Khalil Maaouni

Coca-Cola Bottlers Japan Inc.

Head of Data and Digital

Fortress Investment Group

+ Promoted officially as the lead for all digital activities of FIG investments in Japan 
+  Selected as Award Winner for  “Sitecore Best Content Experience” due to our MYSTAYS.com total revamp 
+ Consolidating all our development and digital marketing resources under one umbrella 
+ Streamlining operations with large partners such as Google, Airlines, Banks to drive efficiency and growth

Head of Digital@HANA GK (MYSTAYS / VILLAGE HOUSE / SOLANIWA ONSEN)

MYSTAYS HOTEL MANAGEMENT Co., Ltd.

Head of Digital

Mindshare

+ Joined Mindshare as Digital Manager and promoted to Programmatic Head for Mindshare Japan on a mission to grow a Performance team. 

+ Built acclaimed digital strategies for key clients (Booking.com, Nike, Club Med, LVMH, ETA...)
 
+ Outlined and rolled out multi-million dollars digital plans, nurturing strategic partnerships with MSN, Antenna, Facebook, Twitter, Google...

+ Worked on a real-time Marketing Command Center for a key client, designing dashboards and bringing in predictive AI.

+ Successfully pitched digital plans to several global prospects which helped bringing in new accounts.

Head of Programmatic

EF Education First

+ Promoted to positions of increasing authority and responsibility due to my strong leadership, marketing and stakeholder relationship skills, directly responsible for social media strategy, assets and social budgets in Asia.

+ Served as Campaigns & Projects Manager, collaborating closely with local marketers heads and Products Presidents in order to devise effective strategies to boost performance of our campaigns  

+ Managed social media marketing budgets as well as the efforts of the development and design team to generate an increase of over 40% in leads YoY.

+ Strategically analyzed markets needs, logistics, O2O operations and established/executed detailed marketing plans.

+ Created and delivered engaging and innovative training programs to solidify relationships and ensure continued loyalty.

Online Marketing Regional Manager - APAC

EF Englishtown

+ Worked closely with top management in order to define and implement the Mobile strategy of EF Englishtown Global and China Markets.

+ Successfully launched Englishtown’s first HTML5/CSS3 mobile site for 11 Markets including APAC which saw ‘visits to lead’ averages13 times better than desktop website and ‘lead to sale’ higher than average. (http://m.englishtown.com)

+ As eCommerce Global Manager, I oversaw and maintained the website structure, merchandising and content for multilingual desktop Global sales pages in 42 Markets.

+ Analyzed and determined the overall SEO strategy for the group, defining budgets and leading training and negotiations with key partners.

+ Pushed dozens of SEO/PPC framework and onpage updates which brought an increase of over 70% in organic traffic and millions of USD of additional revenues.

Online Marketing Global Manager - eCommerce

Enova Technologies

+ Took the lead on Business Development, acquiring new key clients while assisting our Sales Team during their negotiations.

+Developed SEO, SEM, SMO strategies for E-nova and key clients (i.e SEO: 1st position for mutuelle, mutuelle santé, devis mutuelle “health insurance in French”).

+ Designed and implemented on and offline MarCom Strategies for the French E-learning website: ClickOnFrench.com.

SEO and Digital Marketing Manager

INVECOM

+ Handled all General Management duties with P&L responsibility while transforming a small freelancing activity into a highly profitable venture; hiring a large outsourced workforce and temp staffs.

+ Acquired numerous new clients and nurtured existing accounts, further developing the business through the strategic use of networking, SEO, PPC, Forums, Emailing and Cold/Lead Calls.

+ Developed Web-Marketing strategies for clients’ websites; expertly managed their own resources.

Digital Marketing Strategist (INVECOM)

Freelance

+ Effectively managed multiple priorities while sales prospecting and building customer portfolios including:

+ Writing articles and sales papers for numerous websites.

+ Collaborating with SEO officers to help them rank their websites.

+ Developing web-marketing strategies for small and medium sized websites.

Web-Marketer and Copywriter

Reference Import / Reference Pub

+ Managed a team of designers in creating samples of products that we would sell to Hotels and Tourist Shops for the Moroccan and Emirati Markets. (T-shirts, Mugs and Magnets)

+ Directly responsible for all marketing strategies, business plans, pricing and distribution.

Project Manager  - HK&China -

Innovation, digital and data in between 


Novo Nordisk

Program Manager, IT Consulting

IT-Universitetet i København

External Lecturer

Maersk Line

Agile Program Manager

www.CPHlunchbox.dk

Co-Founder

Unity Technologies

Corporate IT Manager

Business Intelligence Program Delivery

SOA Program Delivery and SOA L3 Maintenance team set up at Maersk Line. (consultant, HCL Technologies)

Client engagement and Program Delivery at Maersk Line

HCL Technologies

Helping clients to plan their solutions in line with their strategic business goals.

Business-IT Consulting, Enterprise Transformation Services

Telenor Norge AS

Programme manager for Integration framework project delivery.   (consultant, HCL Technologies)

IT Program Manager

Merck

To evangelize and implement IT shared services in Europe   (consultant, HCL Technologies)

Senior IT Business Consultant

UTi Worldwide Inc.

Part of IT and Enterprise transformational team led by the CIO and his team.
Leadership role that involved leading and setting up application Service delivery for five business units, 24x7 Support, Client engagement and Business solutions(85 applications in total with around 15 critical enterprise business application). Led a large onsite and offshore team of more than 50 people . I was also the client engagenent manager for this account from HCL Technologies.

Application service delivery manager/Country manager

I am an experienced leader in information technology offering 23+ years of broad experience in executing Transformational programs, Product & Program management, Technology and capabilities enablement, Operating model transformation,  - with significant working experience in India, Africa, Europe and Americas - leading teams and managing projects across the globe for top multinational firms such as, Novo Nordisk, Merck, Maersk, DHL & Telenor. 

Accomplished hands-on individual with a strong suite of skills and core competencies that include:

•	Execution – Define, lead and execute – I take ownership and responsibility for my work.
•	Product Management: from ideation to execution.
•	Global IT Delivery, Portfolio and Product management – creating roadmap, governance & processes.
•	Technology solution development, 
•	Technology and capabilities enablement, 
•	IT strategy
•	Program management
•	Operating model transformation
•	Vendor management: Excellent experience in partnering with vendors for best possible outcomes and managing/setting up onsite-offshore delivery model.
•	Establishing high performing product teams with Dev-ops delivery model. 
•	Excellent project experience in Business intelligence, master data & analytics.
       •	Using data for driving strategic decision making and predictive analytics.
       •	Establishing and evangelizing a data driven culture.
•	Have worked in Digital health and pharma manufacturing.
•	Well versed in managing projects using both waterfall and agile methods. SAFe & PRINCE 2 certified.

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Khalil Maaouni

Kannan P Samy

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