Khalil Maaouni

Coca-Cola Bottlers Japan Inc.

Head of Data and Digital

Fortress Investment Group

+ Promoted officially as the lead for all digital activities of FIG investments in Japan 
+  Selected as Award Winner for  “Sitecore Best Content Experience” due to our MYSTAYS.com total revamp 
+ Consolidating all our development and digital marketing resources under one umbrella 
+ Streamlining operations with large partners such as Google, Airlines, Banks to drive efficiency and growth

Head of Digital@HANA GK (MYSTAYS / VILLAGE HOUSE / SOLANIWA ONSEN)

MYSTAYS HOTEL MANAGEMENT Co., Ltd.

Head of Digital

Mindshare

+ Joined Mindshare as Digital Manager and promoted to Programmatic Head for Mindshare Japan on a mission to grow a Performance team. 

+ Built acclaimed digital strategies for key clients (Booking.com, Nike, Club Med, LVMH, ETA...)
 
+ Outlined and rolled out multi-million dollars digital plans, nurturing strategic partnerships with MSN, Antenna, Facebook, Twitter, Google...

+ Worked on a real-time Marketing Command Center for a key client, designing dashboards and bringing in predictive AI.

+ Successfully pitched digital plans to several global prospects which helped bringing in new accounts.

Head of Programmatic

EF Education First

+ Promoted to positions of increasing authority and responsibility due to my strong leadership, marketing and stakeholder relationship skills, directly responsible for social media strategy, assets and social budgets in Asia.

+ Served as Campaigns & Projects Manager, collaborating closely with local marketers heads and Products Presidents in order to devise effective strategies to boost performance of our campaigns  

+ Managed social media marketing budgets as well as the efforts of the development and design team to generate an increase of over 40% in leads YoY.

+ Strategically analyzed markets needs, logistics, O2O operations and established/executed detailed marketing plans.

+ Created and delivered engaging and innovative training programs to solidify relationships and ensure continued loyalty.

Online Marketing Regional Manager - APAC

EF Englishtown

+ Worked closely with top management in order to define and implement the Mobile strategy of EF Englishtown Global and China Markets.

+ Successfully launched Englishtown’s first HTML5/CSS3 mobile site for 11 Markets including APAC which saw ‘visits to lead’ averages13 times better than desktop website and ‘lead to sale’ higher than average. (http://m.englishtown.com)

+ As eCommerce Global Manager, I oversaw and maintained the website structure, merchandising and content for multilingual desktop Global sales pages in 42 Markets.

+ Analyzed and determined the overall SEO strategy for the group, defining budgets and leading training and negotiations with key partners.

+ Pushed dozens of SEO/PPC framework and onpage updates which brought an increase of over 70% in organic traffic and millions of USD of additional revenues.

Online Marketing Global Manager - eCommerce

Enova Technologies

+ Took the lead on Business Development, acquiring new key clients while assisting our Sales Team during their negotiations.

+Developed SEO, SEM, SMO strategies for E-nova and key clients (i.e SEO: 1st position for mutuelle, mutuelle santé, devis mutuelle “health insurance in French”).

+ Designed and implemented on and offline MarCom Strategies for the French E-learning website: ClickOnFrench.com.

SEO and Digital Marketing Manager

INVECOM

+ Handled all General Management duties with P&L responsibility while transforming a small freelancing activity into a highly profitable venture; hiring a large outsourced workforce and temp staffs.

+ Acquired numerous new clients and nurtured existing accounts, further developing the business through the strategic use of networking, SEO, PPC, Forums, Emailing and Cold/Lead Calls.

+ Developed Web-Marketing strategies for clients’ websites; expertly managed their own resources.

Digital Marketing Strategist (INVECOM)

Freelance

+ Effectively managed multiple priorities while sales prospecting and building customer portfolios including:

+ Writing articles and sales papers for numerous websites.

+ Collaborating with SEO officers to help them rank their websites.

+ Developing web-marketing strategies for small and medium sized websites.

Web-Marketer and Copywriter

Reference Import / Reference Pub

+ Managed a team of designers in creating samples of products that we would sell to Hotels and Tourist Shops for the Moroccan and Emirati Markets. (T-shirts, Mugs and Magnets)

+ Directly responsible for all marketing strategies, business plans, pricing and distribution.

Project Manager  - HK&China -

Innovation, digital and data in between 


Macrobond Financial

As Chief Commercial Officer at Macrobond, I oversee all sales-related activities.

Chief Commercial Officer

MSCI Private Capital Solutions

As Head of International Sales, my job is to grow market share in the private capital markets outside the Americas.

Head Of International Sales

Bloomberg PolarLake

Bloomberg PolarLake is the cloud-based, multi-vendor EDM service 100% owned by Bloomberg LP.

Changed the culture of the sales organisation from a low energy, reactive and tired team to new team of thoughtful, high energy, intelligent, engaging professionals. 

Working together we have delivered our innovative, cloud-based enterprise solution to many tier one buyside and sellside organisations in every major financial centre around the World.

Global Head of Sales

Bloomberg

Leading five teams comprising around 60-70 sales and account management professionals I was responsible for thousands of customers ranging from the World’s biggest asset manager to one man hedgefunds and investment advisers. Growing this $300m business meant combining a laser-focus on customer service with an ability to identify and exploit tactical and strategic opportunities.

A key success was driving the widespread adoption of Bloomberg’s research management platform having understood the transformational implications of the proposed MiFID2 regulation at an early stage.

Head of UK Buyside

Bloomberg LP

I was responsible for all EMEA senior hire recruitment.

Senior Hire Recruitment

Bloomberg LP : Examples of other roles...

Team Leader EMEA new business, Bloomberg LP (London) (January ’09 to September ’11)

The analysis of CRM data that I showed the Head of Sales proved that the existing sales structure was sub-optimal and that new business opportunities were not effectively harvested. I created a new team devoted to “hunting” that competed directly with the existing hybrid hunting/farming teams which went on the be the highest-selling team in EMEA for three years running. 
The structure was replicated in all of the firm’s regional sales offices.

Team Leader BLAW EMEA, Bloomberg LP (London) (January ’06 to December ‘08

Uniquely among the global teams I aligned my teams with specific legal sectors rather than geographically and the strategy proved extremely successful. The added credibility that sector specialisation brought showed itself in stronger sales than in all other regions.

Team 10 Sales to Chicago, Bloomberg LP (New York) 2002 to 2005

Only a small number of high-performing Bloomberg sales people are asked to relocate to other offices, and this move was a recognition of my exceptional performance since joining. I gained valuable experience working in a totally different sales culture and built a number of internal executive relationships which continue to help me to this day.

Sales

For the last 20 years, I have grown from a role in pre-sales support to leading the global sales efforts for the most exciting firms in the financial data space. 

Along the way I have taken the core values of hard work, passion, creativity, honesty and transparency that made me a successful salesperson and become a leader who strives for excellence, setting high but achievable goals and sharing successes and failures with my team.

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Khalil Maaouni

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