Khalil Maaouni

Coca-Cola Bottlers Japan Inc.

Head of Data and Digital

Fortress Investment Group

+ Promoted officially as the lead for all digital activities of FIG investments in Japan 
+  Selected as Award Winner for  “Sitecore Best Content Experience” due to our MYSTAYS.com total revamp 
+ Consolidating all our development and digital marketing resources under one umbrella 
+ Streamlining operations with large partners such as Google, Airlines, Banks to drive efficiency and growth

Head of Digital@HANA GK (MYSTAYS / VILLAGE HOUSE / SOLANIWA ONSEN)

MYSTAYS HOTEL MANAGEMENT Co., Ltd.

Head of Digital

Mindshare

+ Joined Mindshare as Digital Manager and promoted to Programmatic Head for Mindshare Japan on a mission to grow a Performance team. 

+ Built acclaimed digital strategies for key clients (Booking.com, Nike, Club Med, LVMH, ETA...)
 
+ Outlined and rolled out multi-million dollars digital plans, nurturing strategic partnerships with MSN, Antenna, Facebook, Twitter, Google...

+ Worked on a real-time Marketing Command Center for a key client, designing dashboards and bringing in predictive AI.

+ Successfully pitched digital plans to several global prospects which helped bringing in new accounts.

Head of Programmatic

EF Education First

+ Promoted to positions of increasing authority and responsibility due to my strong leadership, marketing and stakeholder relationship skills, directly responsible for social media strategy, assets and social budgets in Asia.

+ Served as Campaigns & Projects Manager, collaborating closely with local marketers heads and Products Presidents in order to devise effective strategies to boost performance of our campaigns  

+ Managed social media marketing budgets as well as the efforts of the development and design team to generate an increase of over 40% in leads YoY.

+ Strategically analyzed markets needs, logistics, O2O operations and established/executed detailed marketing plans.

+ Created and delivered engaging and innovative training programs to solidify relationships and ensure continued loyalty.

Online Marketing Regional Manager - APAC

EF Englishtown

+ Worked closely with top management in order to define and implement the Mobile strategy of EF Englishtown Global and China Markets.

+ Successfully launched Englishtown’s first HTML5/CSS3 mobile site for 11 Markets including APAC which saw ‘visits to lead’ averages13 times better than desktop website and ‘lead to sale’ higher than average. (http://m.englishtown.com)

+ As eCommerce Global Manager, I oversaw and maintained the website structure, merchandising and content for multilingual desktop Global sales pages in 42 Markets.

+ Analyzed and determined the overall SEO strategy for the group, defining budgets and leading training and negotiations with key partners.

+ Pushed dozens of SEO/PPC framework and onpage updates which brought an increase of over 70% in organic traffic and millions of USD of additional revenues.

Online Marketing Global Manager - eCommerce

Enova Technologies

+ Took the lead on Business Development, acquiring new key clients while assisting our Sales Team during their negotiations.

+Developed SEO, SEM, SMO strategies for E-nova and key clients (i.e SEO: 1st position for mutuelle, mutuelle santé, devis mutuelle “health insurance in French”).

+ Designed and implemented on and offline MarCom Strategies for the French E-learning website: ClickOnFrench.com.

SEO and Digital Marketing Manager

INVECOM

+ Handled all General Management duties with P&L responsibility while transforming a small freelancing activity into a highly profitable venture; hiring a large outsourced workforce and temp staffs.

+ Acquired numerous new clients and nurtured existing accounts, further developing the business through the strategic use of networking, SEO, PPC, Forums, Emailing and Cold/Lead Calls.

+ Developed Web-Marketing strategies for clients’ websites; expertly managed their own resources.

Digital Marketing Strategist (INVECOM)

Freelance

+ Effectively managed multiple priorities while sales prospecting and building customer portfolios including:

+ Writing articles and sales papers for numerous websites.

+ Collaborating with SEO officers to help them rank their websites.

+ Developing web-marketing strategies for small and medium sized websites.

Web-Marketer and Copywriter

Reference Import / Reference Pub

+ Managed a team of designers in creating samples of products that we would sell to Hotels and Tourist Shops for the Moroccan and Emirati Markets. (T-shirts, Mugs and Magnets)

+ Directly responsible for all marketing strategies, business plans, pricing and distribution.

