Kevin Payne

Kevintpayne.com

As a Fractional GTM Engineer, I help Series A and B startups:

AI-Powered Revenue Operations - Custom LLM automations that streamline sales and marketing workflows using Claude, OpenAI, and machine learning segmentation for enhanced customer lifecycle management.

GTM System Architecture - Scalable HubSpot, Salesforce, and N8N automation frameworks that grow with your team, implementing cross-platform data integration and workflow orchestration.

Growth Strategy Validation - Real-world scouting of emerging tactics before full-scale implementation, maintaining a comprehensive growth experiments database in Notion and documenting proven strategies through "Growth Guides" newsletter.

===

1. Built fractional consulting practice specializing in AI-powered revenue operations and GTM system architecture for venture-backed startups, providing strategic guidance on marketing automation and growth optimization.

2. Developed Growth Guides newsletter documenting actionable growth experiments and AI automation frameworks, establishing thought leadership in revenue operations and growth marketing.

3. Created comprehensive growth experiments database in Notion, systematically tracking and analyzing emerging GTM tactics, conversion optimization strategies, and automation workflows for client implementation

Founder

Founder Institute

Founders Institute is a pre-seed accelerator and startup launch program, based in Silicon Valley with chapters across 100+ cities and 60+ countries.

I advise and mentor early-stage startups through 1:1 and small group sessions on go-to-market strategies.

Startup Mentor

FaithTech

FaithTech is a global tech community for Christ. We exist to help people in the tech ecosystem find community and steward their skills to glorify God. Bridging the gap between faith and technology.

Brand Ambassador

Faith Driven Entrepreneur

Faith Driven Entrepreneur is a movement dedicated to gathering one million Christ-following entrepreneurs and equipping them, so they can fulfill their call to create.

Group Facilitator

AirGarage

Value Proposition: Full Service Parking Management
Business Model: Enterprise Software (Web App & Hardware)
Investment Fund: A16z
Investment Round: Series A
Team Size: 50s

- Architected marketing operations infrastructure by integrating NoCode automation tools (Zapier, HubSpot workflows) to streamline data flow between marketing and sales platforms, reducing data silos and improving campaign tracking accuracy by 30%

- Deployed AI-powered lead nurturing sequences using LLM-generated personalization and machine learning segmentation that improved lead engagement rates by 45%, shortening the average sales cycle by 10 days

- Executed omnichannel demand generation campaigns across paid search, social, and display while optimizing $20K monthly ad budget through performance analytics, reducing cost per acquisition (CPA) by 30%

- Built automated lead scoring and nurturing workflows in collaboration with product and sales teams, implementing predictive analytics and behavioral triggers that increased SQL quality by 25%

- Conducted systematic A/B testing and conversion rate optimization across email marketing and social campaigns, leveraging data-driven insights to boost demo requests and accelerate product adoption.

Demand Generation Manager

Branch

Value Proposition: Instant Payments, Empowering Hourly Workers.
Business Model: Enterprise Software (Web Based App & Mobile App)
Investment Fund: Techstars '16
Investment Round: Series A
Team Size: 40s

- Created fully automated demand generation dashboard using Databox and HubSpot integrations, providing real-time campaign performance insights and revenue attribution that influenced strategic GTM decision-making.

- Optimized marketing funnel automation using HubSpot workflows and automated customer lifecycle management, resulting in 50% increase in lead-to-demo conversion rates through improved nurturing sequences.

- Managed $250K annual advertising budget across multi-channel campaigns, implementing A/B test driven bidding strategies and audience optimization that reduced user acquisition costs to $3 per app install while increasing conversion rates by 35%.

- Built and optimized revenue operations infrastructure through HubSpot marketing automation, enhancing lead scoring models and nurturing processes that contributed to 40% increase in qualified sales pipeline.

- Led marketing technology stack optimization by adopting NoCode automation tools (Zapier integrations) to streamline campaign operations, saving 20+ hours per month in manual marketing processes.

Demand Generation Lead

Waggl, Inc

Value Proposition: Crowdsourced Employee Surveys & Feedback Platform
Business Model: Enterprise Software (Web App)
Team Size: 20s
Investment Round: Seed

- Developed scalable content marketing strategy leveraging SEO topic clusters and Ahrefs analytics to drive organic growth, generating 35% increase in organic traffic and 20% increase in inbound lead generation.

- Spearheaded digital marketing initiatives and user acquisition strategies using data-driven customer segmentation and personalization tactics, increasing overall user satisfaction and retention by 20%.

