Kim Willis

Persuasion Pursuit

Got Skills But Minimal Sales?  The Shocking Truth About Most Experts…….

Most coaches, consultants and self employed ‘experts’ are great at what they do.  But here is where they often fall down: they’re not so good at finding clients.  If you’re like a lot of coaches, experts and creative people I talk to, sales and marketing is not a comfortable activity for you.

You just want to do what you do best – work with quality clients – and make a difference for them.

👉 Is This You?

Maybe you’ve got technical skills (SEO, web design, even accounting), or creative skills (writing, blogging etc), or maybe you're a coach.  Irrespective, you just want a better, easier way to find clients.  Without having to sell and hustle like a salesman

👉 A Better Way to Attract Clients

Here is where you want to be:  the expert and authority in your niche.  Get it right and people will beat a path to your door.  Mess it up and people will run a mile.
 
 ****Special Offer to My Linked In Connections****

If you want to attract ‘A’ class clients to you like bees to a honey pot, you should talk to me.  I’ve been using these techniques for years in my own business.  Techniques that enabled me to quit the rat race and travel the world as a digital nomad.  

So here is my $500 offer for you……

I will give you up to 1 hour of my time (by phone, Zoom or Skype) for brainstorming, including specific strategies on expert positioning and client acquisition.  I’ll always be focused on skyrocketing your income by showing you how to attract clients who pay you top dollar.  

All I ask for in return for this free help session is a testimonial and the opportunity to build a valuable relationship.

Results matter, so that will be my focus with you – to give you valuable ideas you can use straight away.

👉 Contact Me

Link me in (see above).

OR You can contact me here:
Phone:
USA: 310 601 8528
Australia: 07 3102 3572
Skype: kimwillishere
Email: kim@persuasionpursuit.com

Partner

Willis Marketing

Director

Story-based content for Hot Leads, Authority, and Trust | Ghostwriting for Time Poor Experts, Founders and C-Suite Execs | Soft Skills Specialist | Cut Through the Online Noise NOW

If you're an expert with something to say, shout about it.

But you need an engaged audience.

No audience = no clients

How will you do it?

Different ways but here are my favs:

1. Podcasts
2. YouTube
3. LinkedIn
4. Website
5. Email list
6. Live Events
7. Collaborations

All good, but it's not as easy as it looks, but I guess you know that already.

The issue is not the method; it's more about execution than anything else.  

How will you get the job done? 

Will you need help?

If you're a do-it-yourself person, fine.  How's that been going for you?

Look, if you don't fix it, here is what will happen:

- You won't get enough traffic
- You won't generate warm leads
- You won't attract high-value clients
- Your dreams will be put on hold
- Hopes will be dashed
  
 I can help you:

• Build trust

• Establish authority in your industry.

• Give clarity about what you do and who you help.

• Inspire a prospect to work with you

I've helped hundreds of people generate more traffic, leads and clients.  We do it with smart traffic and relationship-building methods.

For example, I redesigned Avon's LinkedIn About section and newsfeed content for his Relevate business. Views increased by 500% within two weeks, and he got a new client.

Help starts at $395.  Send me a message. 

► 𝟭𝟮𝟭 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗜𝗡 𝟲 𝗠𝗢𝗡𝗧𝗛𝗦, 𝗔𝗡𝗗 𝗡𝗢 𝗔𝗗𝗦

"Kim helped me improve my content, sales copy, and one-to-one engagement with people. To say he has a 'way with words' is an understatement. With his help, I attracted 121 customers/clients online in six months. I spent no money on ads. Highly recommended." Connie Cachia, Digital Marketer (retired).

