Kevin Payne

Kevintpayne.com

As a Fractional GTM Engineer, I help Series A and B startups:

AI-Powered Revenue Operations - Custom LLM automations that streamline sales and marketing workflows using Claude, OpenAI, and machine learning segmentation for enhanced customer lifecycle management.

GTM System Architecture - Scalable HubSpot, Salesforce, and N8N automation frameworks that grow with your team, implementing cross-platform data integration and workflow orchestration.

Growth Strategy Validation - Real-world scouting of emerging tactics before full-scale implementation, maintaining a comprehensive growth experiments database in Notion and documenting proven strategies through "Growth Guides" newsletter.

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1. Built fractional consulting practice specializing in AI-powered revenue operations and GTM system architecture for venture-backed startups, providing strategic guidance on marketing automation and growth optimization.

2. Developed Growth Guides newsletter documenting actionable growth experiments and AI automation frameworks, establishing thought leadership in revenue operations and growth marketing.

3. Created comprehensive growth experiments database in Notion, systematically tracking and analyzing emerging GTM tactics, conversion optimization strategies, and automation workflows for client implementation

Founder

Founder Institute

Founders Institute is a pre-seed accelerator and startup launch program, based in Silicon Valley with chapters across 100+ cities and 60+ countries.

I advise and mentor early-stage startups through 1:1 and small group sessions on go-to-market strategies.

Startup Mentor

FaithTech

FaithTech is a global tech community for Christ. We exist to help people in the tech ecosystem find community and steward their skills to glorify God. Bridging the gap between faith and technology.

Brand Ambassador

Faith Driven Entrepreneur

Faith Driven Entrepreneur is a movement dedicated to gathering one million Christ-following entrepreneurs and equipping them, so they can fulfill their call to create.

Group Facilitator

AirGarage

Value Proposition: Full Service Parking Management
Business Model: Enterprise Software (Web App & Hardware)
Investment Fund: A16z
Investment Round: Series A
Team Size: 50s

- Architected marketing operations infrastructure by integrating NoCode automation tools (Zapier, HubSpot workflows) to streamline data flow between marketing and sales platforms, reducing data silos and improving campaign tracking accuracy by 30%

- Deployed AI-powered lead nurturing sequences using LLM-generated personalization and machine learning segmentation that improved lead engagement rates by 45%, shortening the average sales cycle by 10 days

- Executed omnichannel demand generation campaigns across paid search, social, and display while optimizing $20K monthly ad budget through performance analytics, reducing cost per acquisition (CPA) by 30%

- Built automated lead scoring and nurturing workflows in collaboration with product and sales teams, implementing predictive analytics and behavioral triggers that increased SQL quality by 25%

- Conducted systematic A/B testing and conversion rate optimization across email marketing and social campaigns, leveraging data-driven insights to boost demo requests and accelerate product adoption.

Demand Generation Manager

Branch

Value Proposition: Instant Payments, Empowering Hourly Workers.
Business Model: Enterprise Software (Web Based App & Mobile App)
Investment Fund: Techstars '16
Investment Round: Series A
Team Size: 40s

- Created fully automated demand generation dashboard using Databox and HubSpot integrations, providing real-time campaign performance insights and revenue attribution that influenced strategic GTM decision-making.

- Optimized marketing funnel automation using HubSpot workflows and automated customer lifecycle management, resulting in 50% increase in lead-to-demo conversion rates through improved nurturing sequences.

- Managed $250K annual advertising budget across multi-channel campaigns, implementing A/B test driven bidding strategies and audience optimization that reduced user acquisition costs to $3 per app install while increasing conversion rates by 35%.

- Built and optimized revenue operations infrastructure through HubSpot marketing automation, enhancing lead scoring models and nurturing processes that contributed to 40% increase in qualified sales pipeline.

- Led marketing technology stack optimization by adopting NoCode automation tools (Zapier integrations) to streamline campaign operations, saving 20+ hours per month in manual marketing processes.

