Kevin Mulrane

Experienced Revenue Leader with a demonstrated history of building and scaling revenue teams across sales development, new business acquisition, retention & expansion, sales operations, and sales enablement. Skilled in Negotiation, Revenue Growth, Customer Relationship Management (CRM), Team Building, Sales Operations, Customer Experience, and Deal Closure. I have worked across different departments such as sales enablement, sales operations, internal recruitment, Customer Experience, and marketing.

VP of Sales

Kayleigh Fontana Consulting, LLC

Independent Marketing Consultant

QGenda

Senior Director of Growth Marketing

Wellthy

- Conceptualize, plan, execute, and optimize integrated marketing programs (both inbound and outbound) that target jumbo, enterprise, mid-market and SMB accounts across a diverse portfolio of employer industries. 

- Manage a robust set of multi-channel campaigns that leverage digital, social, and paid media channels including website, content syndication, landing pages, blog, webinars and events utilizing Hubspot and SalesForce.

- Track deliverables and metrics to measure demand generation activities with actionable insights.

- Own key reports and dashboards that highlight both marketing generated and influenced pipeline, conversion rates, and campaign performance.

- Work with the Growth team to improve opportunity attribution processes utilizing Salesforce campaigns, lead scoring and contact roles.

- Operationalize lead capture and rapid follow-up from field marketing events, webinars, and other inbound lead activities.

- Spearhead efforts to list-build, segment, and maintain the data quality of our marketing database.
Work with Leadership, Sales, Customer Success, Marketing, Product, Data and Analytics, and other teams on cross-functional projects.

- Employ project management expertise to coordinate workflows, establish processes, forecast risks, manage scope creep, and ensure high-quality materials are produced.

- Successfully grow and manage team, budget, and resources

Director of Demand Generation

Pegasystems

- Design multi-faceted demand generation program strategies and frameworks to accelerate pipeline growth against whitespace opportunities.

- Activate compelling storytelling assets such as webinars, events/virtual events, client stories, client workshops, analyst and third-party reviews.

- Lead a quarterly planning process with sales and industry practice teams to identify the right objectives, strategies and priorities.

- Coordinate with a broad group of channel owners (industry market leaders, sales, effectiveness and enablement, regional marketing, product, content and digital/channel marketing) to achieve campaign milestones and goals.

- Partner with sales to arm them with the right message, content and tools needed to activate the program strategy through their own outreach efforts to target accounts.

- Generate and nurture leads generated through progressive engagement tactics and data-insights.

- Measure and report on campaign KPIs and progress against program goals; optimize programs to improve program results.

Senior Demand Generation Manager - Healthcare 

TeleTracking Technologies

- Design, execute and monitor all aspects of TeleTracking’s multi-touch, multi-channel digital marketing efforts including paid search, paid social, email, webinars and small/large scale tradeshows and conferences.

- Partner with Product Marketing, New Market Development and Sales to create and execute targeted campaigns focused on demand generation, lead nurture programs and pipeline growth.

- Coach and train Market Development and Sales team to appropriately capture, track and manage campaign leads in Pardot and Salesforce for complete transparency from lead to opportunity creation.

- Develop training materials for on-going education on how to use LinkedIn to improve brand awareness and tips to optimize your digital footprint to drive sales and build better relationships.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI, CPL and other relevant KPIs) through robust reports and dashboards.

- Identify trends / insights and optimize spend, budget and performance based on campaign results.
Brainstorm new and creative growth strategies to ensure campaigns are producing quality leads.

- Build and maintain our social media presence on LinkedIn, Facebook and Twitter.

- In partnership with Digital Marketing Manager, update and maintain website copy, post podcasts and blogs, news/events on TeleTracking.com website via Umbraco.

- Assist with set up & proctoring of educational webinars utilizing the Webex platform.

- Assist with content collection, assembly and mass distribution of external Patient Flow Weekly newsletter.

Marketing Campaign Manager

- Generate lists including account, contact, opportunity and other lists for Sales/Marketing campaigns.

- Enter leads obtained from website inquiries, trade shows, conferences, direct mail/email, advertising campaigns, etc., as well as initial follow-up to qualify leads in SalesForce.

- Assist in preparation of trade events and conferences, including booth selection / set-up, collateral shipments, lead retrieval and staff duties.

- Manage and monitor marketing materials including brochures, case studies, giveaways, etc.

Marketing & Events Coordinator

Animal Friends

- Donation processing for annual giving campaigns, as well as solicitation to individual, corporate, and foundations for in-kind support.

- Plan and execute special donor events to increase brand awareness and raise money for capital campaigns.

- Managed the donor database utilizing Convio software.

Development Coordinator-Donor Relations

Family House

- Coordinate event volunteer recruitment for fundraisers and special events. 

- Prepare and maintain volunteer schedules for 4 Houses (260 active volunteers).

- Perform numerous Administrative functions including copying, filing, organizing, and maintaining Executive Director’s calendar, preparation of complex and confidential documents including financial reports and board minutes.

Volunteer Coordinator and Administrative Assistant

Mother 👦👦 I Wife 💍 I Daughter 👪 I Demand Generation & Marketing Fanatic 💻

Ever since I was a little girl, my passion has been to help others. Giving back, making a difference and supporting people at all stages of their life runs through my veins. I've funneled this energy and enthusiasm into my career and I am amazed at how seamlessly my personal and professional life intertwine.

I am a highly creative and results-driven B2B demand generation marketer who brings over 18+ years of experience in non-profit, healthcare IT and employee benefits experience to the table. I am highly organized, with strong communication and critical thinking skills who thrives in a fast paced, dynamic work environment. 

I am customer-obsessed, with a proven track record of creating and impacting brand awareness, as well as, accelerating pipeline generation.

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Core Qualifications:

- Demand Generation
- Lead Generation
- Marketing Strategy
- Budget Creation and Management
- Social Media Management
- Email Marketing
- Marketing Automation (utilizing Hubspot and Pardot)
- Sales Enablement
- Business Development Strategy 
- Digital Marketing Strategy
- Account Based Marketing
- Lead Nurturing & Lead Scoring
- Marketing Campaign Management
- Event Planning & Execution
- Webinar Planning & Execution
- Project Management
- Customer Relationship Management

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Proficiencies:

- Pardot (Admin certified) / Hubspot
- Salesforce 
- Wordpress
- LinkedIn Campaign Manager
- SalesLoft
- Webex / GoToMeeting / Zoom
- Canva
- Figma
- Asana 
- Guru

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Hobbies: 

- #reading (check me out on #bookstagram > @2babesandabookshelf)
- #cycling / #yoga (#peloton leaderboard name > kingka425)
- #gardening

taplio

The Battle

Kevin Mulrane

Kayleigh Fontana

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