Kim Willis

Persuasion Pursuit

Got Skills But Minimal Sales?  The Shocking Truth About Most Experts…….

Most coaches, consultants and self employed ‘experts’ are great at what they do.  But here is where they often fall down: they’re not so good at finding clients.  If you’re like a lot of coaches, experts and creative people I talk to, sales and marketing is not a comfortable activity for you.

You just want to do what you do best – work with quality clients – and make a difference for them.

👉 Is This You?

Maybe you’ve got technical skills (SEO, web design, even accounting), or creative skills (writing, blogging etc), or maybe you're a coach.  Irrespective, you just want a better, easier way to find clients.  Without having to sell and hustle like a salesman

👉 A Better Way to Attract Clients

Here is where you want to be:  the expert and authority in your niche.  Get it right and people will beat a path to your door.  Mess it up and people will run a mile.
 
 ****Special Offer to My Linked In Connections****

If you want to attract ‘A’ class clients to you like bees to a honey pot, you should talk to me.  I’ve been using these techniques for years in my own business.  Techniques that enabled me to quit the rat race and travel the world as a digital nomad.  

So here is my $500 offer for you……

I will give you up to 1 hour of my time (by phone, Zoom or Skype) for brainstorming, including specific strategies on expert positioning and client acquisition.  I’ll always be focused on skyrocketing your income by showing you how to attract clients who pay you top dollar.  

All I ask for in return for this free help session is a testimonial and the opportunity to build a valuable relationship.

Results matter, so that will be my focus with you – to give you valuable ideas you can use straight away.

👉 Contact Me

Link me in (see above).

OR You can contact me here:
Phone:
USA: 310 601 8528
Australia: 07 3102 3572
Skype: kimwillishere
Email: kim@persuasionpursuit.com

Partner

Willis Marketing

Director

Story-based content for Hot Leads, Authority, and Trust | Ghostwriting for Time Poor Experts, Founders and C-Suite Execs | Soft Skills Specialist | Cut Through the Online Noise NOW

If you're an expert with something to say, shout about it.

But you need an engaged audience.

No audience = no clients

How will you do it?

Different ways but here are my favs:

1. Podcasts
2. YouTube
3. LinkedIn
4. Website
5. Email list
6. Live Events
7. Collaborations

All good, but it's not as easy as it looks, but I guess you know that already.

The issue is not the method; it's more about execution than anything else.  

How will you get the job done? 

Will you need help?

If you're a do-it-yourself person, fine.  How's that been going for you?

Look, if you don't fix it, here is what will happen:

- You won't get enough traffic
- You won't generate warm leads
- You won't attract high-value clients
- Your dreams will be put on hold
- Hopes will be dashed
  
 I can help you:

• Build trust

• Establish authority in your industry.

• Give clarity about what you do and who you help.

• Inspire a prospect to work with you

I've helped hundreds of people generate more traffic, leads and clients.  We do it with smart traffic and relationship-building methods.

For example, I redesigned Avon's LinkedIn About section and newsfeed content for his Relevate business. Views increased by 500% within two weeks, and he got a new client.

Help starts at $395.  Send me a message. 

► 𝟭𝟮𝟭 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗜𝗡 𝟲 𝗠𝗢𝗡𝗧𝗛𝗦, 𝗔𝗡𝗗 𝗡𝗢 𝗔𝗗𝗦

"Kim helped me improve my content, sales copy, and one-to-one engagement with people. To say he has a 'way with words' is an understatement. With his help, I attracted 121 customers/clients online in six months. I spent no money on ads. Highly recommended." Connie Cachia, Digital Marketer (retired).

► 𝐀 𝐇𝐔𝐆𝐄 𝐀𝐌𝐎𝐔𝐍𝐓 𝐎𝐅 𝐕𝐀𝐋𝐔𝐄

"Great ideas; I love the full post. Now, I understand the power of good writing. And I can vouch for Kim's brain dump call process. A huge amount of value there." Lloyd Thompson, Founder at Digitaldoo.com

► '𝙆𝙄𝙈 𝙒𝙄𝙇𝙇𝙄𝙎 𝙄𝙎 𝘼 𝙍𝘼𝙍𝙀 𝙍𝙀𝙎𝙊𝙐𝙍𝘾𝙀'
"Kim Willis is a rare resource and one you should connect with. He can easily mix the skills of copywriting, sales and social media marketing in such a way that it works. I'll be forever grateful for the advice, coaching and mentoring he provided me, and so will you." Peter Beckenham. The Solopreneur Sales Strategist.

