Kevin Mulrane

Experienced Revenue Leader with a demonstrated history of building and scaling revenue teams across sales development, new business acquisition, retention & expansion, sales operations, and sales enablement. Skilled in Negotiation, Revenue Growth, Customer Relationship Management (CRM), Team Building, Sales Operations, Customer Experience, and Deal Closure. I have worked across different departments such as sales enablement, sales operations, internal recruitment, Customer Experience, and marketing.

VP of Sales

When buyers push back on price, they're rarely only talking about price.  Its usually one of these signals. 


- Business case isn't clear
- Not a huge priority 
- Internal risk of making a change is too high. 

Lowering the price might reduce financial risk but it doesn't reduce strategic uncertainty. Don't just throw out a discount ask questions.  

Try this instead..

1️⃣ Clarify the cost of staying the same
 Instead of defending price, ask:
 – “What happens if you don’t solve this in the next 6–12 months?”
 – “Who feels the impact if nothing changes?”
 – “How are you measuring the cost of the current state?”
If the status quo feels cheap, your solution will feel expensive.

2️⃣ Test real urgency
 – “Is this a Q1 priority or a ‘nice to improve’ initiative?”
 – “What else is competing for budget or priority right now?”
 – “If this doesn’t get approved, what shifts internally?”
You’re not pressuring. You’re diagnosing.

3️⃣ De-risk the internal decision
 Price objections often mask internal fear. Try:
 – “Who would need to feel confident for this to move forward?”
 – “What would make this feel like a safe decision?”
 – “Where do you anticipate internal pushback?”

What else am I missing??

VP of Revenue at BioCentury | Advisor | Pizza and Wine Enthusiast

Most sales teams don't have a coaching problem. They have a feedback-overload problem.

I've seen it happen over and over. A manager listens to a call, spots 10 things wrong, and unloads all 10 in the debrief. They walk away feeling productive. 

The rep walks away confused and deflated.

That's not coaching. That's noise.

The best managers I've been around do something that feels almost too simple. They pick ONE thing. They go deep on it. They don't move on until it sticks.

But here's the part that separates good coaches from great ones...

They ask more than they tell.

"How do you think that call went?" "Where did you lose them?" "What would you do differently?"

When a rep can diagnose their own performance, you've done something that matters. You've built self-awareness. And self-awareness compounds.

I've watched average reps become top performers. Not because they got more talented overnight. But because someone finally took the time to coach them with intention.

Your reps don't need more feedback dumped on them.

They need a coach who gives a damn.

Are your managers actually coaching? Or just filling the time between calls?

As the CEO and Founder of LendingWise, I lead a team dedicated to transforming how lenders, brokers, and financial institutions manage their CRM & LOS with streamlined, digital loan origination, underwriting, and servicing processes. With over a decade of experience in building and scaling SaaS platforms, I’m passionate about delivering solutions that drive operational efficiency, compliance, and profitability for our clients.

What We Offer:

Turnkey, yet VERY customizable CRM & LOS: Our platform is an all-in-one system that caters to a wide range of loan products, including bridge, fix & flip, construction, Rental/DSCR, SBA, MCA, and more.

Customization & Flexibility: Dynamically control the form fields, workflows steps, required docs & loan guidelines based on loan programs/types, back end investors, property type, entity type, credit profile, & more. 

Workflow Automation: We streamline the entire lending process with custom workflows, automated tasks, and document automation with e-signature capabilities, reducing manual effort and error.

White- Labeled Robust User Architecture: Whether you're a broker shop with referral partners or a lender with a large broker or correspondent/ISO partner base, our multi-tenant platform is highly customizable to fit your unique business model & user architecture. 

Who We Help:

Brokers, Lenders, and Banks looking to streamline loan origination, management, and closing processes.
Companies that offer private lending, CRE lending, and other non-traditional loan products.
Lenders who want to increase efficiency and speed through advanced automation and integration capabilities.

Why Work with Us:

Proven Track Record: Over 300+ customers nationwide like CV3, Cross River Bank,  Housemax
Deep Industry Expertise: Specializing in private lending, fix & flip, DSCR loans, and commercial real estate finance.
FinTech Innovator: Mission focused on offering quick to deploy & easy to configure platforms with built-in integrations. 

Our mission is to help lenders grow faster and manage their operations more efficiently by leveraging cutting-edge technology and innovative lending solutions

Chris Fuelling

🚨 Attention Lenders/Loan Officers/Brokers: Uploading Borrower Docs to consumer AI tools like ChatGPT or Claude Is a Privacy Violation

Most LOs don’t realize it — but uploading a borrower’s bank statement, tax return, or any document containing an SSN into a consumer AI tool like ChatGPT or Claude.ai is likely a violation of GLBA, FCRA, and potentially your state’s privacy laws.
No data processing agreement. No safeguards. No compliance cover.
And if a regulator or borrower comes knocking? The liability lands on the lender — not the AI company.

Here’s the reality:
→ Consumer AI tools weren’t built for NPI or PII
→ There’s no BAA or DPA protecting your borrower’s data
→ NMLS licensing + state regulators are increasingly scrutinizing AI data handling
→ One complaint could trigger an audit
This is why we built AI-powered document review directly inside LendingWise.
Our AI Document Review & Validation agent processes borrower docs — bank statements, tax returns, entity docs — without ever sending sensitive data to a third-party consumer AI tool.

✅ PII stays inside your secure environment
✅ Documents are validated automatically against loan conditions
✅ Exceptions are flagged instantly — no manual review bottleneck
✅ Built for private lenders, brokers, and small banks who can’t afford compliance exposure

Private lending moves fast. But not so fast that it’s worth putting your license or your borrower’s data at risk.
If you’re using LendingWise — you’re already covered.

If you’re not — it might be time to talk.

👇 Drop a comment or DM me if you want to see how it works.

#PrivateLending #MortgageTech #LoanOrigination #GLBA #LendingCompliance #AIinFinance #LOS #PropTech #LendingWise

CEO | 🚀Launch a digital lending platform for lenders & brokers. Preconfigured for fix & flip, bridge, dscr, construction, CRE, SBA and more.

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The Battle

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Chris Fuelling

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