Most founders don’t have a revenue problem.
They have a predictability problem.

Pipeline looks full, but forecasts miss.
Reps are busy, but bookings are flat.
Growth feels fragile instead of repeatable.

I help founder-led B2B companies turn revenue into a system — not a guessing game.

I’m a Fractional CRO working with $3M–$10M B2B founders who want:
• predictable revenue
• clean, reliable forecasts
• a sales engine that scales beyond the founder

My background is operating revenue inside PE-backed and growth-stage companies — translating aggressive goals into real math, clear metrics, and execution that holds up.

My work focuses on:
• revenue modeling & capacity planning
• funnel instrumentation & forecasting
• sales process & deal inspection
• rep execution, training, and accountability

I don’t replace your team.
I build the revenue operating system they run.

This is delivered through the $100M Sales Process™ — a repeatable framework designed to create predictability before scale.

If you’re growing but don’t fully trust your number, we should talk.

🚀 Kim Cram

My love for startups began shortly after joining Qualtrics—a few months after Scott's basement. Many lessons were learned scaling Qualtrics from 18 employees and less than 100 customers to over 4,000 employees and over 12,000+ customers, from a basement company to an $8.5B SAP acquisition and one of the fastest companies to $1B in revenue in the history of SaaS. 

When I started, ARR was ~$1M. When I left, it was ~$740M, and the teams I was fortunate to start/be a part of contributed to ~$160M+ of that overall number.

Three critical elements of a successful team fuel these results: people, processes, and resources.

taplio

The Battle

🚀 Kim Cram

Taylor Safford

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