Last week I saw Faheem Moosa’s post that featured a pic of him with a couple of his clients.

No biggie except for one simple fact.  He’s from Canada, but the pic was taken in Dubai.

He was there for a business conference, and fortuitously, two of his clients were at the same event.

Like me, Faheem does all of his business online and rarely meets clients face to face.

Seeing as I haven’t been on a plane since before COVID, the last time I met clients face-to-face was in 2019.

I hosted a small mastermind for a handful of my clients, hence the pic.

Connie was one of my best students.  She embraced what I taught her and, over the next few months, attracted 121 customers without ads.  How did she do it? Direct outreach on Facebook.

Yes, really.   

Here is a picture of us in Bali.  Connie is on the right, with her husband on the left.

Referral Systems to Drive Leads | Trust-based Conversations to Drive Revenue | Case Studies to Build Belief and Authority | People Connector and Community Builder.

Who should you write for?

Those who pay you, or those who praise you?

For many, it’s the latter.

They crave approval

They forget about the main game: 
- Winning right fit people to your cause
- Being the go-to option for buyers

Temptations abound.

And lots of goo-roos will pander to your ego.

But winning Likes and Comments from those who will never buy.

Is a fool’s errand that ends up one way

No moulah
 
And a likely exit from LinkedIn

Oh well.  Another dream shattered.

Back to the drawing board.

The message?

Focus on: 
- Networking
- Relationships
- Conversations

Boring eh?

Why less qualified people are stealing your lunch

Here's the uncomfortable truth:

That "less qualified" person is winning BECAUSE their expertise is limited.

They think their basic insights are groundbreaking. 

But basic is exactly what your target buyers want.

Your buyers aren't experts. They're trying to solve a problem, and they need someone who can explain what's going wrong in simple terms.

Meanwhile, you're adding layers of nuance. Caveats. Sophistication.

You know too much to keep it simple.

You add complexity because you're worried a peer might think it's not "expert" enough.

This is status anxiety dressed up as quality control.

You're afraid to dumb it down because you want to prove to peers that you know your stuff.

But your ideal buyers aren’t impressed by your expertise.  What they want is simple: they feel you understand their challenges.

So you have a choice:

Create content that earns nods from peers (who will never hire you)...

OR create content that attracts clients.

One feeds your ego. The other feeds your family.

So, are you creating for peers or for your clients?

Cut the crap.  Fess up - your fear is holding you back
That was me

I was like a deer frozen in the glare of a car's headlight..

Trying to deal with my fear of public speaking wasn't easy.  

Time and time again, I rejected opportunities to give talks about my primary area of expertise:

“How to use stories and conversations to explode your sales”

Hot topic, eh?  Yet every time someone asked me to speak… 

I made every cotton-pickin' excuse under the sun, including:

- I’ll be on vacation
- I have another commitment
- My dog is about to die (I didn't have a dog)
- I’m scheduled to mow the lawn (I never mow lawns) 
- My wife said I was a loser, and now I'm sad (another lie)

But finally, I developed enough gumption to kick the fear to the curb.

And give my first talk.

It was a disaster, but I recommitted and, over the next few years, gave hundreds of talks. 

As I improved, my results also improved.  Some talks led to hundreds of thousands of dollars in revenue.

All because I tackled the fear monster head-on, and won.

What fear have you conquered?

What fear do you need to tackle?

P.S.  I still have fears - fear of heights, and I’m claustrophobic.  Oh well, can't win ‘em all. 

TODAY'S PIC.  Me at 5 months.  Another lie.  It's Noah, my grandson, and he has NO FEAR.  (Well, not yet. haha)

Why B2B marketers mess up on LinkedIn
They treat it like a lead gen platform.

That used to be me.  I bought into the hype and went all out for leads.

After 3 months - no leads, no nothing

So I switched

I focused on relationships and little more than a month later signed my first client

So the message is clear:

LinkedIn is really a networking and relationship-building platform.

This is why cold outreach campaigns bomb.

The same applies to running ads to people who don’t know you.