Project Manager  - HK&China -

Innovation, digital and data in between 


Marmix Software

Offering customer software solutions on demand based on client requirements.

Developed custom CRM for wwww.dressbox.ro - I have used a standard MVC design pattern. Maintained custom platform (Content Speed 1.0) developed for eCommerce, but customized to rent dresses for a certain period of time.

Implemented online store Qult.ro - built on woocomerce. Optimized WordPress theme for faster download time. Implemented Varnish for Full Page Caching.

I-Fashion - (Magento 1) https://i-fashion.ro
BBY - (Magento 1 - Magento 2) https://bby.ro
SchiuriDeVanzare – (OpenCart) https://schiuridevanzare.ro
AndinioTravel – (WordPress) http://andiniotravel.ro/
Bonne-Affaire – (Code Igniter) http://bonne-affaire.ch/
ArticoleOrtopedice – (Open Cart) http://articoleortopedice.ro/
IonPanaitescu – (WordPress) http://ionpanaitescu.ro
TrufuriFeminine - (WordPress) https://trucurifeminine.ro/
Prozi.ro - (Symfony) https://prozi.ro

Developed an online store - Marketplace type, which hosted multiple vendors that could import their products on the platform and sell those to a custom audience of parents with young babies. https://momoclock.ro The platform was built on Sylius (https://sylius.com/) (an eCommerce project based on Symfony) I had to face a lot of challenges regarding the number of products imported per minute, choose a design pattern used to frame the hole project so that could enable the store to manage vendor entity. I've used technologies like Symfony 4.4, RabbitMQ - processing products, Elastic Search 5.6 for a faster search, Docker,  Bitbucket, Trello for stories. Used AWS S3 for storing images. Implemented a custom deployment procedure using deployer to send the new version on the testing environment that was hosted on Hetzner cloud infrastructure.

Personal blog - hosted through Docker infrastructure on a Litespeed webserver for faster speed. https://marmureanu.ro

Ecommerce Developer

I've been working on releasing the new Magento 2 instances for JTI (Ploom) products. As part of the Magento team, I've customized the admin portal to fulfill business requirements for each country where Ploom has been released. Since the website is built on a headless architecture, I've worked on customizing the REST and GraphQl API to return the correct data for the AEM (Adobe Experience Manager) site and frontend team.
Some of the customizations (initiatives) added and developed by me as part of the project: Postal code validation, Region delivery limitation, custom microservice health check, applying patches, deploying the website to production, migration of the custom modules to PHP 8.3 and product export microservice.
Tech stack: PHP 8.1, GitLab, GitLab pipelines, NewRelic, Magento 2.4.6, REST, GraphQL.

Magento Developer

Pentalog

Being part of a remote team of 3 people and other developers from the client, we developed a new e-commerce platform based on Sylius 1.11 which is built on top of Symfony 5.4. Implemented features like: Instagram feed, checkout customization for address based on countries, frontend bugfixes and behat tests. Tech stack: ElastichSearch, Redis, MySql 8, PHP 8, Sylius 1.11, Symfony 5.4

Technical Consultant

Audio Monkey

Migrate a custom Shopify application from a custom PHP integration to a standard Symfony framework application. We are using all the components that Symfony offers (rate limiter, HTTP client, doctrine, entities, form builder, twig template engine, routing, messenger, lock). 
Integration of the Shopify API REST and GraphQL. We used REST to bring information from Shopify admin and also to push update/create/delete products, inventory, and metafields.
Multiple third-parties integrations like eMag marketplaces, Smartbill for invoices, SMS Alert for sending SMS to customers, and SendGrid for emails, Baselinker.
Tech stack: docker setup, symfony 5.3-> symfony 6.0 , PHP 7.4=>8.0, MySql 8, Redis, Yarn, elasticsearch, Rabbit Mq, ubuntu, MariaDB. #php #mysql #redis #linux #symfony

Arnia Software

Worked on a multistore website project #fitforme. The client originated in the Netherlands.
The project involved working with technologies like #Docker, Docker Swarm, Magento 2.2, multiple microservices written in #Slim Framework, and other third parties integrations like #Recurly subscriptions. We used SQS for queuing system to process shipments to the warehouse.
We were using #portainer with Docker Swarm as an infrastructure orchestrator. All our instances are hosted in #AWS
FitForMe NL Magento 2.2

The next project was IBG NL - Magento 2.3, where I was involved in the development of a couple of modules needed for renting e-bikes and also buying them through a special program in tight collaboration with the customer employer.

