taker" was draining me mentally and professionally. I wanted to offer more value to content teams, but l didn't know how to position myself to do that.

A client would say: "Can you write this post about X topic?" or "Can you update this page?" And I'd execute the brief. That was the relationship.

But now?

I'm coming in as a strategist with a clear program: Analyze what's working in your content library, identify quick wins, and prioritize updates based on traffic potential and business impact.

I'm not just delivering content anymore.
I'm delivering improvements to their
organic traffic and conversions.

Even with startups that have smaller libraries, I'm playing a much bigger role in how their content performs overall rather than just focusing on individual pieces.

I have actual ownership over the results now. 

Not just "here's vour deliverable," but '
lle."

And that’s making all the difference.

I help B2B SaaS companies fix content rot before it kills their credibility | Historical Content Optimization Specialist for B2B SaaS

I just finished writing a piece about content decay for Relato, and one stat stopped me cold.

If you have 200 outdated articles in your library, manually auditing them takes 600 hours. That's 15 full workweeks of someone just... checking if things are still true.

And that's one audit. One point in time. Three months later, your sources have shifted again and you're back where you started.

Traditional fact-checking can't keep up. By the time you manually verify one article, dozens more have already started decaying. You're always reactive, never systematic.

But there's a better way now.

Companies are building AI agents that crawl content libraries, extract every verifiable claim, score them for credibility, and flag exactly what needs updating before readers or Google notice.

Relato built something called RECEIPTS that does this at scale. It audits claims against reliability, evidence, currency, expertise, independence, precision, traceability, and sensitivity. Instead of manually checking hundreds of pages, you get sorted lists of high-risk claims with suggested sources.

I know exactly how much time this saves because I've actually been building my own agents to do something similar.

One agent audits messaging consistency across entire libraries.

Another flags missing expert insights.

Another identifies high-authority content that's declining because of outdated data.

It’s made it possible for me to build an entire service line around historical content optimization. Without these agents, I wouldn’t have time to take on several clients at once.

The point, of course, isn't to eliminate human judgment. It's to stop burning human hours on work that shouldn't be manual.

CMI found that 39% of marketers cite resource constraints as their biggest challenge. You don't solve that by hiring more people to manually fact-check. 

You solve it by building systems that prevent decay from spreading in the first place.

Content rot is inevitable. But catching it before it costs you rankings and credibility? That's a choice.

If you want to read the full article, I’ll leave it in the comments.

I used to spend 30-45 minutes analyzing an article before I typed a single word.

When you’re optimizing an entire content library (50+ pieces), that’s 25+ hours of just… looking at stuff. Here’s how I’ve used AI agents to cut that time by 70% (without losing quality):

First, some quick context.

Companies assume the hard part of content refreshes is the rewriting. It's not. 

The real time sink is everything that happens before you touch the draft: 
checking for cannibalization, assessing search intent, figuring out where product mentions make sense, identifying internal link pathways.

And I was asking myself the same questions every single time. For every single article. Toggling between tabs, spreadsheets, and SERPs like a human cross-reference machine.

So I codified my thought process into five agents. Each one solves a specific problem I was seeing over and over:

1/ Product Integration Agent

Most companies either over-promote or don't promote at all. This finds the organic moments where a product mention actually adds value.

2/ Keyword Cannibalization Agent
Scans for articles competing against each other for the same keywords. Happens constantly in big blogs where multiple writers have worked over years. Maps it all out and recommends consolidation or differentiation.

3/ Search Intent Alignment Agent

If someone searches "project management software" and Google is showing comparison posts, but your article is a guide, you're fighting uphill. This catches those mismatches.

4/ Internal Linking Architect Agent

Most companies link randomly or based on habit. This creates actual architecture.

5/ Answer Engine Optimization Agent

Optimizes content for ChatGPT, Perplexity, and other AI search tools. Restructures content to be more quotable and authoritative for LLMs.

Before I built these, I'd be doing this manually for each article. Pulling it up, reading through, cross-referencing with other content, checking SERP intent, mapping internal links. 45 minutes to an hour per article just for analysis before I even started writing.

Now? I run the agents, get my strategic brief, and jump straight into optimization. What used to take an hour of analysis now takes maybe 10 minutes of active work.

I still check every suggestion. I don't implement everything they recommend. The agents get me 70% of the way there.

