Kim Willis

Persuasion Pursuit

Got Skills But Minimal Sales?  The Shocking Truth About Most Experts…….

Most coaches, consultants and self employed ‘experts’ are great at what they do.  But here is where they often fall down: they’re not so good at finding clients.  If you’re like a lot of coaches, experts and creative people I talk to, sales and marketing is not a comfortable activity for you.

You just want to do what you do best – work with quality clients – and make a difference for them.

👉 Is This You?

Maybe you’ve got technical skills (SEO, web design, even accounting), or creative skills (writing, blogging etc), or maybe you're a coach.  Irrespective, you just want a better, easier way to find clients.  Without having to sell and hustle like a salesman

👉 A Better Way to Attract Clients

Here is where you want to be:  the expert and authority in your niche.  Get it right and people will beat a path to your door.  Mess it up and people will run a mile.
 
 ****Special Offer to My Linked In Connections****

If you want to attract ‘A’ class clients to you like bees to a honey pot, you should talk to me.  I’ve been using these techniques for years in my own business.  Techniques that enabled me to quit the rat race and travel the world as a digital nomad.  

So here is my $500 offer for you……

I will give you up to 1 hour of my time (by phone, Zoom or Skype) for brainstorming, including specific strategies on expert positioning and client acquisition.  I’ll always be focused on skyrocketing your income by showing you how to attract clients who pay you top dollar.  

All I ask for in return for this free help session is a testimonial and the opportunity to build a valuable relationship.

Results matter, so that will be my focus with you – to give you valuable ideas you can use straight away.

👉 Contact Me

Link me in (see above).

OR You can contact me here:
Phone:
USA: 310 601 8528
Australia: 07 3102 3572
Skype: kimwillishere
Email: kim@persuasionpursuit.com

Partner

Willis Marketing

Director

Story-based content for Hot Leads, Authority, and Trust | Ghostwriting for Time Poor Experts, Founders and C-Suite Execs | Soft Skills Specialist | Cut Through the Online Noise NOW

If you're an expert with something to say, shout about it.

But you need an engaged audience.

No audience = no clients

How will you do it?

Different ways but here are my favs:

1. Podcasts
2. YouTube
3. LinkedIn
4. Website
5. Email list
6. Live Events
7. Collaborations

All good, but it's not as easy as it looks, but I guess you know that already.

The issue is not the method; it's more about execution than anything else.  

How will you get the job done? 

Will you need help?

If you're a do-it-yourself person, fine.  How's that been going for you?

Look, if you don't fix it, here is what will happen:

- You won't get enough traffic
- You won't generate warm leads
- You won't attract high-value clients
- Your dreams will be put on hold
- Hopes will be dashed
  
 I can help you:

• Build trust

• Establish authority in your industry.

• Give clarity about what you do and who you help.

• Inspire a prospect to work with you

I've helped hundreds of people generate more traffic, leads and clients.  We do it with smart traffic and relationship-building methods.

For example, I redesigned Avon's LinkedIn About section and newsfeed content for his Relevate business. Views increased by 500% within two weeks, and he got a new client.

Help starts at $395.  Send me a message. 

► 𝟭𝟮𝟭 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗜𝗡 𝟲 𝗠𝗢𝗡𝗧𝗛𝗦, 𝗔𝗡𝗗 𝗡𝗢 𝗔𝗗𝗦

"Kim helped me improve my content, sales copy, and one-to-one engagement with people. To say he has a 'way with words' is an understatement. With his help, I attracted 121 customers/clients online in six months. I spent no money on ads. Highly recommended." Connie Cachia, Digital Marketer (retired).

