Forrester

Content planning: Work with colleagues and research director to determine an integrated research and content portfolio based on clients’ top priorities and market opportunities.
Research: Conduct primary and secondary research, including by planning and conducting telephone interviews, fielding online surveys, and analyzing Forrester and third-party data.
Client engagement: Apply Forrester’s research and frameworks to help clients solve business challenges through short- and long-term client interactions and engagements. Present at Forrester-sponsored and industry events and deliver client webinars.
Thought-leadership: Develop a deep understanding of the top challenges that data and insights leaders face with a clear emphasis on data leadership and culture, data literacy, data storytelling, insights teams, organizational models, and stakeholder alignment.
Collaboration: Collaborate with the immediate research team as well as experts in different focus areas from across Forrester’s services and geographic teams to develop a complete context for the issues in this space, both providing input to their research and writing reports incorporating their expertise to provide a big-picture view.
Publishing: Write several long and short research documents that convey new ideas. 
Consulting delivery support: Support consulting engagements as a subject-matter expert to apply Forrester’s research in the context of clients’ specific business environments and help solve their problems through inquiry, guidance sessions advisory, and project consulting. May provide sales support.
Industry and market presence: Establish an industry presence as an influential speaker and thinker; build relationships with senior data and analytics professionals as well as with the technology vendors that serve them and the journalists who cover the area; and participate in vendor briefings and field press inquiries as necessary. Embrace social tools and build a market presence via social media.

Senior Analyst, Data Leadership, Org & Culture

#BuffaloBusinessIntelligence

Creator of a grassroots initiative to connect Business Intelligence Professionals in WNY.
Check out our group here: https://www.linkedin.com/groups/8796018/

#BuffaloBusinessIntelligence / Buffalo BI

What is BI?

Business Intelligence (BI) is an umbrella term that includes the applications, infrastructure and tools, and best practices that enable access to and analysis of information to improve and optimize decisions and performance. (Gartner, 2017)

TOGETHER WE CREATE

The Buffalo Business Intelligence Work Group formed in December 2017 to unite all “boots on the ground” data analytics, business intelligence, and data scientists of Buffalo regardless of the skill level or industry in an inclusive, vendor neutral, cost-effective setting. Data is data no matter the industry or tool and it takes a wide range of skill sets in order to leverage technology to achieve favorable outcomes in WNY. The peers you meet here will “tell you like it is”, celebrate your failures, inspire future wins, and will be there to support you throughout your analytics journey, no matter your skill level, industry, or employer.

YOU BELONG HERE

If you have a curiosity that cannot be quenched, a passion for problem solving, a love of learning, enjoy tinkering with tools, are thrilled to share skills, or are eager to connect with your local tech-community, you belong at our events.

GATHER

We gather together 2x a year. The first Wednesday of June and December. Our December work group is where we meet to discuss the skills, tools, and problems and solutions we have identified over the past year. Our June work group is focused on delivering the needs identified in our December work group. For June 2020, we are doing things a little differently and hosting a special online discussion panel via Zoom. In December 2020, we anticipate doing a virtual event as well!


CONNECT

https://www.linkedin.com/groups/8796018
https://www.facebook.com

Creator of #BuffaloBusinessIntelligence

Highmark Blue Cross Blue Shield of Western New York

Key Duties include:

- Getting hands on with data, and is excited to find stories in numbers
- Staying on top of health analytics trends to create clever data stories and content that bring value to the organization 
- Work across multiple analytics teams. Contribute ideas to brainstorm and develop creative, thought provoking content that generates high-value conversations with external customers 
- Identify interesting datasets and interesting stories and pitch them to our analytics teams
- Suggest and build static and dynamic interactive visualizations and novel ways of telling stories

Key Projects:
- Develop the Role of a Data Journalist 
- Host Story or Strategy (SOS) sessions as an internal consultant, storyteller, & DataViz muse
- Develop & Deploy Data Literacy Training 
- Create a virtual Analytics community within one week of shifting to a virtual environment using MS Teams during COVID-19 pandemic - Analytics Community Manager
- Act as a “Analytics Product Evangelist” for Self-Service Analytics Platform
- Developed and deployed Leadership Solution Products & Surveys

Data Journalist

WifiWarriors (NGO)

During the onset of the COVID-19 Pandemic, realized from prior Social Determinant of Health (SDOH) volunteer research  that a large number of WNY residents would be without internet. Without internet during the onset of the pandemic, many were without access to virtual school, telemedicine, food/grocery delivery, social support systems, and much more during lockdown.

Met goals of: 
1. Bringing public internet access to West Side Community Center parking lot in April/May 2020. 
2. Raise awareness of the "digital divide" conversation to the mainstream media. 

As of July 2020, attended / spoke at ANCHOR planning meetings on this topic
As of September 2020, attended / active participant in "WNY Digital Inclusion/Equity Coalition"


ABOUT:
18.6% of WNY is without internet access. Without internet access, people can not access education, telemedicine, food delivery, employment, or state and federal updates. Internet access is a Social Determinant of Health. We created a Facebook Group called WiFiWarriors to connect people with mobile/static WiFi Hotspots to those that are in need of internet access, free of charge. WiFi Warriors is a collective of individuals who are working to improve WiFi access in many different ways. Working together (apart) we can improve access and possibly save lives.

