The Business Advisory

Director of Business Solutions

Director Of Strategic Partnerships

Accountability Division Director

Business Advisor & Team Manager

Khairy Varre

Founder and CEO

GPBL Penser projet

•	Business development: Develop and update our unit’s strategic plan; manage strategic projects; develop and negotiate contracts; develop + implement business development strategies to grow GPBL’s market base and ensure client retention.

•	Consulting team management : Lead and support my team during client mandates; manage team capacity and assign projects; manage strategic projects; manage GPBL’s consulting projects portfolio; train and coach consultants; manage conflicts; accountable for the Consulting department’s performance.

•	Project management consulting : Manage strategic projects of a political/sensitive and confidential nature;  manage stakeholders at different levels of client’s organization; identify and implement change management actions; design and implement business processes; continuously improve project, program + portfolio management methodologies; create content for training, coaching, conferences, articles and blog posts.
 
My clients include:
-	Société québécoise des infrastructures
-       Ministère des Transports
-       Ville de Montréal of Montréal (various departments)
-	Retraite Québec
-	Concordia University – Facilities management
-	Université de Montréal
-	Université du Québec à Montréal
-	Université Laval
-	Ville de Granby
-	Ville de Gatineau
-	Ville de St-Lazare
-	Ubisoft
-	SNC Lavalin
-	Bibliothèque et archives nationales du Québec
-	Régie du cinéma
-	Agence métropolitaine de transport
-	Hydro-québec (various divisions and departments)
-	Commission scolaire de Montréal (Montreal school board) 
-	Secrétariat du Conseil du Trésor  
-	Commission scolaire de Montréal (material resources)
-	Commission administrative des régimes de retraites et d’assurances (CARRA)
-	City of Montreal – Large-scale projects bureau
-	Belron Canada
-	CSSS Therese De Blainville
-	Canadian Traceability Agency
-	Commission de la santé et de la sécurité du travail (CSST, now CNESST)

Director - Project Management Consulting

Project Management Consultant

BroadSign

•	Implemented project management tools, created templates for project monitoring and control, based on the Project Management Book of Knowledge (PMBoK) and trained personnel in project planning, monitoring, control, knowledge and documentation management
•	Managed the launch of digital advertising software Broadsign Suite 7.0 (requirements analysis, configuration, tests, training and implementation)
•	Managed the Arbitron project (a collaborative project to audit the digital advertising software offered by Broadsign to its clients)
•	Improved the functionality of the Customer Relationship Management system (CRM) to reinforce client communication and the efficiency of knowledge management systems
•	Managed changes and project risks
•	Developed and executed promotional projects Las Vegas Digital Signage Expo 2010 (USA) & London Screen Expo 2010 (UK) – contract negotiation and management, documentation management, etc.

IT Project Manager

•	Main point of correspondence with other departments, customers, suppliers and media
•	Ensured new contract compliance with company policy and followed up on customer transactions
•	Managed relationships with customers and business partners
•	Negotiated supplier contracts and followed up on orders
•	Prepared, revised and archived contractual documents
•	Designed new administrative processes on Visio, updated technical documentation on Dekie (internal Wiki) and on Subversion (SVN)
•	Developed and executed promotional projects Las Vegas Digital Signage Expo 2009 (USA) & London Screen Expo 2009 (UK) – contract negotiation and management, documentation management, and on-site logistics
•	Managed online promotional campaign (development of templates in HTML format, tests, deployment)

Project Coordinator

BLUE STORM MÉDIA

•	Led a market study for the launch of a new internal communication tool, and provided recommendations for implementation 
•	Identified problems in the archiving system and provided solutions 
•	Developed and implemented a new archiving system in the company, based on the ISO 15489 norm (user and client requirements validation, writing of scripts to facilitate research in the database, development of a project guide)
•	Provided coaching on project management tools (e.g : MsProject), and on the importance of strategically aligning projects with the company’s mission, vision and objectives 
•	Regularly followed-up project progress and communicated to the executive VPs (presentations, meetings)

Blue Storm

•	Assisted the production director (TV productions) in various project and operations
•	Managed the website content of « La Vie en Vert » (weekly TV show on environmental issues)
•	Managed relations with viewers and public
•	Coordinated two projects heavily covered by the media : « Espace SEDNA- Cascades-Rebut Global » and « Mission Zéro déchet électronique » (in collaboration with Bureau en Gros/Staples) 
•	Managed promotional campaigns for « La Vie en Vert », and projects « Espace SEDNA-Cascades-Rebut Global » and « Mission Zéro déchet électronique »

Helping entrepreneurs play it bigger and build 8-figures+ businesses that stand the test of time

For more than a decade, I helped dozens of organisations and hundreds of high performing teams deliver mega-projects ranging from $50M to $6B in scope. 