But that 70% is how I can realistically handle large-scale optimization projects. If a client has 25 articles that need updates, I'm not spending 50 hours on analysis alone. I'm spending 8-10 hours total, and most of that is the agents working while I do other things.

The hard part was never the writing. It was everything I was doing before I let myself write.

Don't believe the hype. You don't have to choose between optimizing for Google and optimizing for LLMs.

The structural improvements that make content "Al-ready" (clarity, hierarchical structure, authoritative explanations) also make it stronger for traditional search.

It's not an "either/or" situation. It's just tightening the foundation so the content performs across both channels.

I haven't seen a lot of companies doing this with their existing libraries yet. Most are just creating new content for Al.

I think that's a mistake. If you want to prioritize AEO over the next few months, you don't need to reinvent the wheel. You just need to fold it into the optimization work you should already be doing.

Don't wait until you disappear from the results to fix your library. DM me to learn more about how I can help.

Buyers aren’t asking ChatGPT or Perplexity, "What is sales automation?" They're asking, "What's the best sales automation software for small teams?

And where does AI pull answers to buying questions from?

Roundup articles. Listicles. Comparison posts.

It doesn't crawl individual product websites and synthesize the features. It finds the existing BOFU content and quotes from that.

Which means if your "Best X Software" article is outdated, you're invisible or oudated in the exact moment buyers are ready to purchase.

I tested this recently. Asked ChatGPT for e-signature alternatives. It pulled from roundup posts. The information it gave me was based on whatever those articles said, whether accurate or not.

If your BOFU article doesn't mention your updated features, AI can't recommend you properly.

If your pricing is wrong, AI is giving prospects bad information.

If your competitor comparison is stale, you're losing deals you don't even know about.

This is why I think BOFU refreshes should be the first priority for anyone thinking about answer engine optimization. Not because TOFU doesn't matter, but because BOFU is where the money is. And that's where outdated content hurts the most.

Most content teams don't have historical optimization in their job descriptions. 

They're hired to create, not to maintain.

But every day, your outdated content library is quietly working against you. In every search result. In every AI overview that pulls from your outdated information.

The fix isn't complicated: update what's working instead of starting over.
But it requires someone to actually own this process, and most companies just don't have that person.

So the work gets treated like an afterthought and constantly deprioritized.

Until your traffic tanks and you fix one blog post at a time, like whack-a-mole, forever and ever and ever.

😬

Every month you don't address this systematically, the problem compounds. 

You're publishing more content on top of the mess. The backlog gets bigger. 

The inconsistency gets worse.

You never catch up because you're always reacting.

Make 2026 the year you plan for historical optimization instead of reacting to it.

DM me if this resonates and you want to learn more about how I help.

Belinda Roozemond | B2B SaaS Content Writer & Editor

Content Writer & Editor | Owner

emlen

Senior Content Writer

Freelance Content Writer

SNP Group

SaaStorm

Reditus

Dealfront

Content Creator

//SEIBERT/MEDIA

Copywriter & Content Manager

draw.io

Content Writer

Independent Education Professional

Writing and aligning your B2B SaaS content so people love 💛 doing business with your brand | Senior content writer, editor & brand strategist

𝗛𝗶 𝘁𝗵𝗲𝗿𝗲, 𝗜'𝗺 𝗕𝗲𝗹𝗶𝗻𝗱𝗮! 👋🏼

I help B2B SaaS & tech brands like yours with tailored content that helps them stand out and thrive. 

💪🏽 𝗜'𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗶𝗳 𝘆𝗼𝘂:
→ Need high-quality, tailored content for your B2B SaaS/Tech business
→ Have existing content that needs a refresh 
→ Have poorly translated German to English or robotic AI-generated content
→ Need someone who has experience writing content for brands like emlen.io, Leadfeeder, G2, Dealfront, or draw.io

𝗛𝗼𝘄 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲:
1. Check out a selection of my writing samples: https://www.belindaroozemond.com/portfolio
2. Review my services and pricing: https://www.belindaroozemond.com/servicesandpricing
3. Book a meeting to chat about your needs: https://calendly.com/broozemond/30mindiscovery

I look forward to helping you reach your content goals to power your business growth!

Belinda R.