► 𝐀 𝐇𝐔𝐆𝐄 𝐀𝐌𝐎𝐔𝐍𝐓 𝐎𝐅 𝐕𝐀𝐋𝐔𝐄

"Great ideas; I love the full post. Now, I understand the power of good writing. And I can vouch for Kim's brain dump call process. A huge amount of value there." Lloyd Thompson, Founder at Digitaldoo.com

► '𝙆𝙄𝙈 𝙒𝙄𝙇𝙇𝙄𝙎 𝙄𝙎 𝘼 𝙍𝘼𝙍𝙀 𝙍𝙀𝙎𝙊𝙐𝙍𝘾𝙀'
"Kim Willis is a rare resource and one you should connect with. He can easily mix the skills of copywriting, sales and social media marketing in such a way that it works. I'll be forever grateful for the advice, coaching and mentoring he provided me, and so will you." Peter Beckenham. The Solopreneur Sales Strategist.

Last week I saw Faheem Moosa’s post that featured a pic of him with a couple of his clients.

No biggie except for one simple fact.  He’s from Canada, but the pic was taken in Dubai.

He was there for a business conference, and fortuitously, two of his clients were at the same event.

Like me, Faheem does all of his business online and rarely meets clients face to face.

Seeing as I haven’t been on a plane since before COVID, the last time I met clients face-to-face was in 2019.

I hosted a small mastermind for a handful of my clients, hence the pic.

Connie was one of my best students.  She embraced what I taught her and, over the next few months, attracted 121 customers without ads.  How did she do it? Direct outreach on Facebook.

Yes, really.   

Here is a picture of us in Bali.  Connie is on the right, with her husband on the left.

Referral Systems to Drive Leads | Trust-based Conversations to Drive Revenue | Case Studies to Build Belief and Authority | People Connector and Community Builder.

Who should you write for?

Those who pay you, or those who praise you?

For many, it’s the latter.

They crave approval

They forget about the main game: 
- Winning right fit people to your cause
- Being the go-to option for buyers

Temptations abound.

And lots of goo-roos will pander to your ego.

But winning Likes and Comments from those who will never buy.

Is a fool’s errand that ends up one way

No moulah
 
And a likely exit from LinkedIn

Oh well.  Another dream shattered.

Back to the drawing board.

The message?

Focus on: 
- Networking
- Relationships
- Conversations

Boring eh?

Why less qualified people are stealing your lunch

Here's the uncomfortable truth:

That "less qualified" person is winning BECAUSE their expertise is limited.

They think their basic insights are groundbreaking. 

But basic is exactly what your target buyers want.

Your buyers aren't experts. They're trying to solve a problem, and they need someone who can explain what's going wrong in simple terms.

Meanwhile, you're adding layers of nuance. Caveats. Sophistication.

You know too much to keep it simple.

You add complexity because you're worried a peer might think it's not "expert" enough.

This is status anxiety dressed up as quality control.

You're afraid to dumb it down because you want to prove to peers that you know your stuff.

But your ideal buyers aren’t impressed by your expertise.  What they want is simple: they feel you understand their challenges.

So you have a choice:

Create content that earns nods from peers (who will never hire you)...

OR create content that attracts clients.

One feeds your ego. The other feeds your family.

So, are you creating for peers or for your clients?

Cut the crap.  Fess up - your fear is holding you back
That was me

I was like a deer frozen in the glare of a car's headlight..

Trying to deal with my fear of public speaking wasn't easy.  

Time and time again, I rejected opportunities to give talks about my primary area of expertise:

“How to use stories and conversations to explode your sales”

Hot topic, eh?  Yet every time someone asked me to speak… 

I made every cotton-pickin' excuse under the sun, including:

- I’ll be on vacation
- I have another commitment
- My dog is about to die (I didn't have a dog)
- I’m scheduled to mow the lawn (I never mow lawns) 
- My wife said I was a loser, and now I'm sad (another lie)

But finally, I developed enough gumption to kick the fear to the curb.

And give my first talk.

It was a disaster, but I recommitted and, over the next few years, gave hundreds of talks. 

As I improved, my results also improved.  Some talks led to hundreds of thousands of dollars in revenue.

All because I tackled the fear monster head-on, and won.

What fear have you conquered?

What fear do you need to tackle?

P.S.  I still have fears - fear of heights, and I’m claustrophobic.  Oh well, can't win ‘em all. 