Then in 2018, I quit my lucrative job on a Tuesday afternoon, to start my own business helping entrepreneurs achieve their business goals in record time.  

I wanted to equip small and mid-sized organisations with the knowledge and tools that large corporations use to conquer markets. 

I built that consulting business to 6-figures within a few short months before folding it (and my MBA lecturer gig) to join Kelly Roach's team as a business strategist to 7-figure entrepreneurs.

The best move of my life.

Over the past 4 years, we've grown the Business Advisory from low 7- to 8-figures and are on our way to our portfolio of companies to the $100M in revenue.

I've mentored 100+ of entrepreneurs across hundreds of different industries to play the business game bigger and triple their revenue year over year through simple, timeless corporate strategies adapted to the online world.

🚀 Helped executives start and grow their business to $100K in 6 months and $250K within their first year
🚀 Helped entrepreneurs go from $200K to $1M within 12 months
🚀 Helped low 7-figure businesses triple their yearly revenue within 12 months
🚀 Helped create many multi-million dollar businesses over the past 4 years

All of the above with innovative business models, and very healthy profit margins.

Because I know that all things being equal, the biggest influencing factor for CEOs success is their mindset and worldview, I also launched my podcast "The Mastery Matrix" in 2021. Every week on the show, I help entrepreneurs reframe their perspectives, and build their mind, body, spirit and systems for greatness.

My #1 belief: everything has a solution. If you ask enough questions, you'll always find the answer. 

Today, I am the Program Director for the Legacy Leaders Mastermind, the premier CEO coaching & mastermind group for multi-million dollar business owners ready to transform their businesses into self-led, scalable, and sellable companies – so they can exit for a premium and build generational wealth in the process.

Think: Leadership Coaching, Scaling Businesses and Integrating Life and Business For More Impact And More Impact.

Want to discuss working together? Send me a connection request and let's chat!

Khaïry Varre

Conviction Marketing Agency

We help business leaders build and monetize personal brands by creating disruptive, thought-leadership style content based on their beliefs, convictions, and unique set of strengths. 

Our company specializes in:

✅Social media management
✅PR
✅Content Strategy
✅Podcast Production and growth
✅Brand Photography

Our clients have multiple businesses, are doctors, lawyers, financial advisors, real estate brokerages, Senior VPs or C-Suite Executives, and well-established authors and podcasters. They use our social media and PR services to establish their thought leadership, build their authority, open doors of opportunity and drive financial growth.

We've grown accounts by over 200%, generated  hundreds of thousands of dollars in high-quality leads, and gotten our clients on dozens of PR features. 

We stand by our clients, and serve as "their people" supplying them with ideas, insights and the support they need to grow!

President

The Advance Innovation Society

Start and grow think tank for disruptive business leaders looking for a strategic network and elevated conversations. 

Management of launch and strategic growth plan for our virtual community and local chapters.

Kelly Roach International

As the President of Kelly Roach International, I oversee the Kelly Roach brand which includes driving podcast growth, social media strategy, PR, strategic partnerships, and the growth of business and life mentorship program, The Inevitable Millionaire. 

I run the P+Ls, teams, and strategy for 3 companies under the Kelly Roach brand including:
✅Kelly Roach International
✅The Conviction Marketing Agency
✅A New project to be revealed Dec 6***

And consult on The Virtual Business School

Manage marketing, sales, and client services department of a rapidly growing coaching and consulting company. 

Led innovation team on developing and bringing new products to market that have generated over $1M in sales. 

Started and lead our done for you organic marketing and PR agency, helping small businesses generate high quality leads while building noteworthy brands. Agency has grown from zero to over $600k in less than 6 months, and has generated thousands of leads for our clients. 

Work with 7 and 8-figure clients on their go-to market strategy, positioning, and marketing team management. 

