Khalil Maaouni

Coca-Cola Bottlers Japan Inc.

Head of Data and Digital

Fortress Investment Group

+ Promoted officially as the lead for all digital activities of FIG investments in Japan 
+  Selected as Award Winner for  “Sitecore Best Content Experience” due to our MYSTAYS.com total revamp 
+ Consolidating all our development and digital marketing resources under one umbrella 
+ Streamlining operations with large partners such as Google, Airlines, Banks to drive efficiency and growth

Head of Digital@HANA GK (MYSTAYS / VILLAGE HOUSE / SOLANIWA ONSEN)

MYSTAYS HOTEL MANAGEMENT Co., Ltd.

Head of Digital

Mindshare

+ Joined Mindshare as Digital Manager and promoted to Programmatic Head for Mindshare Japan on a mission to grow a Performance team. 

+ Built acclaimed digital strategies for key clients (Booking.com, Nike, Club Med, LVMH, ETA...)
 
+ Outlined and rolled out multi-million dollars digital plans, nurturing strategic partnerships with MSN, Antenna, Facebook, Twitter, Google...

+ Worked on a real-time Marketing Command Center for a key client, designing dashboards and bringing in predictive AI.

+ Successfully pitched digital plans to several global prospects which helped bringing in new accounts.

Head of Programmatic

EF Education First

+ Promoted to positions of increasing authority and responsibility due to my strong leadership, marketing and stakeholder relationship skills, directly responsible for social media strategy, assets and social budgets in Asia.

+ Served as Campaigns & Projects Manager, collaborating closely with local marketers heads and Products Presidents in order to devise effective strategies to boost performance of our campaigns  

+ Managed social media marketing budgets as well as the efforts of the development and design team to generate an increase of over 40% in leads YoY.

+ Strategically analyzed markets needs, logistics, O2O operations and established/executed detailed marketing plans.

+ Created and delivered engaging and innovative training programs to solidify relationships and ensure continued loyalty.

Online Marketing Regional Manager - APAC

EF Englishtown

+ Worked closely with top management in order to define and implement the Mobile strategy of EF Englishtown Global and China Markets.

+ Successfully launched Englishtown’s first HTML5/CSS3 mobile site for 11 Markets including APAC which saw ‘visits to lead’ averages13 times better than desktop website and ‘lead to sale’ higher than average. (http://m.englishtown.com)

+ As eCommerce Global Manager, I oversaw and maintained the website structure, merchandising and content for multilingual desktop Global sales pages in 42 Markets.

+ Analyzed and determined the overall SEO strategy for the group, defining budgets and leading training and negotiations with key partners.

+ Pushed dozens of SEO/PPC framework and onpage updates which brought an increase of over 70% in organic traffic and millions of USD of additional revenues.

Online Marketing Global Manager - eCommerce

Enova Technologies

+ Took the lead on Business Development, acquiring new key clients while assisting our Sales Team during their negotiations.

+Developed SEO, SEM, SMO strategies for E-nova and key clients (i.e SEO: 1st position for mutuelle, mutuelle santé, devis mutuelle “health insurance in French”).

+ Designed and implemented on and offline MarCom Strategies for the French E-learning website: ClickOnFrench.com.

SEO and Digital Marketing Manager

INVECOM

+ Handled all General Management duties with P&L responsibility while transforming a small freelancing activity into a highly profitable venture; hiring a large outsourced workforce and temp staffs.

+ Acquired numerous new clients and nurtured existing accounts, further developing the business through the strategic use of networking, SEO, PPC, Forums, Emailing and Cold/Lead Calls.

+ Developed Web-Marketing strategies for clients’ websites; expertly managed their own resources.

Digital Marketing Strategist (INVECOM)

Freelance

+ Effectively managed multiple priorities while sales prospecting and building customer portfolios including:

+ Writing articles and sales papers for numerous websites.

+ Collaborating with SEO officers to help them rank their websites.

+ Developing web-marketing strategies for small and medium sized websites.