The third project implied customizing Magento 2.3 for Feadship . A well-known company in the Yacht industry. The small team of about 3 developers, had to modify Magento in order to be able to import products from a PIM ( https://skwirrel.eu/ ) and sell those ones to custom yacht teams. We've used Docker to manage our local development environments. 
Deployment to the staging environment was done through the GitHub pipelines automated.

ScientificFilters another Magento 1 project that needed to be migrated to Magento 2.4 with custom modules needed for the client and of course a data migration from the previous version to the new setup.

SimplyPaving - Custom migration of the e-commerce website based on Episerver platform. We need to gather the information from the old platform and migrate it to the new Magento 2.4. We've developed custom modules for products migration and content.

FabienneChapot - Working on Magento 2 Cloud environment. Making improvements on the actual version of the website.

Senior Backend Developer

Optaros

Working on multistore Magento 2 e-shop (www.partylite.fr / DE / UK )
Integrating backend orders with Mule (www.mulesoft.com)
Developed custom modules needed for the integration like custom gift cards, custom address validation, migration modules for CMS, Products, and Customers.
Implementation of new payment methods with Worldline payments (https://worldline.com/)
Improving development machine working environment (Vagrant box) for the current project.
Used Jenkins pipelines deployment for releasing the new versions out on staging and production.

Migrating the main online store www.F64.ro from a custom platform to Magento 1.9 based on an AWS infrastructure using EC2 instances, RDS instances, load balancer, S3 buckets.
The new implementation consisted of integrating technologies like: PHP 5.6, CSS3, LESS, Grunt, Redis, Varnish for full page cache, RabbitMQ for order queues, Jenkins, and AWS CodeDeploy.

Working with partners like Zitec, Tremend, OSF Global reviewing implementations and deploying them on the working environment. Reviewed the code requested for the features.

Worked with GIT versioning: https://bitbucket.org/ 
Worked with project management software - https://www.atlassian.com/software/jira

PHP Lead Developer

eMAG

Working on website frontend/backend eMAG platform based on Symfony 2.6: PHP 5.6, Twig Template, CSS3, PHP Storm, MySql 5, Memcache, Varnish, Supervisor, Centos 6.5, Solr.
Developed API end point for integration of RCA data transfer with Bulgaria.
Developed Megamenu as part of the new transformation of eMAG.
I worked on refactoring product page and obtaining information through SAPI.

PHP Developer

Online Grow

Worked on custom platforms and other MVC based eCommerce platforms for http://www.clotier.ro, http://www.plafar.net, http://www.originalis.ro.


Worked with project management software - https://basecamp.com/

Junior PHP web developer

Web Management Consult

Started working with well known ZEND FRAMEWORK and SOCIAL ENGINE framework (http://blog.socialengine.com/2014/05/01/socialengine-php-4-8-2-released/).
Developed fashion module (http://unitedshopping.ro/aplicatii/concursuri/fashion) and sportive gambling competition (http://unitedshopping.ro/aplicatii/concursuri/sportive) based on the brief.

Worked with project management software - http://www.5pmweb.com/

Looking forward to new and exciting technologies that can add business value by a correct implementation. With over a decade of experience in implementing e-commerce platforms like Magento (1.9 and 2.*), Shopify, Sylius, and other custom platforms based on frameworks like Symfony, Zend, CodeIgniter, Slim, Silex I think I can be a valuable team member.
I like to automate as much as possible the workflow of an online store. Also, documentation and constant improvement of business processes can lead to success in the long term if implemented correctly.
I've worked in small teams with three people, but also as part of teams of up to fifteen people.
I learned a lot from worldwide projects and tried to improve a lot in small projects/start-ups.

taplio

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Khalil Maaouni

Andrei Marmureanu

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