Kimberlee. Vollbrecht

V2 Strategies

Your CRM has one job: make it easy to sell. 

Your B2B target customers don’t want to be “sold.” But they DO want to learn from people who understand their challenges and can help them sort out potential solutions. When you become that resource, they’ll want to buy from you. 

“Making it easy to sell” means working with your sales team to:

•	Set up playbooks and milestones that signal relationship status
•	Build those components into your CRM

It also means developing capabilities to stay connected with “future” customers – they’re a good fit, but not currently in buying mode. 

We make it easy to create keep-in-touch tools that are tailored to each prospect’s current pain points while you open their eyes to future possibilities. And let you know when they’re ready for that next conversation.

If you’re a small-to-midsized B2B services company and you:

•	know you’re missing out on sales opportunities, and you
•	don’t want to micro-manage your sale steam, but…
•	you’re not getting the data you need to track sales projections and results

…chances are, we can help!

The Pipeline Plumber | Helping SMBs Eliminate Stale Leads, Stalled Deals & 1-Time Sales

Beech Acres Parenting Center

Set and implemented strategic direction for social venture initiative. Assessed market potential of service offerings including customer valuation, competitive environment and potential partnership strategies. Developed brand portfolio and positioning and managed multimedia, multi-channel  product development and launch.

Managing Business Director

Procter & Gamble

Maintained and grew performance, contributions, and visibility of diverse team of external relations professionals during period of significant transition (Gillette acquisition, budget reductions, organization restructuring).  Facilitated coordination of trade media outreach and messaging across multiple independent business units. Promoted innovative efforts to create innovative, targeted cross-brand and category initiatives.

Director, External Relations

Led internal and external communication, stakeholder relations and PR integration plans for successful $4.5 Billion acquisition of Clairol.  Managed media relations, PR, and issue management for North American hair care business.  Initiated global process for measuring impact of public relations on business results.

Associate Director-External Relations, Global Beauty

Chances are you…

•	know you’re missing out on sales opportunities, and you
•	don’t want to micro-manage your sales      team, but…
•	you’re not getting the data you need to track sales projections and results

That’s what happens when no one on your sales team is “in love” with your CRM. 

WHY THAT MATTERS:

Your CRM has one job: make it easy to sell. 

Your B2B target customers don’t want to be “sold.” But they DO want to learn from people who understand their challenges and can help them sort out potential solutions. When you become that resource, they’ll want to buy from you. 

“Making it easy to sell” means working with your sales team to:

•	Set up playbooks and milestones that signal relationship status
•	Build those components into your CRM

It also means developing capabilities to stay connected with “future” customers – they’re a good fit, but not currently in buying mode. 

That’s how your CRM becomes an essential part of how team members deliver sales. 

And the data you need to manage your business becomes a byproduct, not the main point. 


WE’VE GOT A SMALL SALES TEAM – THIS SOUNDS COMPLICATED!

Things get complex when we rely solely on tech to make things better. That rarely (if ever) works. 

I take a one-win-at-a-time approach to transforming how each person on your sales team thinks about, and uses, your CRM. 

It's a series of interactions, starting with "What one thing would make your job easier tomorrow morning?"

•	Here’s how you do that – and what you need to do just a little differently to make it work
•	Now that you’ve got that, what else would help?

This tried-and-true approach drives change by building skills, confidence, and results. 


ABOUT THAT “FUN” STUFF…

Helping people is fun. Forming relationships is (usually) fun. And closing a sale that will transform your customer’s life – does it get any funner 😉?

My clients frequently say I remove the frustrations that get in the way of better sales and customer satisfaction. And that lights me up, because I’m all about making it easier (and more fun) to sell.

When I’m not helping small B2B sales teams fall in love with their CRM, you’ll likely find me binging on a mystery series. Or trying to teach Roxie (my rescue-pup-who-thinks-she’s-a-cat) how to “fetch.”

First Time Member

Community for builders who are growing their brand and ideal customer impact through consistent daily posts on LinkedIn. 

Kimberlee Ann Vollbrecht

Membrain.com

Partner Recruitment & Sales Effectiveness Consultant

RevGenius

Member

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Reality Models & Talent Agency

Free Lance

Berner Travel World

Creating memories that will last a lifetime by helping you plan your dream vacations!

Travel Manager

J. Rettenmaier USA LP

Inside Sales Representative

Easy On Hold

Account Manager

Teclab, Inc

Sales Representative

Why is it so hard to help salespeople sell better? We’re investing billions a year in training, coaching, and technology. What do sales teams have to show for it? Not much.

47% of salespeople still fail to meet their quota (according to CSO Insights).

The sales profession is in an effectiveness crisis!

The reality is that salespeople are not born and CRM systems were designed with the same faulty assumptions: that salespeople know HOW to sell and should just “log what they’ve done.”

When I realized the immeasurable value of having HOW to sell reinforced at every step of a sales process, I knew Membrain was and is the only CRM that can finally help salespeople increase their sales effectiveness and provide sales leaders the insight to coach their teams to a higher level. 

LET’S CONNECT: If you’re interested in sales effectiveness - let’s connect to share ideas about how to elevate the sales profession.

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The Battle

Kimberlee Ann Vollbrecht

Pamela Berner

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