Khalil Maaouni

Coca-Cola Bottlers Japan Inc.

Head of Data and Digital

Fortress Investment Group

+ Promoted officially as the lead for all digital activities of FIG investments in Japan 
+  Selected as Award Winner for  “Sitecore Best Content Experience” due to our MYSTAYS.com total revamp 
+ Consolidating all our development and digital marketing resources under one umbrella 
+ Streamlining operations with large partners such as Google, Airlines, Banks to drive efficiency and growth

Head of Digital@HANA GK (MYSTAYS / VILLAGE HOUSE / SOLANIWA ONSEN)

MYSTAYS HOTEL MANAGEMENT Co., Ltd.

Head of Digital

Mindshare

+ Joined Mindshare as Digital Manager and promoted to Programmatic Head for Mindshare Japan on a mission to grow a Performance team. 

+ Built acclaimed digital strategies for key clients (Booking.com, Nike, Club Med, LVMH, ETA...)
 
+ Outlined and rolled out multi-million dollars digital plans, nurturing strategic partnerships with MSN, Antenna, Facebook, Twitter, Google...

+ Worked on a real-time Marketing Command Center for a key client, designing dashboards and bringing in predictive AI.

+ Successfully pitched digital plans to several global prospects which helped bringing in new accounts.

Head of Programmatic

EF Education First

+ Promoted to positions of increasing authority and responsibility due to my strong leadership, marketing and stakeholder relationship skills, directly responsible for social media strategy, assets and social budgets in Asia.

+ Served as Campaigns & Projects Manager, collaborating closely with local marketers heads and Products Presidents in order to devise effective strategies to boost performance of our campaigns  

+ Managed social media marketing budgets as well as the efforts of the development and design team to generate an increase of over 40% in leads YoY.

+ Strategically analyzed markets needs, logistics, O2O operations and established/executed detailed marketing plans.

+ Created and delivered engaging and innovative training programs to solidify relationships and ensure continued loyalty.

Online Marketing Regional Manager - APAC

EF Englishtown

+ Worked closely with top management in order to define and implement the Mobile strategy of EF Englishtown Global and China Markets.

+ Successfully launched Englishtown’s first HTML5/CSS3 mobile site for 11 Markets including APAC which saw ‘visits to lead’ averages13 times better than desktop website and ‘lead to sale’ higher than average. (http://m.englishtown.com)

+ As eCommerce Global Manager, I oversaw and maintained the website structure, merchandising and content for multilingual desktop Global sales pages in 42 Markets.

+ Analyzed and determined the overall SEO strategy for the group, defining budgets and leading training and negotiations with key partners.

+ Pushed dozens of SEO/PPC framework and onpage updates which brought an increase of over 70% in organic traffic and millions of USD of additional revenues.

Online Marketing Global Manager - eCommerce

Enova Technologies

+ Took the lead on Business Development, acquiring new key clients while assisting our Sales Team during their negotiations.

+Developed SEO, SEM, SMO strategies for E-nova and key clients (i.e SEO: 1st position for mutuelle, mutuelle santé, devis mutuelle “health insurance in French”).

+ Designed and implemented on and offline MarCom Strategies for the French E-learning website: ClickOnFrench.com.

SEO and Digital Marketing Manager

INVECOM

+ Handled all General Management duties with P&L responsibility while transforming a small freelancing activity into a highly profitable venture; hiring a large outsourced workforce and temp staffs.

+ Acquired numerous new clients and nurtured existing accounts, further developing the business through the strategic use of networking, SEO, PPC, Forums, Emailing and Cold/Lead Calls.

+ Developed Web-Marketing strategies for clients’ websites; expertly managed their own resources.

Digital Marketing Strategist (INVECOM)

Freelance

+ Effectively managed multiple priorities while sales prospecting and building customer portfolios including:

+ Writing articles and sales papers for numerous websites.

+ Collaborating with SEO officers to help them rank their websites.

+ Developing web-marketing strategies for small and medium sized websites.

Web-Marketer and Copywriter

Reference Import / Reference Pub

+ Managed a team of designers in creating samples of products that we would sell to Hotels and Tourist Shops for the Moroccan and Emirati Markets. (T-shirts, Mugs and Magnets)

+ Directly responsible for all marketing strategies, business plans, pricing and distribution.

Project Manager  - HK&China -

Innovation, digital and data in between 


Ridley Park

Ridley Park writes speculative fiction with one eye on imagined futures 
and ‟what if” scenarios that hold a mirror to our shifting society.

Lurking at the fringes where technology merges with mythology, Park’s 
stories explore bioethics, belonging and what it means to be human 
through the lens of outsider characters who expose inconvenient truths.

By teasing the boundaries of accepted possibility and normality then 
tearing wide open the accompanying fears, prejudices and politics, Park 
aims to trouble consensus reality enough to change hearts, open minds 
and advance collective wisdom.

https://ridleypark.wordpress.com/2024/01/10/announcement-published-at-last/

Author

Bank of America

Enterprise Portfolio - Digital Platforms Technology - Shared Services

Business analysis and delivery lead in support of middleware team

SAFe Scrum master and Agile coach for talented off-shore development team

Ensure compliance of released applications

Business Analyst

DataRobot

Help to ensure successful implementation of Salesforce CPQ system and NetSuite integration from vendor selection to UAT to deliver MVP in 4 months

Optimise product taxonomy to support new CPQ platform 

Proxy Product Owner and Scrum Master for internal corporate software delivery projects