Demand Generation Lead

Waggl, Inc

Value Proposition: Crowdsourced Employee Surveys & Feedback Platform
Business Model: Enterprise Software (Web App)
Team Size: 20s
Investment Round: Seed

- Developed scalable content marketing strategy leveraging SEO topic clusters and Ahrefs analytics to drive organic growth, generating 35% increase in organic traffic and 20% increase in inbound lead generation.

- Spearheaded digital marketing initiatives and user acquisition strategies using data-driven customer segmentation and personalization tactics, increasing overall user satisfaction and retention by 20%.

- Built interactive analytics dashboard using Databox and Google Analytics integrations, enabling real-time campaign tracking and marketing attribution that improved decision-making efficiency by 15%.

- Implemented marketing automation workflows for customer lifecycle management and behavioral targeting, enhancing engagement metrics and accelerating the sales funnel conversion process.

Digital Marketing Manager

Theralogix - Nutritional Science

Value Proposition: Scientifically Formulated Nutritional Supplements
Business Model: eCommerce (Shopify & Amazon FBA)
Team Size: 40s
Investment Round: Privately Owned

- Implemented comprehensive SEO and content strategy that improved domain authority by 15% and increased overall web visibility, driving 20% increase in new customer acquisition and lead generation.

Executed inbound marketing transformation by transitioning from outbound to content-driven demand generation, resulting in 25% increase in organic traffic through strategic content marketing and influencer partnerships.

- Created topic cluster content strategy using pillar pages and supporting content architecture, boosting website engagement metrics and driving 30% growth in qualified lead generation.

- Deployed marketing automation and lifecycle campaigns for customer retention and nurturing, improving conversion rates and establishing scalable growth processes for multi-channel acquisition.

PropertyRoom.com

Value Proposition: Online Police Auctions
Business Model: eCommerce (Auction Marketplace)
Team Size: 40s
Investment Round: Unknown Venture Round (Built in DotCom Era)

- Scaled website traffic by 66% (from 350K to 580K monthly visitors) through systematic A/B testing and strategic management of $80K Google AdWords & Bing PPC budget, optimizing bidding strategies and audience targeting.

- Drove comprehensive SEO optimization through keyword research and on-page optimization strategies, resulting in Domain Authority increase from 56 to 62 and improved organic search visibility.

- Developed performance analytics infrastructure using Databox and Google Analytics, enabling real-time campaign tracking and marketing attribution that improved ROI optimization and decision-making efficiency by 15%.

- Implemented conversion rate optimization strategies through systematic testing and audience segmentation, maximizing advertising spend efficiency and improving customer acquisition metrics.

Digital Marketing Coordinator

Stealth Startup

- Created targeted prospect segmentation and successfully penetrated key enterprise accounts using strategic sales development tactics and CRM-driven lead management processes.

- Built automated outbound sequences using HubSpot and Expandi for email, calls, and social outreach, maintaining comprehensive prospect data in Salesforce CRM while qualifying leads using BANT methodology.

- Established scalable sales development processes including appointment setting workflows and discovery call frameworks, contributing to early-stage revenue operations foundation and pipeline development.

Business Development Representative

- Set new appointments using email, calls, and social sequences via HubSpot and Expandi.

- Qualified sales opportunities using the BANT methodology, effectively handling discovery calls.

Business Development Intern

Helping founders leverage operating systems so they can build a micro startup portfolio

I'm Kevin Payne, a RevOps leader who helps B2B software companies scale through AI-powered GTM systems and proven automation frameworks.

After a decade of building revenue operations for startups from stealth to Series A, driving 66% traffic growth, managing $250K+ ad budgets, and creating automated systems that improved conversion rates by 50%.

I now serve as a Fractional GTM Engineer while developing next-generation growth strategies.

My approach combines enterprise-scale RevOps leadership with hands-on innovation labs where I build and test AI automations using Claude, OpenAI, N8N and Zapier. This unique methodology allows me to identify emerging GTM trends, validate new growth tactics, and bring proven innovations to growing software companies.