► 𝐀 𝐇𝐔𝐆𝐄 𝐀𝐌𝐎𝐔𝐍𝐓 𝐎𝐅 𝐕𝐀𝐋𝐔𝐄

"Great ideas; I love the full post. Now, I understand the power of good writing. And I can vouch for Kim's brain dump call process. A huge amount of value there." Lloyd Thompson, Founder at Digitaldoo.com

► '𝙆𝙄𝙈 𝙒𝙄𝙇𝙇𝙄𝙎 𝙄𝙎 𝘼 𝙍𝘼𝙍𝙀 𝙍𝙀𝙎𝙊𝙐𝙍𝘾𝙀'
"Kim Willis is a rare resource and one you should connect with. He can easily mix the skills of copywriting, sales and social media marketing in such a way that it works. I'll be forever grateful for the advice, coaching and mentoring he provided me, and so will you." Peter Beckenham. The Solopreneur Sales Strategist.

Last week I saw Faheem Moosa’s post that featured a pic of him with a couple of his clients.

No biggie except for one simple fact.  He’s from Canada, but the pic was taken in Dubai.

He was there for a business conference, and fortuitously, two of his clients were at the same event.

Like me, Faheem does all of his business online and rarely meets clients face to face.

Seeing as I haven’t been on a plane since before COVID, the last time I met clients face-to-face was in 2019.

I hosted a small mastermind for a handful of my clients, hence the pic.

Connie was one of my best students.  She embraced what I taught her and, over the next few months, attracted 121 customers without ads.  How did she do it? Direct outreach on Facebook.

Yes, really.   

Here is a picture of us in Bali.  Connie is on the right, with her husband on the left.

Referral Systems to Drive Leads | Trust-based Conversations to Drive Revenue | Case Studies to Build Belief and Authority | People Connector and Community Builder.

Who should you write for?

Those who pay you, or those who praise you?

For many, it’s the latter.

They crave approval

They forget about the main game: 
- Winning right fit people to your cause
- Being the go-to option for buyers

Temptations abound.

And lots of goo-roos will pander to your ego.

But winning Likes and Comments from those who will never buy.

Is a fool’s errand that ends up one way

No moulah
 
And a likely exit from LinkedIn

Oh well.  Another dream shattered.

Back to the drawing board.

The message?

Focus on: 
- Networking
- Relationships
- Conversations

Boring eh?

Why less qualified people are stealing your lunch

Here's the uncomfortable truth:

That "less qualified" person is winning BECAUSE their expertise is limited.

They think their basic insights are groundbreaking. 

But basic is exactly what your target buyers want.

Your buyers aren't experts. They're trying to solve a problem, and they need someone who can explain what's going wrong in simple terms.

Meanwhile, you're adding layers of nuance. Caveats. Sophistication.

You know too much to keep it simple.

You add complexity because you're worried a peer might think it's not "expert" enough.

This is status anxiety dressed up as quality control.

You're afraid to dumb it down because you want to prove to peers that you know your stuff.

But your ideal buyers aren’t impressed by your expertise.  What they want is simple: they feel you understand their challenges.

So you have a choice:

Create content that earns nods from peers (who will never hire you)...

OR create content that attracts clients.

One feeds your ego. The other feeds your family.

So, are you creating for peers or for your clients?

Cut the crap.  Fess up - your fear is holding you back
That was me

I was like a deer frozen in the glare of a car's headlight..

Trying to deal with my fear of public speaking wasn't easy.  

Time and time again, I rejected opportunities to give talks about my primary area of expertise:

“How to use stories and conversations to explode your sales”

Hot topic, eh?  Yet every time someone asked me to speak… 

I made every cotton-pickin' excuse under the sun, including:

- I’ll be on vacation
- I have another commitment
- My dog is about to die (I didn't have a dog)
- I’m scheduled to mow the lawn (I never mow lawns) 
- My wife said I was a loser, and now I'm sad (another lie)

But finally, I developed enough gumption to kick the fear to the curb.

And give my first talk.

It was a disaster, but I recommitted and, over the next few years, gave hundreds of talks. 

As I improved, my results also improved.  Some talks led to hundreds of thousands of dollars in revenue.

