LinkedIn personal branding for VPs and C-level executives | CEO @ GrowedIn

Began writing at 16. Started freelancing at 18. Launched GrowedIn at 21. Built GrowedIn Digital at 24. Turned it all into a group of companies at 25.

The north star remains the same: focus on quality, happy customers, and treating people well.

Most of my time now goes into driving vision, operations, and growth. I focus on building systems that scale, teams that care, and client relationships that last.

Outside work, I spend my time strength training, cycling, exploring new food spots, watching good films & TV shows, and writing occasionally on my personal website: keyurkumbhare.com.

Keyur Kumbhare

About 6 months ago, when we published the very first State of LinkedIn Report, one theme stood out clearly.

Personal brands were outperforming company pages.

That observation has been already discussed a lot over the past few years. LinkedIn works best when people talk to people. Posts from individuals tend to spark more conversation and move through networks faster.

Over time, another pattern has become clearer.

The conversation is no longer really about personal brands vs company pages.

The companies doing LinkedIn well today are using both, and treating them as part of the same system.

They simply play different roles.

Personal profiles are where thinking shows up.
Ideas. Perspectives. Lessons from the field.

Company pages carry the enterprise side of the brand.
Announcements. Product launches. Hiring updates. Company milestones.

One starts conversations.
The other records what the company is building and shipping.

When these are connected, the same idea moves through different layers of the network.

A leader shares a point of view.
The company page adds the official update or context.
Employees reshare it and add their own perspective.

Over time this creates a much stronger presence than relying on one channel alone.

This is one of the shifts we are looking at as we prepare the Spring edition of the State of LinkedIn Report.

There are a few more patterns emerging on LinkedIn that were not as visible even a year ago.

More on that soon.

Our Spring report drops in April. Link in the comments if you'd like to sign up.

I came across a post yesterday claiming personal branding delivered massive ROI in the first month for a client.

And honestly, this is where things start going wrong.

At GrowedIn, we’ve been in personal branding and LinkedIn for over 5 years now, and one thing has always been clear to us. Personal branding is not a direct revenue channel. It is a trust layer. A reputation layer.

Can it lead to business? Of course. People discover you, trust you, and sometimes reach out. But that is a byproduct, not the promise.

The problem with posts that push “5x ROI” or quick returns is that they set the wrong expectations. People come in thinking this is a lead generation engine. It isn’t. And when that expectation breaks, trust in the entire space drops.

We’ve seen this firsthand. Prospects often come in expecting immediate returns because that is what they’ve been told online. In reality, what personal branding does is much slower and much deeper. It shapes how people perceive you. It builds familiarity. It compounds over time.

If your goal is predictable leads, there are clearer ways to do it. Outbound, ads, structured sales processes. Those are designed for that outcome.

Personal branding plays a different role. It makes the rest of your efforts work better. It builds credibility before the conversation even starts.

As founders and operators, it is important to be honest about what we are selling and what we are buying. Not everything needs to be positioned as high ROI to be valuable.

Some things are valuable because they build the foundation.

Data-Driven Operations Leader | Digital Healthcare | Strategic Planning | Partnerships | Business Planning And Analysis | Servant Leadership

I have led transformative projects with small teams at startups and large global teams for a Fortune 15 company. I am passionate about empowering others and driving positive change in the world.

I'm a lifelong learner who knows that strong operations, solid strategic planning and a culture of good communication are the pillars for success. 

My team has been responsible for multi-million-dollar CRM/ERP implementations, creation of analytics frameworks, development of sales, marketing, and implementation playbooks, and 10+ Mergers and Acquisitions.

My career focus has been in the healthcare/medical device/digital healthcare space, but I am open to other industries. My experience spans sales, strategy, business development, marketing, operations and analytics providing me with a comprehensive understanding of the whole ecosystem.

Highlights Include:

* Developing a comprehensive enablement plan and revamping the sales and marketing processes and workflows, which led to a 45% improvement in forecasting accuracy.

* Implementing operational workflow changes in marketing, professional services, and sales, saving over 20 hours per week and $500k annually in administrative costs.

* Overseeing the integration of 10 M&A projects resulting in annual operational cost savings of over $2M by eliminating redundant processes.