TODAY'S PIC.  Me at 5 months.  Another lie.  It's Noah, my grandson, and he has NO FEAR.  (Well, not yet. haha)

Why B2B marketers mess up on LinkedIn
They treat it like a lead gen platform.

That used to be me.  I bought into the hype and went all out for leads.

After 3 months - no leads, no nothing

So I switched

I focused on relationships and little more than a month later signed my first client

So the message is clear:

LinkedIn is really a networking and relationship-building platform.

This is why cold outreach campaigns bomb.

The same applies to running ads to people who don’t know you.

It’s likely to fail.  You’re a nobody, and you will be ignored.

Instead, start here:

1. Ideal Buyers.  Your ideal client profiles (ICP)
2. Engagers.  Industry people who amplify your content to buyers.
3. Industry Influencers.  Thought leaders your buyers follow.
4. Potential Channel Partners.  Non-competitive companies serving your ICP
5. Niche Media.  Podcast hosts, event organisers and community owners.

Build relationships with these people.

Referrals, introductions and warm leads will flow from there.

The Success System That Never Fails

That’s the title of a book I read many moons ago.

Written by W. Clement Stone, he shared his miraculous story of how, at age 19, he began working with his mother to sell accident insurance policies. 

He became a sales superstar and then founded his own company, Combined Insurance, which eventually grew into a large business.

According to Stone, the keys to success are threefold:

1. PMA - Positive Mental Attitude.
2. A saleable product
3. A sales success system that never fails

Rather than constantly reinvent the wheel, he was adamant that a simple, replicable system trumps constant improvisation.

We dont have to embrace everything Stone did or all of his views, but I like the idea of having a success system that works over and over again.

Replication = Multiplication

It’s the way to scale.

Example:

I’m building a new referral system where warm leads are regularly produced.

Like clockwork.

I can’t do that without a reliable system that replicates the initial work I did

It’s not smart, it doesn't duplicate, and it’s very tiring.

Thoughts on systems?

Any fool can complicate things

Even me.  Which is why I’m always simplifying my message.

So an 8-year-old can understand it.

But to do it well, understand your topic at a deep level.

Go deep.

Then remove excess words that add nothing to the piece.

Sometimes less is more.

And right now commoditised content - AI slop or otherwise - is saying a lot but meaning little.

Your job is not to produce content that means nothing.

Instead, learn how to cut through so you mean something to your audience

It’s about resonance, not word count or posting frequency.  

Slow down, and focus on making real connection

That’s all.

Why I’ll never join BNI

Or other in-person business referral groups.

I’m not saying you can't make money from them.

You can.

But often the referrals are low quality - not exactly your type of people.


Not all referral groups are like that, of course.  

Some attract high-calibre people, but it’s the exception, not the rule.

The effect for many members - especially white-collar experts - is few, if any leads.

And if the leads convert, often the ticket value is low.


The other problem is the time factor. 

I know people who spend half their week travelling to one networking event or another.

And having one-to-one networking coffees.  

It’s ok to do these things, but it's not very time-efficient, and it can be expensive.

Here is my suggestion…

✅ Break free from the need to always meet people face to face.

And find a balance between online and offline networking activities.

And for crying out loud, be creative.

👉 Example:

Many moons ago, when living in Sydney, I hatched an idea to visit Melbourne to do business.

I had some connections there, so I enlisted their support and asked for introductions.  

Each of these introductions was called, and appointments were booked.  Yes, no emails or DMs were sent - fancy that.

The result was 5 new clients and a heap of revenue.

This might sound harsh, but some of the people who join these often expensive networking groups are a bit lazy.  

They don’t have the wit, courage or confidence to break free and go for it.  


There are plenty of ways to generate business without spending countless hours a week doing offline networking.

I’ll talk about one of them in my next post.

P.S. Regarding the above example.  It happened when I was a young guy - well before the internet.  Would I travel a long way to talk to leads now?  No way.  Today, I would do a Zoom call and decide the next steps from there.