Let me be your accountability Auntie for a sec… 👵🏽 




𝐀𝐫𝐞 𝐲𝐨𝐮 𝐬𝐭𝐢𝐥𝐥 𝐬𝐢𝐭𝐭𝐢𝐧𝐠 𝐭𝐡𝐞𝐫𝐞 𝐰𝐚𝐢𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐲𝐨𝐮? 𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐨𝐧𝐥𝐲 𝐭𝐡𝐞𝐧 𝐜𝐚𝐧 𝐲𝐨𝐮:

- write that blog post,
- tackle the paperwork, 
- or reach out to the prospect.

Right?

Wrong. 𝐌𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐬𝐧’𝐭 𝐲𝐨𝐮𝐫 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐩𝐨𝐢𝐧𝐭, even though most of us were raised to believe it is. So you sit there feeling like you’re doing something wrong, or telling yourself you’re lazy. You compare yourself to people who seem to “just do it.”

But motivation doesn’t get sprinkled on you like magic. It usually shows up after you take a tiny step. And if it’s not showing up right now, it’s 𝒏𝒐𝒕 because you’re failing. That's guilt and pressure doing the driving in your brain. 

𝐈𝐭’𝐬 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐲𝐨𝐮’𝐫𝐞 𝐭𝐢𝐫𝐞𝐝, 𝐨𝐯𝐞𝐫𝐥𝐨𝐚𝐝𝐞𝐝, 𝐨𝐫 𝐮𝐧𝐬𝐮𝐫𝐞 𝐰𝐡𝐞𝐫𝐞 𝐭𝐨 𝐛𝐞𝐠𝐢𝐧.

You don’t need more pressure. You need support, clarity, and a system that doesn’t punish you when you’re running on empty.

Let’s build that system together! 🤗

𝐓𝐡𝐫𝐞𝐞 𝐠𝐞𝐧𝐭𝐥𝐞 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐦𝐨𝐯𝐞 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐭𝐨𝐝𝐚𝐲:

𝟏. 𝐀𝐬𝐤 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐰𝐡𝐚𝐭 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐝𝐚𝐲 𝐲𝐨𝐮’𝐫𝐞 𝐡𝐚𝐯𝐢𝐧𝐠, 𝐧𝐨𝐭 𝐰𝐡𝐚𝐭 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐝𝐚𝐲 𝐲𝐨𝐮 𝐰𝐢𝐬𝐡 𝐲𝐨𝐮 𝐰𝐞𝐫𝐞 𝐡𝐚𝐯𝐢𝐧𝐠.
Is today a high-capacity day or a low-capacity one? Match the size of your next step to the capacity you have, not the pressure you feel. This one really helps me start from a place of self-kindness.

𝟐. 𝐑𝐞𝐦𝐨𝐯𝐞 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 𝐭𝐡𝐚𝐭’𝐬 𝐛𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐲𝐨𝐮, 𝐧𝐨𝐭 “𝐬𝐭𝐚𝐫𝐭 𝐭𝐡𝐞 𝐰𝐡𝐨𝐥𝐞 𝐭𝐚𝐬𝐤.”
Just clear one obstacle that’s making the work feel heavy.
- Find the brief. 
- Open the doc. 
- Organize your notes. 
- Ask the client one clarifying question. 
I see the project as a series of small tasks, not a single deliverable. That helps me not get overwhelmed. 

𝟑. 𝐋𝐨𝐰𝐞𝐫 𝐭𝐡𝐞 𝐩𝐫𝐞𝐬𝐬𝐮𝐫𝐞 𝐰𝐢𝐭𝐡 𝐨𝐧𝐞 𝐡𝐨𝐧𝐞𝐬𝐭 𝐦𝐢𝐜𝐫𝐨-𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭
Say out loud what you can do today, even if it’s small.
- “I’m writing three messy bullets.”
- “I’m giving myself 15 minutes to get a draft started.”
- “I’m opening the document and seeing how far I get.”
Micro-commitments help build trust with yourself, not stress. And you don’t need motivation to get started. 𝐍𝐨, 𝐥𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐦𝐞. You 𝒅𝒐𝒏'𝒕 need motivation to get started. 

You just need one honest moment with yourself, one tiny step, and a system that treats you like a human, not a machine.

And if motivation didn’t show up for you today, it doesn’t mean you failed.
It means your brain needs gentleness, not criticism.

Start tiny. Stay honest. 

And if your brain is yelling, “𝑌𝑒𝑎ℎ, 𝑏𝑢𝑡 𝑤ℎ𝑎𝑡 𝑎𝑏𝑜𝑢𝑡 𝑤ℎ𝑒𝑛 𝑚𝑦 𝑝𝑟𝑜𝑗𝑒𝑐𝑡 𝑖𝑠 𝑑𝑢𝑒 𝑖𝑛 𝑎𝑛 ℎ𝑜𝑢𝑟?” you’re right. 

