Kim Willis

Story-based content for Hot Leads, Authority, and Trust | Ghostwriting for Time Poor Experts, Founders and C-Suite Execs | Soft Skills Specialist | Cut Through the Online Noise NOW

You are a Business Founder or Expert.  You're great at what you do, but struggle to connect with your audience; you're invisible.

Here is what people have said to us…

👉 "We're better than our competitors, but no one knows who we are." 

👉 "We post on LinkedIn but don't have a formula that works."

👉 "We've got client success stories, but we're unsure how to package them so people read them."

👉 "We'd like to get quality leads regularly, but dont know how"

👉 "Sometimes we lose deals to inferior competitors and don't know why"  

People want messaging that cuts through -  content, conversations, whatever.  That's when they say to themselves, "it's like they're talking directly to me".	

Most content is similar to everyone else.That won't work. Not in the age of AI and commoditised content.

I propose a change....

1. Content that cuts through - written in the customer voice, not that of the vendor.
2. Customer success stories that sell.
3. Referral partnerships to generate warm leads.
4. Impactful sales conversations to drive sales.

Where to start?

We'll help you lift your content game - from voice of vendor to voice of customer, done for you. 

 Then, we'll help you set up referral partnerships so lead problems are a thing of the past.

And if you need help converting leads into sales, let me know.  

ABOUT ME

I've been making sales since I was 19.  I've trained thousands to use stories, high-impact content, and trust-based conversations to land more deals.

If you want more perfect-fit clients, talk to me.  Send a message. 

► 𝟭𝟮𝟭 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗜𝗡 𝟲 𝗠𝗢𝗡𝗧𝗛𝗦, 𝗔𝗡𝗗 𝗡𝗢 𝗔𝗗𝗦"Kim helped me improve my content, sales copy, and one-to-one engagement with people. To say he has a 'way with words' is an understatement.  With his help, I attracted 121 customers/clients online in six months. I spent no money on ads. Highly recommended." Connie Cachia, Digital Marketer (retired).

► 𝐀 𝐇𝐔𝐆𝐄 𝐀𝐌𝐎𝐔𝐍𝐓 𝐎𝐅 𝐕𝐀𝐋𝐔𝐄"Great ideas; I love the full post. Now, I understand the power of good writing. And I can vouch for Kim's brain dump call process. A huge amount of value there." Lloyd Thompson, Founder at Digitaldoo.com

► "𝗞𝗜𝗠 𝗪𝗜𝗟𝗟𝗜𝗦 𝗜𝗦 𝗔 𝗥𝗔𝗥𝗘 𝗥𝗘𝗦𝗢𝗨𝗥𝗖𝗘""Kim Willis is a rare resource and one you should connect with. He can easily mix his skills in copywriting, sales, and social media marketing in such a way that it works. I'll be forever grateful for the advice, coaching and mentoring he provided me, and so will you." Peter Beckenham. The Solopreneur Sales Strategist.

Partner

Got Skills But Minimal Sales?  The Shocking Truth About Most Experts…….

Most coaches, consultants and self employed ‘experts’ are great at what they do.  But here is where they often fall down: they’re not so good at finding clients.  If you’re like a lot of coaches, experts and creative people I talk to, sales and marketing is not a comfortable activity for you.

You just want to do what you do best – work with quality clients – and make a difference for them.

👉 Is This You?

Maybe you’ve got technical skills (SEO, web design, even accounting), or creative skills (writing, blogging etc), or maybe you're a coach.  Irrespective, you just want a better, easier way to find clients.  Without having to sell and hustle like a salesman

👉 A Better Way to Attract Clients

Here is where you want to be:  the expert and authority in your niche.  Get it right and people will beat a path to your door.  Mess it up and people will run a mile.
 
 ****Special Offer to My Linked In Connections****

If you want to attract ‘A’ class clients to you like bees to a honey pot, you should talk to me.  I’ve been using these techniques for years in my own business.  Techniques that enabled me to quit the rat race and travel the world as a digital nomad.  

So here is my $500 offer for you……

I will give you up to 1 hour of my time (by phone, Zoom or Skype) for brainstorming, including specific strategies on expert positioning and client acquisition.  I’ll always be focused on skyrocketing your income by showing you how to attract clients who pay you top dollar.  

All I ask for in return for this free help session is a testimonial and the opportunity to build a valuable relationship.

Results matter, so that will be my focus with you – to give you valuable ideas you can use straight away.

👉 Contact Me

Link me in (see above).

OR You can contact me here:
Phone:
USA: 310 601 8528
Australia: 07 3102 3572
Skype: kimwillishere
Email: kim@persuasionpursuit.com

Pricing Strategy is your pricing RULE. Pricing model is how you implement your rule. Professional and business services firms get my help to create their rule and implement it to improve cash flow and ensure profits..

If you are the founder/owner/CEO of a company that trades knowledge and expertise for money, I am speaking to you. I am one of you, and for more than 25 years I’ve faced the same problems and opportunities you  face.

The biggest problem and biggest opportunity are two sides of the same coin: generating revenue and profit when our “stock” or chief asset is knowledge and expertise.

I rejected time based billing in 2010 because it caused negative cashflow and deprived my company of revenue. I rejected value based pricing in 2018 because clients objected to being told what value is. 

We are all facing pressure to adopt AI for speed, but we’re struggling to figure out how that speed will help or hurt our revenue and bottom line. I believe that firms like ours have much to gain from AI, when used in conjunction with the right pricing model.

What clients want from us is help changing their lives. 

They know what’s meaningful to them and they’re willing to pay us if we offer that to them. The sooner and more extensively we do this, the better.

These life changing differences are IMPACTs. 

I coined the concept of IMPACT Base Pricing and have supported hundreds of knowledge firms to adopt it. 

The results have been thrilling. Increased revenue without increasing workload. Leveraging their continuous accumulation of expertise for clients with bigger/higher value needs. More personal satisfaction helping others while also having time for personal pursuits such as family, time off, philanthropy, and long term wealth building.

IMPACT Based Pricing  (IBP) is a system comprised of 4 components.
1) The IMPACTs your firm creates
2) Your firm’s Great Fit Client profile
3) The IBP Discovery call
4) The Choice Framework offer letter

I practice what I preach, so  you’ll experience the system firsthand if you schedule a meeting with me. 

My calendar is on my website.

If, before we meet, you want to get a deeper sense of how I think and what IMPACT Based Pricing means, please read my LI posts. I post frequently about all the topics that have a connection to pricing for knowledge firms.

You’ll find my thinking (always mine, never AI) about things like ending negative cash flow once and for all, how to have money in the bank for bonuses, what it means to synchronize your marketing and sales with your Great Fit client profile, and so on.

In sum, I identify how your pricing might deprive your firm of revenue, cause negative cash flow, and increase the threats from AI. If that’s the case, we’ll work to implement alternatives that support growth and scale.

taplio

The Battle

Kim Willis

Susan Trivers - Pricing Strategist

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