It’s likely to fail.  You’re a nobody, and you will be ignored.

Instead, start here:

1. Ideal Buyers.  Your ideal client profiles (ICP)
2. Engagers.  Industry people who amplify your content to buyers.
3. Industry Influencers.  Thought leaders your buyers follow.
4. Potential Channel Partners.  Non-competitive companies serving your ICP
5. Niche Media.  Podcast hosts, event organisers and community owners.

Build relationships with these people.

Referrals, introductions and warm leads will flow from there.

The Success System That Never Fails

That’s the title of a book I read many moons ago.

Written by W. Clement Stone, he shared his miraculous story of how, at age 19, he began working with his mother to sell accident insurance policies. 

He became a sales superstar and then founded his own company, Combined Insurance, which eventually grew into a large business.

According to Stone, the keys to success are threefold:

1. PMA - Positive Mental Attitude.
2. A saleable product
3. A sales success system that never fails

Rather than constantly reinvent the wheel, he was adamant that a simple, replicable system trumps constant improvisation.

We dont have to embrace everything Stone did or all of his views, but I like the idea of having a success system that works over and over again.

Replication = Multiplication

It’s the way to scale.

Example:

I’m building a new referral system where warm leads are regularly produced.

Like clockwork.

I can’t do that without a reliable system that replicates the initial work I did

It’s not smart, it doesn't duplicate, and it’s very tiring.

Thoughts on systems?

Any fool can complicate things

Even me.  Which is why I’m always simplifying my message.

So an 8-year-old can understand it.

But to do it well, understand your topic at a deep level.

Go deep.

Then remove excess words that add nothing to the piece.

Sometimes less is more.

And right now commoditised content - AI slop or otherwise - is saying a lot but meaning little.

Your job is not to produce content that means nothing.

Instead, learn how to cut through so you mean something to your audience

It’s about resonance, not word count or posting frequency.  

Slow down, and focus on making real connection

That’s all.

Why I’ll never join BNI

Or other in-person business referral groups.

I’m not saying you can't make money from them.

You can.

But often the referrals are low quality - not exactly your type of people.


Not all referral groups are like that, of course.  

Some attract high-calibre people, but it’s the exception, not the rule.

The effect for many members - especially white-collar experts - is few, if any leads.

And if the leads convert, often the ticket value is low.


The other problem is the time factor. 

I know people who spend half their week travelling to one networking event or another.

And having one-to-one networking coffees.  

It’s ok to do these things, but it's not very time-efficient, and it can be expensive.

Here is my suggestion…

✅ Break free from the need to always meet people face to face.

And find a balance between online and offline networking activities.

And for crying out loud, be creative.

👉 Example:

Many moons ago, when living in Sydney, I hatched an idea to visit Melbourne to do business.

I had some connections there, so I enlisted their support and asked for introductions.  

Each of these introductions was called, and appointments were booked.  Yes, no emails or DMs were sent - fancy that.

The result was 5 new clients and a heap of revenue.

This might sound harsh, but some of the people who join these often expensive networking groups are a bit lazy.  

They don’t have the wit, courage or confidence to break free and go for it.  


There are plenty of ways to generate business without spending countless hours a week doing offline networking.

I’ll talk about one of them in my next post.

P.S. Regarding the above example.  It happened when I was a young guy - well before the internet.  Would I travel a long way to talk to leads now?  No way.  Today, I would do a Zoom call and decide the next steps from there.

B2Btail 

Helping B2B Manufacturers Attract Their Ideal Customers Online

Most B2B companies are great at what they do but struggle to be found online by the customers they’re best equipped to help.

At B2Btail, we help manufacturers and B2B companies stop being the best kept secret by building strong digital foundations and using educational marketing to attract high-value customers.

Our work combines search engine optimization (SEO), content strategy, LinkedIn marketing, and foundational website enhancements to improve visibility and generate more qualified leads.

What we do:

Build and execute SEO strategies that help manufacturers rank for buyer-intent keyword phrases

Create and repurpose educational content that speaks directly to soulmate customers

Implement LinkedIn lead generation systems using live video, original content, and smart outreach

Guide companies through our Digital Game Plan to uncover growth opportunities, ideal markets, and the buyer’s journey

Develop marketing strategies that support long-term inbound lead generation and customer engagement

Who we help:

Manufacturers who are tired of being invisible online

B2B companies that want to attract better-fit customers but don’t have a marketing team

Business owners looking for a clear marketing roadmap they can execute over time

If you’re trying to grow but feel stuck with inconsistent leads, confusing messaging, or outdated digital presence, we can help you change that.

