flux+flow

An agile revenue marketing agency that designs scalable demand generation strategies for B2B SaaS (Series B-D) companies. 

•	Develop scalable growth marketing strategies using sales and marketing automation software to measure, optimize, and improve overall performance. Generate qualified leads, increase revenue, and maximize ROI. Worked with over 25+ startups and SMBs in North America, Europe, and Australia. 
•	Develop and execute a clearly defined marketing strategy to drive rapid growth, focusing on creating scalable growth marketing strategies. 
•	Drove paid traffic via Google AdWords, Facebook Ads, LinkedIn Ads, and twitter ads which led to increased website traffic YoY by: Users: +1,050%; Session: +1,089%; Bounce Rate: -54%; Session Duration: +154%.
•	Created a comprehensive inbound marketing content strategy (e.g., 25+ blogs, 30+ downloadable long-form assets, and 6 pillar pages).
•	Worked with a variety of clients using various sales and marketing automation tools ranging from basic email automation (e.g., MailChimp) to enterprise marketing automation platforms (e.g., HubSpot, Marketo, and Pardot).

Co-founder / Revenue Marketing Lead

Transfix

Named to Forbes’ “Next Billion-Dollar Startups” list, Transfix is the leading transportation solutions provider whose marketplace and technology offerings are helping transform the $800 billion trucking industry.

Recruited by Transfix in Q2 2022 as the 1st Demand Generation hire Series D funding/pre-IPO to help build a revenue marketing team while managing two direct reports, Senior Demand Generation Manager and Senior Marketing Operations Manager. 

💰  Revenue Marketing Impact: 
🔼 275% QoQ MQL volume increase
🔼 225% QoQ Opp volume increase
🔼 129% QoQ Pipeline increase
🔼  9.32% QoQ Revenue increase (lagging)

🎯  Developed a demand generation strategy to support 2 GTM motions: SaaS and B2B Marketplace, and 3 ICP segments with an estimated TAM of $800bn. 

📕  Adapted a proven Revenue Marketing Playbook to support the Enterprise ABM sales motion, leading to 54.66% LinkedIn engagement of Enterprise TAM accounts and 40.08% visiting the Transfix.io website.

💰. Oversaw six-figure digital annual ad spend to — ensure efficient capital deployment — support paid social and paid search while continually testing and optimizing targeting, messaging, and creative to increase CTRs, and decrease CPC and CPL. 

🤝  Part of a 17-person marketing team consisting of demand generation, marketing operations, product marketing, content, creative, and event marketing.  

⚙️. Operational Efficiency 

🏭.  Insights Factory 

💡. Ensured sales and marketing alignment by frequently collaborating with three sales teams and over two dozen AEs — providing valuable market insights to accelerate deal flow. 

🔎  Collaborated with product marketing and internal SMEs to uncover what messaging resonated with our ICP segments and buyer personas — helped jumpstart the VoC research process by leveraging the Wynter B2B message testing platform. 

🧭. Provided market and paid social/search experiment insights to the content marketing team to help guide the organic content strategy.

Director of Demand Generation & Marketing Operations

Refine Labs

Recruited by Refine Labs in Q2 2021 — the first cohort of Director of Demand Generation before scaling headcount to 125.  

Developed Demand Gen strategies for (4) high-growth B2B SaaS companies and managed $2.2M in total ad spend. 

Managed Sr. Performance Marketing Manager and collaborated with (4) Creative Directors, (5) Direct Response Copywriters, (6) Graphic Designers, and the marketing analytics manager. 

Developed frameworks to increase operational efficiency by 25% and reduced QBR reporting time by 75% — adopted by the broader Demand Generation teams. 

Series C SaaS Platform — $100M Funding Round

Designed a 9-month pilot revenue marketing program for the U.K. market — ran 18 experiments testing 54/18 message/creative variations to inform global demand strategy for 15 countries  

Advised in developing MarTech roadmap to efficiently scale Demand Gen spend by 185% after closing a $100M Series C

Increased website-generated leads by 120% and inbound demo requests by 166% in the first five months of the U.K. pilot resulting in a 148% increase in qualified inbound meetings booked 

Series B SaaS Platform — $40M Funding Round

Implemented a proven B2B SaaS Demand Gen playbook to jumpstart their revenue marketing engine
Scaled ad spend by 700% over three quarters, resulting in a 100% increase in marketing-generated ARR 

Series B SaaS Platform — $37M Funding Round

Scaled spend by 300% in Q3 2021 by implementing Demand Gen playbook and exceeded target marketing-generated SQO volume by 12%, resulting in a $2.7M total qualified pipeline

