Fitkin Consulting

Clients: Medical Equipment Manufacturing, Higher Education, Technology, SaaS, B2B

- Partner with C-suite and senior leaders to implement strategic HR solutions, including organizational restructuring, performance management frameworks, and succession planning that increased leadership bench strength across multiple clients.

- Created and implemented a proprietary 7-module leadership development program that transforms high-potential managers into strategic leaders through focused training on crucial skills including effective delegation, conflict resolution, performance management, and strategic decision-making.

- Deployed my custom leadership methodology across organizations ranging from growth-stage startups to established enterprises, empowering leaders to build stronger teams, have difficult conversations, and drive measurable business results through improved people management.

- Facilitate challenging personnel decisions and conflict resolution through data-driven assessments, resulting in improved team dynamics and higher employee engagement scores for client organizations.

Leadership Development | People Operations & Marketing Consultant

KlientBoost

- 100+ team members, $22M ARR
- Awarded the #1 place to work by Glassdoor 2022
- Forecasted new revenue, retention, and EBITDA to support strategic planning
- Created VP tracks and grew leadership team to 20 director level+ leaders
- Developed career growth tracks for 13 departments

President | People Operations & Strategy

- Led our client services team through major growth, delivering standout customer service with NPS scores consistently above 60 by setting clear expectations and keeping teams accountable

- Built our HR team from the ground up, personally interviewing hundreds of candidates from entry-level specialists to executives across client services, admin, HR, and sales

- Created and ran "BoostBabes," a women's leadership program where we read books by female authors, mentored each other, and developed activities to support women in the workplace

- Rolled out ongoing feedback systems that ditched the traditional year-end review model. Coached managers to have meaningful weekly check-ins during 1:1s so team members always knew where they stood and had clear growth paths

- Partnered with HR to design competitive comp plans that gave people financial rewards and clear career progression – making sure top talent stayed and thrived with us

- Developed an onboarding program that new hires consistently called "the best experience they ever had" – complete with cross-team training, lunch dates with executives, and a structured first-month journey

- Navigated the constant change that comes with startup growth – pivoting teams, promoting leaders, and revamping processes to keep up with our rapid scaling from $11M to $22M

- Made employee satisfaction a priority by tracking engagement monthly, quickly addressing concerns, and implementing changes based on feedback. Consistently hit our 95% employee happiness target

- Created a culture where psychological safety wasn't just a buzzword – we celebrated different perspectives, understood what motivated each person, and weren't afraid to challenge how things had always been done

- Stepped in to resolve team conflicts before they escalated, creating clear communication channels and helping different departments understand each other's challenges

VP of Client Services | People Operations & Strategy

Director of Paid Search

Senior PPC Account Manager

Blink Development, Inc.

Senior Account Manager

EXPRESS

Co-Manager

Sales Leader

Cbeyond - now a Birch Company

Direct sales of $10,000 T1 internet product
* Top salesperson nation-wide August, 2006

Technical Sales Representative

Developing senior managers to lead high-performing agencies | Leadership coach | Scaled from start-up to 8-figure agency

I help companies grow by developing their most valuable asset: their leaders.

For over a decade, I've worked at the intersection of leadership development and data-driven results, showing organizations that investing in people isn't just good culture but good business.

My approach is straightforward. I design performance management systems that actually motivate people while building cultures where psychological safety and accountability coexist. I strip away leadership fluff to focus on what works: targeted people development that connects directly to business outcomes.

As a consultant, I partner with companies looking to transform their leadership teams through practical skill-building and honest feedback systems. I help organizations create environments where diverse perspectives are valued and teams feel empowered to innovate. My clients appreciate that I don't sugarcoat challenges, but I'm always in their corner.

My background in digital marketing gives me a unique perspective on measuring what matters, whether that's campaign performance or leadership effectiveness.

I'm passionate about sharing what I've learned from studying influential thinkers like Daniel Goleman, Robert Greene, Dale Carnegie, and Kim Scott. More importantly, I share what I've learned from being in the trenches myself as an executive balancing business demands with family life.

The best companies know that leadership excellence drives business success. If you're ready to make that connection explicit in your organization, reach out and let's discuss how I can help.

Kim Fitkin

Evangeline G.

Retain Digital

Retain Digital is a content marketing agency, focused on attracting the right audience, capturing leads, nurturing them to the sale, and retaining them as long-term customers and clients.

Services we offer

- Social Selling for Founders, Personal Brands, and Coaches

- Email and Lifecycle Marketing across industries

- Offer builds: Digital products, course creation, communities

- Funnel Marketing

Book a discovery call with me: https://tidycal.com/bookwith/retaindigital

Founder

With over 18 years of multi-channel marketing experience, I help brands lower their cost per acquisition.

• Convert attention into leads
• Nurture leads to the first sale
• Targeted messaging to increase retention

Industries I've served:

• B2B
• SaaS
• Health
• Fitness
• Finance
• Gaming
• Apparel
• Industrial
• Insurance
• Subscriptions
• Food and Beverage
• Luxury, DTC e-commerce

Fractional CMO: If you need a seasoned marketing leader without the full-time commitment, I offer strategic marketing expertise, including brand development, digital transformation, and sales enablement. Let's drive revenue and build brand loyalty together.

Consultant: MarTech, Marketing Operations, Lifecycle Marketing: I optimize your marketing technology stack, streamline operations, and design data-driven customer journeys. From CRM integration to automation workflows and personalized campaigns, I'll enhance your marketing efficiency and boost ROI. Let's leverage technology to deliver the right message at the right time.

