Fitkin Consulting

Clients: Medical Equipment Manufacturing, Higher Education, Technology, SaaS, B2B

- Partner with C-suite and senior leaders to implement strategic HR solutions, including organizational restructuring, performance management frameworks, and succession planning that increased leadership bench strength across multiple clients.

- Created and implemented a proprietary 7-module leadership development program that transforms high-potential managers into strategic leaders through focused training on crucial skills including effective delegation, conflict resolution, performance management, and strategic decision-making.

- Deployed my custom leadership methodology across organizations ranging from growth-stage startups to established enterprises, empowering leaders to build stronger teams, have difficult conversations, and drive measurable business results through improved people management.

- Facilitate challenging personnel decisions and conflict resolution through data-driven assessments, resulting in improved team dynamics and higher employee engagement scores for client organizations.

Leadership Development | People Operations & Marketing Consultant

KlientBoost

- 100+ team members, $22M ARR
- Awarded the #1 place to work by Glassdoor 2022
- Forecasted new revenue, retention, and EBITDA to support strategic planning
- Created VP tracks and grew leadership team to 20 director level+ leaders
- Developed career growth tracks for 13 departments

President | People Operations & Strategy

- Led our client services team through major growth, delivering standout customer service with NPS scores consistently above 60 by setting clear expectations and keeping teams accountable

- Built our HR team from the ground up, personally interviewing hundreds of candidates from entry-level specialists to executives across client services, admin, HR, and sales

- Created and ran "BoostBabes," a women's leadership program where we read books by female authors, mentored each other, and developed activities to support women in the workplace

- Rolled out ongoing feedback systems that ditched the traditional year-end review model. Coached managers to have meaningful weekly check-ins during 1:1s so team members always knew where they stood and had clear growth paths

- Partnered with HR to design competitive comp plans that gave people financial rewards and clear career progression – making sure top talent stayed and thrived with us

- Developed an onboarding program that new hires consistently called "the best experience they ever had" – complete with cross-team training, lunch dates with executives, and a structured first-month journey

- Navigated the constant change that comes with startup growth – pivoting teams, promoting leaders, and revamping processes to keep up with our rapid scaling from $11M to $22M

- Made employee satisfaction a priority by tracking engagement monthly, quickly addressing concerns, and implementing changes based on feedback. Consistently hit our 95% employee happiness target

- Created a culture where psychological safety wasn't just a buzzword – we celebrated different perspectives, understood what motivated each person, and weren't afraid to challenge how things had always been done

- Stepped in to resolve team conflicts before they escalated, creating clear communication channels and helping different departments understand each other's challenges

VP of Client Services | People Operations & Strategy

Director of Paid Search

Senior PPC Account Manager

Blink Development, Inc.

Senior Account Manager

EXPRESS

Co-Manager

Sales Leader

Cbeyond - now a Birch Company

Direct sales of $10,000 T1 internet product
* Top salesperson nation-wide August, 2006

Technical Sales Representative

Developing senior managers to lead high-performing agencies | Leadership coach | Scaled from start-up to 8-figure agency

I help companies grow by developing their most valuable asset: their leaders.

For over a decade, I've worked at the intersection of leadership development and data-driven results, showing organizations that investing in people isn't just good culture but good business.

My approach is straightforward. I design performance management systems that actually motivate people while building cultures where psychological safety and accountability coexist. I strip away leadership fluff to focus on what works: targeted people development that connects directly to business outcomes.

As a consultant, I partner with companies looking to transform their leadership teams through practical skill-building and honest feedback systems. I help organizations create environments where diverse perspectives are valued and teams feel empowered to innovate. My clients appreciate that I don't sugarcoat challenges, but I'm always in their corner.

My background in digital marketing gives me a unique perspective on measuring what matters, whether that's campaign performance or leadership effectiveness.

I'm passionate about sharing what I've learned from studying influential thinkers like Daniel Goleman, Robert Greene, Dale Carnegie, and Kim Scott. More importantly, I share what I've learned from being in the trenches myself as an executive balancing business demands with family life.

The best companies know that leadership excellence drives business success. If you're ready to make that connection explicit in your organization, reach out and let's discuss how I can help.

Kim Fitkin

JOANN Stores

Serve as an email marketing subject matter expert on the CRM & Loyalty team. Assign weekly email build, QA, and PR tasks to CRM team. Update Cordial Sculpt modules and audience criteria, as needed. Build, test, and deploy multiple segmented email campaigns weekly on a twice-daily cadence using the Cordial platform. Coordinate with team members and internal partners to ensure final emails match approved designs. Coordinate with external partners on special projects as well as to troubleshoot and provide feedback. Execute A/B testing, including designing tests and defining sample audiences. Document workflow processes and train team members, as needed. Assist with upstream cross-department proofing process. Supported migration from Oracle Responsys to Cordial platform and trained internal partners as part of post-migration workflow transition. Provided input and supported process improvements to classify campaign links. Audited Podium Orchestrations and automated campaigns to ensure consistency of various assets across emails. Coordinated CRM piece of transition from Branch (deep linking solution) to Cordial’s deep linking capabilities with JOANN’s mobile app.

