Kevin Mulrane

Experienced Revenue Leader with a demonstrated history of building and scaling revenue teams across sales development, new business acquisition, retention & expansion, sales operations, and sales enablement. Skilled in Negotiation, Revenue Growth, Customer Relationship Management (CRM), Team Building, Sales Operations, Customer Experience, and Deal Closure. I have worked across different departments such as sales enablement, sales operations, internal recruitment, Customer Experience, and marketing.

VP of Sales

When buyers push back on price, they're rarely only talking about price.  Its usually one of these signals. 


- Business case isn't clear
- Not a huge priority 
- Internal risk of making a change is too high. 

Lowering the price might reduce financial risk but it doesn't reduce strategic uncertainty. Don't just throw out a discount ask questions.  

Try this instead..

1️⃣ Clarify the cost of staying the same
 Instead of defending price, ask:
 – “What happens if you don’t solve this in the next 6–12 months?”
 – “Who feels the impact if nothing changes?”
 – “How are you measuring the cost of the current state?”
If the status quo feels cheap, your solution will feel expensive.

2️⃣ Test real urgency
 – “Is this a Q1 priority or a ‘nice to improve’ initiative?”
 – “What else is competing for budget or priority right now?”
 – “If this doesn’t get approved, what shifts internally?”
You’re not pressuring. You’re diagnosing.

3️⃣ De-risk the internal decision
 Price objections often mask internal fear. Try:
 – “Who would need to feel confident for this to move forward?”
 – “What would make this feel like a safe decision?”
 – “Where do you anticipate internal pushback?”

What else am I missing??

VP of Revenue at BioCentury | Advisor | Pizza and Wine Enthusiast

Most sales teams don't have a coaching problem. They have a feedback-overload problem.

I've seen it happen over and over. A manager listens to a call, spots 10 things wrong, and unloads all 10 in the debrief. They walk away feeling productive. 

The rep walks away confused and deflated.

That's not coaching. That's noise.

The best managers I've been around do something that feels almost too simple. They pick ONE thing. They go deep on it. They don't move on until it sticks.

But here's the part that separates good coaches from great ones...

They ask more than they tell.

"How do you think that call went?" "Where did you lose them?" "What would you do differently?"

When a rep can diagnose their own performance, you've done something that matters. You've built self-awareness. And self-awareness compounds.

I've watched average reps become top performers. Not because they got more talented overnight. But because someone finally took the time to coach them with intention.

Your reps don't need more feedback dumped on them.

They need a coach who gives a damn.

Are your managers actually coaching? Or just filling the time between calls?

El Puente Gratis, Inc.

- Overseeing the overall strategic direction and management of the organization
- Establishing and maintaining relationships with key stakeholders
- Ensuring financial sustainibility and compliance with regulatory requirements
- Leading the development and implementation of organizational policies and procedures
- Representing the organization at public events and in media communications

- SOLVING ONLINE PAYMENTS FOR THE UNBANKED

Chief Executive Officer

Leopard Solutions

- Promoted to Business Development Manager from Business Development Representative made effective January '24
- Achieved ~139% to Quota over 9 months
- $373,900 in opportunities with proposals out
- $82,000 in closed won Business in June '24
- Was named Star of the Month for November '23
- Generated more than $694,950 in pipeline

Business Development Manager

Leopard Solutions is a leading legal market intelligence provider for professionals seeking to build an analytical understanding for better business and recruiting strategies within the legal industry.
Our diverse data solutions are designed to fulfill a wide variety of intelligence needs, from job searches to recruitment to competitive intelligence in the legal industry serving law firms, legal service providers, recruiters, law schools, and corporations. Leopard's data and technology are continuously updated to ensure market relevance and a competitive edge.
Established in 2002, Leopard Solutions has grown into one of the most recognized and trusted legal market data providers in the United States. We are proud to be a diverse employer and a certified Women’s Business Enterprise. 
www.leopardsolutions.com

Business Development Representative

Perimeter 81

- Generated $4.2M in new pipeline in '21 and '22, an all-time record
- Closed 66 deals worth $268,000 ARR
- Consistently exceeded quota by 102%-145%
- Led regualr training sessions for new hires on objection handling and calling techniques

Senior Business Development Representative / Cyber Security Advisor

Perimeter 81 is an Israeli cloud and network security company that develops secure remote networks, based on the zero trust architecture, for organizations. Its technology replaces legacy security appliances like VPNs and firewalls.

Cyber Security Advisor

CrossBorder Solutions

Sales Development Representative

Negotiatus

MHG Consulting

Mary Ann Liebert, Inc

Marketing Intern

An expert in GTM planning and execution with an emphasis on and passion for helping others (and outbound sales!)

-🐺🦈

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The Battle

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🐺🦈Joshua Woolf

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Posts

Engagements

Likes

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