Accelerated marketing-generated deal velocity by 15% and increased the marketing-generated average ARR per deal by 44% resulting in 110% QoQ pipeline growth

Series A SaaS Platform — $9M Growth Round

Advised C-suite on Demand Gen strategy supporting a split GTM motion (sales-led and PLG) 

Increased marketing-generated pipeline by 93% QoQ resulting in a 67% increase in closed won deals

Increased PLG signups by 17% QoQ

Director of Demand Generation

Concentric

Prescriptive analytics for strategic decisions. What-if software to manage uncertainty and make informed decisions. Prescriptive analytics provides the most value to businesses hoping to optimize their actions. Each prior capability builds upon the other to provide businesses with the decision support they need the most: The ability to make forecasts come true.

• Responsible for managing and generating demand through content marketing and advertising
• Collaborate with the sales team to ensure that marketing is supporting the sales process by creating new content and digital experiences
• Manage and optimize the web experience (e.g., site performance, web enhancements, technical SEO, copywriting)
• Manage external resources (e.g., content agency, copywriters, freelancers, advertising partners) to help scale our marketing efforts 
• Manage the marketing automation platform (i.e., HubSpot) and ensure that the digital experience supports the customer journey

Demand Generation Manager

Codiscope (A Part of Synopsys)

An early-stage CyberSecurity SaaS startup, providing a suite of accessible security training and tools, streamlined tools for a broad population of developers. 

***Codiscope was acquired by Synopsys on 11/30/2016***

Smart, Secure Everything—From Silicon to Software. Synopsys technology is at the heart of innovations that are changing the way we live and work. 

•	Developed and executed a comprehensive B2B marketing strategy which increased traffic by 542% YoY. Focused on content marketing strategy, marketing technology (e.g., Marketo and HubSpot), SEO/SEM strategy, and analytics/reporting.
•	Managed the entire implementation process of Marketo marketing automation platform. 
•	Built an email database of 15,000 contacts through various customer acquisition strategies (e.g., SEM, SEO, paid social, targeted email campaigns via newsletters, guest blogging). Execute campaigns for acquisition, product marketing and customer marketing.
•	Built and scaled demand-gen and sales enablement capabilities across web, email, social media, advertising, and content marketing. 


✔ HubSpot Marketing Software Certified
✔ HubSpot Inbound Certified

Marketo Marketing Automation:

• Designed custom responsive Marketo email templates (HTML/CSS/Marketo Variables)
• Designed custom responsive Marketo landing page templates (HTML/CSS/Marketo Variables)
• Planned and developed persona specific lead nurturing campaigns
• Configured custom "Smart Campaigns"
• Lead scoring
• Salesforce.com data sync with Marketo
• Build and manage custom reports for lead attribution

Salesforce.com

• Campaign creation for tracking in Marketo
• Marketo sales insights and lead scoring
• Customized fields in SFDC to improve the accuracy of reporting metrics

• Paid Advertising: Google AdWords
• Google Analytics
• WordPress CMS Management
• Wista (Video Marketing & Analytics Platform)
• SEO/SEM intelligence reports (Moz.com & SEMRush)
• Technical SEO
• Website Optimization

Digital Marketing Manager

Universal Medical Inc

Provides medical and laboratory supplies for hospitals and private practices throughout the United States

• Increased web traffic by 1500% by creating compelling blog content educating potential buyers on the firm’s various products. 
• Developed an inbound marketing strategy to reduce UM’s dependency on paid advertising for customer acquisition — average monthly paid spend of $80,000 — reduced ad spend by 20%. 
• Researched and created unique buyer personas to drive the content marketing strategy. 
• Managed the entire creative process for over 350 product videos used to drive SEO/SEM.
• Oversaw Pardot marketing automation implementation and developed responsive email marketing templates, responsive landing and thank you pages, and forms. 
• Developed a program of repeatable lead generation activities that met revenue targets, achieving a 17% increase in sales. Designed a comprehensive email database segmentation strategy (e.g., 25,000+ contacts) to create 12 product category campaign.
 
Marketing Metrics/KPIs

✓ eCommerce Traffic ↑
✓ Blog Traffic ↑
✓ Social Media ↑
✓ Email List ↑
✓ Video Engagement↑
✓ Landing Page Conversions ↑

Marketing Skills Summary

✓ Copywriting
✓ Social Media
✓ Google Analytics
✓ Marketing Automation
✓ Adobe Creative Cloud
✓ HTML & CSS
✓ SEO/SEM 

Business Skills Summary

✓ Communication
✓ Relationship Building
✓ Project Management
✓ Goal Setting
✓ Adaptability

Inbound Marketing Specialist

Startup Institute

Selected by Startup Institute in a highly competitive process to attend intensive training program focused on developing the core skills in Digital Marketing. Startup Institute's digital marketing track provides relevant training to help students become a comprehensive digital marketer: performance and content marketing, plus a focus on generating actionable insights from data analytics. Modern digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled business decisions. 