Sr. Email Developer

Fleet Feet Cleveland

Support multiple training programs, including trail, speed, marathon/half, and 10K/5K groups. Coordinate with coaches to update season plans, determine training run routes, and ensure coaching coverage for each group run. Coordinate with internal team as well as external vendors and service providers to connect program participants with opportunities to try running products/services and learn from experts. Set up and send emails to participants weekly (or as needed) with details on upcoming workouts and other relevant content. Provide ongoing coaching support and education to coaches and runners before, during, and after each training season, and serve as additional coach during scheduled group runs for active programs.

Training Programs Coordinator

Support distance (marathon/half) training program participants as they complete weekly long run from Fleet Feet Cleveland or alternate location. Lead additional weekly training run. In coordination with other coaches, determine training run route(s) and provide directions, drop off and/or pick up water and nutrition along designated running route(s), lead group warm-up, and ensure all runners have returned safely. Provide ongoing coaching support, education, and motivation leading up to and including session goal race(s).

Distance Coach

Conduit Fitness, LLC

Owner / Personal Trainer

Decade's Dream Soap, LLC

Co-Owner / Soap Maker

Benjamin Media Inc.

As a member of the Web / Audience Development team, fulfilled internal requests for email communications using Adobe Creative Cloud, HTML, CSS, and the Omeda and ReachMail platforms. Built, tested, and scheduled approximately 15 to 30 emails weekly. Built and maintained automated email campaigns for subscriber renewal and engagement efforts. Coordinated post-production workflow for each brand’s digital editions. Coached direct reports on web and audience development projects. Assisted with regular edits to multiple WordPress sites; worked on update/redesign of Benjamin Media corporate site. Supported internal teams with annual directory compilation process. Projects included running multi-brand sweepstakes campaign and revising privacy policy for Benjamin Media websites.

Web / Audience Development Manager

Built, tested, and scheduled approximately 15 to 25 emails weekly using Adobe Creative Cloud, HTML, CSS, and the Omeda and ReachMail platforms. Assisted with regular edits to multiple WordPress sites. Served as internal sweepstakes resource, periodically running promotions to increase subscriber engagement and overall audience for Benjamin Media brands. Supported internal teams with annual directory compilation process for North American Oil & Gas Pipelines, TBM: Tunnel Business Magazine, and Trenchless Technology. Trained direct report on building various brand emails. Supported transition from iSIRC to Omeda platform.

Web & Audience Engagement Manager

Redesigned email newsletter templates from desktop-optimized to mobile-responsive designs for seven brands, resulting in improved look and functionality. Following industry standards and using Adobe Creative Cloud, HTML, CSS, and the iSIRC platform, built, tested, and scheduled approximately 10 to 25 emails weekly. Periodically set up, tested, and scheduled customer emails. Also, assisted with regular edits to multiple WordPress sites and worked on website update/redesign for TBM: Tunnel Business Magazine.

Email Marketing Specialist

IgnitionOne

Contract position. As a member of the Client Success Creative team, fulfilled internal and client requests for digital creative pieces using Adobe Creative Cloud, HTML, CSS, and the IgnitionOne platform. Followed industry standards to build, code, and test emails and web pages for interactive campaigns based on assets provided by team members and/or clients. Designed mock-ups and slides for client presentations.

Freelance Production Artist

Blue Point Capital Partners

Internal marketing resource for external communications, including financial reports and presentations, press releases, email marketing, and printed advertising. Oversaw IT initiatives in coordination with outside tech firm, including managing transition from in-house server environment to Office 365 (Exchange and SharePoint) and separate phone system upgrade. Primary Salesforce.com administrator. Recruited additional administrative staff. Projects included revising internal cybersecurity policies, updating internal backup and disaster recovery plan, researching potential third-party solutions for expense management and fund reporting, evaluating technical services firms, negotiating vendor contracts, and overseeing implementation of email archiving services. Managed transition from printed to paperless Limited Partner (LP) communications in coordination with Vice President, Investor Relations. Managed website redesign project with outside design firm. Brought press releases in-house for cost savings over using an outside agency.

Director of Communications

Office Manager

Executive Assistant

Receptionist

Lifelong learner. Adept at learning and applying new concepts and software quickly to share that knowledge internally and/or reduce third-party costs.

Creative and technical. Comfortable working in Adobe Creative Cloud; experience with a variety of projects, including designing ads, brochures, and invitations, editing artwork and photos, and building mobile-responsive emails and other web assets.

Writer and editor. Capable of writing press releases as well as website, advertising, and social media copy; proficient at proofreading and editing; skilled at adapting content for the selected medium and target audience.

Planner. Proven ability to work backwards from events or project deadlines and break down big-picture goals into smaller steps to execute.

Coach. Strong track record of supporting others in and out of the office environment, leading by example and asking questions to guide and encourage others.

taplio

The Battle

Kim Fitkin

Erica McClurkin

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