Copywriter and Ghostwriter: I work with founders and brands to craft compelling narratives that captivate audiences and drive action. From social content to email messages to newsletters and articles, I blend creativity with strategy to tell your story and achieve your goals. Let's bring your ideas to life on the page.

Have a project in mind? Book a discovery call with me https://tidycal.com/bookwith/evangeline

Marketing Consultant | Fractional CMO | Conversion Copywriter and Ghostwriter

Bungalow

Led strategy and initiatives as head of the Lifecycle department. Managed a team of lifecycle marketers. Worked cross-functionally with Marketing, Product, Engineering, Design, Operations, and Customer Experience.

Head of Lifecycle Marketing

Email Marketing Manager

Helium 10

Email Marketing Strategist

Apria Healthcare

Provide senior leadership and management of the email marketing channel for eCommerce and Resupply. 

Contribute to strategies on revenue, product, acquisition, integrated marketing, and partners.

Manage up to executive leadership, communicate cross-functionally, and manage the email production staff.

Responsible for achieving double digit growth for email-attributed revenue. Contribute to the revenue effort for downstream channels, such as tele-sales and live agents.

Pitch Anything | Intersection Capital

Director of Marketing

I manage the promotion of physical products, professional services, and executive-level eLearning programs.

In addition, I manage promoting onsite events to an international audience of B2B C-level executives.

I administer multiple Customer Relationship Management platforms and am responsible for audience segmentation, lead nurturing, customer acquisition, sales attribution, and membership management.

I lead talented staff in their respective responsibilities: website development, video production, search engine optimization, content marketing, influencer and outreach marketing, customer service.

Senior Digital Marketing Manager

American Addiction Centers

Report developing SEM trends, tactics, and opportunities to internal team and clients. Create strategic roadmaps for lead generation / growth through paid media.

Serve as internal expert in the areas of paid search, paid social, and display advertising. Identify, test, and optimize new paid sources of traffic and leads that will create admissions for our treatment center clients.

Responsible for maximizing ROI while delivering high-quality leads to our advertisers and productive traffic to our web properties.

Lead the development of in-depth analysis and reporting of digital media, with a real-time or daily-updated dashboard for executives.

Sr. Performance Marketing Channels Manager

Turn-Key Systems Inc

Manage multi-channel online media buys, including direct response email marketing campaigns. Write persuasive copy that generates immediate sales. Nurture prospects for customer acquisition, retention and re-engagement. Improve conversion rates along multiple data points in our funnels through ongoing A/B and multivariate testing. Monitor real-time campaign performance through tracking variables (UTM). Daily analysis of key performance indicators.

Proficiencies: Google Analytics, Infusionsoft Marketing Automation and CRM, LeadPages, Optimize Press, Optimizely, Optizmo, HTML, CSS

Senior Online Marketing Manager

Roni Hicks

Managed pay per click campaigns for nationally acclaimed real estate developers. Responsible for $1 MM in annual spend in both Google Adwords and BingAds. Worked directly with Google Adwords Representative in real estate.

Proficiencies: Google Adwords, BingAds

PPC / SEO Specialist

I've helped clients earn over $10M with integrated marketing.

The money is in the list, and most businesses leave money on the table when they don’t have a robust email sales and marketing program.

That’s where we shine.

- We funnel your traffic by converting attention into an audience that you own.
- We nurture your audience in the initial phases of the user journey.
- We create customer value with automated retention programs.

Here's how we turn your ideal customers into hot buyers and long-term repeat business:

✔️ Audit & segment

We analyze your marketing to find hidden revenue opportunities and focus on your most profitable customer segments.

✔️ Craft irresistible messaging

We create a high-converting content that positions your product as the premier solution to your audience's problems.

✔️ Launch & optimize

We write, design, and maintain your marketing channels (social, email, SMS, in-app, push).

✔️ Ongoing management

We help you convert more leads into customers with ongoing nurturing and increase customer retention with content and offerings that position your brand as the preferred choice.

Ready to unlock the hidden revenue in your customer list?

Click here to get started: https://tidycal.com/bookwith/retaindigital

With over 18 years of multi-channel marketing experience, I help brands lower their cost per acquisition.

• Convert attention into leads
• Nurture leads to the first sale
• Targeted messaging to increase retention

Industries I've served:

• B2B
• SaaS
• Health
• Fitness
• Finance
• Gaming
• Apparel
• Industrial
• Insurance
• Subscriptions
• Food and Beverage
• Luxury, DTC e-commerce

Fractional CMO: If you need a seasoned marketing leader without the full-time commitment, I offer strategic marketing expertise, including brand development, digital transformation, and sales enablement. Let's drive revenue and build brand loyalty together.

Consultant: MarTech, Marketing Operations, Lifecycle Marketing: I optimize your marketing technology stack, streamline operations, and design data-driven customer journeys. From CRM integration to automation workflows and personalized campaigns, I'll enhance your marketing efficiency and boost ROI. Let's leverage technology to deliver the right message at the right time.

Copywriter and Ghostwriter: I work with founders and brands to craft compelling narratives that captivate audiences and drive action. From social content to email messages to newsletters and articles, I blend creativity with strategy to tell your story and achieve your goals. Let's bring your ideas to life on the page.

taplio

The Battle

Kim Fitkin

Evangeline G.

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