Leads To Success Global

Find out here if You Are Ready to Increase your Leads & Sales?  https://this.leadstosuccessglobal.com/leadsandsales

🟣 What makes your agency or consultancy different?  
🟣 What is your unique offer?  
🟣 What do you want to be famous for?
🟣 Who are you selling to?  
🟣 Why do they want to buy from you?


If you are not clear on the answers to the questions above, your business may not be growing as fast as you would like

Looking for a way forward?

We work with marketing and creative agencies/consultancies to:


🟣  discover your core point of difference

🟣  ensure that your ideal, potential clients clearly understand that your business is your obvious choice who you are, what you do, how you can help them which, in turn, builds your client base

🟣  build revenue from existing/lapsed clients

🟣  receive more referrals because there is greater clarity on how you help clients

🟣  create content that is congruent with who you are and what you do and gets greater engagement

🟣  be recognised as 𝑡ℎ𝑒 company to hire because you are the experts

🟣  never again be the victim of the ebb and flow of referrals

🟣  attract good hires


𝐇𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐝𝐨 𝐭𝐡𝐢𝐬?

🔵 create a distinctive proposition

🔵 gain clarity on your ICP

🔵 craft a compelling marketing message that stands head and shoulders above from your competitors

🔵 develop a marketing strategy, with LinkedIn at its core, that will help to retain and grow your existing client base and bring new clients 

🔵 develop a content plan that will attract your audience and enquiries

🔵 put together a marketing activity plan involving account management and sales teams as well as founders and directors

🔵 training for the team on the use of LinkedIn to ensure maximum ROI

🔵 ongoing support for the new business/marketing team and accountability to create consistency of effort, which will 𝑎𝑙𝑤𝑎𝑦𝑠 get you the results

🔵 support with pitches, nurturing the pipeline and retaining clients.

Founder, Go To Market Strategist, Marketing & Lead Generation for creative & marketing agencies 

Working with tenacious founders and entrepreneurs, their sales, biz dev & client-facing teams looking to build a business.

For those businesses that want a no-nonsense approach, I offer a tried & tested process that can be adapted & personalised to each person, team and business.  This includes building a strong business foundation on which successful marketing can be built. And then, using LinkedIn as the primary platform to drive enquiries & build an authority positioning. Finally, teaching businesses how to close more sales

This allows my clients to quickly gain conversations with their ideal clients, leading to a steady stream of new clients. Getting more visibility brings new, unsolicited opportunities, inbound enquiries from clients wanting to work with you

Unlike other LinkedIn experts, I put an emphasis on the complete process that you need to achieve the exceptional levels of success you want. Especially a strong foundation which guarantees success

I also give high level of support and accountability & decades of experience in business and online marketing to further boost results

So, if you ...
- want more clients  
- have ambitious business goals 
- looking to increase your online presence
- want to utilise the power of LinkedIn 
- looking for a easy, pain free marketing method
- at a crossroads in your business 
- want to get more out of your LinkedIn presence & believe it can translate into meaningful connections & tangible, measurable results and sales

….to get….
- quick results - Fast start to success with tried & tested process
- a simple way to attract your ideal clients to you effortlessly
- an easy way to communicate your message that magnetises your ideal clients
- more visibility leading to inbound enquiries, increased stature/influencer status/thought leadership

𝐘𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐚𝐜𝐭𝐢𝐨𝐧
Book a call https://bit.ly/leadstosuccess-book
OR email at tracey@leadstosuccessglobal.com
OR message me here on LinkedIn

Founder,  Business & Marketing Strategist, Mentor, LinkedIn Strategist, LinkedIn Trainer 

Marketing Momentum for Agencies Podcast

Agency or consultancy founder? Marketing or sales your responsibility? 

With my Marketing Momentum for Agencies podcast I aims to support agency and consultancy founders and their teams to grow their businesses through excellence in marketing and sales.

The podcast includes solo episodes and fantastic guest interviews too. But whatever the episode, you are guaranteed to have ‘aha’ moments and take away actionable tips and advice highly relevant to your business. This BS and fluff-free zone aims to help you navigate the challenges and choppy waters of agency life.

The content covers the full spectrum of lead gen, marketing, sales and business growth - marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales opportunities.