Let’s talk about building your Digital Game Plan or launching a lead-generating content strategy that finally gets you found.

Relentless Business Growth Advocate

Exit Your Way®

With over 20 years of experience in manufacturing, eCommerce, and healthcare, I bring a hands-on approach to transforming businesses so owners can sell their businesses and generate the wealth the desire.

Challenges we help you solve:

Developing and executing initiatives to significantly increase business value.

Enhancing leaders' abilities to inspire teams and drive continuous improvement.

Streamlining operations to reduce costs and boost profitability.

Providing resources to prepare businesses for sale.


Results from our work with clients:

95%+ business sale success rate, often selling businesses for up to 20% over market value.

A business you love to own but you can sell when you want to the best buyers.

 Fractional Chief Exit Officer

Navigating the challenges of scaling, preparing for a business exit, or selling a business? Feel like you're not tapping into your business's full potential?   - You're not alone. 

Many business owners grapple with realizing the true value of their business in a market that often seems stacked against them. 

I'm Damon Pistulka, and at Exit Your Way®, we're not just about transactions; we're about transforming businesses one at a time.

Imagine a scenario where your business doesn't just meet your expectations but exceeds them to increase your value 2x+ its current market value. 

Picture a business sale / business exit success rate that's not the average 25% but is 90%+. 

That's the Exit Your Way® difference.

With decades of hands-on experience across diverse sectors, we've honed a unique approach that focuses on YOU:

Unlock Potential: We delve deep, identifying hidden strengths and opportunities, ensuring your business is operating efficiently and effectively.

Strategic Growth: Our tailored services propel your business forward, amplifying its value and appeal.

Achieve Your Vision: Whether you're aiming to double revenue, quadruple business value, or exit the market with unparalleled returns, we're your partners in realizing that dream.

Our manufacturing, ecommerce, construction, and occupational rehabilitation clients don't just achieve their goals; they surpass them. They experience transformative growth, often selling above market prices. 

We give owners peace of mind, confidence, and the freedom to envision a brighter, more prosperous future.

If you're a forward-thinking business owner, eager to elevate your venture and see tangible, lasting results, let's connect. 

Experience the transformative power of Exit Your Way® and envision a future where your business doesn't just succeed; it thrives. 

Let's redefine success, together.

If you want to learn more, contact us:

info@exityourway.com
833-BIZ-EXIT (249-3948)
www.ExitYourWay.com

Co-Founder | Managing Director | CMSH

Navigating the complexities of selling a business can be daunting. 

With a mere 25% success rate in the traditional market, many business owners feel trapped, undervalued, and overwhelmed. 

At Exit Your Way®, we've flipped the script. 
Leveraging 20+ years of hands-on experience in manufacturing, eCommerce, and healthcare, we guide businesses to achieve 2x+ their current market value with a 90%+ business sale success rate. 

Our integrated approach ensures you're not just selling a business but realizing its true potential. Let's transform your hard work into tangible wealth. Connect with me to discover how.

If you want to learn more about how Exit Your Way® might help you preparing and selling a business, contact me at info@exityourway.us

Business Broker

As part of the overall Exit Your Way® efforts helping clients build and sell valuable businesses we help clients identify, review, and acquire businesses.  We walk clients through a proven process to evaluate businesses appropriately in stages to ensure they are making informed decisions efficiently to ge the right deals done.

Business Acquisition Advisor

Helping business owners solve strategic and operational issues with fractional CEO & COO services.  Fractional CEO & COO resource to solve business challenges hampering growth or owner freedom.  Fractional CEO & COO resource to solve strategic sales challenges allowing owners to achieve their short and long term goals.  Fractional CEO & COO resource to onboarding new executives so they are more effective and are more productive, faster.

