Khalil Maaouni

Coca-Cola Bottlers Japan Inc.

Head of Data and Digital

Fortress Investment Group

+ Promoted officially as the lead for all digital activities of FIG investments in Japan 
+  Selected as Award Winner for  “Sitecore Best Content Experience” due to our MYSTAYS.com total revamp 
+ Consolidating all our development and digital marketing resources under one umbrella 
+ Streamlining operations with large partners such as Google, Airlines, Banks to drive efficiency and growth

Head of Digital@HANA GK (MYSTAYS / VILLAGE HOUSE / SOLANIWA ONSEN)

MYSTAYS HOTEL MANAGEMENT Co., Ltd.

Head of Digital

Mindshare

+ Joined Mindshare as Digital Manager and promoted to Programmatic Head for Mindshare Japan on a mission to grow a Performance team. 

+ Built acclaimed digital strategies for key clients (Booking.com, Nike, Club Med, LVMH, ETA...)
 
+ Outlined and rolled out multi-million dollars digital plans, nurturing strategic partnerships with MSN, Antenna, Facebook, Twitter, Google...

+ Worked on a real-time Marketing Command Center for a key client, designing dashboards and bringing in predictive AI.

+ Successfully pitched digital plans to several global prospects which helped bringing in new accounts.

Head of Programmatic

EF Education First

+ Promoted to positions of increasing authority and responsibility due to my strong leadership, marketing and stakeholder relationship skills, directly responsible for social media strategy, assets and social budgets in Asia.

+ Served as Campaigns & Projects Manager, collaborating closely with local marketers heads and Products Presidents in order to devise effective strategies to boost performance of our campaigns  

+ Managed social media marketing budgets as well as the efforts of the development and design team to generate an increase of over 40% in leads YoY.

+ Strategically analyzed markets needs, logistics, O2O operations and established/executed detailed marketing plans.

+ Created and delivered engaging and innovative training programs to solidify relationships and ensure continued loyalty.

Online Marketing Regional Manager - APAC

EF Englishtown

+ Worked closely with top management in order to define and implement the Mobile strategy of EF Englishtown Global and China Markets.

+ Successfully launched Englishtown’s first HTML5/CSS3 mobile site for 11 Markets including APAC which saw ‘visits to lead’ averages13 times better than desktop website and ‘lead to sale’ higher than average. (http://m.englishtown.com)

+ As eCommerce Global Manager, I oversaw and maintained the website structure, merchandising and content for multilingual desktop Global sales pages in 42 Markets.

+ Analyzed and determined the overall SEO strategy for the group, defining budgets and leading training and negotiations with key partners.

+ Pushed dozens of SEO/PPC framework and onpage updates which brought an increase of over 70% in organic traffic and millions of USD of additional revenues.

Online Marketing Global Manager - eCommerce

Enova Technologies

+ Took the lead on Business Development, acquiring new key clients while assisting our Sales Team during their negotiations.

+Developed SEO, SEM, SMO strategies for E-nova and key clients (i.e SEO: 1st position for mutuelle, mutuelle santé, devis mutuelle “health insurance in French”).

+ Designed and implemented on and offline MarCom Strategies for the French E-learning website: ClickOnFrench.com.

SEO and Digital Marketing Manager

INVECOM

+ Handled all General Management duties with P&L responsibility while transforming a small freelancing activity into a highly profitable venture; hiring a large outsourced workforce and temp staffs.

+ Acquired numerous new clients and nurtured existing accounts, further developing the business through the strategic use of networking, SEO, PPC, Forums, Emailing and Cold/Lead Calls.

+ Developed Web-Marketing strategies for clients’ websites; expertly managed their own resources.

Digital Marketing Strategist (INVECOM)

Freelance

+ Effectively managed multiple priorities while sales prospecting and building customer portfolios including:

+ Writing articles and sales papers for numerous websites.

+ Collaborating with SEO officers to help them rank their websites.

+ Developing web-marketing strategies for small and medium sized websites.

Web-Marketer and Copywriter

Reference Import / Reference Pub

+ Managed a team of designers in creating samples of products that we would sell to Hotels and Tourist Shops for the Moroccan and Emirati Markets. (T-shirts, Mugs and Magnets)

+ Directly responsible for all marketing strategies, business plans, pricing and distribution.

Project Manager  - HK&China -

Innovation, digital and data in between 


Passionate individual with an insatiable appetite towards learning Data Analytics and related technologies. Having vast experience in both technology consulting and product development. Exposure to various business domains like Telecom, Supply Chain, Banking and Financial Services and Digital Marketing. Currently working on and end to end design and implementation of an automated 'Marketing Analytics Platform'.

Proficiency summary:-

Programming: 
Python, SQL, PL/SQL, Shell Scripting

Databases: 
Oracle, SQL Server, Netezza, MySQL

Cloud: 
Azure

ETL: 
Alteryx, Informatica

Big Data:
Hadoop, Hive

Enterprise Data Archival:
Solix CDP(SaaS)

Business Intelligence:
Power BI, Tableau

Marketing Tech Stack:
6Sense(Account Based Management), Salesforce, Adobe Analytics, Centro Basis, LinkedIn Campaign Manager

Productivity tools:
JIRA, SVN, GIT, ServiceNow

Methodologies and Frameworks:
Agile Software Development, Test Driven Development(TDD), Agile-Scrum ban, Oracle Data Modeler, MySQL Workbench

Certifications:
- Azure Data Engineer Certified - DP 203
-Oracle Advanced PL/SQL professional
-Adobe Qualified - Adobe Experience Platform Certification
-Certified Scrum Master
-Data Fleuncy: Exploring and Describing Data
-Growing business with Facebook
-Querying data with ANSI SQL - Expert Skill IQ

Aspirations:
I take pride in being a jack of multiple trades and if there is one field I'd really look forward to exploring more and solving challenging problems, it would be Marketing Analytics. I see a huge growth potential in that field hence have focused all my learning towards it and I feel it will all be worth it. 

Accomplishments:
-Designed and developed multiple database and data warehouse applications
-Played a crucial role in end to end implementation of a Marketing Analytics that is automated at scale
-Experienced in building visual stories for C-Level Executives

Personality traits:
Customer focus attitude and exceptional business interfacing skills. Flair for communication and presentation.

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Khalil Maaouni

Sundeep Kumar LVRS

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