LinkedIn personal branding for VPs and C-level executives | CEO @ GrowedIn

Began writing at 16. Started freelancing at 18. Launched GrowedIn at 21. Built GrowedIn Digital at 24. Turned it all into a group of companies at 25.

The north star remains the same: focus on quality, happy customers, and treating people well.

Most of my time now goes into driving vision, operations, and growth. I focus on building systems that scale, teams that care, and client relationships that last.

Outside work, I spend my time strength training, cycling, exploring new food spots, watching good films & TV shows, and writing occasionally on my personal website: keyurkumbhare.com.

Keyur Kumbhare

About 6 months ago, when we published the very first State of LinkedIn Report, one theme stood out clearly.

Personal brands were outperforming company pages.

That observation has been already discussed a lot over the past few years. LinkedIn works best when people talk to people. Posts from individuals tend to spark more conversation and move through networks faster.

Over time, another pattern has become clearer.

The conversation is no longer really about personal brands vs company pages.

The companies doing LinkedIn well today are using both, and treating them as part of the same system.

They simply play different roles.

Personal profiles are where thinking shows up.
Ideas. Perspectives. Lessons from the field.

Company pages carry the enterprise side of the brand.
Announcements. Product launches. Hiring updates. Company milestones.

One starts conversations.
The other records what the company is building and shipping.

When these are connected, the same idea moves through different layers of the network.

A leader shares a point of view.
The company page adds the official update or context.
Employees reshare it and add their own perspective.

Over time this creates a much stronger presence than relying on one channel alone.

This is one of the shifts we are looking at as we prepare the Spring edition of the State of LinkedIn Report.

There are a few more patterns emerging on LinkedIn that were not as visible even a year ago.

More on that soon.

Our Spring report drops in April. Link in the comments if you'd like to sign up.

I came across a post yesterday claiming personal branding delivered massive ROI in the first month for a client.

And honestly, this is where things start going wrong.

At GrowedIn, we’ve been in personal branding and LinkedIn for over 5 years now, and one thing has always been clear to us. Personal branding is not a direct revenue channel. It is a trust layer. A reputation layer.

Can it lead to business? Of course. People discover you, trust you, and sometimes reach out. But that is a byproduct, not the promise.

The problem with posts that push “5x ROI” or quick returns is that they set the wrong expectations. People come in thinking this is a lead generation engine. It isn’t. And when that expectation breaks, trust in the entire space drops.

We’ve seen this firsthand. Prospects often come in expecting immediate returns because that is what they’ve been told online. In reality, what personal branding does is much slower and much deeper. It shapes how people perceive you. It builds familiarity. It compounds over time.

If your goal is predictable leads, there are clearer ways to do it. Outbound, ads, structured sales processes. Those are designed for that outcome.

Personal branding plays a different role. It makes the rest of your efforts work better. It builds credibility before the conversation even starts.

As founders and operators, it is important to be honest about what we are selling and what we are buying. Not everything needs to be positioned as high ROI to be valuable.

Some things are valuable because they build the foundation.

Vardhan Ayurveda Hospital

My 24+ years of expertise on spine-related problems has helped me lead this Ayurveda sanctuary for years. I have cured more than 600k patients with complaints of back pain, spinal cord diseases, severe chronic pain, etc. I have also healed more than 250k patients of critical spine-based injuries without having to surgically operate on them.

CEO, Founder & Chief Physician

I Help You Build STRONG, PAIN-FREE SPINE | 24+ Years of Treating Complex Spine Problems with Ayurveda | Millions Treated, Spine Surgeries Avoided | 2x TEDx Speaker & CEO of Vardhan Ayurveda.

Are you seeking a natural, non-surgical solution for back pain or a spinal condition? 

I'm here for you.

I'm Dr. Kranthi R. Vardhan, the No 1 Ayurvedic spine specialist in India with over 24 years of experience. My patients often call me the “No Spine-Surgery Doctor” because I focus on treating the root cause of discomfort, naturally.

Over the past two decades, I've helped over 700,000 patients find relief from back pain and other spinal problems using natural, non-surgical methods based on Ayurveda.

I founded the ‘Vardhan Ayurveda Hospital’ under the ‘Ayurveda Wellness Brand’ where we craft personalised Ayurvedic plans for back pain, neck pain, and other concerns. I draw upon my expertise in Panchakarma and Meru Chikitsa to provide natural, surgery-free solutions that can help you achieve better health.

Additionally, I have authored 50 scientific articles, published 5000+ news articles, delivered 3000+ health talks on popular TV channels, and received 45+ awards for my Ayurvedic prowess.

My vision is to reach the target of avoiding 1 Million Spine Surgeries by 2025. I aim to build a Vasudhaiva Arogya Kutumbakam (One Healthy World) through Ayurveda. 

Let's build it together.

Book a discovery call with me to address your doubts regarding back pain, Ayurveda, fitness, nutrition, and health. You can find the link in the featured section.

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The Battle

Keyur Kumbhare

Dr. Kranthi R Vardhan

Followers

Posts

Engagements

Likes

Performance ScoreKeyur Kumbhare's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Keyur Kumbhare

Dr. Kranthi R Vardhan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Keyur Kumbhare's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKeyur Kumbhare's LinkedIn Performance