Fractional CEO, COO

Increasing sales & business value.  Sales consulting to help owners create sales momentum, increasing sales and business value.  Sales consulting to ensure businesses are creating the profits today and providing the long term business value the owners need to fuel their life after the business.  Sales consulting to help business owners achieve their goals

Sales Consulting

Our Team has over 40 years experience in providing certified business valuations, fairness opinions and pricing services of debt and equity securities in connection with transactions, stock ownership plans, and disputes.  Our process returns your certified business valuation in days not weeks with more calculation methods and risk assessments to ensure accurate and fair certified business valuations.  We have the certifications needed to back up all certified business valuations including certified business valuations used for legal and IRS matters.

Business Valuations

Management Consulting to help owners solve problems hampering business growth. Helping owners restart growth in plateaued businesses.   Helping business owners break through performance challenges by solving operational and executional challenges.  Management Consulting with the knowledge, tactical skills to help your company increase business value 25%, 50% or more.

Management Consulting

The Faces of Business - Business professionals sharing life and business experiences to entertain, engage, build community, & help others succeed.  Our guests share stories and information to inspire and educate.  

There are incredible people all around us.  We share their stories and knowledge.

Live Tuesday & Thursday at 3:05 pm PT. on LinkedIn, Facebook, and Twitter.

All episodes are released on popular podcast channels.

All past episodes:  https://exityourway.us/the-faces-of-business/

The Faces of Business | Livestream / Podcast Host & Producer

The Manufacturing eCommerce Success Series – Hosting guests helping manufacturers connect with great people and resources helping manufacturers improve and grow their businesses. 

Co-host weekly event with Curt Anderson from www.B2BTail.com. 

Every Monday & Friday at 10:32 am PT speakers share real world information about key aspects of ecommerce/digital sales/sales growth/leadership. 

Shows broadcast live on LinkedIn, Facebook, and Twitter.

Manufacturing Ecommerce Success Series | Livestream Co Host & Producer

Cross NW - Business Advisors

Cross NW - Cross Northwest, Inc. is a boutique Business Advisory / Investment Banking firm that helps business owners build dominating businesses and sell a business for more money.  Cross NW does this by providing Sales Acceleration, Results Management and Merger & Acquisition Advisory/ Business Brokerage services for business owners of privately held companies.  Our hands-on resources and value improvement expertise allows us to increase business values, make companies run better and guide companies through the process to successfully sell a business transitions.  NO B.S.  JUST RESULTS

★Sales acceleration services to drive top line revenues and profits
★Results management to focus the organization on building business value and prepare companies for a transition.
★The "Exit Your Way" system for developing and measuring progress towards exit value goal
★Strategic and tactical services working alongside business owners and staff to make things happen  
★Coordination of business transactions
★Business advisory for new business buyers to continue the success long after the sale

Managing Partner - Sell a Business

Ecommerce MGMT Cooperative

Helping companies that want to improve their digital sales strategies through live stream training that builds a foundation of knowledge which can be applied to real world solutions in businesses.

Leadership Team

Evergreen Renewable LLC

Management consulting and project development company

Manage the business and consulting projects for process developers, manufacturers, and commercial customers.  

★ Evaluation of technologies, applications, and project development opportunities. 
★ Technical support, business strategy, and diligence for project development and execution.  
★ Develop business plans for project finance and development.
★ Identify and connected with potential investment groups.
★ Present business plans to interested investment groups.
★ Manage project development and business improvement projects.
★ Provide leadership, direction, and business management for the company

President | General Manager | Consultant

Synergy Systems Inc.

Machining, stereolithography (SLA), and urethane molding of components and assemblies for aerospace, defense, medical, and technology companies.

Managed the business - Company needed significant structural and operational changes to become competitive in the marketplace.  

★Implemented formal cash usage controls from holding company 
★Implemented weekly performance review/cash management meetings with holding company
★Implemented weekly soft close to measure estimated profitability on a weekly basis
★Combined similar capabilities in subsidiaries to increase utilization of equipment and efficiency
★Utilized Kaizen to restructure business processes 
★Implemented ERP system to provide streamlined financial and operational information
★Created visual factory scheduling system to reduce WIP and slow moving products
★Assisted management and staff in completing AS9100 certification audits.
★Worked directly with SBA personnel to maintain 8A certification
★Maintained Boeing Gold supplier rating for quality and delivery
★Fostered relationships with large aerospace and nuclear customers seeking 8A certified suppliers

➤Company cash neutral in 120 days. Cash positive in 180 days
➤Reduced G&A costs by 20% and increased operational productivity by 25%.  
Turn around role for Alaskan Native Corporation holding company.

