PropertyTek

Private Equity Holding Company in Property Management. Anything that can drive revenue... I'm on it!

EVP of Sales

Kim Cram Consulting

Build the Funnel. Create Revenue. Retain Customers.

When you are a start up you have the blue ocean ahead of you. Success is around the corner... just depends on which road you take and how fast you want to get to that corner.

Having best practices at your finger tips can be the difference of fast growth or running out of runway. Anything from Outbound sales to CRM setup for both organization and being data driven, hiring the right talent and helping them develop in the right way.

Founder  ~ GTM Strategies that Drive Pipeline & Sales Process that Closes Deals

CaptureMyMeeting

Advisor

Northstar Financial Consulting Group

GTM Advisor

IsoTalent

Optimum Foods

Novarad

VP of Enterprise Sales 

Paystand

VP of Sales

Turning the world that still pays transaction fees upside down and still providing a way for instant payments. Add the automated reconciliation and you have a dream come true for every finance team. More money on the bottom line and less time with the manual processes!

Rebooting commercial finance by delivering seamless, simple, and intuitive ways to drive cash flow with the convenience of instant payments without all the fees associated with credit cards. Allowing the world of finance to be digital like the rest of the business.

Head of Business Development

SmartShyp

Fractional: Head of Business Development

Wooly

Taking the power of customer's voice to the next level to drive more revenue and customer engagement. Helping manage, organize and measure influencers, advocates, and fans. Everything you need to manage your influencer strategies in 1 place to help you see more, be more, and do more.

Fractional: Head of Sales

As a founder and fractional CRO, I help start-ups and new product launches build the funnel, create revenue, and retain customers. I have 20 years of sales experience in leading teams, closing deals, and creating go-to-market strategies and processes from scratch.

My mission is to help sales leaders and reps achieve their goals and grow their businesses. I offer consulting, training, and coaching services tailored to each client's needs and challenges. I also share tips and tricks about all things sales and prospecting on my weekly newsletter and online boot camp. Whether you need to review your processes, train your team, or boost your pipeline, I can help you turn your sales from a rollercoaster to a rocket ship.

🚀 Kim Cram

My son's latest for Axomo. They make it so easy when there is so much to talk about.

Axomo makes it so employees can pick exactly what they want instead of the "paint shirt" or something that goes right into the garbage. 

Minimum is 1... which means each person can get EXACTLY what they want. 

If your SWAG is still bought in bulk and everyone gets the same thing, it's time... 

🛑 stop wasting 
✅  start having your employees start  😍 LOVING 😍  your SWAG

Thanks Axomo for sponsoring Bentley's YouTube... we LOVE all the hats, shirts, sweatshirts with Ignite Velocity.

Go and subscribe to Ignite Velocity's YouTube for mini jeep, trucks, bike, snowmobile fun... https://lnkd.in/g6RMHxVe

🏁 Left PE for Fractional CRO | Helping $3M–$10M B2B Founders Build a Predictable Revenue Engine + Maximize Valuation | Revenue Ops • Forecasting • Sales Execution

Your sales process is over complicated... 

We bounce prospects between SDR → AE → SE → Onboarding → CSM like an assembly line.

The most frustrating...   every handoff loses context, momentum, and trust.

So what happens?
-A new person shows up and starts from ground zero.
 --Prospect repeats the same answers.
  ---It feels generic. Cold. Impersonal.

Literally… makes buying HARDER than it should be.

Here’s what to do instead 👇

1. ONE point person owns the relationship.
 The AE does the discovery. The AE leads the demo.
 The AE is the constant face of the process.

2. If an SE joins, the AE still leads.
 The rep drives the flow, asks the questions, and keeps the prospect engaged.
 The SE supports — they don’t take over.

3. Warm, detailed handoff to CS.
 AE introduces them.
 Shares the pain points, goals, where the prospect got stuck, and why they bought.
 This protects momentum and builds continuity.

4. Make the experience feel personal — because it should be.
 
People buy because they feel understood.
 
They stay because they feel supported.

When sales feels like an assembly line, trust disappears.
 
When sales feels like an actual relationship, buying gets easier — way easier.

If you want faster closes, higher show rates, and smoother onboarding…
 🛑 Stop complicating the process.
 🟢 Start simplifying the experience.

🚩 Having hiring goals for 2026 to hit your numbers... Don't do it!!! 

Years ago, as a new VP of Sales, I was told to hire a lot of reps.

It was part of the math.

Revenue target ÷ quota ÷ ~80% attainment
 = number of reps to hire.

So I hired. I trained. We ramped.

We even doubled the marketing budget.

And yet… our pipeline stayed flat. 

A little bump to close rate which helped but overall... BOOKINGS FLATLINED 

Why?

They didn't focus on the details. The strategy... well there wasn't one. 

Just... let's get MORE LEADS. 

We threw people and money at the problem and hoped volume would fix it.

