Khalil Maaouni

Coca-Cola Bottlers Japan Inc.

Head of Data and Digital

Fortress Investment Group

+ Promoted officially as the lead for all digital activities of FIG investments in Japan 
+  Selected as Award Winner for  “Sitecore Best Content Experience” due to our MYSTAYS.com total revamp 
+ Consolidating all our development and digital marketing resources under one umbrella 
+ Streamlining operations with large partners such as Google, Airlines, Banks to drive efficiency and growth

Head of Digital@HANA GK (MYSTAYS / VILLAGE HOUSE / SOLANIWA ONSEN)

MYSTAYS HOTEL MANAGEMENT Co., Ltd.

Head of Digital

Mindshare

+ Joined Mindshare as Digital Manager and promoted to Programmatic Head for Mindshare Japan on a mission to grow a Performance team. 

+ Built acclaimed digital strategies for key clients (Booking.com, Nike, Club Med, LVMH, ETA...)
 
+ Outlined and rolled out multi-million dollars digital plans, nurturing strategic partnerships with MSN, Antenna, Facebook, Twitter, Google...

+ Worked on a real-time Marketing Command Center for a key client, designing dashboards and bringing in predictive AI.

+ Successfully pitched digital plans to several global prospects which helped bringing in new accounts.

Head of Programmatic

EF Education First

+ Promoted to positions of increasing authority and responsibility due to my strong leadership, marketing and stakeholder relationship skills, directly responsible for social media strategy, assets and social budgets in Asia.

+ Served as Campaigns & Projects Manager, collaborating closely with local marketers heads and Products Presidents in order to devise effective strategies to boost performance of our campaigns  

+ Managed social media marketing budgets as well as the efforts of the development and design team to generate an increase of over 40% in leads YoY.

+ Strategically analyzed markets needs, logistics, O2O operations and established/executed detailed marketing plans.

+ Created and delivered engaging and innovative training programs to solidify relationships and ensure continued loyalty.

Online Marketing Regional Manager - APAC

EF Englishtown

+ Worked closely with top management in order to define and implement the Mobile strategy of EF Englishtown Global and China Markets.

+ Successfully launched Englishtown’s first HTML5/CSS3 mobile site for 11 Markets including APAC which saw ‘visits to lead’ averages13 times better than desktop website and ‘lead to sale’ higher than average. (http://m.englishtown.com)

+ As eCommerce Global Manager, I oversaw and maintained the website structure, merchandising and content for multilingual desktop Global sales pages in 42 Markets.

+ Analyzed and determined the overall SEO strategy for the group, defining budgets and leading training and negotiations with key partners.

+ Pushed dozens of SEO/PPC framework and onpage updates which brought an increase of over 70% in organic traffic and millions of USD of additional revenues.

Online Marketing Global Manager - eCommerce

Enova Technologies

+ Took the lead on Business Development, acquiring new key clients while assisting our Sales Team during their negotiations.

+Developed SEO, SEM, SMO strategies for E-nova and key clients (i.e SEO: 1st position for mutuelle, mutuelle santé, devis mutuelle “health insurance in French”).

+ Designed and implemented on and offline MarCom Strategies for the French E-learning website: ClickOnFrench.com.

SEO and Digital Marketing Manager

INVECOM

+ Handled all General Management duties with P&L responsibility while transforming a small freelancing activity into a highly profitable venture; hiring a large outsourced workforce and temp staffs.

+ Acquired numerous new clients and nurtured existing accounts, further developing the business through the strategic use of networking, SEO, PPC, Forums, Emailing and Cold/Lead Calls.

+ Developed Web-Marketing strategies for clients’ websites; expertly managed their own resources.

Digital Marketing Strategist (INVECOM)

Freelance

+ Effectively managed multiple priorities while sales prospecting and building customer portfolios including:

+ Writing articles and sales papers for numerous websites.

+ Collaborating with SEO officers to help them rank their websites.

+ Developing web-marketing strategies for small and medium sized websites.

Web-Marketer and Copywriter

Reference Import / Reference Pub

+ Managed a team of designers in creating samples of products that we would sell to Hotels and Tourist Shops for the Moroccan and Emirati Markets. (T-shirts, Mugs and Magnets)

+ Directly responsible for all marketing strategies, business plans, pricing and distribution.

Project Manager  - HK&China -

Innovation, digital and data in between 


University of Bern

Head of Finance and Administration

MyCFO

04/2022 - 11/2022
Business Planning & Analysis (BPA)
Biopharmaceutical Operations (BPO) of Novartis Technical Operations (NTO) Biotechnology Centre in Huningue, France

12/2022 - 12/2023
Financial Reporting & Accounting (FRA) 
Record to Report (R2R) Management Process of Alcon Pharmaceuticals Ltd (APL) in Fribourg, Switzerland

Consultant Finance Manager

Alcon

APL (Alcon Pharmaceuticals Ltd) QA (Quality Assurance) IRIS SAP Specialist

NPMR (Novartis Product Margin Reporting) GL (General Ledger) Accountant

Medair

Finance Team Coordinator

Nuffield Health

Financial Reporting Analyst

HCA International Ltd

Hospital Management Accountant (The Harley Street Clinic)

Group Accounts Assistant (Internal Audit, Projects and Tax)

XIX ENTERTAINMENT

Temporary Accounts Assistant

Phaidon Press

Flight Centre Limited

Accounts Payable Officer

International Sales Consultant

Lufthansa GlobalTeleSales

Senior Customer Service Consultant

Consultant Finance Manager | MSc | FCCA | FMVA | LSSGB

As a Fellow Chartered Certified Accountant (FCCA) with a Master of Science degree, I hold Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and Financial Modelling & Valuation Analyst (FMVA) certifications. I'm dedicated to contributing to positive societal impact, particularly through projects that promote sustainable economic development.

Throughout my career, I've leveraged my expertise to streamline processes, conduct thorough root cause analysis, and deliver actionable insights that have informed strategic decision-making. I excel at transforming complex data into clear, concise information and compelling reports.

I foster a collaborative work environment through servant leadership and possess a holistic, system-thinking mindset, enabling me to adapt and innovate in dynamic environments.

Deon Schonken

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Khalil Maaouni

Deon Schonken

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