Fitkin Consulting

Clients: Medical Equipment Manufacturing, Higher Education, Technology, SaaS, B2B

- Partner with C-suite and senior leaders to implement strategic HR solutions, including organizational restructuring, performance management frameworks, and succession planning that increased leadership bench strength across multiple clients.

- Created and implemented a proprietary 7-module leadership development program that transforms high-potential managers into strategic leaders through focused training on crucial skills including effective delegation, conflict resolution, performance management, and strategic decision-making.

- Deployed my custom leadership methodology across organizations ranging from growth-stage startups to established enterprises, empowering leaders to build stronger teams, have difficult conversations, and drive measurable business results through improved people management.

- Facilitate challenging personnel decisions and conflict resolution through data-driven assessments, resulting in improved team dynamics and higher employee engagement scores for client organizations.

Leadership Development | People Operations & Marketing Consultant

KlientBoost

- 100+ team members, $22M ARR
- Awarded the #1 place to work by Glassdoor 2022
- Forecasted new revenue, retention, and EBITDA to support strategic planning
- Created VP tracks and grew leadership team to 20 director level+ leaders
- Developed career growth tracks for 13 departments

President | People Operations & Strategy

- Led our client services team through major growth, delivering standout customer service with NPS scores consistently above 60 by setting clear expectations and keeping teams accountable

- Built our HR team from the ground up, personally interviewing hundreds of candidates from entry-level specialists to executives across client services, admin, HR, and sales

- Created and ran "BoostBabes," a women's leadership program where we read books by female authors, mentored each other, and developed activities to support women in the workplace

- Rolled out ongoing feedback systems that ditched the traditional year-end review model. Coached managers to have meaningful weekly check-ins during 1:1s so team members always knew where they stood and had clear growth paths

- Partnered with HR to design competitive comp plans that gave people financial rewards and clear career progression – making sure top talent stayed and thrived with us

- Developed an onboarding program that new hires consistently called "the best experience they ever had" – complete with cross-team training, lunch dates with executives, and a structured first-month journey

- Navigated the constant change that comes with startup growth – pivoting teams, promoting leaders, and revamping processes to keep up with our rapid scaling from $11M to $22M

- Made employee satisfaction a priority by tracking engagement monthly, quickly addressing concerns, and implementing changes based on feedback. Consistently hit our 95% employee happiness target

- Created a culture where psychological safety wasn't just a buzzword – we celebrated different perspectives, understood what motivated each person, and weren't afraid to challenge how things had always been done

- Stepped in to resolve team conflicts before they escalated, creating clear communication channels and helping different departments understand each other's challenges

VP of Client Services | People Operations & Strategy

Director of Paid Search

Senior PPC Account Manager

Blink Development, Inc.

Senior Account Manager

EXPRESS

Co-Manager

Sales Leader

Cbeyond - now a Birch Company

Direct sales of $10,000 T1 internet product
* Top salesperson nation-wide August, 2006

Technical Sales Representative

Developing senior managers to lead high-performing agencies | Leadership coach | Scaled from start-up to 8-figure agency

I help companies grow by developing their most valuable asset: their leaders.

For over a decade, I've worked at the intersection of leadership development and data-driven results, showing organizations that investing in people isn't just good culture but good business.

My approach is straightforward. I design performance management systems that actually motivate people while building cultures where psychological safety and accountability coexist. I strip away leadership fluff to focus on what works: targeted people development that connects directly to business outcomes.

As a consultant, I partner with companies looking to transform their leadership teams through practical skill-building and honest feedback systems. I help organizations create environments where diverse perspectives are valued and teams feel empowered to innovate. My clients appreciate that I don't sugarcoat challenges, but I'm always in their corner.

My background in digital marketing gives me a unique perspective on measuring what matters, whether that's campaign performance or leadership effectiveness.

I'm passionate about sharing what I've learned from studying influential thinkers like Daniel Goleman, Robert Greene, Dale Carnegie, and Kim Scott. More importantly, I share what I've learned from being in the trenches myself as an executive balancing business demands with family life.

The best companies know that leadership excellence drives business success. If you're ready to make that connection explicit in your organization, reach out and let's discuss how I can help.