Steer direction of Kelly Roach Coaching as a member of our executive team. Helped grow the company from 7 to 8 figures in 18 months.

Manage a marketing budget over $1M, drive sales goals, and ensure client services hit retention and upsell goals.

Chief Marketing Officer

VP of Marketing

Director of Marketing

Wrote copy for all internal and external communications, including social media, sales copy, client communications, email marketing, funnel copy, and all content for the company.

Director Of Communications

Firebrand Communication Strategies

I managed the communications strategy for 7+8 figure brands that were seeking to build authoritative brands that disrupted their industry.

Increased email open rates by 150%
Generated hundreds of thousands in email marketing sales
Generate 1000's of leads through social media content created

Helped brands create blogs and content that was published in several high profile magazines including Forbes and Business Insider.

Communications Strategist for 7+8 figure brands

LAVERGNE HIGH SCHOOL

Selling reading, writing, and acting like grown-ups to teens that could care less!

*Special education Inclusion teacher for English 1 ...aka...getting kids to do the hard things they spent years trying to avoid. 
*PLC leader - Led a team of educators through teaching state-determined curriculum and standards, without losing our minds. 
*Varsity Cheer Coach -Wrangled 16 big personalities to show up and bring the cheer to every football game, basketball game, and pep rally.

English I Inclusion Teacher

FASTer Way to Fat Loss

Wrote sales copy, content, and emails for female fitness pros including:

*Blogs
*Social Media posts
*Sales pages
*Websites
*Emails
*Lead Magnet

Copywriter for Fitness Pros 

International Community School, Bangkok, Thailand

Kept middle and high school students at an International School on track with their:

Behavior - because being a teenager is hard
Assignments - because keeping up with things is hard
Academics - because sometimes learning new things is hard

Learning Support Teacher

Glenforest School

I helped teachers meet the diverse needs of our students with disabilities by:

*Running a professional development session that kept everyone awake
*Meeting with parents to provide support, guidance, and permission to drink wine
*Working 1:1 with students to improve their reading using graphic novels and the occasional snack to keep them motivated.

Special Education Director

Richland School District 2

Resource teacher for K-5th grade.

I led multiple groups of students; teaching reading, writing, and math as outlined in IEP's, with a little creativity, various curricula, and zero potty breaks.  

I also juggled the constant stream of IEP paperwork, SAT meetings, interventions, and the constant quest to keep my treat box stocked.

Special Education Teacher

We help business leaders build a global platform| Personal Brand Strategy| Content Marketing | Messaging and Positioning

Your competitive edge in today's market will be your ability to remain authentically YOU. 

It won't be AI (although I am down to leverage AI for efficiency) - it will be your ability to connect and relate as a REAL LIVE HUMAN in our AI world. 

Because the truth is - people are craving REAL now more than ever. 
Trust has never been lower across the board. 
 
And you being YOU is the way to build that trust, no matter what's happening in the world. 

And our agency can help you do that! 

Our marketing agency does TWO things:

→Personal brand strategy for experts, authors, founders, and practitioners

→ Personality-driven copy including: launch copy, website copy, email marketing, and LinkedIn ghost writing

Want to learn more about working with our agency?

Book a call here:  https://calendly.com/danielle-kri/general-consult

Our agency has gotten some amazing wins for clients!

🔥Building an 8-figure coaching company by levering a personal brand marketing strategy
🔥Writing copy for 7-figure launches
🔥Increased client email open rates from 7% to 32% and CTR from .5 to 1.8%
🔥Generated thousands in sales from an email list of 3200 with one 7 day campaign

If you are an expert practitioner, entrepreneur, or founder with years of success behind you looking for:

⚡️Copy that doesn't sound like a robot wrote it
⚡️An actual email marketing strategy
⚡️A personal brand strategy that drives results, positions you as the authority, and doesn't cost trillions in team dollars

Then we want to work with you. 
Book a call to work with us: https://calendly.com/danielle-kri/general-consult

If you haven't already, be sure to sign up for our weekly newsletter, where we do a deep dive marketing training TOTALLY free! thoughtleaderhq.ck.page/newsletter

Want to have me as a guest on your podcast or speak to your organization about the power of personal branding or marketing on social media? Email me at danielle@kellyroachinternational.com

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Khaïry Varre

Danielle Cevallos

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