Fitkin Consulting

Clients: Medical Equipment Manufacturing, Higher Education, Technology, SaaS, B2B

- Partner with C-suite and senior leaders to implement strategic HR solutions, including organizational restructuring, performance management frameworks, and succession planning that increased leadership bench strength across multiple clients.

- Created and implemented a proprietary 7-module leadership development program that transforms high-potential managers into strategic leaders through focused training on crucial skills including effective delegation, conflict resolution, performance management, and strategic decision-making.

- Deployed my custom leadership methodology across organizations ranging from growth-stage startups to established enterprises, empowering leaders to build stronger teams, have difficult conversations, and drive measurable business results through improved people management.

- Facilitate challenging personnel decisions and conflict resolution through data-driven assessments, resulting in improved team dynamics and higher employee engagement scores for client organizations.

Leadership Development | People Operations & Marketing Consultant

KlientBoost

- 100+ team members, $22M ARR
- Awarded the #1 place to work by Glassdoor 2022
- Forecasted new revenue, retention, and EBITDA to support strategic planning
- Created VP tracks and grew leadership team to 20 director level+ leaders
- Developed career growth tracks for 13 departments

President | People Operations & Strategy

- Led our client services team through major growth, delivering standout customer service with NPS scores consistently above 60 by setting clear expectations and keeping teams accountable

- Built our HR team from the ground up, personally interviewing hundreds of candidates from entry-level specialists to executives across client services, admin, HR, and sales

- Created and ran "BoostBabes," a women's leadership program where we read books by female authors, mentored each other, and developed activities to support women in the workplace

- Rolled out ongoing feedback systems that ditched the traditional year-end review model. Coached managers to have meaningful weekly check-ins during 1:1s so team members always knew where they stood and had clear growth paths

- Partnered with HR to design competitive comp plans that gave people financial rewards and clear career progression – making sure top talent stayed and thrived with us

- Developed an onboarding program that new hires consistently called "the best experience they ever had" – complete with cross-team training, lunch dates with executives, and a structured first-month journey

- Navigated the constant change that comes with startup growth – pivoting teams, promoting leaders, and revamping processes to keep up with our rapid scaling from $11M to $22M

- Made employee satisfaction a priority by tracking engagement monthly, quickly addressing concerns, and implementing changes based on feedback. Consistently hit our 95% employee happiness target

- Created a culture where psychological safety wasn't just a buzzword – we celebrated different perspectives, understood what motivated each person, and weren't afraid to challenge how things had always been done

- Stepped in to resolve team conflicts before they escalated, creating clear communication channels and helping different departments understand each other's challenges

VP of Client Services | People Operations & Strategy

Director of Paid Search

Senior PPC Account Manager

Blink Development, Inc.

Senior Account Manager

EXPRESS

Co-Manager

Sales Leader

Cbeyond - now a Birch Company

Direct sales of $10,000 T1 internet product
* Top salesperson nation-wide August, 2006

Technical Sales Representative

Developing senior managers to lead high-performing agencies | Leadership coach | Scaled from start-up to 8-figure agency

I help companies grow by developing their most valuable asset: their leaders.

For over a decade, I've worked at the intersection of leadership development and data-driven results, showing organizations that investing in people isn't just good culture but good business.

My approach is straightforward. I design performance management systems that actually motivate people while building cultures where psychological safety and accountability coexist. I strip away leadership fluff to focus on what works: targeted people development that connects directly to business outcomes.

As a consultant, I partner with companies looking to transform their leadership teams through practical skill-building and honest feedback systems. I help organizations create environments where diverse perspectives are valued and teams feel empowered to innovate. My clients appreciate that I don't sugarcoat challenges, but I'm always in their corner.

My background in digital marketing gives me a unique perspective on measuring what matters, whether that's campaign performance or leadership effectiveness.

I'm passionate about sharing what I've learned from studying influential thinkers like Daniel Goleman, Robert Greene, Dale Carnegie, and Kim Scott. More importantly, I share what I've learned from being in the trenches myself as an executive balancing business demands with family life.

The best companies know that leadership excellence drives business success. If you're ready to make that connection explicit in your organization, reach out and let's discuss how I can help.

Kim Fitkin

Rocket Clicks

Lead two cross-functional teams (web dev, SEO, paid media) to achieve target Gross Margin and Client Retention targets.

Responsibility for all delivery systems to clients including reporting process, new client onboarding, sales audits, How We Do Work process. Also coached all senior team members 1:1 to support personal growth and development, including advancement into other internal roles.