As a Fractional GTM Engineer, I help Series A and B startups:

1. AI-Powered Revenue Operations - Custom LLM automations that streamline sales and marketing workflows

2. GTM System Architecture - Scalable HubSpot, Salesforce, and automation frameworks that grow with your team

3. Growth Strategy Validation - Real-world testing of emerging tactics before full-scale implementation

Through my newsletter "Growth Guides", I reverse-engineer successful GTM strategies and document actionable AI automation frameworks that other professionals can implement immediately. As a Startup Mentor at Founder Institute, I bridge the gap between cutting-edge innovation and practical business application.

Currently seeking full-time remote opportunities where I can apply these battle-tested innovations to drive scalable growth for established B2B software companies.

Follow my journey as I document the future of AI-powered revenue operations and turn experimental growth tactics into repeatable systems.

Building a portfolio of digital real estate. Everyone’s familiar with real estate investments. It’s as simple as buying a house or land to rent or sell for profit. 

Digital real estate works the same way. Every domain name, every website and every blog you see online is internet property. They represent digital real estate you can buy and sell just like houses, apartments and lots.

I specialize in writing and speaking about solopreneurship, artificial intelligence, and minimalism. My mission is to document my journey and impart wisdom pertaining to wealth and health.

Serious about sales acceleration? Welcome 👋 Sales Coach for B2B firms ($1M-$5M revenue) | I optimize sales processes in finance, consulting & technology. 👉 Try Risk Free: strategysprints.com

Serious about sales acceleration? 

If you're running a $1M-$5M B2B firm in finance, consulting, or tech, you know the frustration: 
❌ Promoting a webinar for weeks only to present to an empty room 
❌ Watching attendees drop off as soon as you make your pitch 
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

We fix this. Fast. Our clients typically see 25-40% win rate increases within 90 days through optimized positioning, messaging, and sales systems. The results? 

✅ Our clients book 4x more sales calls than their industry average. 
✅ Their email list grows week over week, generating +$200K deals for them. 
✅ Marketing turns from dreaded to FUN for both founders and their team. 

👉 Ready to turn your sales team into a revenue machine? strategysprints.com

Simone Severino CSC

Sales without review = throwing darts blindfolded

You might hit something eventually.

Or you could just take the blindfold off.

❓Have you ever done one of the 6 below?

Serious about sales acceleration? Welcome 👋 Sales Coach for B2B firms (+$1M in Profits) | I optimize sales processes in finance, consulting & technology. 👉 Try Risk Free: strategysprints.com

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The Power of Being Unknown We are going to steal from ServiceNow for you today. The two marketing secrets we'll steal for you will be things you can i

Open article: STEALING SERVICENOW: Two Marketing Secrets You Can Implement Today by Simone Severino CSC • 2 min read

STEALING SERVICENOW: Two Marketing Secrets You Can Implement Today

You’re sipping your favorite beverage, surrounded by brilliant minds…

Inside the Sprint Club, you’ll get:
✨Marketing systems that actually work (and won’t make your brain hurt!)
🐬Proven sales frameworks to 2x your revenue (tested by real humans!)
🏆Weekly masterclasses from top performers who’ve “been there, done that”
⛲️ Live coaching to solve your specific challenges (no generic fluff!)
📣Growth groups that feel like your business bestie group chat

Join entrepreneurs from NYC to Dubai getting daily dose of sales wisdom, friendship, and results that’ll make you do a happy dance!

Warning: Side effects may include:
Spontaneous victory dances
Uncontrollable urges to celebrate others’ wins

Join the Sprint Club, risk-free: www.strategysprints.com

❓Now I am curious… what is your favorite beverage?

Open article: Business Coaching for Agencies, Consultancies, SaaS. Strategy Sprints. by strategysprints.com

Business Coaching for Agencies, Consultancies, SaaS. Strategy Sprints.

As a business coach, and a parent, I wonder:

Which skills are essential from here?

1 Buyer psychology
2 Systems thinking
3 Business strategy
4 …
5 …

What else?