Check out www.wnywifiwarriors.com for more

Creator of #WiFiWarriors

Horizon Health Services

The Business Intelligence Project Coordinator focuses on the management of health information technology projects from conceptualization and design through implementation and evaluation.

Key Projects:
Transition from e-mail to automated BI ticketing system
Transition from SAP to PowerBI
Development of Data Literacy 101 Training to help others Find, Request, and Use Data more effectively
Creation of a Reporting Catalog / Top 10 Most Used Reports Guidebook
Data Governance 101 trainings
Founding member of Change Leadership Committee dedicated to changing how we communicate, track, and acknowledge change
Diversity and Inclusion Analytics Initiatives
Action Board Workshop 
Created Department Day Celebrations
DiSC and Myers-Briggs Department Evaluations

Serve as a liaison to ValueNetwork:

-Participating in Data & Analytics work groups where we discuss advancing data collection methodologies and discuss data collection methodologies, referral tracking systems, risk calculations, and Social Determinants of Health (SDOH). 
-Participate on Clinical & Quality Oversight Committee where we meet with partners and affiliates to determine the needs of the healthcare providers, and share information and insights to advance the WNY Community from a Mental Health Care lens.

Business Intelligence Project Coordinator

The Evergreen Association of WNY

The Business Intelligence (BI) Coordinator is responsible for analyzing data and presenting actionable information to help corporate executives, business managers and other end users make more informed business decisions. Responsibilities include:
•	Analyzing the current organizational environment then designing, implementing, and monitoring a BI Strategic Plan for the Evergreen Association.
•	Selection and purchase of BI Analytics tool.
•	Develops reports and reporting platforms (i.e. Dashboards) to increase transparency and information flow among providers, administrators, and other management.
•	Develops and delivers agency process and training for Data Quality, Data Governance (DG), and Key Performance Indicators (KPI) initiatives.

Business Intelligence Coordinator

Assists in the oversight and development of agency-wide data analysis for Evergreen Health Services with a concentration on Evergreen Medical Group. This includes all activities surrounding data collection, input, reporting, monitoring and analysis in addition to related quality assurance and continuous quality improvement activities. 
•	Assists with development and oversight of planning, development and preparation of data related reports.
•	Ensures integrity of data and develops protocols to minimize data errors throughout the association.
•	Assists in oversight of data collection and data entry procedures that support all agency, foundational and grant reporting requirements, ensuring all indicators and reporting requirements are met and/or developed.

Senior Data Analyst

InboundMD

Provided insight into the complex world of digital marketing to physicians. Worked to develop a tool for sales team development and deployment. Provides Ad-Hoc consulting services as needed.

Independent Consultant

Northtowns Orthopedics, P.C.

I began as a medical scheduler and showed initiative by taking on new projects and tasks for the practice between patient calls. I was promoted three times in three years to the fastest division of orthopedics- upper extremity surgery. As a medical secretary to Dr. David Ratliff, I consistently made impossible surgeries – possible by interfacing with patients, primary doctors, sales representatives, hospitals, and insurance carriers to safely arrange PAT testing, medical clearance, and arrival of surgical supplies for surgeries in less than 24 hours. I developed a way to track      X-Ray turnaround time to decrease patient waiting time by 65%. This allowed us to increase number of patient appointments. On nights and weekends, I served as the practice Web Media Manager for Northtowns Orthopedics, P.C., and used web content strategy and Search Engine Optimization (SEO) techniques to increase visibility on the Internet. Created original web content including pictures, video and other media for orthopedic blog articles. I developed and produced professional promotional videos for Dr. Ratliff which included the development of Facebook pages, YouTube accounts, and other social media accounts to increase our web presence and capture market share.

Medical Secretary / Administrative Assistant to Dr. David Ratliff - Orthopedic Surgeon

Psychiatry Office of Wendy Weinstein, M.D.,

As a medical secretary and assistant to a psychiatrist, I learned to read patients by attitude, appearance, and vocal tone. This experience gave me a unique perspective on communication techniques and patterns between provider, and patient. Different cues expressed by distressed patients were important to note to the treating physician when monitoring mental status of critical patients.

Medical Secretary

A1 Communications

Began working under a separate subdivision of the company as a corporate event planner and sales assistant for TEC Entertainment Inc. My employer discovered my ability to write eloquent promotional media and provided on the job training that allowed me to learn web content development and Search Engine Optimization (SEO) techniques from masters in the field. I was transitioned from wedding coordination and sales to corporate web content development for A1 Communications. Working with web designers, I wrote content for countless web pages still in use today for photographers, DJ’s, and almost any other entertainment service available in Buffalo, NY. I learned about effective web media creation; how to shoot, edit, and keyword pictures and video for promotional use. Most importantly, I learned how to take a webpage to the top of the Google search engine results list and keep it there with minimal cost and upkeep.

