Kieron Mayers

Paiger

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👋 hello there

Thanks for taking a few seconds to come here — but don’t get your hopes up 😬


I’ve not got ten marketing tips that will change your life. Or the secret silver bullet to measuring ROI 🫠

What I do have is some lived experiences that might make it worth following or connecting with me on this very LinkedIn. But that’s up to you 🫵

These are the best ones

- I’ve spent a lot of time sorting out marketing for recruitment agencies

- I now do marketing at a wonderful SaaS business for recruitment agencies (more on that below)

- I help facilitate a community of recruitment marketers called TLM (The Lonely Marketers) by hosting a podcast and contributing to our highly valued WhatsApp group

- I have bipolar disorder and occasionally post about it and its impact on my life. I’m quite vocal about mental wellbeing in general

- I’ve been teetotal for three years and I’m always happy to chat to people who are concerned about their drinking habits or considering cutting back

- I’m married, have two children, and a dog called Pablo. This isn’t Facebook but I will post about them from time to time. Especially the dog


About Paiger ⤵️

Enable your recruiters to market candidates, jobs and themselves with AI and automation.

Paiger puts the most important workflows for recruitment agency growth in one place.

→ Simplify your recruiters' new business development workflows and enable them to spec CVs fast

→ Consistently good job adverts that reach niche audiences and generate quality candidates

→ Build recruiter personal brand visibility and align sales and marketing efforts

For more information and to book a demo visit paiger.co

💙

Engage People Recruitment

Develop and execute comprehensive marketing strategies aligned with overall business goals.

Plan, create, and oversee the execution of marketing campaigns across various channels (digital, print, events, etc.).

Implement digital marketing strategies, including SEO, SEM, social media, email, and content marketing.

Oversee the company's online presence, ensuring websites and social media platforms are up-to-date and engaging.

Develop compelling messaging and positioning for services to resonate with target audiences.

Advance and maintain the company's brand identity, ensuring consistency across all marketing channels.

Manage the creation of marketing collateral, including brochures, presentations, videos, and promotional materials.

Develop and maintain the company's brand identity, ensuring consistency across all marketing channels.

Coordinate with internal teams and external agencies to ensure consistent branding and messaging.

Monitor brand perception and customer feedback, making necessary adjustments to marketing strategies.

Monitor campaign performance, analyse metrics, and optimise strategies to maximise ROI.

Utilise web analytics tools to track website traffic, user behaviour, and conversion rates.

Analyse competitors' marketing activities to identify opportunities.

Collaborate with senior management to define marketing objectives, budgets, and timelines.

Collaborate with Director and Senior Leadership Team to produce and implement strategies to drive brand awareness for the Engage People brand.

Develop and maintain B2B and B2C marketing strategies to meet agreed company objectives. Elements of the strategies include social media, email, content and brand. 

Design proactive campaign content for email, social posts, and web pages.

Manage, measure, and monitor all aspects of the business’s social media accounts.

Project managed new website build from the design stage to the final deliverable, resulting in an overhaul and evolution of the overall Engage People brand.

Maintain, update, and optimise the website.

Maintain relationships with all external technology suppliers.

Monitor and report marketing campaign ROI.

Identify media coverage opportunities on behalf of Engage People.

Marketing and Operations Executive

Smart Way - E-Commerce Smart Home Store

Conducted brand audits and research, identifying opportunities and advising on strategies to boost customer engagement.

Defined brand positioning and messaging frameworks, guiding alignment with business goals and market competitiveness.

Developed visual identity and brand guidelines, providing recommendations for consistent brand representation.

Advised on marketing strategies and created roadmaps for successful brand rollouts.

Analyzed brand performance, delivering insights to refine strategies and ensure market relevance.

Brand Marketing Consultant

Leenane Hotel

Ensured smooth and efficient running of the hotel operations, to facilitate hotel guests and provide the highest level of service and care.

Upsold premium rooms and services, increasing revenue and guest satisfaction.

Promoted amenities, packages, and offers, driving additional sales.

Fostered guest loyalty through personalized recommendations and program sign-ups.

Managed group and corporate bookings, upselling event spaces and services.

Engaged with VIP guests, delivering personalized service to build long-term loyalty.

Promoted in-house services and seasonal offers to boost guest engagement and revenue.

Duty Manager

Westport Woods Hotel

Conducted market research and competitor analysis, providing valuable insights for positioning and marketing campaigns, increasing the number of American guests by 5%. 

Executed trade shows and industry events, resulting in a 15% increase in both traffic and lead generation. 

Managed the company's content marketing strategy, including blog posts and traditional media.

Reactivated dormant leads through targeted cold calls, with a 75% conversion rate resulting in a 20% growth in sales.

Sales And Marketing Coordinator

Fuelling brand growth with effective marketing strategy, innovation and automation 📈 | Marketing Manager at Engage People | Globetrotting Fitness Enthusiast 🌍

Hey there! I'm Aidan. Here's my journey so far 💻

I’m currently travelling Western Australia but open to freelancing opportunities.

I'm a marketer on a mission to help businesses grow and succeed. I discovered my passion for marketing whilst carrying out a consultancy project for a government initiative. I knew I had to pursue my dreams, so I packed up shop and moved back to the Netherlands to further my studies and complete an MSc in Marketing Management.

💥 I joined Engage People in order to help the business reach its full potential through effective marketing strategies. I believe in the power of engaging content and I love bringing my ideas to life through email, social media, and web pages. 

🔗 I make sure that the businesses online presence is continuously updated and optimised, which has led to an increase in web traffic, page followers and engagement. I understand the importance of measuring success and enjoy monitoring ROI & other metrics to report on marketing campaign performance. 
 
🤖 As a lover of the capabilities of automation and tech, I maintain relationships with external suppliers, always looking for new and innovative ways to add value to the business.

✨ Whether it's through effective marketing campaigns or finding new innovations, I'm always striving to make a positive impact.

💬 If you want to get in touch, feel free to reach out here on LinkedIn! 

👉 I'm always happy to chat about marketing, branding, personal development, fitness, tech, automation or business growth.

Aidan Mortimer

taplio

The Battle

Kieron Mayers

Aidan Mortimer

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