Khalil Maaouni

Coca-Cola Bottlers Japan Inc.

Head of Data and Digital

Fortress Investment Group

+ Promoted officially as the lead for all digital activities of FIG investments in Japan 
+  Selected as Award Winner for  “Sitecore Best Content Experience” due to our MYSTAYS.com total revamp 
+ Consolidating all our development and digital marketing resources under one umbrella 
+ Streamlining operations with large partners such as Google, Airlines, Banks to drive efficiency and growth

Head of Digital@HANA GK (MYSTAYS / VILLAGE HOUSE / SOLANIWA ONSEN)

MYSTAYS HOTEL MANAGEMENT Co., Ltd.

Head of Digital

Mindshare

+ Joined Mindshare as Digital Manager and promoted to Programmatic Head for Mindshare Japan on a mission to grow a Performance team. 

+ Built acclaimed digital strategies for key clients (Booking.com, Nike, Club Med, LVMH, ETA...)
 
+ Outlined and rolled out multi-million dollars digital plans, nurturing strategic partnerships with MSN, Antenna, Facebook, Twitter, Google...

+ Worked on a real-time Marketing Command Center for a key client, designing dashboards and bringing in predictive AI.

+ Successfully pitched digital plans to several global prospects which helped bringing in new accounts.

Head of Programmatic

EF Education First

+ Promoted to positions of increasing authority and responsibility due to my strong leadership, marketing and stakeholder relationship skills, directly responsible for social media strategy, assets and social budgets in Asia.

+ Served as Campaigns & Projects Manager, collaborating closely with local marketers heads and Products Presidents in order to devise effective strategies to boost performance of our campaigns  

+ Managed social media marketing budgets as well as the efforts of the development and design team to generate an increase of over 40% in leads YoY.

+ Strategically analyzed markets needs, logistics, O2O operations and established/executed detailed marketing plans.

+ Created and delivered engaging and innovative training programs to solidify relationships and ensure continued loyalty.

Online Marketing Regional Manager - APAC

EF Englishtown

+ Worked closely with top management in order to define and implement the Mobile strategy of EF Englishtown Global and China Markets.

+ Successfully launched Englishtown’s first HTML5/CSS3 mobile site for 11 Markets including APAC which saw ‘visits to lead’ averages13 times better than desktop website and ‘lead to sale’ higher than average. (http://m.englishtown.com)

+ As eCommerce Global Manager, I oversaw and maintained the website structure, merchandising and content for multilingual desktop Global sales pages in 42 Markets.

+ Analyzed and determined the overall SEO strategy for the group, defining budgets and leading training and negotiations with key partners.

+ Pushed dozens of SEO/PPC framework and onpage updates which brought an increase of over 70% in organic traffic and millions of USD of additional revenues.

Online Marketing Global Manager - eCommerce

Enova Technologies

+ Took the lead on Business Development, acquiring new key clients while assisting our Sales Team during their negotiations.

+Developed SEO, SEM, SMO strategies for E-nova and key clients (i.e SEO: 1st position for mutuelle, mutuelle santé, devis mutuelle “health insurance in French”).

+ Designed and implemented on and offline MarCom Strategies for the French E-learning website: ClickOnFrench.com.

SEO and Digital Marketing Manager

INVECOM

+ Handled all General Management duties with P&L responsibility while transforming a small freelancing activity into a highly profitable venture; hiring a large outsourced workforce and temp staffs.

+ Acquired numerous new clients and nurtured existing accounts, further developing the business through the strategic use of networking, SEO, PPC, Forums, Emailing and Cold/Lead Calls.

+ Developed Web-Marketing strategies for clients’ websites; expertly managed their own resources.

Digital Marketing Strategist (INVECOM)

Freelance

+ Effectively managed multiple priorities while sales prospecting and building customer portfolios including:

+ Writing articles and sales papers for numerous websites.

+ Collaborating with SEO officers to help them rank their websites.

+ Developing web-marketing strategies for small and medium sized websites.

Web-Marketer and Copywriter

Reference Import / Reference Pub

+ Managed a team of designers in creating samples of products that we would sell to Hotels and Tourist Shops for the Moroccan and Emirati Markets. (T-shirts, Mugs and Magnets)

+ Directly responsible for all marketing strategies, business plans, pricing and distribution.

Project Manager  - HK&China -

Innovation, digital and data in between 


I’m a clinical psychologist, psychotherapist, information technology architect, mathematical modeling/analytics software developer, writer, researcher, and Founder/CEO of National Health Data Systems, Inc. (NHDS). 

For the past 40 years, I’ve been working with an international team to develop digital health assessment tools that provide mental/behavioral health practitioners and their clients (patients) with information that builds knowledge to increase clients’ well-being and quality of life.

In the early 1980s, I began developing a digital assessment tool and used it in my psychotherapy practice to collect and analyze client-generated data. I discussed the results with my clients in a collaborative process that supported treatment planning and care delivery decisions. I successfully used that information to assess treatment progress and learn from the outcomes, all decades before other therapists used computers within the therapeutic process.

Then, in 1994, I founded NHDS with a vision to develop innovative health information technologies that enable a measurement-based, client-centric, whole-person, high-value approach to care. I formed a collaborative network of healthcare practitioners, research scientists, and computer technicians who aimed to build a unique digital system that would realize that vision.

I knew it would take considerable time and effort to design and build the required technologies needed to support my vision. So, for the next 25 years, we focused on researching and developing software tools and systems able to securely capture, analyze, and report extensive details about a person’s experiences, mindsets, health, and relationships. This biopsychosocial information builds actionable insights about the cognitive, emotional, behavioral, biomedical, and environmental factors that influence people’s physical and mental health.

We are now focused on implementing the AI-enabled RevealMyWay™ software tools that provide insights and guidance for increasing psychological well-being through self-knowledge and mindset agility. In addition, we are working with a growing alliance of nonprofits and experts in restorative justice to develop next-generation recidivism risk assessment and reduction tools.

I have also created a theory of the human mind and experiences and write about mindsets, the mind-body connection, human nature, consciousness, and cosmology.

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The Battle

Khalil Maaouni

Stephen Beller, PhD

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