It provides inspiration, insight, wise counsel and opinions gained from four decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should be consider it, and how to do it.   


https://www.linkedin.com/showcase/marketing-momentum-for-agencies-podcast-global/?viewAsMember=true

Listen on Apple -https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187

Listen on Spotify -https://open.spotify.com/show/1BIkGRd74GalW3KAW11Iz5?si=dd5d0c68250842c8

Listen anywhere you normally listen to podcasts.

Podcast Host

LinkedIn Local Valencia Spain

Connecting entrepreneurs in Valencia, Spain to talk about LinkedIn, networking, business, marketing, achieving business success

https://www.linkedin.com/showcase/linkedin-local-valencia-spain/

LinkedInLocal Host

Raw for Thirty LLC

Simply Raw: Reversing Diabetes in 30 Days is an independent documentary film that chronicles six Americans with 'incurable' diabetes switching their diet and getting off insulin. Simply Raw: Reversing Diabetes in 30 Days - DVD Wholesale Pricing

The film follows each participant's remarkable journey and captures the medical, physical, and emotional transformations brought on by this diet and lifestyle change. We witness moments of struggle, support, and hope as what is revealed, with startling clarity, is that diet can reverse diabetes* and change lives.

Additional wisdom is provided by Morgan Spurlock, Woody Harrelson, Rev. Michael Beckwith, David Wolfe and Doctors Fred Bisci, Joel Fuhrman, and Gabriel Cousens.

Vice President - Operations

Michael Peters Group PLC - International Design consultancy

🟣  Initially head hunted as Account Director for TSB Bank account, I increased the billing by 102% year on  year, increased the number of Michael Peters subsidiaries working with TSB from 1 to 3 and the number  of TSB Group subsidiaries using Michael Peters companies from 1 to 4. 

🟣 Single-handedly came up with a  resolution to reconcile mismatch of requirements and skills between the client and agency and retained  the account which had been under threat. Built and managed the account team to handle the increase in business. 

🟣 Stepped into the newly created role of Group Client Service Director. Pioneered the key account concept to encourage cross referral between the different businesses within the group. Created a blueprint for identifying and  handling key accounts, authored Account Handlers Manual, increased British Airways billing 150% year on  year, increased number of Michael Peters subsidiaries working with TSB from 3 to 5. 

🟣 Director, Michael Peters Literature Ltd, key responsibilities for business development, management  of 10 staff plus board director duties. Generated £130,000 new fee revenue in first 6 months in role.  Innovated data collection system to facilitate analysis and planning.

Group Client Services Director, Director

Barclays Consumer Bank Europe

Responsibilities included: 

🟣 Analysis of the marketing requirements/objectives and making recommendations on advertising strategy for Barclays companies worldwide

🟣 Briefing advertising and PR agencies, publishing companies and design consultants 

🟣 Negotiation of agency and suppliers fees and costs for individual projects 

🟣 Evaluation of media, design and PR proposals and creative work 

🟣 Management of six staff

Marketing Communications Manager

Unilever

Working with the toiletries subsidiary, Elida Gibbs, on brands such as Impulse Body Spray and Pears soap.

I worked with Brand Management and major London advertising agencies including J. Walter Thompson, Foote Cone & Belding  and Lintas to facilitate the success of product launches, relaunches and tactical above and below the line advertising campaigns.  This included briefings, scrutinizing media schedules and proposals, presenting recommendations to brand management, controlling expenditure, and preparing analysis of campaigns.

Assistant Advertising Manager

Are you the founder or MD of a marketing services agency or consultancy struggling to find time for marketing and concerned about your dripping -  not flowing - sales pipeline?  

I am guessing you know changes or improvements are needed to fill your pipeline & be your ideal client's obvious choice. Are you unsure of the best solution?

You may have a BD/Salesperson needing support to market the business & build your pipeline. But, with many things vying for your attention, you are looking for ways of alleviating the stress

𝐇𝐨𝐰 𝐜𝐚𝐧 𝐈 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐲𝐨𝐮?