- Built interactive analytics dashboard using Databox and Google Analytics integrations, enabling real-time campaign tracking and marketing attribution that improved decision-making efficiency by 15%.

- Implemented marketing automation workflows for customer lifecycle management and behavioral targeting, enhancing engagement metrics and accelerating the sales funnel conversion process.

Digital Marketing Manager

Theralogix - Nutritional Science

Value Proposition: Scientifically Formulated Nutritional Supplements
Business Model: eCommerce (Shopify & Amazon FBA)
Team Size: 40s
Investment Round: Privately Owned

- Implemented comprehensive SEO and content strategy that improved domain authority by 15% and increased overall web visibility, driving 20% increase in new customer acquisition and lead generation.

Executed inbound marketing transformation by transitioning from outbound to content-driven demand generation, resulting in 25% increase in organic traffic through strategic content marketing and influencer partnerships.

- Created topic cluster content strategy using pillar pages and supporting content architecture, boosting website engagement metrics and driving 30% growth in qualified lead generation.

- Deployed marketing automation and lifecycle campaigns for customer retention and nurturing, improving conversion rates and establishing scalable growth processes for multi-channel acquisition.

PropertyRoom.com

Value Proposition: Online Police Auctions
Business Model: eCommerce (Auction Marketplace)
Team Size: 40s
Investment Round: Unknown Venture Round (Built in DotCom Era)

- Scaled website traffic by 66% (from 350K to 580K monthly visitors) through systematic A/B testing and strategic management of $80K Google AdWords & Bing PPC budget, optimizing bidding strategies and audience targeting.

- Drove comprehensive SEO optimization through keyword research and on-page optimization strategies, resulting in Domain Authority increase from 56 to 62 and improved organic search visibility.

- Developed performance analytics infrastructure using Databox and Google Analytics, enabling real-time campaign tracking and marketing attribution that improved ROI optimization and decision-making efficiency by 15%.

- Implemented conversion rate optimization strategies through systematic testing and audience segmentation, maximizing advertising spend efficiency and improving customer acquisition metrics.

Digital Marketing Coordinator

Stealth Startup

- Created targeted prospect segmentation and successfully penetrated key enterprise accounts using strategic sales development tactics and CRM-driven lead management processes.

- Built automated outbound sequences using HubSpot and Expandi for email, calls, and social outreach, maintaining comprehensive prospect data in Salesforce CRM while qualifying leads using BANT methodology.

- Established scalable sales development processes including appointment setting workflows and discovery call frameworks, contributing to early-stage revenue operations foundation and pipeline development.

Business Development Representative

- Set new appointments using email, calls, and social sequences via HubSpot and Expandi.

- Qualified sales opportunities using the BANT methodology, effectively handling discovery calls.

Business Development Intern

Helping founders leverage operating systems so they can build a micro startup portfolio

I'm Kevin Payne, a RevOps leader who helps B2B software companies scale through AI-powered GTM systems and proven automation frameworks.

After a decade of building revenue operations for startups from stealth to Series A, driving 66% traffic growth, managing $250K+ ad budgets, and creating automated systems that improved conversion rates by 50%.

I now serve as a Fractional GTM Engineer while developing next-generation growth strategies.

My approach combines enterprise-scale RevOps leadership with hands-on innovation labs where I build and test AI automations using Claude, OpenAI, N8N and Zapier. This unique methodology allows me to identify emerging GTM trends, validate new growth tactics, and bring proven innovations to growing software companies.

As a Fractional GTM Engineer, I help Series A and B startups:

1. AI-Powered Revenue Operations - Custom LLM automations that streamline sales and marketing workflows

2. GTM System Architecture - Scalable HubSpot, Salesforce, and automation frameworks that grow with your team

3. Growth Strategy Validation - Real-world testing of emerging tactics before full-scale implementation

Through my newsletter "Growth Guides", I reverse-engineer successful GTM strategies and document actionable AI automation frameworks that other professionals can implement immediately. As a Startup Mentor at Founder Institute, I bridge the gap between cutting-edge innovation and practical business application.

Currently seeking full-time remote opportunities where I can apply these battle-tested innovations to drive scalable growth for established B2B software companies.

Follow my journey as I document the future of AI-powered revenue operations and turn experimental growth tactics into repeatable systems.

Building a portfolio of digital real estate. Everyone’s familiar with real estate investments. It’s as simple as buying a house or land to rent or sell for profit. 

Digital real estate works the same way. Every domain name, every website and every blog you see online is internet property. They represent digital real estate you can buy and sell just like houses, apartments and lots.