Kim Fitkin

We've seen too many companies fall into the wrong PPC agency hands with big promises and no results. We're here to change that.

KlientBoost is a creative pay-per-click, paid social, and landing page/conversion rate optimization agency pushing the boundaries of ROI and profit potential for over 200 active clients in SaaS, eCommerce, and lead generation.

We focus heavily on beautiful, high-converting, user experiences that allow us to hit client goals in record speed.

Our greatest joy is hearing that we helped you hire new people and expanding because of what we do.

That the ROI you're getting from our work exceeded all your expectations.

To put it simply, we're on a mission to grow companies, one click at a time.

🚀 What can we do for you? 🚀

Let’s find out!

Head over to https://klientboost.com and click the red “Get Proposal” button to tell us about your goals so we can cook up a plan.

(Prefer to call? No worries - Reach us directly and chat with one of our PPC & CRO experts at 877-501-3447)

Account Manager

Ruffalo Noel Levitz

• Implement the strategic direction of paid digital advertising campaigns on Google Ads, Facebook, Instagram, YouTube, LinkedIn, Twitter, Bing, display networks and more.

• Perform keyword and target audience research in coordination with client business objectives to optimize existing content and uncover new opportunities.

• Monitor and report on digital advertising metrics while also providing ideas and strategies for ongoing success and campaign improvement.

• Assist with strategy and development of ad copy in coordination with digital advertising projects.

• Communicate campaign development, progress, and results with clients, teammates and management.

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RNL is the digital agency for education offering best-in-class enrollment marketing, communications and data analytics solutions. We connect the next generation of learners with best-fit institutions and programs and maximize your results with data-driven digital marketing.

Digital Strategist

Sprout Media Lab

• Crafted content for social media platforms including blogs, Facebook, Twitter, Instagram and LinkedIn to align with client goals and brand audience demographics.

• Scheduled all client content to be created and distributed through targeted organic and paid channels according to demographic research and sales campaign parameters.

• Managed and optimized local maps listings on Google My Business, Bing Places and Yelp for Business.

• Tracked performance metrics, analytics and campaign progress then reported on various obstacles and provided solutions.

• Managed workflow according to schedules and timelines.

Digital Marketing Specialist

Offline Media Inc.

• Developed targeted content to align with company vision and client audiences.

• Scheduled distribution of all branded and editorial content including emails, newsletters, social media posts and website publication.

• Managed outreach, training and workflow of a team of freelance writers and social media contributors.

• Collected and organized all pre-production assets for written and video content.

• Scheduled all client content to be created and distributed through targeted channels according to sales campaign parameters.

• Tracked the annual editorial content budget and reporting weekly totals to leadership.

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Offline is a leading O2O technology platform that gives people instant access to the best events and experiences in their city, curated daily. Our mission is to help people fall in love with their city and their life. 

Using proprietary technology and a human touch, we identify the best things to do in a city, editorialize them, and deliver them to our users’ pockets faster than any company in the world. With 100% of our audience visiting Offline to decide how to spend their time and money, we can create beautiful and highly-effective campaigns for our advertising partners that reach consumers at the moment of decision and drive ROI. 

Offline is currently live in Raleigh, Durham, Charlotte, NC and Nashville, TN.

Production Director

The News & Observer Publishing Company

Digital Sales & Marketing Specialist
• Developed creative marketing campaigns to increase sales of digital newspaper subscriptions.
• Constructed value added sales language for online, digital and print marketing campaigns.
• Created 4- 5 customer engagement and customer acquisition email marketing campaigns every month.
• Increased Instagram follower growth 900% in 7 months. 
• Managed weekly email lists for target audience messaging.
• Managed weekly and monthly mailing lists for target audience messaging and product dispatch.
• Boosted awareness of sales offers, campaigns and promotions via social media marketing, including Facebook and Instagram advertising.
• Processed and routed daily incoming sales submissions and tracked weekly sales data.
• Established partnerships with local and corporate businesses to sponsor lead generation contests and promotions.

