Khalil Maaouni

Coca-Cola Bottlers Japan Inc.

Head of Data and Digital

Fortress Investment Group

+ Promoted officially as the lead for all digital activities of FIG investments in Japan 
+  Selected as Award Winner for  “Sitecore Best Content Experience” due to our MYSTAYS.com total revamp 
+ Consolidating all our development and digital marketing resources under one umbrella 
+ Streamlining operations with large partners such as Google, Airlines, Banks to drive efficiency and growth

Head of Digital@HANA GK (MYSTAYS / VILLAGE HOUSE / SOLANIWA ONSEN)

MYSTAYS HOTEL MANAGEMENT Co., Ltd.

Head of Digital

Mindshare

+ Joined Mindshare as Digital Manager and promoted to Programmatic Head for Mindshare Japan on a mission to grow a Performance team. 

+ Built acclaimed digital strategies for key clients (Booking.com, Nike, Club Med, LVMH, ETA...)
 
+ Outlined and rolled out multi-million dollars digital plans, nurturing strategic partnerships with MSN, Antenna, Facebook, Twitter, Google...

+ Worked on a real-time Marketing Command Center for a key client, designing dashboards and bringing in predictive AI.

+ Successfully pitched digital plans to several global prospects which helped bringing in new accounts.

Head of Programmatic

EF Education First

+ Promoted to positions of increasing authority and responsibility due to my strong leadership, marketing and stakeholder relationship skills, directly responsible for social media strategy, assets and social budgets in Asia.

+ Served as Campaigns & Projects Manager, collaborating closely with local marketers heads and Products Presidents in order to devise effective strategies to boost performance of our campaigns  

+ Managed social media marketing budgets as well as the efforts of the development and design team to generate an increase of over 40% in leads YoY.

+ Strategically analyzed markets needs, logistics, O2O operations and established/executed detailed marketing plans.

+ Created and delivered engaging and innovative training programs to solidify relationships and ensure continued loyalty.

Online Marketing Regional Manager - APAC

EF Englishtown

+ Worked closely with top management in order to define and implement the Mobile strategy of EF Englishtown Global and China Markets.

+ Successfully launched Englishtown’s first HTML5/CSS3 mobile site for 11 Markets including APAC which saw ‘visits to lead’ averages13 times better than desktop website and ‘lead to sale’ higher than average. (http://m.englishtown.com)

+ As eCommerce Global Manager, I oversaw and maintained the website structure, merchandising and content for multilingual desktop Global sales pages in 42 Markets.

+ Analyzed and determined the overall SEO strategy for the group, defining budgets and leading training and negotiations with key partners.

+ Pushed dozens of SEO/PPC framework and onpage updates which brought an increase of over 70% in organic traffic and millions of USD of additional revenues.

Online Marketing Global Manager - eCommerce

Enova Technologies

+ Took the lead on Business Development, acquiring new key clients while assisting our Sales Team during their negotiations.

+Developed SEO, SEM, SMO strategies for E-nova and key clients (i.e SEO: 1st position for mutuelle, mutuelle santé, devis mutuelle “health insurance in French”).

+ Designed and implemented on and offline MarCom Strategies for the French E-learning website: ClickOnFrench.com.

SEO and Digital Marketing Manager

INVECOM

+ Handled all General Management duties with P&L responsibility while transforming a small freelancing activity into a highly profitable venture; hiring a large outsourced workforce and temp staffs.

+ Acquired numerous new clients and nurtured existing accounts, further developing the business through the strategic use of networking, SEO, PPC, Forums, Emailing and Cold/Lead Calls.

+ Developed Web-Marketing strategies for clients’ websites; expertly managed their own resources.

Digital Marketing Strategist (INVECOM)

Freelance

+ Effectively managed multiple priorities while sales prospecting and building customer portfolios including:

+ Writing articles and sales papers for numerous websites.

+ Collaborating with SEO officers to help them rank their websites.

+ Developing web-marketing strategies for small and medium sized websites.

Web-Marketer and Copywriter

Reference Import / Reference Pub

+ Managed a team of designers in creating samples of products that we would sell to Hotels and Tourist Shops for the Moroccan and Emirati Markets. (T-shirts, Mugs and Magnets)

+ Directly responsible for all marketing strategies, business plans, pricing and distribution.

Project Manager  - HK&China -

Innovation, digital and data in between 


US Federal Government

Confidential

SRK Corporation

Senior Director - LACE Transformation Strategist & Coach for Product Portfolio Management (PMO)

Fay Servicing, LLC

Senior Agile Transformation & PMO (Program Mgmt Office) Leader

Select Engagements

o Represented NTT DATA for the Global Medical Safety & Survelliance (GMS)of GPRD, Enterprise BPM - BI Group, Corporate Consolidation Initiatives (CCI) / SHAPE, Enterprise Risk Management Group (RMG); for 1000+ global users in 130+ countries for Abbott Laboratories & AbbVie Inc in Healthcare, Pharmaceuticals, Life Sciences, Medical Device Manufacturing industries at Waukegan-IL 

o Represented IBM for global Credit, Finance & PLR (Product Line Reporting) communities for 1000+global users in 100+ countries for John Deere & Company in Agriculture, Heavy Construction & Earth Movers equipment manufacturing industries at Moline-IL.