I specialize in writing and speaking about solopreneurship, artificial intelligence, and minimalism. My mission is to document my journey and impart wisdom pertaining to wealth and health.

Contractor Lead Partners

Helping contractors and home service tradespeople acquire more perfect customers via local and national search.

Owner

RGI Marketing and Consulting

SEO Strategy Consultant

Asurion

Principal, SEO

Advertising Commissions LLC

I help businesses get more customers with organic search. Plain and simple.

Principal Consultant

Arcoro

SEO Manager

Bluleadz

SEO subject matter expert (SME) tasked with providing organic growth strategies and tactics for medium to enterprise size clients in a fast paced agency environment.

Head of Search Engine Optimization

Ultimate Medical Academy

I help generate prospective students, improve engagement and contribute to building the UMA brand both locally and nationwide.

Manage tactical execution of day-to-day SEO strategies.
Serve as subject matter expert in residence for SEO initiatives.
Drive content strategy including: in-depth content gap analyses, delivering competitive and audience analyses, driving keyword research, and identifying influencer opportunities.

 
Primary Duties and Responsibilities
•	Build and execute a roadmap for SEO in alignment with UMA’s marketing strategy.
•	Educate and evangelize on SEO best practices.
•	Partner with the content team to build new content and modify existing content to increase domain and content ranking.
•	Build internal and external site links to increase overall domain ranking.
•	Develop and maintain an SEO metrics infrastructure.
•	A/B testing for performance marketing.
•	Develop, design and establish reporting standards.
•	Analyze and report SEO performance on a daily, weekly, monthly and quarterly basis.
•	Conduct keyword research, develop comprehensive plans for targeting key terms, and provide keyword target recommendations for newly developed content.
•	Develop and execute link building strategies, and collaborate to build the UMA brand.
•	Collaborate with the web development team to identify, refine and prioritize technical projects impacting SEO and improve site standards related to SEO.
•	Work with search marketing team to align our organic and paid search strategies and tactics.
•	Monitor changes in the SEO space, researching and analyzing industry developments and assessing impact to UMA’s business.

SEO & Digital Marketing Manager

Mediagistic

This position requires me to be both analytical, creative, and customer centric. The Digital Strategy Account Manager has a broad role within the business that includes the ability to review a complete Internet Marketing campaign, assess the analytics, SEM, SEO, Local Marketing, Social Media, Website design, and layout with the sole purpose of assessing the performance of the campaign and making recommendations to the business team and client to improve website conversion. In this fast-paced role, this is a position that is both reactive and proactive in nature. 

Responsibilities included but were not limited to:

- Market analysis based on competition and cost of performance marketing. 

- Competitor analysis based on the types of marketing they are paying for in addition to local marketing through Bright Local. 

- Website analysis based on current algorithm best practices, size of website, quality of backlinks, etc. 

- Creating a custom budget based on market analysis, client goals, and client budget for optimal 
performance. 

- Proactive & Reactive performance monitoring and report on website and Internet marketing campaign performance using technology, reporting and process analysis. This includes reviewing on Monday mornings all weekly campaign push reports to ensure client is receiving reasonable amount of call and email leads. If client receives zero or lower than normal lead volume for any given week look into performance to identify any issues.  As part of the performance review process I setup, review, and analyze:

o	Google Analytics (set goals & alerts)
o	SERPs (monitor placement movement)
o	Google AdWords/Bing adCenter (review search queries for negative kw’s)
o	Website layout (Conversion Funnels)
o	Website on-page SEO (keyword analysis, internal linking, etc.)
o	Website off-page SEO (backlinks quality, etc...)
o	CPC/CPL, Call-Tracking, and other Business Benchmark Metrics

Digital Strategy Account Manager

Bisk Education

My duties include:
    Became an in-house expert in best practices for “White Hat” SEO and link building
    Prioritize SEO opportunities based on greatest impact to traffic
    Hands-on optimization work, including page construction, site architecture, content, and keyword research
    Research, identify, and establish link partners for sites and for internal linking strategies
    Perform extensive analysis on keywords and manage a keyword portfolio
    Review and analyze web site reporting, through detailed written documentation, identifying areas for improvement and change relative to SEO
    Assist in the translation of business requirements into product specifications
    Continually monitor new advancements in SEO and evaluating their risk/reward if implemented on company site, given current traffic patterns

Seo Technical Specialist

Search Engine Optimization (SEO) expert with 16 years of experience growing targeted organic search traffic for SMB, and enterprise level accounts.

taplio

The Battle

Kevin Payne

Julian Hooks

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?