𝐓𝐡𝐞 𝐨𝐧𝐞-𝐡𝐨𝐮𝐫 𝐩𝐚𝐧𝐢𝐜 𝐩𝐥𝐚𝐧 𝐢𝐬 𝐜𝐨𝐦𝐢𝐧𝐠 𝐧𝐞𝐱𝐭. 🫶🏽 

#Freelancing #WednesdayWisdom #Motivation #BeKindToYourself

B2B SaaS Content Writer & Editor | I help smart teams explain smart products so smart buyers say yes.

𝐈’𝐯𝐞 𝐛𝐞𝐞𝐧 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐢𝐦𝐩𝐨𝐬𝐭𝐨𝐫 𝐬𝐲𝐧𝐝𝐫𝐨𝐦𝐞 𝐚 𝐥𝐨𝐭 𝐥𝐚𝐭𝐞𝐥𝐲.



People on this app talk about confidence like it’s the magic key to success. And, ok, I get why. Confidence looks good from the outside because it appears strong, which fits the platform.

But for the people who deal with impostor syndrome, that pressure amplifies everything. You end up feeling like you have to show up looking, sounding, and performing as if you know what you’re doing all the time.

The crappy part is that it’s the most thoughtful people who struggle with impostor syndrome the most. It's so unfair that your brain is telling you that you don't belong in a space where there's literally a seat for everyone. 

𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐞𝐫𝐞 𝐈 𝐭𝐡𝐢𝐧𝐤 𝐢𝐭 𝐜𝐨𝐦𝐞𝐬 𝐟𝐫𝐨𝐦:
▪️ You grew up in a system where your value was tied to pleasing others and not disappointing them.
▪️ Our society doesn’t allow adults to be beginners. The world expects you to already know things you’ve never done before. (Hello, entry-level positions needing 3 years of experience?!)
▪️ Social media has gaslit us into thinking everyone else has their shit together.

I mean, I definitely don’t. I’m 100% winging this whole “showing up on LinkedIn” thing. Yes, I’m intentional, but I have zero strategy.

So, why don’t I get impostor syndrome?

𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐈'𝐦 𝐧𝐨𝐭 𝐜𝐞𝐧𝐭𝐞𝐫𝐢𝐧𝐠 𝐦𝐲 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞, 𝐛𝐮𝐭 𝐦𝐲 𝐜𝐮𝐫𝐢𝐨𝐬𝐢𝐭𝐲.

I don’t feel pressure to perform for others. I’m trying to satisfy my own curiosity about whatever it is I’m attempting, whether that’s trying my 11th instrument (sorry, neighbors) or starting a new side hustle.

I’m not afraid of looking bad while trying something new. What I do fear is the “what if?”. If I look back at all the regrets I have in life, it’s only the things I never tried that haunt me. 

Here's the thing that I think those of you experiencing impostor syndrome don't realize: 

𝐖𝐡𝐚𝐭 𝐬𝐜𝐚𝐫𝐞𝐬 𝐲𝐨𝐮 𝐢𝐬𝐧’𝐭 𝐭𝐡𝐞 𝒕𝒂𝒔𝒌, 𝐛𝐮𝐭 𝐭𝐡𝐞 𝒄𝒐𝒏𝒔𝒆𝒒𝒖𝒆𝒏𝒄𝒆𝒔.

And that's totally understandable. Not everyone has the same freedom to experiment, and I feel very privileged to have that freedom. For many of us, there is real risk attached to satisfying curiosity. It can feel frivolous.

But, if you do have the space, centering curiosity gives you a way forward when your impostor syndrome tells you to stay small.

𝐒𝐨, 𝐰𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐲𝐨𝐮'𝐫𝐞 𝐜𝐮𝐫𝐢𝐨𝐮𝐬 𝐚𝐛𝐨𝐮𝐭? You'll surprise yourself with a long list of things you'd like to try when your goal isn't to fit in, but to explore. 

#MondayMotivation #Curiosity #BeKindToYourself

taplio

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Kiran Shahid

Belinda R.

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taplio

The Battle

Kiran Shahid

Belinda R.

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kiran Shahid's LinkedIn Performance

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