Web-Marketer and Copywriter

Reference Import / Reference Pub

+ Managed a team of designers in creating samples of products that we would sell to Hotels and Tourist Shops for the Moroccan and Emirati Markets. (T-shirts, Mugs and Magnets)

+ Directly responsible for all marketing strategies, business plans, pricing and distribution.

Project Manager  - HK&China -

Innovation, digital and data in between 


Bucephalus Tech

Obsessing over how to better solve customer pain points in supply & demand planning across our hundreds of customers in retail, CPG, and manufacturing.

This involves interviewing customers, market analysts, and hosting design thinking workshops for VP+ executives in the space.

On a technical level, it means R&D on the latest deep learning & attention based models, applying vector databases, RAGs and LLMs, and architecting scalable micro service systems to process tens of millions of SKUs worldwide.

And then everything else.

Long hours, lots of sacrifice, even more passion.

Founder - CEO

Columbia University in the City of New York

• Associate Adjunct for School of Professional Studies Applied Statistics Capstone Course
• Mentoring students on consulting projects, where students engage in solving real-world analytics problems with industry partners
• Form partnerships and collaborations with industry stakeholders to develop applied research and foster entrepreneurial ideas
• Topics include quantitative and qualitative research methods, statistical modeling, data analytics, machine learning, cognitive computing, and data visualization as well as project management considerations including design, strategic management, change management, and leadership

Adjunct Associate Professor - Applied Statistics

Amazon

• Researched inventory efficiency, project selected as first of three recipients of internal funding for moonshot projects
• Owned analytics and deep dive capabilities roadmap for 11 person product forecasting analytics and data engineering team. Established standard operating procedures and documentation practices. Coached team on Tableau and ETL best practices.
• Developed three-year product-level inventory cashflow predictions, beating accuracy benchmarks by over 10x
• Deployed new production models to automate buying processes with global business partners in UAE, Japan, and Singapore by using Multi Armed Bandits, improving expected long term free cash flow control by 30% over control
• Technical lead for prioritization of inventory categories during early stage COVID interventions and response. Critical in allowing Amazon to adapt global operations during a period of high uncertainty.

Data Science and Analytics - Strategic Ventures Program

• Led team of 8 software engineers to transition over 30% of Amazon’s global inventory buying from Oracle to AWS; redesigned systems now allow for over 45 global teams to access data for root cause analysis and deep dives
• Managed operations of four person science and analytic team, including organizing daily scrum and backlog
• Automated and scaled dynamic programming model used for managing over 95% of Q4 seasonal stock up decisions
• Developed optimization models to prioritize inventory for Prime Now and Fresh, saving over $10MM/year in cash flow
• Formulated and deployed production models to provide inventory guidance on over 25MM/week unique product-sellers combinations for Fulfilled by Amazon (FBA)

Data Science Lead - Global Inventory Planning

Hawkfish LLC

• Tech lead for the Mike2020 Digital Townhall event; deployed backend infrastructure capable of screening over 70K callers in real time, transcribing speech, and extracting sentiment and topics on Google Cloud Platform
• Project owner for real time Google Data Studio dashboard of district level results and internal projections. Prioritized backlog and roadmap for four tech teams covering web scraping, modeling, data pipelines, and visualization.
• Identified opportunities and directed efforts to improve offline and online identity resolution and match rates of cross channel digital platforms by 12%, allowing for additional downstream improvements in modeling accuracy
• Quantified ad performance of over $100MM in TV and digital ads, boosting average weekly brand lift by over 10%

Applied Scientist

YouNow, Inc.