Led HR activities executed by team, including recruiting, performance reviews, payroll and incentives.

Represent all Client Services team members as a member of the Leadership team.

VP, Client Services

Guide the paid media department to success, informed by clients achieving targets, profitability of the department, and personal growth of team members.

Ownership over delivery systems and processes for digital advertising initiatives including but not limited to Paid Social, Paid Search, Display, Video, Shopping, CTV/OTT, and Programmatic.

Represent the team of paid media Managers, Strategists, and Analysts with a seat on the Leadership team.

Director, Digital Advertising 

Goatee Digital

A digital consultancy focused on helping businesses grow with actionable insights and tactical execution.

Service offering includes (but not limited to):
- Digital Strategy
- Search Engine Optimization
- Paid Media Management (Paid Search, Paid Social, Display) 
- Web Analytics

Owner

EmberTribe

Acted as functional Integrator with two Visionaries, guiding client services leadership.

- Managed P&L outcomes through sales pipeline forecasting and hiring decisions
- Deployed people operations program including annual reviews, coaching, and quantifiable development growth framework
- Acted as internal "face" of the company, leading company wide meetings and initiatives
- Improved finance function through automatic billing, transaction fee reduction, bonus tracking and forecasting

President

- Optimize company profitability on client services work
- Focus on managing and maximizing employee utilization; forecast and act on hiring needs
- Architect, evaluate and streamline delivery systems & processes
- Assist Biz Dev with audits, presentations, and formulation of scope; assist Account Directors with scope for expanding client engagements
- Design & review client service offerings, considering deliverables, timelines, profitability, resourcing
- Maintain direct account management on select few accounts

Director of Operations

- Direct management of client paid acquisition campaigns
- Manage team of internal staff and contractors working on client accounts for campaign management and creative development
- Auditing and discovery work to support new business opportunities
- Actively involved in recruiting and training new Growth team members

Director of Digital Marketing

UpTrending

Worked primarily with B2B clients in the funded startup and technology sectors headquartered in Silicon Valley and Southern California, as well as across the United States.


- Serve as SME on all things related to digital marketing
- Audit, evaluate and improve client web properties for Organic Search
- Create strategies for Paid Media efforts spanning paid search, display, paid social & retargeting
- Manage robust Analytics solutions, including event tracking, tag management, goal creation, ROI & ROAS reporting

Digital Marketing Specialist

Red Letter Marketing

A digital agency serving a varied client base. Ranged from local kitchen remodelers to international heavy equipment auctions. Primarily B2B, with an emphasis on Service companies.

- Manage creation and execution of digital strategy for clients
- Run paid search, paid social display & retargeting campaigns
- Guide creation of new content (blog posts, videos, whitepaper, ebooks) to support digital objectives
- In charge of analytics (measurement and reporting) for online efforts
- Involved in planning and executing social media campaigns
- Assist clients in building and improving email marketing initiatives
- Directly manage distributed digital team members

SR Max Slip Resistant Shoe Co.

Company serves industries such as hospitality, food service, healthcare and industrial with employer-required safety footwear via custom e-commerce portals. Also has a B2C direct arm.

- Manage all social media channels
- Produce content for and manage company blog
- Produce search optimized content for website
- Organize and execute e-mail marketing campaigns
- Generate brand awareness in niche online communities
- Active in managing PPC campaigns
- Organize and update custom client websites through CMS

Internet Marketing Associate

Elegant Baby

Sold luxury baby gifts, goods & apparel via both a direct-to-consumer e-commerce website and an e-commerce portal for wholesale customers.

- Produce copy for website including headers, footers, meta tags, alt tags, product descriptions 
- Write copy for annual product catalog 
- Manage social media channels
- Manage, budget and implement visual B2B e-advertising campaign
- Research and improve web linking strategy
- In charge of public correspondence to sales reps, retailers and online accounts

Marketing Specialist

Digital Marketing Director

Too often, digital marketing has an air of mystery put around it by it's practictioners. Gurus, wizards and ninjas from freelance to agencies try to obfuscate what's really happening, keeping business in the dark about what works, what's worth measuring and what's vanity. I'm on a crusade against that.

Over the course of my career, I've sought to make the complicated simple. Helping clients and teammates better understand the alphabet soup of digital marketing (SEM, SEO, PPC, RoAS, CTR) is my passion. Whether it's a global B2B cybersecurity brand or a local jewelry shop, every business is important, and they all deserve to understand how digital marketing can help them grow.

taplio

The Battle

Kim Fitkin

J.P. VanderLinden

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