All because I tackled the fear monster head-on, and won.

What fear have you conquered?

What fear do you need to tackle?

P.S.  I still have fears - fear of heights, and I’m claustrophobic.  Oh well, can't win ‘em all. 

TODAY'S PIC.  Me at 5 months.  Another lie.  It's Noah, my grandson, and he has NO FEAR.  (Well, not yet. haha)

Why B2B marketers mess up on LinkedIn
They treat it like a lead gen platform.

That used to be me.  I bought into the hype and went all out for leads.

After 3 months - no leads, no nothing

So I switched

I focused on relationships and little more than a month later signed my first client

So the message is clear:

LinkedIn is really a networking and relationship-building platform.

This is why cold outreach campaigns bomb.

The same applies to running ads to people who don’t know you.

It’s likely to fail.  You’re a nobody, and you will be ignored.

Instead, start here:

1. Ideal Buyers.  Your ideal client profiles (ICP)
2. Engagers.  Industry people who amplify your content to buyers.
3. Industry Influencers.  Thought leaders your buyers follow.
4. Potential Channel Partners.  Non-competitive companies serving your ICP
5. Niche Media.  Podcast hosts, event organisers and community owners.

Build relationships with these people.

Referrals, introductions and warm leads will flow from there.

The Success System That Never Fails

That’s the title of a book I read many moons ago.

Written by W. Clement Stone, he shared his miraculous story of how, at age 19, he began working with his mother to sell accident insurance policies. 

He became a sales superstar and then founded his own company, Combined Insurance, which eventually grew into a large business.

According to Stone, the keys to success are threefold:

1. PMA - Positive Mental Attitude.
2. A saleable product
3. A sales success system that never fails

Rather than constantly reinvent the wheel, he was adamant that a simple, replicable system trumps constant improvisation.

We dont have to embrace everything Stone did or all of his views, but I like the idea of having a success system that works over and over again.

Replication = Multiplication

It’s the way to scale.

Example:

I’m building a new referral system where warm leads are regularly produced.

Like clockwork.

I can’t do that without a reliable system that replicates the initial work I did

It’s not smart, it doesn't duplicate, and it’s very tiring.

Thoughts on systems?

Any fool can complicate things

Even me.  Which is why I’m always simplifying my message.

So an 8-year-old can understand it.

But to do it well, understand your topic at a deep level.

Go deep.

Then remove excess words that add nothing to the piece.

Sometimes less is more.

And right now commoditised content - AI slop or otherwise - is saying a lot but meaning little.

Your job is not to produce content that means nothing.

Instead, learn how to cut through so you mean something to your audience

It’s about resonance, not word count or posting frequency.  

Slow down, and focus on making real connection

That’s all.

Why I’ll never join BNI

Or other in-person business referral groups.

I’m not saying you can't make money from them.

You can.

But often the referrals are low quality - not exactly your type of people.


Not all referral groups are like that, of course.  

Some attract high-calibre people, but it’s the exception, not the rule.

The effect for many members - especially white-collar experts - is few, if any leads.

And if the leads convert, often the ticket value is low.


The other problem is the time factor. 

I know people who spend half their week travelling to one networking event or another.

And having one-to-one networking coffees.  

It’s ok to do these things, but it's not very time-efficient, and it can be expensive.

Here is my suggestion…

✅ Break free from the need to always meet people face to face.

And find a balance between online and offline networking activities.

And for crying out loud, be creative.

👉 Example:

Many moons ago, when living in Sydney, I hatched an idea to visit Melbourne to do business.

I had some connections there, so I enlisted their support and asked for introductions.  

Each of these introductions was called, and appointments were booked.  Yes, no emails or DMs were sent - fancy that.

The result was 5 new clients and a heap of revenue.

This might sound harsh, but some of the people who join these often expensive networking groups are a bit lazy.  

They don’t have the wit, courage or confidence to break free and go for it.  