Your team needs sales help?
www.strategysprints.com

Your salesperson responds to a prospect's email in 37 seconds.
What does that tell the prospect?

🅰️ You're DESPERATE. Sitting by your inbox waiting. No other deals to work on.
🅱️ You're RESPONSIVE. You respect their time. You're organized and on top of things.

What's your take?

P.S. Better messaging. Better prospecting. Bigger deals. www.strategysprints.com
🐬 Free playbooks: www.strategysprints.com

When CEOs achieve organizational alignment...

Operations tend to improve significantly. 

Clients feel seen

Margins improve

Sometimes, achieving this alignment can be challenging...

That's why we host the quarterly alignment workshop. 

👉Reserve your seat: https://lnkd.in/gc2zrhGe

Your competitor wrote a mediocre book
$19.95 on Amazon
3 months later: closed your $50K client
You: still tweeting
I just watched 3 founders expose the entire book-to-clients playbook

$0 editing strategy
80K emails in 6 months
Why they rewrote everything after chapter 11

Best part: One guy turns down $200K speaking gigs
"I don't commute"
Instead: 4 podcasts/day from home
That's strategy.
Watch it: https://lnkd.in/gR6scQK2

Open video: Book Marketing That Actually Works: 5 Strategies That Generated $500K in Sales on youtube.com

Book Marketing That Actually Works: 5 Strategies That Generated $500K in Sales

One of my clients once told me, “I hate relying on luck for sales.” 
My answer? Build a system.

This week, LinkedIn strategist Jason Osborn will break down exactly how to do that — creating a steady stream of qualified leads without ads and without chasing.

📅 Thursday, November 20 | 9 pm UK / 4 pm EST
 👉 Free Training: https://lnkd.in/g7qiiX4R

Here’s what you’ll walk away with:
- A LinkedIn profile that pulls clients in like a magnet
- A daily flow of high-quality prospects filling your pipeline
- A clear, predictable path to your next sale

Sprinter, want to scale revenue without scaling stress? This is the room you want to be in. 🚀

Open article: Free Live LinkedIn Training by impactforleads.com

It’s happening today. 🚀

Jason Osborn is going LIVE to show you how to generate consistent, high-quality leads on LinkedIn… without ads, pressure, or gimmicks.

📅 Thursday, November 20
 🕓 4 pm EST / 9 pm UK

If you want a pipeline that brings in leads every single week (not just once in a while), this session is a must.

Growth comes from rhythm. Jason will show you exactly how to build it. 🔥

Register here: https://lnkd.in/gpyBVKxu

Before fatherhood, I believed I had an ironclad immune system. 💪

Turns out, I was just a pro at dodging face sneezes. 😷

Stepping into the CEO role, I thought leadership was all about service. 

Quickly learned it’s about mastering repeatable sales processes for real impact. 🚀

Wondering where to kick start REPEATABLE sales success? 🤔

Dive in here: www.strategysprints.com

Otis Elevator Co. is better than Bonds right now. 

The inflection in free cash flow generation provides the catalyst, while the resilient Service business provides the safety. You're not paying for perfection—the market has already discounted the China headwinds and New Equipment softness. What you're getting is a chance to own a true compounder at a reasonable price just as the cash flow metrics begin to inflect upward.

Open article: OTIS by theinvestingshow.beehiiv.com

A rare setup where low risk meets reliable yield

Arista Networks represents something rare in public markets: a high-margin, capital-light business with a massive growth runway, positioned at the epicenter of the AI infrastructure buildout, run by world-class leadership, with a fortress balance sheet. But is it too late to buy? 

⛲️Let's run a valuation:

Open article: ANET by theinvestingshow.beehiiv.com

Earnings Review: The tokens must translate to terawatts, teraflops and terabits.

taplio

The Battle

Kevin Payne

Simone Severino CSC

Followers

Posts

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Likes

Performance ScoreSimone Severino CSC's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kevin Payne

Simone Severino CSC

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Simone Severino CSC's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSimone Severino CSC's LinkedIn Performance