Developing senior managers to lead high-performing agencies | Leadership coach | Scaled from start-up to 8-figure agency

I help companies grow by developing their most valuable asset: their leaders.

For over a decade, I've worked at the intersection of leadership development and data-driven results, showing organizations that investing in people isn't just good culture but good business.

My approach is straightforward. I design performance management systems that actually motivate people while building cultures where psychological safety and accountability coexist. I strip away leadership fluff to focus on what works: targeted people development that connects directly to business outcomes.

As a consultant, I partner with companies looking to transform their leadership teams through practical skill-building and honest feedback systems. I help organizations create environments where diverse perspectives are valued and teams feel empowered to innovate. My clients appreciate that I don't sugarcoat challenges, but I'm always in their corner.

My background in digital marketing gives me a unique perspective on measuring what matters, whether that's campaign performance or leadership effectiveness.

I'm passionate about sharing what I've learned from studying influential thinkers like Daniel Goleman, Robert Greene, Dale Carnegie, and Kim Scott. More importantly, I share what I've learned from being in the trenches myself as an executive balancing business demands with family life.

The best companies know that leadership excellence drives business success. If you're ready to make that connection explicit in your organization, reach out and let's discuss how I can help.

Kim Fitkin

Empowering your people to bring their best by leaving their financial stress behind

Dave Won

Sales teams fold whenever money is on the line (which is all the time). I fix the limiting money beliefs costing them deals.

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Pumped to be the opening keynote speaker at the Regional Industrial Commercial & Investment Conference on May 28 in Harrisburg, PA!

I’ll be speaking to a room full of commercial real estate pros with my signature keynote, “Is Your Money Mindset Costing You Sales?”

Big thanks to the Greater Harrisburg Association of REALTORS® for the invitation and for putting together what’s shaping up to be a strong event.

If you’ll be in Harrisburg on May 27 or 28, message me. Let’s connect!

I hated coffee until my wife changed me.


To cover up the bitter taste, I used to load my coffee with tons of sugar, syrups and flavors.

I wasn’t even drinking coffee at this poin‍t. She showed me that sourcing matters. 

High quality coffee comes down to six things: 

- the bean (organic, single origin, high in antioxidants)

- the brewing method (I prefer pour over)

- grind size (extra coarse for a smoother and less bitter extraction)

- water quality (filtered, right pH, right minerals)

- water temperature (194°F for optimal extraction)

- pour speed (slow and gentle)

For the longest time, I tried to “fix” the taste of coffee by slapping a sugary band aid on it instead of getting down to the root of the problem.

Sales leaders do the same thing with their teams.

The bitter taste is their teams performance and they keep reaching for more sugar.

More playbooks. More methodologies. More tactics. More grit.

It’s not a technique or execution problem. It’s a money belief problem.

That it's scarce. That clients can't afford it. That talking about money is uncomfortable.

You can't train your way out of a money belief problem.

Getting to the source matters in coffee. It matters in sales too.


Any coffee drinkers here?

Lately, I've been struggling to understand when people say "be human" or "be authentic" in sales.

I believe I know the intent and what they're trying to convey when they say it.

Be kind. Be genuine. Be honest. Be trustworthy. Admit mistakes and gaps. Be respectful.

But equally as true as the above is to also be impatient, be angry, and be selfish. Being human includes all the messy stuff too.

Here's what l believe is missing:

You can't be the real, authentic and genuine human you want to be in sales until you understand your perceptions and beliefs with money.

Scarcity makes you chase deals you should walk from.

Fear of rejection makes you rush through pricing.

Unworthiness makes you discount before being asked.

And these limiting money beliefs happen without you being aware of it and irrespective of the size of your bank account.

Whenever money is on the line, which is every opportunity, your limiting money beliefs take over.

If you want to be a genuine, authentic and trustworthy human in sales, you need to start by understanding how you perceive money.

Because the messy stuff shows up loudest when money is on the line.

——

Sales keynotes & team workshops here: davewon.co

The client never asked for your discount.

It’s drilled into your head that you need to focus on value, not price.

That advice isn’t wrong. It's just completely useless until you understand why you gave the discount away in the first place.

“This is expensive for me so it must be expensive for them.”
That’s not empathy. That’s your wallet doing the talking.

“If I offer full price, they’ll reject me.”
They never said a word. You decided for them.

“They might walk at full price. I need to keep them happy.”
You’re reading your own fear and calling it strategy.

“I’m not comfortable talking big numbers. I’ll lower it so this feels less uncomfortable.”
The discount was never about the client. It was about you.

This isn't a training problem. It's not a closing problem. It's not even a confidence problem.

It's a money belief problem.

The money beliefs you formed internally don't stay internal. They run your deals without you even knowing it.

They're costing you money on every opportunity. Which is all of them.

You can't script your way out of a limiting money belief.

The first step is knowing which money beliefs are running in the background.

This guy turned down $4000 and told me to buy his $10 book instead 👇🏼

Let me take you back to May 2012.

I’ve been living in excruciating back pain for over a year at this point after herniating 2 discs in my lower back.

I recall driving around DC in so much pain I pulled over to the side of the road and gave Dr. Sarno a call.

I told him I was so desperate to come up to New York City to see him.

He told me his rates were $1000/hr for 4 hours but suggested I read his book instead since it would be just as effective, save me money and be a better use of my time (despite having openings in his calendar).

The lucrative choice would have been to take my money.

Instead, he made a decision based on my best interest, not his.

I could FEEL that he truly cared about my well-being.

Money wasn’t even remotely a motivator for him.

There wasn’t even a hint of scarcity, desperation or viewing the world through a lens of lack.

In sales, you can say all the right things and make all the right moves, but if you have a lack mindset around money, you’ll unintentionally put a wedge between you and your clients and make forming life long fans out of your clients that much more difficult.

It’s not about rejecting money or devaluing your worth.

It’s about confidently making decisions that truly serve your clients and knowing that this approach creates exponentially more value in the long run.

So even though Dr. Sarno didn’t close a $4000 opportunity with me, he turned me into a super fan and I’ve told thousands of people about him, his book and the life changing, healing impact that he made on my life.

And that right there is worth way more than $4000.

Dave Ramsey would make a terrible sales coach.


Here’s why.

His stuff is pretty logical.

Get on a budget. Spend less than you make. Know where each dollar is going. Use the difference to pay down debt. 

But he never asks the one question that actually matters:

-> Why did you get into debt in the first place?

If you don’t answer that, the plan works until it doesn’t.

Sales leaders make the same mistake.

Sales methodologies. Processes. Frameworks. Playbooks. Objection handling. Scripts.

All logic. All tactics. All rational.

None of it asks why.

Why does your rep decide what the client can afford before the conversation even happens?

Why does your rep protect the forecast instead of telling the truth?

Why does your rep over-apologize for the price?

It's not a tactics problem.

The tactics are fine.

It's that the training never reached the level where the behavior is actually coming from.

More logic won't fix what logic didn't cause.

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The Battle

Kim Fitkin

Dave Won

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taplio

The Battle

Kim Fitkin

Dave Won

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dave Won's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDave Won's LinkedIn Performance