It didn’t. We got more than ever all the wrong leads. (Literally would get janitors and hair dressers when we sold to CFOs)

Since then, my focus has completely shifted.
- Push first on pipeline
-- Improve close rate
---- Increase average deal size
----- Make sure you are at sales rep capacity.
------ WIN BIG!!!

Moral of the story... If your pipeline can’t double... neither can your sales team.

Add in there increasing close rate and increase average deal size 😍 

Just remember.. your business planning should be math. 

The right math... the math that actually counts.

Not the spreadsheet math that gets you to a number on paper.
 
The math that produces real results — and actually helps you hit the number.

2026 is your year... when you do it the right way.

This is what NOT to do when sales are going well and you want growth.

Don't fall into the trap of doing only one thing... 

MORE
- More reps
-- More activity
--- More spend
---- More pressure

Don't get me wrong... doing more of what's working can help

BUT... it's rearely the thing that gets you to the next level. 

WHY... because "MORE" usually scales the problems along with the wins. Or produces new ones that you didn't see when it was at a smaller scale. 

✅ What you should be doing for next level growth...

💰 Improve close rate
- Find pain, understand impact, connect dots between them and solution, create sense of urgency and find objections. 

💰 Increase Deal Size
- Stop discounting or giving away what you don't need to. Have confidence in solution. PLUS the more you connect their impact to your solution, you shouldn't need to 

💰 Additional Channels or Segments
- finding other options gives you ability for true growth instead of a typical STALL or plateau that most companies go through.  

❌ Examples of what not to do... 

🙅‍♂️  Just hire more people... 
--- If you don't have enough pipeline to feed the team you already have... adding headcount doesn't increase revenue. (It only increases payroll AND frustration)

🙅‍♂️  Double Activity...
--- If you are only playing a numbers game with OK messaging, you'll burn through leads FASTER and burn your market. 

🙅‍♂️  Throw more money at marketing...
--- More money doesn't always mean more Qualified leads. It has to be dialed in and you have to be strategic or could end up being a bonfire of cash

🙅‍♂️ Think what go you here is what is going to get you 👉  THERE
--- MORE is something that can help, but true growth to take you to the next level is never just more of the same thing. 

Again... what you really want. 

👉  BETTER 👈 

Better processes. Better attack. Better strategies. 

Think outside the box and don't be afraid to keep what you are doing and try something new. 

Think big to win big!!!

Doug George

Invited

• Leading adult tennis programming for Hasentree Country Club.

Head Professional, Racquet Sports Operations

Assistant to the Director of Racquet Sports - overseeing facilities operations, budgeting, programming and revenue operations for Hasentree Country Club; part of Invited Clubs.

Racquet Sports Professional

Athletic Move LLC

Athletic Move LLC provides private tennis instruction, coaching and hosts private events to high & ultra high net worth individuals across the Hamptons & LA markets. 

Supporting fewer clients with higher-quality training, and more robust client experience — focused on individual training, and group coaching using tech, & AI-enabled solutions, as well as organizing private estate parties, corporate meetings, events, mixers, and home-based charity events. 

Scaled, and expand into LA market, while simultaneously building AI / SaaS startup, Klothed. 

Clients from: Apollo Global Management • Conti Group • Goldman Sachs • J.P. Morgan • Morgan Stanley • Henry Schein • Tao Group Hospitality • MSG Entertainment Group • KLM Equities • Yale, Super Models and others of Celebrity-status.

Notable Achievements: 

• $0 -> 6-figures within first 12 months
• 100% organic, referral-based growth
• Zero customer acquisition costs  
• CNBC “Make It” Interviewee  
• Interviewed by Wharton Professor of Management, Matthew Bidwell for new book (release 2025) around startups and entrepreneurial pathways

Owner

Bold Metrics Inc.

Advisory Board Member

Life365

Life365 is a leading B2B SaaS remote patient care management solutions provider. Patients with various conditions, can access remote-care monitoring & self-care management, that results in more efficient outcomes. 

Responsibilities included supporting Life365’s business development, marketing and fundraising initiatives; supporting Life365’s Series A round and strategic partnerships. 
• Reported to Ryan Changcoco, VP of Government, Investor Relations & Stakeholder Engagement.

Strategic Advisor

Klothed

Developed by a UC Berkeley Professor of Computer Science, Klothed is a patent-pending SaaS platform enabling virtual clothing try-ons for consumers, using generative AI and machine learning. Shoppers could make informed decisions prior to purchasing, helping eliminate friction, improving conversion, while reducing emissions and textile waste. 

Following a $1,800,000 pre-seed raise, my responsibility was overseeing all business operations, GTM (go-to-market) strategy and strategic initiatives. 

Highlights: Developed our brand strategy, content, launched our closed beta, managed six-figure budgets, landed two strategic partnerships, and crafted investor decks that secured $1,200,000 in LOIs before our co-founders decided to exit.