* Introducing a cross-functional whitespace tool that identified $20M in overlooked pipeline opportunities.

* Establishing a telehealth care model that increased patient volumes by 30%.


My skills include:

Operational Leadership
Business Planning
Healthcare and Medical Device sectors
Expertise in building Sales/Revenue Operations infrastructure
CRM, CPQ, ERP Implementation and Business Leader
M&A management
Project management
Data Analytics
Change Management 

I can be reached at sherri.carpineto1@gmail.com

Sherri Carpineto

I have been debating if posting on LinkedIn is worth it anymore. 

I have posted on LinkedIn every single day since April of 2020 except when my husband died in December I took a break. 

I comment daily because I want to, not because I have to. 

I’ve seen the intro of the green banner.  The people who love and hate it.

I’ve seen AI comments be introduced, and contributions to AI articles that have weird badges given. 

I’ve gotten two jobs and 5 job offers as a result of my posts on LinkedIn. 

I’ve raised $6500 for holiday presents for kids whose parents have been laid off with the help of this amazing community.

I’ve started a coaching business for career and life coaching and thus far have had 10 amazing clients and re-launching soon. 

I have given away over 30 coffees, 100+ hours of free coaching, and contributed over $1000 of my own money to help people 

And in return LinkedIn has been a place for me to grow, learn, connect, network and share my passion for writing and building a community. 

But like anything in life there comes a time when you wonder if the efforts are worth the output and if you can use your (for me even more limited) time now in other ways.

This isn’t a goodbye post - as I’ve always said LinkedIn isn’t an airport you don’t need to announce your arrivals and departures 

But it is me talking out loud wondering what other platforms people use to connect, build and share thoughts.

My purpose on LinkedIn has always been numerous - to help, to share my own life experiences at work and life, to support working moms and to cheer on good humans.

Those goals don’t change, but maybe the platform does - on or offline.

What are your thoughts? 


Be a good human

PS: The LinkedIn community has also been so generous to help my boys and I try to find a way to stay in our home 💕

If you’re a CEO you SHOULDN’T expect your employees to be working as much as you.  

Period. 



The CEO at a former company I worked at, used to tell me he was frustrated no one worked as hard as him. 

He complained that he worked every weekend (and he sent us all emails all weekend too).

He worked late at night (and called often when I was at 8pm baseball games, in mom mode).

He talked about how he started work at 5am every day (and often made his leaders get on calls at 6:30am).

He couldn’t understand why “these younger generations” didn’t have the same work ethic.

What he failed to realize is “younger people” aren’t lazy. 

They aren’t less dedicated. 

They aren’t different than any generation before them. 

They simply know what’s important to them, as every generation does. 

He is the leader of the company and likely makes far more money than anyone else. 

You can’t expect someone in an entry level role to have the same responsibilities and work hours as someone making 350k+.

We all should take personal pride in our work 

We should give it our best, whatever that is day to day. 

We should work hard, there’s no substitution for it 

But how you choose to work as an executive should NOT be how you expect your team to work. 

Hustle away, just don’t create hustle culture for others. 

Be a good human. Lead well.

Be honest and realistic about your job search. 

I’m open to doing anything isn’t going to work in this job market. 

It may be true. You may be a jill of all trades. You may be interested in doing anything and everything. 

But there are thousands of ridiculously qualified people looking for roles right now.

Companies can be picky and they can be resolute in what they want. 

So you need to be, too.

It’s scary to narrow and niche down too much.  I was afraid I would miss out on opportunties. 

But the truth is, you have skills and jobs you’ve done. You have a skill set for a specific group of jobs 

That’s where the focus should be. 

And in time you can grow that as the job market changes and seek out new roles.

I’ll do anything isn’t the answer. 🤷‍♀️

Strong personal statement. Confidence. And skills to back it up 

Be a good human

taplio

The Battle

Keyur Kumbhare

Sherri Carpineto

Followers

Posts

Engagements

Likes

Performance ScoreKeyur Kumbhare's LinkedIn Performance

Performance ScoreSherri Carpineto's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Keyur Kumbhare

Sherri Carpineto

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Keyur Kumbhare's LinkedIn Performance

Performance ScoreSherri Carpineto's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKeyur Kumbhare's LinkedIn Performance