Vice President | General Manager

Olympic Fabrication LLC

Precision fabrication of ground support equipment, vessels, and facility subsystems for aerospace and NQA1 nuclear customers.  

Managed the business for the holding company with an on-site General Manager - Company needed significant organizational changes to become an efficient producer.  Lead the General Manager and Operational Management team to make these changes. 

★Implemented formal cash usage controls from parent company 
★Implemented weekly performance review/cash management meetings with parent company
★Eliminated capabilities to focus on core strengths
★Managed extensive 5S organizational work with operational team
★Provided operational direction to develop plans to increase throughput up to 2X as needed to complete projects
★Worked directly with SBA personnel to maintain 8A certification
★Assisted management and staff in completing AS9100 and NQA1 certification audits.
★Fostered relationships with aerospace and nuclear customers seeking 8A certified suppliers 

➤Company cash neutral in 90 days. Cash positive in 120 days
➤Ultimately increased revenues over 20% and profitability over 70%  

Turn around role for Alaskan Native Corporation holding company.

Vice President

EverGreen Renewable LLC

Energy company working to develop a 50 MGY Washington State based corn ethanol facility. Elected not to construct facility due to market conditions. 
.
★ Researched and selected technology partners to develop off grid corn ethanol production facility
★ Developed business plans and identified team to construct and operate the corn ethanol facility
★ Conducted technology diligence and economic modeling to determine commercial feasibility for   project
★ Developed investor package to raise funds for the $150 million corn ethanol facility.

Project Developer

CNC Diversified Manufacturing, Inc.

Complex 5 axis machined precision components and assemblies for tier 1 aerospace and defense manufacturers. 

Managed the business - Company needed significant changes to turn around financial and operational performance.

★Eliminated processing constraints inoperations resulting in over 50% sales increase.
★Increase machine utilization over 45% through organizational process changes
★Developed operational KPI's to ensure high machine utilization
★Set up 24/7 operational schedule to increase utilization of key equipment
★Combined operations into one facility to improve costs and efficiency
★Implemented communication and process changes to improve Boeing customer rating from red to silver “High Performer” for delivery and quality
★Coordinated technical efforts to reduce overall production times approximately 40% on titanium products.
★Increase throughput of company by over 25%
★Developed supply chain and internal controls to complete composite tooling project which doubled sales during the 4 month project period

➤Company cash neutral in 120 days.  Profitable in 270 days. 
Turn around role for private equity group

VP, Operations

Automated Metal Techologies

Precision sheet metal fabrication 

Managed the company - Implemented significant changes throughout the business to grow the revenues and profits.

★Implemented improvements that allowed 30% growth with a reduction in company staffing.
★Applied visual work in process scheduling at workstations
★Implemented programming software to dynamically nest production requirements on a daily basis
★Developed kan ban replenishment of raw sheet stock from supplier
★Utilized automatic sheet feeders and implemented remote video cameras for lights out operation
★Provided customers 3 business day service on custom items
★Managed supply chain and inventory at customer locations to eliminate stock outs

➤Increased revenues approximately 50% in 24 months
➤Company set new records for sales and profit %
Private owner

VP | General Manager

Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

Damon Pistulka √

Your customer is the hero.

You’re the guide.

Remember that to earn trust and drive sales.

Most businesses position themselves as the hero:

🔷We do this.

🔷We built that.

🔷We’ve been around since…

But your customer doesn’t care about your story…

They care about how you help them succeed.

When you make them the hero in your messaging:

🔥Your story supports theirs

🔥You become a trusted guide

🔥Your brand becomes magnetic

When you clearly help people understand how you might help them succeed your messaging resonates more clearly.


⚡Show people how things will be better working with you! ⚡


How would your messaging change if it was all about your customer’s success?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video credit - readersdigest

#StoryBrand #CustomerSuccess #MessagingMatters #MarketingStrategy #DigitalGamePlan

Helping Business Owners Achieve Significant Profit Growth | Transformative Business Development | Transaction Advisory | LinkedIn Live Stream Host

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Damon Pistulka √

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kim Willis's LinkedIn Performance

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