News in Education (NIE) Regional Manager
• Boosted awareness of regional News in Education programs via Internet marketing, email marketing, print advertising, social media marketing (including Twitter, Facebook, and Pinterest), and direct mail marketing to encourage local educators to order newspapers through the NIE program.
• Increased Twitter audience growth of 180% in years. 
• Fielded customer service calls and helped educators access digital products.
• Developed educational activities, lesson plans and resources using the newspaper for local teachers.
• Used HTML to update the NIE webpage and blog with current news and newspaper related content.
• Contacted local and corporate businesses to raise funds to support regional program programs.
• Tracked and reported on regional program finances, revenue and volume goals.
• Developed marketing campaigns to increase sales of digital products.

Regional Audience Growth Manager

90 Degree Design

• Managed 15+ client Joomla and WordPress websites by updating content and optimizing copy.
• Used iContact to design, create and send multiple accounts for email marketing clients.
• Used Photoshop to design creative content for client marketing campaigns.
• Developed and managed in-house and client social media accounts.
• Research background information and created original content for client websites, blog posts, and press releases.
• Managed 3-5 client SEO accounts including link building, content creation, keyword optimization, and monthly analytics reporting.
• Organized in-office team workflow and task management.
• Handled client accounts and communication.
• Placed print orders for client creative collateral.
• Organized and managed company bank deposits and mailings.

Office Manager

fair ivy

• Increased Twitter followers from 125 to over 1,500 in 3 months.
• Increased Pinterest followers from 4 to over 160 in 3 months. 
• Posted advertising to Facebook, Pinterest, Google+, Twitter and Etsy.
• Contributed posts to the fair ivy blog in accordance with company goals and target audience.
• Evaluated target markets and proposed marketing strategies.
• Managed all phases of direct mail projects to customers and sellers.

http://www.fairivy.com

Social Media & Marketing Associate

Club Z Tutoring

• Assisted student one-on-one in Math, Science, Reading, study skills and organizational techniques that will serve as stepping stones to success for years to come.

Tutor

Hillel Community Day School of North Miami Beach

• Created individually focused one-on-one lessons to teach pre-algebra skills based on assessment results. 
• Assessed student strengths and weakness through a pre-assessment.

Math Enrichment Specialist

• Used spreadsheets to create daily substitute teacher schedules and post bi-weekly payroll records.
• Directed workflow, supervised staff and trained new staff members.

Substitute Teacher Coordinator

Beth Tfiloh, Synagogue and Schools

• Facilitated camper creativity, well being and safety in accordance with the goals of the camp.
• Taught lessons on the fundamentals of various media including clay, mosaics, glazing, copper enameling, candle making, paper mache and jewelry making.

Head Counselor for Arts Camp

Hello, I'm Elisha! It's nice to meet you. As a professional digital marketer I'm focused on connecting with clients, promoting brand awareness, and boosting engagement across digital platforms.

Outside of work I get excited about being a mom, listening to podcasts, cooking and collecting kitchen gadgets, TikTok, iPhone photography, watching movies with my family, and local community involvement!

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A little about KlientBoost …

As a full-service Performance Digital Marketing Agency, the team at KlientBoost has seen a lot of broken hearts, broken promises, and broken marketing budgets when companies partner with the wrong agencies and their marketing campaigns fail to perform.

So we take a different approach to our client partnerships.

We believe in:
- Fair pricing where we pay for ourselves as fast as possible
- Looking out for opportunities to drive more ROI and help you hit your next goal - Whether that’s operating leaner or growing even bigger
- And letting the results do the talking. That’s why we sport the most published wins of any marketing agency on the planet

Today, we work with over 250 active clients in SaaS, eCommerce, and Lead Generation, taking a relentless focus on user experience, conversion focused design, and delivering the right traffic, to the right ads, to the right landing pages - so our clients see ridiculously high ROI.

"KlientBoost isn’t your typical crap-shoot, dime a dozen [agency]. They actually understand quality traffic and more importantly, the vitalness of conversion. If you have a chance to work with them, take it. They’re marketing unicorns." - Oli Gardner, Co-Founder @ Unbounce

Wondering if we could be the right marketing partner for your business? Let’s find out!
- Send me a message here on LinkedIn
- Head on over to www.klientboost.com
- Or give us a call at 877-501-3447

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The Battle

Kim Fitkin

Elisha Manassa

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