Director, Business Development & Strategic Initiatives

HamptonsFit

HamptonsFit began as a B2C SaaS platform for on-demand sports & fitness training. Think: Uber for sports training in the Hamptons market. 

I wore several hats as a partner in a high-growth startup, including, supporting existing clients, sales development initiatives, driving account upsells, and operations initiatives.
• Increased revenue through business development initiatives, strategically entering the B2B market to support private clubs with amenity-based offerings
• Became one of the most recognizable mobile sports training startups after expanding across NYC, The Hamptons, and Greenwich markets; achieving a low 7-figure valuation. I exited April 2022 to launch my startup, Athletic Move.

Partner | Head of Business Development

HamptonsFit is a SaaS-enabled platform for in-person, private sports & fitness training. We help clients across the Hamptons, NY, save time through contactless, on-demand bookings, back-office management and physical sports training. 

• Reporting to the Founder & CEO, first full-time hire overseeing sales, BD & customer experience.

Business Development Manager

Estero Country Club

• Oversaw 40+ player Junior tennis program, with 2 part-time assistants. 
• Directed sales & revenue-generating activities through mixers, social programming, events and player sourcing. 
• Managed adult tennis programming & operations, league schedules for 16 teams across 6 leagues. 
• Oversaw clay court operations & facilities maintenance.

Head Tennis Professional

• Developed & operated 2nd largest junior program in SWFL. I revitalized the program from 4 kids to 42+ year-round kids across red, orange and yellow ball. 
• Developed 4 players who went on to compete in NCAA D-I, D-II and NAIA. 
• Facilitated weekly clinics for ladies, men’s and mixed doubles competitive teams 
• Conducted 52+ hrs of private instruction per week

Assistant Tennis Professional

Victoria's Secret

• Directed asset protection, operations & compliance across NYC, Brooklyn, Queens and Long Island stores - managing 15+ 
• Instituted directives that coincided with district sales leadership, mitigating $200,000+ in operational losses.

Regional Manager, Asset Protection & Operations

Head of Asset Protection operations for Victoria’s Secret Global Flagship in Herald Square, NYC.

• 8 direct reports protecting company assets of the Global Flagship, comprised of 600+ employees, 30k daily visitors and $100M+ in annual revenue. 
• Mitigated external theft by 18% year over year during my tenure, increased internal theft investigations & successful closures by 26%

District Manager, Asset Protection & Investigations

Nordstrom

• Initiated complex investigations for 16 Nordstrom Full Line & Rack stores across the Northeast, stemming from internal theft, fraud, dishonesty, organized retail crime and supply chain losses. 
• Conducted 200+ investigations, closed 130 successful cases worth $260,000+, recovering $192,000 in losses & merchandise through restitution, and recognized as a top 5 investigator nationwide (of 84).

Corporate Investigator 

We Help Brands Attract the Right Customers | Partner & Head of Growth @ Verbatim | Marketing & Branding | Follow me as I talk about my real life journey across sales, development and business |

Thanks for stopping by! 



I’m Doug 👋

💥 A ‘traditional’ path ended after college. With many interests, I traveled different roads; realized the likes, dislikes, challenged myself to accomplish anything, and gained lifelong skills along the way, knowing I was never handed anything. 

💥 Building genuine relationships, learning new things, being challenged, connecting around business, real estate, investing, SaaS / tech, and  cool startups — all things that get me going professionally. 

💥 Tennis, book shops, local coffee shops, walking trails, perusing quaint towns & enjoying time with my partner and cat is sacred - watching movies and trying to emulate “Chopped” in the kitchen are a close second. 

👉🏼 Previous 5 years ⤵️ 


⭕️ 1000s of clients, multi-six figures in revenue for my own businesses 

⭕️ Partner, Head of Ops/BD in a Sports-tech startup (Think: Booxi or MindBody) in the Hamptons, reaching 7-figures (Exit) 

⭕️ Owner, Consultant & Director of Client Services for Athletic Move LLC - Built entirely through word-of-mouth and referrals, to six-figures 

⭕️ President / Director of Business Development & Operations for a SaaS startup focused on Generative AI, raised $1.8M, raised another ~$1M in LOIs before exiting. 

Currently ⤵️ 

✅ Head Professional, Racquet Sports Operations at Invited Clubs - The Hasentree Club 

What’s next ⤵️ 

👉🏼 I’m open to an AE, Account Manager, Customer Success role in a Pre-seed to Series B org, where I can lean into strengths of building successful relationships early and be part of the growth story. 

“When you put yourself out there, do the right thing, and work hard, good things happen.” 
    
New York-born ❤️ 
Florida-raised 🏄🏻‍♂️

Manager, Sales & Business Development

Oversee all aspects of B2B Wellness and Account Management services, B2C sales and expansion revenue. 

• 
• Lead generation, closing and nurturing new & existing accounts (generalist)

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🚀 Kim Cram

Doug George

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Doug George

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