Khalil Maaouni

Coca-Cola Bottlers Japan Inc.

Head of Data and Digital

Fortress Investment Group

+ Promoted officially as the lead for all digital activities of FIG investments in Japan 
+  Selected as Award Winner for  “Sitecore Best Content Experience” due to our MYSTAYS.com total revamp 
+ Consolidating all our development and digital marketing resources under one umbrella 
+ Streamlining operations with large partners such as Google, Airlines, Banks to drive efficiency and growth

Head of Digital@HANA GK (MYSTAYS / VILLAGE HOUSE / SOLANIWA ONSEN)

MYSTAYS HOTEL MANAGEMENT Co., Ltd.

Head of Digital

Mindshare

+ Joined Mindshare as Digital Manager and promoted to Programmatic Head for Mindshare Japan on a mission to grow a Performance team. 

+ Built acclaimed digital strategies for key clients (Booking.com, Nike, Club Med, LVMH, ETA...)
 
+ Outlined and rolled out multi-million dollars digital plans, nurturing strategic partnerships with MSN, Antenna, Facebook, Twitter, Google...

+ Worked on a real-time Marketing Command Center for a key client, designing dashboards and bringing in predictive AI.

+ Successfully pitched digital plans to several global prospects which helped bringing in new accounts.

Head of Programmatic

EF Education First

+ Promoted to positions of increasing authority and responsibility due to my strong leadership, marketing and stakeholder relationship skills, directly responsible for social media strategy, assets and social budgets in Asia.

+ Served as Campaigns & Projects Manager, collaborating closely with local marketers heads and Products Presidents in order to devise effective strategies to boost performance of our campaigns  

+ Managed social media marketing budgets as well as the efforts of the development and design team to generate an increase of over 40% in leads YoY.

+ Strategically analyzed markets needs, logistics, O2O operations and established/executed detailed marketing plans.

+ Created and delivered engaging and innovative training programs to solidify relationships and ensure continued loyalty.

Online Marketing Regional Manager - APAC

EF Englishtown

+ Worked closely with top management in order to define and implement the Mobile strategy of EF Englishtown Global and China Markets.

+ Successfully launched Englishtown’s first HTML5/CSS3 mobile site for 11 Markets including APAC which saw ‘visits to lead’ averages13 times better than desktop website and ‘lead to sale’ higher than average. (http://m.englishtown.com)

+ As eCommerce Global Manager, I oversaw and maintained the website structure, merchandising and content for multilingual desktop Global sales pages in 42 Markets.

+ Analyzed and determined the overall SEO strategy for the group, defining budgets and leading training and negotiations with key partners.

+ Pushed dozens of SEO/PPC framework and onpage updates which brought an increase of over 70% in organic traffic and millions of USD of additional revenues.

Online Marketing Global Manager - eCommerce

Enova Technologies

+ Took the lead on Business Development, acquiring new key clients while assisting our Sales Team during their negotiations.

+Developed SEO, SEM, SMO strategies for E-nova and key clients (i.e SEO: 1st position for mutuelle, mutuelle santé, devis mutuelle “health insurance in French”).

+ Designed and implemented on and offline MarCom Strategies for the French E-learning website: ClickOnFrench.com.

SEO and Digital Marketing Manager

INVECOM

+ Handled all General Management duties with P&L responsibility while transforming a small freelancing activity into a highly profitable venture; hiring a large outsourced workforce and temp staffs.

+ Acquired numerous new clients and nurtured existing accounts, further developing the business through the strategic use of networking, SEO, PPC, Forums, Emailing and Cold/Lead Calls.

+ Developed Web-Marketing strategies for clients’ websites; expertly managed their own resources.

Digital Marketing Strategist (INVECOM)

Freelance

+ Effectively managed multiple priorities while sales prospecting and building customer portfolios including:

+ Writing articles and sales papers for numerous websites.

+ Collaborating with SEO officers to help them rank their websites.

+ Developing web-marketing strategies for small and medium sized websites.

Web-Marketer and Copywriter

Reference Import / Reference Pub

+ Managed a team of designers in creating samples of products that we would sell to Hotels and Tourist Shops for the Moroccan and Emirati Markets. (T-shirts, Mugs and Magnets)

+ Directly responsible for all marketing strategies, business plans, pricing and distribution.

Project Manager  - HK&China -

Innovation, digital and data in between 


S&P Global

Information Technology Architect

- Define data on-boarding guidelines and policies to Big Data EDW.
- Be a key player on defining official sources and mechanisms for capturing technical Metadata and Lineage into Collibra.
- Approve Architectural blue prints of Data Projects and Initiatives.

Director Data Architecture & Governance

Bank of America Merrill Lynch

Vice President

Data Architect

ITI Data

Sr Project Manager

Intel Corporation

L3 KTBR Support Tech Lead for Finance BI/DWH system accross Intel.
SAP ECC
SAP BW
SAP BOBJ
AB INITIO
TERADATA / EDW
MICROSTRATEGY

BI Developer with expertise in:
Debug and apply code fixes to TD DWH Solution.
SAP BW Developer
SAP BOBJ Developer

BI Developer

Banamex

Project Management specialized on Treasury Front and Back office systems.

Inicial member of SOA implementation Iniciative.

Lead varios projects in reconciliation processes, datawarehousing using Datastage and reciently based on AB Initio as the standar ETL plataform in Citi.

Project Manager

CAPSI

I deploy an important project for “The Cocacola Co." (KO) working through CAPSI. The objective was to build a Datawarehouse for supporting a Decision Support System (DSS) based on Oracle Discoverer.  The ETLs processes were coded on Oracle using PL/SQL. This system would show sales transactions of all the products for México region in several market segments in a daily basis.
The project was successful, on time and on budget.

Independent IT Solution Provider

Grupo Kuo

Created a Decision Support Systems from scratch mapping Orale ERP Database. Successfully Designed and deployed ETL processes using Datastage. Created a BI platforme based on MS IS/AS OLAP cubes to control Sales-Budget, Accounting, Inventories and AR.

Independent ETL/BI Developer

CAORDIAN

A venture as CIO in a grocery supply chain firm.

IT Sr. Manger of COMOSA an autopart retrailer of DESC Automotive.
Implemented a MIS systems based on Microsoft SQL-AS (OLAP) for providing live sales information to a national-wide sales force.
Successfully created of a centralized DataWareHouse for running what-if scenarios.
Upgraded ERP "BPCS" functionality for eBusiness giving customers the ability to put order and follow up shipments.
Successfully implement Oracle 11i eBusiness Suite over BPCS

Successfully implement a comprehensive BI and eCommerce platform that transformed the business dynamic and interaction with internal and external customers.
Lead the replatform of legacy ERP system (BPICS) into Oracle eBusiness Suite.

IT Manager

Pedro Castellanos is a native left brainer with a structured formation as Engineer. This gives Pedro the ability to understand complex situations and give practical, highly creative and powerful solutions in a short period of time and visualize future states paths in IT and organizational fields.

Owns more than 12 years of experience in Banking Systems and IT related positions.

Expert in the design, build and deployment of Datawarehouses (ETLs), OLAP cubes and other Decision Support Systems having experience on Risk Management, P&L models, Budget Control, Inventories, AR, GL, etc.

Expert in database design and management knowing Oralce, Sybase, SQL, Mysql, etc.

More than 7 years as IT Project Managemet with a strong PM-RUP background.

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Khalil Maaouni

Pedro Castellanos

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