Establish procedures and protocols, focused on value creation and realisation, customer experience and service design

Business Architect

The Mx Group

Architect exceptional customer experiences and create solutions that capture early value by prioritising feature functionality

Collaborate with product owners and delivery teams to intelligently deliver optimised value-rationalised, risk-balanced solutions

Take a holistic approach to ensure people, process, and technology are suitable for successful implementation and adoption

Coordinate or work with downstream program and project teams and quality assurance resources to facilitate delivery excellence, coaching and enforcing agile thinking

Facilitate remote work by leveraging communication and collaboration tools

Principle Business Experience Architect

Avanade

Unlock business value by creating transformative digital and innovation strategies

Elicit input for solutions through elicitation interviews, Design Thinking workshops, and surveys with customers and employees and other stakeholders and sponsors

Balance art of the possible with value-driven art of the practical

Mentor team members, peers, and junior and client resources whilst evangelising the benefits of customer-centred digital transformation built on solid data and analytics 

Co-create hypothesis-driven roadmaps for digital products and services

Rationalise processes and document candidates for automation and machine learning efficiencies

Innovation Advisor, Group Manager

Accenture

Deliver thought leadership and education about modern business transformation strategy including many Forbes 10, 50, and 100 companies including CVS, JPMorgan Chase, Citigroup, AT&T, Lowe's, Humana, and more. 

Assess enterprise-wide organisational digital capability maturity

Leverage Design Thinking methodologies to foster stakeholder voice and buy-in

Illustrate a future state vision, highlighting gaps between the current state, and a map and timeline to realise the vision

Co-create hypothesis-driven roadmaps for organisation

Visualise system thinking approach to value realisation by producing value steam maps and end-to-end process diagrams

Create dimensionalised matrices to visually illustrate weighted value and effort of competing initiatives or feature functions

Create prioritised backlogs, and train product owners how to groom them

Educate clients on Agile methodologies, and coach product owners, scrum masters, and stakeholders how to receive optimal benefits

Create apt organisational design with cross-functional operating models and governance to ensure adoption

Create strategic value stream maps and tactical process diagrams to showcase opportunities
Promote uncompromising customer experience orientation and measurement through continuous test & learn methodologies

Develop customer and user segmentation approaches supported by persona development, and user journeys and sentiment mapping

Model value realisation and rationalise performance metrics to arrive at key performance indicators to apply to measurement strategies and employed with test and learn methods to drive actionable insights

Serve in various client roles to transition personnel into competency

Transformation Strategy & Business Experience Architect

Formulate strategy to help business leaders and executives to realise synergies by effectively orchestrating strategy, marketing, technology, and organisational governance with an uncompromising orientation on customer experience and adopting a digital-first mindset

Facilitate installation and configuration of a digital commerce system (hybris) in support of a transitional managed services implementation 

Coordinate implementation with development and design resources

Oversee quality assurance phase to ensure bug-free delivery

Functional Architect, Manager

ITT Technical Institute

Teach microeconomics and macroeconomic principles and policy to undergraduate students

Engage and educate students by creating effective lesson plans and delivering instruction in a managed classroom setting

Microeconomics (GE273)
Course introduces the economic way of thinking as it provides the basic principles of microeconomics. It is the study of choices made by households, firms, and government and how these choices impact the market economy.

Economics & Change (EG452)
Course examines the issues of the changing global economy in an information society. Topics include contemporary economic issues and the impact they have on our daily lives.

Introduction to Business (BU1110)
Course explores fundamental processes of management, teamwork, motivation, customer satisfaction, and the production of goods and services. Students will examine ethical and social responsibilities for businesses, and compare business operations in U.S. companies to business operations in foreign countries.

Adjunct Professor: Economics

Critical Mass

Direct high-performing of business analysts within the Insights and Planning 

Develop and implement best practices in the Chicago office and expand BA discipline enterprise-wide across the US and Europe

Develop and promote requirements management strategy including traceability and risk contingency plan

Elicit customer and stakeholder inputs through one-on-one interviews, group interviews and workshops, surveys and focus groups, soliciting feedback early and often through wireframes, sketches, prototypes, and proofs of concept to advance from as-is to to-be through fit gap analysis

Facilitate behaviour driven development in concert with user story development and acceptance criteria

Lead key client business analysis initiatives to facilitate successful outcomes by identifying and managing risk

Lead Business Analyst, Insights & Planning Manager

Manage programs to ensure on-time, on-quality delivery of projects through effective collaboration across multiple business units

Expand accounts and client relationships by spotting and pursuing business opportunities

Provide end-to-end solutions for business issues, spanning requirements analysis to multi-platform/framework implementation with an emphasis on minimal viable product delivery

Elicit and document functional and non-technical requirements and analyse business needs

Document processes with an emphasis on efficiency and improvements

Create wireframes and conceptual designs; contribute to prototypes and proofs of concepts

Architect and re-engineer user experiences

Manage full-cycle SDLC project management as well as Agile and other incremental delivery models, ensuring on-time/quality delivery

Manage resources, calendar, scope, and budget

Lead Business Analyst

North American Safety Products

Partner with management and vendor to analyze and redesign ERP system, developing migration plan and support migration; Promote best practices for business and technology implementation, including operations and security

Business and Technical Consultant

Holistic systems thinker who understands systems and can break them down into manageable parts. User and customer experience always come first followed by rationale and value realisation. I operate as well in strategic and functional spaces. All business can be transformed by considering people, process, and tech.

taplio

The Battle

Khalil Maaouni

Bry WILLIS

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?