Senior Agile Program & Product Portfolio Management

DivIHN Integration Inc

Clients engagements: 
o Follett Corporation (Holding Company of Follett Higher Education, Follett School & Library Solutions) in Chicago;

o TD Bank / TD BFG in Falmouth-ME & Mt. Laurel-NJ in USA, College Park, Scarborough & Toronto in Canada;

o Discovery Student Adventures (JV of People to People Ambassador Programs & Discovery Channel's - Discovery Education.) in Spokane-WA, in Media, Education, Travel & Tourism / Hospitality Industries.

Director - Project, Program & Product Portfolio Management

PMI Chicagoland

Associate Director

Various (NASA, FDA, Homeland Security, FCC, DoT, DoD, HUD, EPA; Amber Road, BP, PRL, IIM-A)

For  organizations:
o US Fed Govt agencies: NASA, FDA, Homeland Security, FCC, DoT, DoD, HUD, EPA, NIST;
Mathematica Policy Research Institute;

o Amber Road (formerly Nextlinx Corporation as well as Management Dynamics) & its clients - FedEx, UPS, 3M, Panasoinc, etc;

o MCDeCom (a JV of Manipal Group and Control Data Corporation - CDC & St. Paul Software - SPS) & its clients  - EIL - Engineers India Limited, Unilever, BP;

o IIM-A : Indian Institute of Management, Ahmedabad, (Higher Education), INDIA;

o PRL : Physical Research Laboratory, Department of Space, (Astronomy,Astrology, Physics & Space Research), INDIA;

o Insurance Agent for Life, Healthcare, Auto, Property & Casualty; 
o Passport & Travel Agent;

o Distributor (with Retail Sales & Marketing) of FMCG / CPG (Health, Beauty,Food & Office) Products;
o Manager, Physician Practices and Histo-Pathology Laboratories

Agile PMO Leader (US Fed Govt, Supply-Chain, R&D, Strategy, IT, Marketing & Sales, Operations,etc.)

An astute Business & IT leader with 20+ years of entrepreneurial hands-on experience as an Enterprise Agile Transformation Strategist & Coach, Facilitator, Practitioner, Change Agent for Global Program - Portfolio & Products - Solutions Delivery with focus to support complex initiatives of $100+MM; in eCommerce, Digital Content, Social Media; Big10 Consulting, Mortgage, Banking, Insurance & Financial Services, Investments, Assets & Wealth Management; CPG, FMCG, Healthcare, Pharma, Life Sciences, Clinical, Regulatory & Medical Device; US Federal Government agencies – DoI, BSEE, LoC, US COP, HHS, FDA, FCC, NASA, Homeland Security, DoD, DoT, NRC, EPA, GSA, GPO, HUD, US AID; Supply-Chain: Manufacturing, Distribution, Retail, Logistics; Energy,  Education, Publishing, etc.

Certified Agile Coach, Agile Team Facilitator, SAFe Agilist, Project Manager & Lean Six-Sigma Agile Practitioner with strengths in :
• Agile Assessments (Pre & Post Implementation), Modeling & Metrics
• Risk & Organizational Change Mgmt
• Agile Transformation, Coaching & Mentoring (Lean, Scrum, LeSS, SoS, Scrum@Scale, SAFe, Kanban, XP, DevOps, Hybrid)
• Enterprise, Division, Portfolio, Program, Team & Individual level Agile Training & Facilitation 
• Large Scale & Distributed (LSD) program implementations
• LACE

• Project, Program, Portfolio & PMO Mgmt (PMI, PDLC, Agile) 
• Strategic Partnerships & Stakeholders Mgmt (End-users to Chairperson of BoD/BoGov) 
• CRM, VoC (Voice of Customers)

• Product Development, Branding & Launching, Marketing; 
• Business Systems, Solutions & Service Delivery Mgmt (DMO)

• Regulations & Compliances: cGxP (GLP, GCP, GMP), HIPAA, SOX, PRIVACY, PCI, CFPB, AML,FDA 21 CFR Part 820, 58 & 11

• Business Innovation, Strategy, Architecture, Development, Transformation, Analytics, Intelligence (BI), Sustainability & Growth
• Business Process Mapping & Engg, Value Stream Mapping & Realization, Process Improvement & Operational Excellence - CoE (6S-Six Sigma, DMAIC, DFSS & Lean, Kanban, ITIL, ITSM)

• Cost Benefit Analysis, Cost Reduction & Mgmt, Asset Mgmt, Licensing & Compliance
• Financial Planning, Forecasting, Budgeting, Shared Services

• Enterprise Performance Mgmt - EPM : Analysis, Re-engineering, Automation, Improvements, Optimization
• Enterprise Reporting (Scorecards, Dashboards, Velocity, BurnDown & BurnUp Charts, Agile Health Metrics)

• Vendor Mgmt (VMS, SOW, SLA, OLA); Bidding, Contract & Procurement (RFI, RFP, RFQ)
• SOA, B2B, B2C, C2B, C2C, Mobile, Cloud, SaaS, IaaS, PaaS; 
• Info Security & Governance, Business Continuity & Disaster Recovery (DR)

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Khalil Maaouni

Mahesh Panchal

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