There are plenty of ways to generate business without spending countless hours a week doing offline networking.

I’ll talk about one of them in my next post.

P.S. Regarding the above example.  It happened when I was a young guy - well before the internet.  Would I travel a long way to talk to leads now?  No way.  Today, I would do a Zoom call and decide the next steps from there.

The Chaston Centre

Discover how a People-Profits-Connected workplace can elevate your business. 

Why partner with us?
1.	Guaranteed Team Performance Enhancement: We ensure your investment yields tangible improvements in team performance.
2.	Expertise from a Former LTD CFO to Beyond Loss Expert: My journey from prioritising profits to valuing people, provides a unique perspective on maximising your business's potential.

For Whom We Make a Difference: Business owners and leaders in small to medium companies seeking both performance improvements and a balanced life. We help, whether you're extinguishing daily fires rather than focusing on growth or facing challenges on multiple fronts.

Our Value Proposition: We challenge the outdated view of employees as liabilities. Through our cutting-edge mentoring programs, we focus on transforming your workforce into your most valuable asset. 

Challenges We Address:
•	Enhancing Psychological Safety: We tackle the issue of limited psychological safety where employees hesitate to contribute ideas or raise concerns, affecting their engagement and well-being.
•	Empowering Knowledge Workers: We ensure your employees are engaged with stimulating tasks, opportunities for growth and meaningful problem-solving.
•	Fostering Effective Leadership: We address management approaches that demotivate and disengage, shifting towards leadership that invigorates and inspires.

How We Do It: Our People-Profits Connection programs are tailored to fit the way you prefer to develop your team. We align with your organisational culture and goals.

Why Choose Us: Leveraging my former corporate CFO experience, I understand the duality of people as both potential challenges and solutions. By transforming your employees into your greatest assets, they'll be motivated to go above and beyond, propelling your business to new heights.

Ready to see your people, purpose and profits flourish? Connect with us when you're prepared to unlock the full potential of your organisation.

Loss manifests in various forms—bereavement, separation, job loss, pets passing, financial strain, or health challenges. Often, we choose avoidance, allowing our pain to infiltrate every aspect of our lives. Yet, we believe life's hardships serve as catalysts for growth, guiding us toward the person we aspire to become. Our mission is to help those adrift in sorrow to view their circumstances anew and feel a sense of lightness again. We aim to reveal a fresh perspective, transforming any tragedy into a pivotal moment for reinventing their lives.

We are passionate about aiding individuals in their quest to live, love and cherish life anew. We take pride in witnessing our clients lead enriched lives—marked by deeper connections with themselves, others and beyond, improved health, greater insights, increased prosperity and more time.

Our team is driven to excel in their lives, embody our philosophies and deliver exceptional service. We're committed to transforming not only the lives of our clients but also those of their friends and families 

Navigating grief involves confronting three key challenges:
1.	Who Am I Now? Loss reshapes your identity and self-perception.
2.	What Now? Deciding the next steps can be daunting, as grief may obscure the full range of possibilities open to you.
3.	Why Me? Dwelling on the unfairness of your situation can lead to a downward spiral, affecting your health, wealth and relationships.

Our approach is both intuitive and strategic, aimed at optimising your life's design. We ask pivotal questions and offer innovative strategies across our Live Love Pillars—encompassing personal growth, relationships, expertise and wealth creation. Whether you seek support in one area or across all four pillars, we're here to guide you through.

Beyond Loss Expert

Have you noticed that most of us have no idea how to cope with loss? 

Nothing prepares us for the overwhelming abundance of emotions that can have us on our knees, all alone, suffering in silence. Wondering "how can we get up from here?"
 
With over 40 plus loss events that can affect our lives, it’s quite surprising that there wasn’t a class.  Though now it does not have to be this way.
 
Demystifying Loss is a detailed guide that addresses the current lack of Loss Intelligence. 
 