All below videos created from start to finish by Kimberly M. Buchner

Web Content Manager

Senior Analyst | Data Journalist | Network Weaver | Creator of #BuffaloBusinessIntelligence | DS4A Fellowship Mentor

I help people SEEK, SOLICIT, and SPEAK data in SAFE to SHARE environments. 

Digital storyteller since 1994. 

Current senior analyst for Forrester Research covering data leadership, org & culture. 

See formal bio: https://www.forrester.com/blogs/meet-the-analyst-covering-data-storytelling-data-literacy-and-data-leadership-kim-herrington/

Driving innovation forward in Western New York and beyond.

Seasoned change champion.  Obsessed with re-inventing healthcare.

My 10 year BHAG is creating a health data metaverse in VR / AR environments and crafting DataVizzes that can be “pinned” in various geolocations. 

Creator of #WifiWarriors where we are:
Connecting people and resources to increase internet access, one person or project at a time.
Learn more at www.wnywifiwarriors.com


Creator of #buffalobusinessintelligence where we turn: 
Activists into Analysts
Event Planners into Product Managers
CPAs & QA professionals into Data Scientists, and
Business Intelligence Professionals into Data Storytellers.

Anyone can work with data & analytics if they have passion, limitless curiosity, and are not afraid to fail. 

The #buffalobusinessintelligence work group was founded in 2017 to create a supportive community for BI, Analytics, Data Science professionals that is FREE, vendor and employer neutral. This allows participants to have open dialogue about the topics that are important to them. Our meetings are always the first Wednesday in June and December. Search Eventbrite for more details!

DiSC: I as of 2020
MBTI: ENTJ
Trend Hunter Innovation Style: Relentless Creative
CliftonStrengthsFinder: Ideation | Individualization | Strategic | Woo | Positivity

Thoughts and views expressed are my own.

Kimberly M. Herrington

Drive the overall marketing strategy for NA paid event audience acquisition.

Position the paid events portfolio as the ultimate Forrester POC platform for prospects

Partner with key stakeholders across the organization- research, sales, demand generation and marketing and the events team, including program managers, internal sales leaders, and sponsorship sales leaders to drive paid registration through both enablement initiatives and direct, self-registration on our websites

Collaborate with creative, demand generation managers and copywriters to develop needs-based messaging for each target persona and role aligned to the NA events portfolio.

Create and execute thoughtful, content-led programs/campaigns to drive new MQLs to be converted to paid attendees during final consideration and buying phases prior to each event. 

Establish and communicate clear objectives and success metrics, including analysis, ongoing optimization and consistent reporting.

Represent marketing as an internal center of excellence for the events organization.

Marketing Director - Conferences

Create memorable, highly engaging event experiences for our clients and prospects by curating original and insightful content from the Forrester community of Analysts, end-users and other inspiring thought leaders.

Program Management

Gartner

Responsible for paid audience acquisition programs for the Gartner conference portfolio in Latin America.  Implemented digital marketing strategy to support 20%+ YoY revenue growth goals. Partnered with sales and research leadership teams, enabling their sales process with information, metrics and digital assets. Positioned conferences to drive qualified leads for the Gartner core research business. Managed a remote team in region to design and continually optimize SEO/SEM, display, paid and organic social programs driving high quality engagement and conversion.

Senior Director, Marketing - Latin America Events

Created compelling, market-driven IT conferences using combination of internal metrics including local Gartner content consumption patterns by clients, external market research,  Analyst interviews and global trends

Positioned Gartner brand through the use of market research, innovative content,  cooperative agreements with niche publications and targeted public relations efforts

Led sponsorship sales and operations teams for conferences in Mexico, Argentina, Peru
and Brazil, articulating the value proposition internally and to c-level executives at leading IT vendor organizations

Director Program Management, Latin America

Drake Beam Morin

Adopted a consultative, value-based selling approach with C-level and senior HR executives to build business for organizational development services including professional outplacement for senior executives

Director of Team Resources

American Management Association

Conceived and implemented national direct marketing strategy for sales, finance and accounting seminars

Provided marketing support and instruction to new AMA office in Buenos Aires and to strategic
partners in Guatemala City, Sao Paulo and Santo Domingo

Partnered with AMA colleagues in New York and Kansas City to introduce a new 1-day product

Modernized AMA’s image in Mexico and implemented DM best practices

Used consultative, value-based selling approach aimed at senior management within target
industries to increase account and market penetration

Marketing Director

Marketing Director - Conferences at Forrester

Program Management and Marketing professional with established record of creating compelling, content-driven experiences for clients and prospects as well as implementing optimized digital marketing strategies within IT Research and Executive Education fields in the Americas.  100% bilingual (English/Spanish) with advanced Portuguese proficiency.  Collaborative leader with established interpersonal skills and ability to forge C-Suite relationships.

Abilities: Strategic Marketing Campaign design including market research, buyer's journey mapping and alignment  with engaging content and messaging, top of funnel curation of leads and subsequent nurture strategies to increase conversion, segmentation based on digital behaviors. SEO, SEM, organic and paid social strategy, digital optimization, stakeholder engagement and sales enablement strategies.

taplio

The Battle

Kimberly M. Herrington

Kye Cousins

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