⚜️Ensure your business is your ICP’s obvious choice by developing unique messaging
⚜️Keep your pipeline filled & nurtured
⚜️Develop a focused direction for sales 
⚜️Client retention
⚜️Free up your time 

𝐖𝐡𝐲 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐦𝐞?

During a recession, I took my business from zero to nearly $550k/£390k in under 2 years

I have clocked up many hours working with, & for, agencies & consultancies

Having been headhunted to save a major account at a top London design consultancy, I was left alone to work magic. I increased the fees by 102% YOY & then took responsibility for the British Airways account increasing fees 150% YOY

I also have experience on the client side-Unilever & global marketing comms experience at Barclays Bank

I am a creative marketer with extensive sales experience, cutting my teeth cold calling selling ad space as my first job!

I have 30+ years experience in this field

𝐀𝐫𝐞 𝐰𝐞 𝐚 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐦𝐚𝐭𝐜𝐡?

We are if …
...You want to stand out as different and attractive to your ICP and use that to ensure your business is beyond comparison. You and your team are prepared to give consistent effort & passion to create consistency in your marketing.

𝐇𝐨𝐰 𝐰𝐞 𝐰𝐨𝐮𝐥𝐝 𝐰𝐨𝐫𝐤 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫

My 4 Step Marketing Momentum for Growth Process

1. Foundational Framework Preparation
2. Market Positioning & Messaging
3. Marketing & Sales Planning
4. Marketing Implementation, Sales Direction & Accountability

I will support your business to create growth through sales by providing insight, strategy, wise counsel & practical implementation, gained from decades of marketing, lead generation & sales experience
 
I aim to do it with Warmth, Wit, Wisdom!

𝐍𝐞𝐱𝐭 𝐀𝐜𝐭𝐢𝐨𝐧
Book a call https://bit.ly/leadstosuccess-book
Email tracey@leadstosuccessglobal.com
DM on LinkedIn

How Ready is Your Business to get Leads from LinkedIn?https://this.leadstosuccessglobal.com/linkedin

Are You Ready to Increase your Leads & Sales?https://this.leadstosuccessglobal.com/leadsandsales

Tracey Burnett

What would you do if your child’s life depended on money, not science, to cure her?

Aria Flynn is four years old and one-in-8-billion: she has a unique LONP1 mitochondrial mutation with no UK NHS treatment path. 

Her parents, Chris and Adriana, are looking for solutions. 

They know exactly where to go to get Aria the help she needs when they have the necessary funds. 

In my latest podcast conversation, Chris Flynn (founder of FLYNN : Industrial Design Agency) shares Aria’s story, and the plan that could change her trajectory, which is:

- drug repurposing now
- ASO development next
- gene therapy in the longer term. 

The blocker? Finding the funding.

If you’re in the ideas business, creatives, founders, producers, researchers, philanthropists, or just someone with a contact who might be useful, Chris would love to hear from you. 

He is looking for:
 • Introductions to labs, foundations, or major donors
 • Creative ideas to reach the people who can move millions
 • Media opportunities to amplify Aria’s story
 • Inspiration

Listen and share todays podcast episode and this article.

Please REPOST.

On Spotify https://lnkd.in/eP4wc4kD or Apple https://lnkd.in/eRCdTZsV. Or anywhere you listen to podcasts.

@LONP1
@mitrochondria
@antisense
@ASO

Building sales revenue consistently via marketing & sales to futureproof your agency/consultancy⚜️Talk to me for insight into what’s working for you, what isn’t & what definitely will! An offer too good to miss!

View newsletter: Marketing Momentum 4 Agencies

Today, I am using my podcast and LinkedIn platform for something much more important to the world - saving a child's life. What would you do if your c

Open article: Saving Aria: One Family’s Fight for a Miracle by Tracey Burnett • 6 min read

Saving Aria: One Family’s Fight for a Miracle

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The Battle

Kim Willis

Tracey Burnett

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The Battle

Kim Willis

Tracey Burnett

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kim Willis's LinkedIn Performance

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Performance ScoreKim Willis's LinkedIn Performance