This self-help healing book assists you to deep dive into many of the different types of loss events. Be it, a Loss of a loved one, divorce, job loss, health, wealth, your pets. Or any of the losses that came to the forefront during the recent pandemic ~ loss of freedom, choice, identity, change in work conditions, recreational and social activities, all of which can have a massive impact on our health, quality of life and relationships.
 
Karen loves to say, “It’s time to get comfortable with the uncomfortable” and by the end of this book, you will know exactly how to do that.
 
You are holding the guide to a loving 5-Step process that will assist you to move beyond all your past loss events and then create your better everyday life.
 
Demystifying Loss will be your reference guide into the future, as this process ensures that no matter what loss event comes to visit, their stay will be shortened and you will very quickly move forward into Love, Joy, Happiness and Fulfillment.
https://www.thechastoncentre.com/bookshelf/

Author - Demystifying Loss - International Best Seller

Beyond A Mother’s Worst Nightmare ~ Allowing yourself to live and love again after a death of a child

Losing a loved one is never easy. When it is your child, it’s all the more difficult. Parents are not supposed to outlive their children, so most are unprepared when it happens.
A little part of you dies, along with your child. You’ll never really “get over” their passing, but you will learn to live with the loss, making it a part of who you become.
Karen Chaston share’s her three-year journey following the unexpected death of her son Dan at age 27. She shares with readers how her child’s death compelled her to rethink her priorities and re-examine the meaning of life. 
Her journey is one of gratitude, laughter, love, joy, reflection and contemplation. She talks of how she honours her child, whilst also recognising the need to re-engage in life and find pleasure in new experiences. 
It may seem impossible, but you can go on to find happiness and purpose in life again. 
http://www.karenchaston.com.au/karens-books.html

Author ~ Beyond A Mother's Worst Nightmare

Teenagers Playing Grown-Ups ~ Choosing the Best Solution For Your Unplanned Pregnancy.
An unplanned pregnancy can be stressful, complex and a difficult situation at any age. Though what if you are a teenager, too young to understand that no matter what choice you decide upon you truly are at the cross-roads to your future life. 
Every woman’s experience of an unplanned pregnancy is unique, as is the time that she lives in.
In her third book, Karen Chaston takes us on a journey into the lives and times of four teenage girls living in the late 60’s early ‘70s all who choose a different solution for their unplanned pregnancy: marriage, abortion, motherhood and adoption.
Ironically, these four choices form the anagram, M.A.M.A.
Each girl tells her story, sharing her reasons for choosing as she did. Though most importantly the wiser woman that she is now, will revisit her teenage self and give her advice on living with the consequences of the decision. 

Maybe even suggesting that she may like to rethink her initial choice!!

The 21st century social attitudes may be very different, though the intention is to assist any woman, today who may be pondering over their decision in relation to their unplanned pregnancy.

Author ~ Teenagers Playing Grown-Ups

Welcome to Live Love By Design TV. A place where you can learn to:
* Live and Love Each & Every Day
* Love Who You Are
* Love Your Life
* Create Your Dreams Faster

Are you tired of always being told you can’t have it all?  Always settling for less?
What if I told you, you could have it all?

Hi I’m Karen Chaston Executive Producer & Host of Live Love By Design TV, a ground-breaking weekly program that… will be, in the strictest sense, a self-improvement one-stop resource that will revolutionise the way you live your life.

The talk show runs the gamut from inspirational stories of ordinary folk to conversations with guest experts, live audience participation and experiential exercises.

At Live Love By Design TV, we believe that in order to create your dream life, you need to look at and embrace all aspects of your wellness wheel.

The Live Love By Design Wellness Wheel has nine components (Mentally, Professionally, Financially, Family, Socially, Physically, Spiritually, Emotionally and Environmentally) that have been characterised into four Pillars:
All About You. All About Your Relationships. All About Your Expertise. All About Your Wealth-Creation.

