Most founders don’t have a revenue problem.
They have a predictability problem.

Pipeline looks full, but forecasts miss.
Reps are busy, but bookings are flat.
Growth feels fragile instead of repeatable.

I help founder-led B2B companies turn revenue into a system — not a guessing game.

I’m a Fractional CRO working with $3M–$10M B2B founders who want:
• predictable revenue
• clean, reliable forecasts
• a sales engine that scales beyond the founder

My background is operating revenue inside PE-backed and growth-stage companies — translating aggressive goals into real math, clear metrics, and execution that holds up.

My work focuses on:
• revenue modeling & capacity planning
• funnel instrumentation & forecasting
• sales process & deal inspection
• rep execution, training, and accountability

I don’t replace your team.
I build the revenue operating system they run.

This is delivered through the $100M Sales Process™ — a repeatable framework designed to create predictability before scale.

If you’re growing but don’t fully trust your number, we should talk.

🚀 Kim Cram

Tricia Sorto

Gymdesk

☑️Leading and mentoring the SDR team to achieve and exceed targeted lead generation goals.
☑️Conducting outbound calls and outreach to strategic leads to drive business opportunities.
☑️Monitor team performance and provide ongoing coaching and support to enhance effectiveness.
☑️Establishing best practices for outreach and follow-up processes to optimize lead conversions. 
☑️Analyze performance metrics and provide actionable insights to improve team output.
☑️Fostering a positive and motivated team environment that encourages professional growth.

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GoSite

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Simera

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Helping companies build an efficient team with LatAm Talent! Get Onboard with Simera🚀💥

Hey, I'm Tricia👋🏼, and I help gym owners, martial arts schools, and fitness studios streamline operations, grow memberships, and get back to what they love – coaching and building their community.

At Gymdesk, we’re proud to help thousands of gym owners ditch the old-school administrative grind and embrace automation. Here’s why:

Why Gymdesk?
⏱️Save time: Eliminate busy work and focus on growing your business.
🎯Simple to use: No steep learning curves, just an easy-to-navigate platform designed specifically for gym owners, not tech experts.
📈Boost revenue: From lead tracking to automated billing, we help you increase retention and maximize your gym's revenue.
💪🏼Fits any gym: Whether you're running a martial arts school, fitness studio, CrossFit box, yoga studio, or personal training business, we’ve got you covered.

How I Can Help:
1. Are you tired of chasing payments and dealing with outdated software?
2. Want more time training members and less time on admin tasks?
3. Are you curious about how the right gym management software can increase sign-ups and grow your revenue?

Let’s chat! 📞 I’d love to see if Gymdesk could be a good fit for your business.

taplio

The Battle

🚀 Kim Cram

Tricia Sorto

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