Kevin Mulrane

Experienced Revenue Leader with a demonstrated history of building and scaling revenue teams across sales development, new business acquisition, retention & expansion, sales operations, and sales enablement. Skilled in Negotiation, Revenue Growth, Customer Relationship Management (CRM), Team Building, Sales Operations, Customer Experience, and Deal Closure. I have worked across different departments such as sales enablement, sales operations, internal recruitment, Customer Experience, and marketing.

VP of Sales

When buyers push back on price, they're rarely only talking about price.  Its usually one of these signals. 


- Business case isn't clear
- Not a huge priority 
- Internal risk of making a change is too high. 

Lowering the price might reduce financial risk but it doesn't reduce strategic uncertainty. Don't just throw out a discount ask questions.  

Try this instead..

1️⃣ Clarify the cost of staying the same
 Instead of defending price, ask:
 – “What happens if you don’t solve this in the next 6–12 months?”
 – “Who feels the impact if nothing changes?”
 – “How are you measuring the cost of the current state?”
If the status quo feels cheap, your solution will feel expensive.

2️⃣ Test real urgency
 – “Is this a Q1 priority or a ‘nice to improve’ initiative?”
 – “What else is competing for budget or priority right now?”
 – “If this doesn’t get approved, what shifts internally?”
You’re not pressuring. You’re diagnosing.

3️⃣ De-risk the internal decision
 Price objections often mask internal fear. Try:
 – “Who would need to feel confident for this to move forward?”
 – “What would make this feel like a safe decision?”
 – “Where do you anticipate internal pushback?”

What else am I missing??

VP of Revenue at BioCentury | Advisor | Pizza and Wine Enthusiast

Most sales teams don't have a coaching problem. They have a feedback-overload problem.

I've seen it happen over and over. A manager listens to a call, spots 10 things wrong, and unloads all 10 in the debrief. They walk away feeling productive. 

The rep walks away confused and deflated.

That's not coaching. That's noise.

The best managers I've been around do something that feels almost too simple. They pick ONE thing. They go deep on it. They don't move on until it sticks.

But here's the part that separates good coaches from great ones...

They ask more than they tell.

"How do you think that call went?" "Where did you lose them?" "What would you do differently?"

When a rep can diagnose their own performance, you've done something that matters. You've built self-awareness. And self-awareness compounds.

I've watched average reps become top performers. Not because they got more talented overnight. But because someone finally took the time to coach them with intention.

Your reps don't need more feedback dumped on them.

They need a coach who gives a damn.

Are your managers actually coaching? Or just filling the time between calls?

David Schwab

DickersonBakker

I partner with ministries, faith-based, and humanitarian service organizations worldwide to lead digital fundraising programs, optimize tech-stack solutions, and unlock more generosity online!

VP, Digital Solutions

 DIG - Digital Industry Group

The for-good sector has been overlooked when it comes to strategy, systems, and resourcing. It's time that changed. I'm leading a team dedicated to bringing best-in-class digital marketing, fundraising, and technology support to for-good organizations, helping them grow revenue online faster, easier, and more reliably than ever so they can focus on what they were created to do, make the world a better place.

Chief Digital Strategist

Funraise

Funraise is pushing the boundaries of nonprofit technology. Built for nonprofit organizations from the ground up, Funraise delivers best-in-class experiences for organizations to engage with donors online. I have the opportunity to lead the growth marketing team and help more organizations learn how to grow their digital fundraising potential.

Fractional Director of Growth and Marketing

Moore Digital

Associate Director of Digital Strategy

I lead a team of scrappy digital professionals with a shared goal of changing the way donors and nonprofit organizations engage each other. Combining Email, Web, CRM, Social (paid and organic), Display, Search (paid and organic) I help nonprofits build deeper relationships with their donors, volunteers, and supporters by creating better digital engagements. A few "wins" worth celebrating: 

- Tested into conversion page that increased conversion rate by up to 100%, improved total number of gifts and revenue, and decreased bounce rate by as much as 15%. 
- Pitched and won over $2.5mm in digital business to the enterprise. 
- Grew the strategy team from one (me) to three full-time strategists.

Senior Digital Strategist

Senior Account Director

space.camp, an independent division of a.network

Senior Account Executive

Ayzenberg

As an account executive, my primary focus is to quickly grasp each client's unique goals, and make use of the agency's resources to build the most effective marketing campaign possible. 

Managing the day-to-day functions of Ayzenberg's gaming business, I have the opportunity to walk campaigns from conception through announce, awareness, launch, and sustain seasons for some of the world's most recognizable gaming companies like THQ-Nordic, Xbox, and Blizzard, as well as companies stepping into the gaming space for the first time, like Facebook Gameroom.

Account Executive

Digital and Broadcast media Marketing for the Gaming, Retail, and Hospitality industries.

Jr. Account Executive

Russ Reid Company

Integrated Direct Response Marketing for Non Profit organizations worldwide

Account Coordinator

Biola University

President: Hire and train representatives at the beginning of each year; plan weekly ministry including: speaker, activity, worship, reflection, and meeting place, work with Associated Students (student government) for budget, implement succession plan
Spread ministry events through social media, print, and personal promotion
Doubled weekly attendance, as well as grew the ministry to include club sports

Biola Athletic Ministry President

Designed, edited, and implemented fall direct response marketing plans for 11 different American Rescue Missions with an expected combined return of over a quarter million dollars.

Client Services Intern

With over a decade of experience in digital marketing, advertising, and fundraising I am a growth marketing leader passionate about helping social impact organizations achieve their revenue goals and engage their donors online.

My mission is to push the boundaries of digital fundraising tactics, drive nonprofit technology adoption,  and help social impact organizations unlock generosity. 

I talk about:
1️⃣ Digital Fundraising 
2️⃣ Nonprofit Technology
3️⃣ Leadership
4️⃣ Digital Strategy

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The Battle

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