Most founders don’t have a revenue problem.
They have a predictability problem.

Pipeline looks full, but forecasts miss.
Reps are busy, but bookings are flat.
Growth feels fragile instead of repeatable.

I help founder-led B2B companies turn revenue into a system — not a guessing game.

I’m a Fractional CRO working with $3M–$10M B2B founders who want:
• predictable revenue
• clean, reliable forecasts
• a sales engine that scales beyond the founder

My background is operating revenue inside PE-backed and growth-stage companies — translating aggressive goals into real math, clear metrics, and execution that holds up.

My work focuses on:
• revenue modeling & capacity planning
• funnel instrumentation & forecasting
• sales process & deal inspection
• rep execution, training, and accountability

I don’t replace your team.
I build the revenue operating system they run.

This is delivered through the $100M Sales Process™ — a repeatable framework designed to create predictability before scale.

If you’re growing but don’t fully trust your number, we should talk.

🚀 Kim Cram

Keith Daw

Founder of The Candidate Concierge | Career Transition Coach | Communication Coach | Public Speaker | Sous Chef

After 30+ years as a seller, 15+ in the training & coaching world, I've realized 3 things:

1. Employees want to learn from those who have been there, done that, & STILL do it
2. They retain < 20% of the "learning" you give them w/out ongoing reinforcement
3. Most orgs aren't equipped to provide proper ongoing reinforcement

Reps & Leaders often want quick, tactical assistance to amp up their game. Fantastic, but...
Often times, the core fundamentals are forgotten and/or not practiced consistently, and the tools fall flat. Reps are left looking for options to hit quota. Sales leaders start questioning their forecasts.

Stop the madness and the anxiety and send me a message. Once we get your heartrate back to a normal level, I'll make it my mission to get you the help you need.

Founder & Candidate Concierge

Looking for your next position, or know someone who is?

It can be overwhelming. All the thoughts, tasks, and emotions.
Nobody to talk through what’s on your mind and in your heart.

Let’s chat. Our experience, resources, and network are put to full use to guide you step-by-step through the process of finding your next role. Both DIY and Coaching options are available.

taplio

The Battle

🚀 Kim Cram

Keith Daw

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