Each week Live Love By Design TV, the show’s theme is dedicated to one pillar, providing 13 shows per annum of guest experts, inspirational stories, experiential exercise, video tips, audiences participation, Q&A and much more for each pillar.

Let us be your wellness wheel coaches and help you create daily habits that will transform your life; personally, professionally and financially whilst improving every one of your relationships……especially the one with yourself.

Our aim is to empower you, motivate you and support you through this exciting transformational phase in your life. 
Let’s make the next year the one, where you begin to Live the Dream!!

It’s possible! We know it, we live it, and so can you.
https://www.livelovebydesign.com/tv/

Live Love By Design TV Show Host and Executive Producer

Inspiring Pearls of Wisdom a local community radio show where friends come together, to share many inspirational gems, allowing you to realise and value that you’re unique. 

Hosted by Karen Chaston and Kaz (Karen) Pearce, our weekly program is the home where we have inspiring conversations with guests, whilst sharing quotes, affirmations, thought-provoking songs and discussions. 
We share how to re-awaken your consciousness, your true innate abilities, and how to create and maintain high self-esteem and self-worth. 

The program is also available in Live Love By Design podcast 
https://livelovebydesign.podbean.com/

Inspiring Pearls of Wisdom Radio Show - Co-Host

The Answer is Yes Pty Ltd

Karen Chaston, co-founder of the Chaston Centre, is one of the consortiums of  industry experts at “The Answer is Yes” ~ a place where we are all  converting our knowledge into online courses.  
Karen Chaston holds a Master of Accounting from Bond University and is a former CPA. 

What each consortium industry advise everyone in their coaching/consulting/advising roles, is now capture into online courses.  
•	Part of our coaching is to offer value.  
•	Online components coupled with coaching makes items more effective.  No more handholding. 

Also, when and if, we identify a specific issue that we feel more than one person is experiencing we can quickly and effectively turn the information into industry specific courses that increases duplication and keeps the costs low.  We can have touch points and develop group discussions.

The consortium has attracted some of the best trainers in industries and therefore our coaching will only be done via online training or online meetings as opposed to physical face to face.

Attached is our current Book of Answers with the online courses. 

Each client is assigned a coach in their area of interest who if you like we call the ‘chief conductor’ they will conduct the initial interview and assessment.  If appointed we will collaborate with all coaches to come up with a diagnostic tool that is broader than is currently available.  The reason being we will have different perspectives and backgrounds and we want to ensure we get a sound cross base on which to start working with individuals.

Corrina Lindby is the overseer of the Consortium and frequently gets the team together to collaborate on projects.  Corrina is the person that will ensure compliance.

Certified Trainer

National Leisure & Gaming

I am primarily responsible for managing the financial risks of the business, which includes financial planning and record-keeping, as well as financial reporting to higher management and communicating financial performance and forecasts to the analyst community. I report  to the Chief Executive Officer. 
NLG has been in receivership since Oct 2011 and the majority of the assets were purchased by Redcape Property Trust. I decided that it is time for me to move on and seek a career elsewhere.
By February 2013, my current position was made redundant.

Drawing on over a decade of expertise as a Beyond Loss Expert, complemented by my experience as a former LTD company CFO, I empower small and medium-sized businesses to boost their performance. My approach highlights the intricate links between navigating loss, embracing change, leading a fulfilling life and optimising both personnel and profitability. I guarantee significant enhancements in team dynamics, applying my analytical capabilities and business acumen to address challenges and generate value.

As the author behind the international bestseller "Demystifying Loss," I confront the prevalent gap in understanding Loss Intelligence. Through my work, I provide insights, tools, and awareness to effectively deal with over 40 types of loss. My mission is twofold: to guide those feeling lost and bereaved towards a lighter, more hopeful perspective and to empower them to architect a vibrant, reimagined future.

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Kim Willis

Karen Chaston

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