• Led team of four in utilizing Redshift, Python, S3 and Redis to develop online algorithms to influence special events in broadcasts based on real time audience stats - increasing broadcaster and audience engagement over control by 50%
• Analyzed >100M user events/day to build predictive models and size impact of features on core KPIs. Used results to make recommendations for strategic initiatives and roadmap prioritization to executives and board members.
• Directed backend and product teams in the implementation of internal A/B testing platform, including full analytics pipeline to prep, clean and visualize results to quantify impact of features across dozens of experiments
• Designed and implemented end-to-end recommendation engine with Python to perform collaborative filtering on both live streaming and async video content, increasing view time over editors-choice by 10%
• Performed competitive analysis of the live streaming space within the US and Chinese markets
• Conducted user interviews to enhance quantitative analysis and understanding of user base to identify opportunities for boosting revenue and next day retention 
• Owned data roadmap including prioritization of data ingestion, tracking of new features, dashboards, and analysis

Data Scientist

Columbia University

• Partnered with contractors and subcontractors to create weekly reports presented to stakeholders for the Mind Brain Behavior (MBB) Building. 
• Resolved issues between sub-contractors to ensure project advanced on schedule.
• Researched hundreds of pages of contracts and flagged language to legal department to support Columbia’s case in a warranty dispute. 
• Created weekly schedules to coordinate subcontractors and trades

Project Manager - Manhattanville Development Group

Solidoodle

•  Managed machine shop floor operations, consisting of over a dozen employees and across a dozen stations.
• Optimized station layout, installation sequencing, and scheduling.
• Set up operation, safety, and training procedures for lathe, drill press, and quality assurance stations.
• Improved maximum capacity of printed material station by over 50% by updating hardware firmware and maintaining equipment.

Assistant Operations Manager

Magnetic Analysis Corporation

Original and redesign of rotary equipment for testing of tubes and pipes, including headplates, probe arm mechanisms, and coils.
Identified and recommended use of a new motor for equipment following comparative testing.
Found and corrected design errors for new systems
Interacted with vendors and clients
Dealt with manufacturers in China to produce frame housing for hardware, wrote SOWs outlining expected outcome of our agreement.
Project management: updated and maintained ECO's, ECR's and BOM 

Additionally responsibilities and exposures: updated and transferred old documents and drawings into SolidWorks or digital format. Gained exposure in soldering circuit components, transducer wiring,non destructive testing methods, ultrasound technology

Assistant Project Manager & Design Engineer

👋 About Me
I'm Nick DeGiacomo, a technical leader deeply rooted in the AI and tech arena. A researcher, engineer, and dynamic speaker, I thrive on collaboration and mentorship. Especially active in NYC’s tech ecosystem, I've been a catalyst for transformative change at every organization I've joined.

🏢 Professional Milestones
Founder of Bucephalus: Created an AI-powered SaaS platform revolutionizing inventory decisions for brands and retailers.
Top-Tier Tech Experience: Served as a force multiplier at industry giants like Amazon and Bloomberg, as well as VC-backed startups.
Amazon: Forecasted demand for hundreds of millions of products worldwide valued in the billions of dollars. Developed models to optimize inventory, unlocking hundreds of millions of dollars of free cashflows.
Data & AI Consulting: An authority in data, AI, and analytics, I've designed human-centric AI systems and forecasted demand for products valued in the billions.

📈 Impact & ROI
Obsessed with customer satisfaction, processes, and ROI, I've introduced double-digit improvements in accuracy for systems I've engineered.
Successfully transitioned 30% of Amazon's inventory planning from spreadsheets to cloud-based AI solutions.
Led special tech projects for Mike Bloomberg's presidential campaign on tight budgets and timelines.

👥 Leadership & Talent Development
Expert in attracting top talent, I've built high-performance teams from scratch.
Lead organizational change through influence aimed at enhancing efficiency.

🎙️ Public Speaking & Education
Regularly conduct webinars
Frequently speak on panels, conferences, or podcasts
Teach classes on data science, statistics, AI, and Inventory Management.

📚 Background & Interests
Hold a background in Mechanical Engineering and Theoretical Physics.
Actively involved in civic duties and frequently volunteer my time.
Passionate about boxing, running marathons, and collaborating on tech, art, and organizational projects.

🤝 Let's Connect
Looking to explore synergies? Reach out, or sign up for one of my webinars or classes to dive deep into the world of data science, AI, and Inventory Management.

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Khalil Maaouni

Nicholas DeGiacomo

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