Marketers in the innovation industry are scrappy, creative, and agile - able to drive big growth on a small budget and with limited resources. SIBs digital marketing track provides students with the experience and training necessary to become a self-sufficient marketer, whose aim is to help a company increase their customer base by a factor of 10. 

Curriculum: SEO, Google Analytics, paid media, inbound marketing, landing page creation, content marketing, email marketing, branding, social media audits, mapping customer segmentation, content management, and HTML/CSS.

Key Skills and Capabilities:

✓ Email marketing and landing page optimization
✓ Best practices for inbound and outbound marketing plans
✓ Working with analytics platforms and SQL
✓ Placing, testing, and optimizing paid advertising
✓ Improving website visibility through content development and targeted keyword usage

Digital Marketing Student

LidWorks - M&N Plastics, Inc.

The global foodservice industry’s premier lid manufacturer

• Oversaw the entire B2B marketing strategy, including advertisements in industry publications, Google AdWords and Yahoo/Bing PPC campaigns to drive search traffic. Worked with a 3rd party eCommerce platform (CyberStore for Syspro ERP software) to provide an additional sales channel.
• Helped grow the business through designing, developing, and pitching digital strategy for key clients and working on high level campaigns: Dunkin’ Donuts, Subway, Burger King, Wendy’s, KFC, and Panera Bread
• Evaluated and reported results of web initiatives, including SEO, email marketing, and E-commerce.
• Increased unique visitor website traffic by 540% within one year of hire. 
• Product development team member tasked with researching and validating new items to add to the new product pipeline.
• Managed brand image, created product literature and advertising that supported corporate identity.
• Conducted market research focused on competitive analysis, strategic growth initiatives, and data analysis.
• Acted as a project liaison between sales and engineering to ensure successful collaboration and engagement.
• Gained a greater understanding of finance, IT, and engineering by collaborating with cross-functional teams to improve process efficiencies in product development and data collection/analysis.

Digital Marketing and Sales Enablement Representative 

UFP Industries

A multibillion-dollar, publicly traded, sales-and-manufacturing powerhouse, with approximately 5,000 people and 70 facilities across North America.

• Selected for the new business transition team to assist in the newly acquired Home Depot contract.
• Developed a comprehensive lead generation strategy to increase organic sales for the plant.
• Utilized Microsoft Dynamics CRM to streamline and improve the selling process.
• Collaborated with various departments in the plant to increase efficiency and sales margins.

Account Manager

A multibillion-dollar, publicly traded, sales-and-manufacturing powerhouse, with approximately 5,000 people and 70 facilities across North America.

• Developed a sales process and strategy by interviewing successful Account/Sales Managers to understand effective selling techniques within the industry.  
• Learned company products, policies and procedures, and performs basic sales and customer service activities.
• Assisted in sales, customer service and production activities as assigned by the General Manager.
• Attended and successfully completed intensive one-week boot camp of comprehensive studies. 
• Positive, team player that took a "roll up your sleeves" approach towards any challenge or obstacle that came my way. 
• Shadowed successful Account Managers to learn selling techniques and strategies.
• Self-managed worked well under little supervision.

Sales Trainee

Sherwin Williams

Sherwin-Williams is proud to be one of Fortune® magazine's "100 Best Companies to Work For" in 2005, 2006, and 2008.

• Oversaw operations of a $1.9M branch, generating new business and growing existing account sales.
• Increased accessory sales by 29% in 2009 over previous year by cross-promoting products.
• Converted 500+ retail customers into DIY accounts in 2009 increased 2010 DIY sales by 21%.
• Utilized store reports and lead generation database to target opportunity accounts.
•Analyzed market conditions: competition, trends, issues and opportunities
•Worked with the Store Manager developing the annual sales plan and identifying KPI's to assist in revenue and margin growth
•Ensured the satisfaction of both wholesale and do-it-yourself customers and building positive long-term relationships
•Communicate effectively with customers, employees and other business partners
•Trained, coached and managed store employees
•Made decisions regarding pricing, credit and other customer issues
•Managed employees time and resources effectively

Operations Manager

Our Management Training Program has been named one of Princeton Review's® "Best Entry Level Jobs." 

Sherwin-Williams looks for specific traits in management trainees. We seek individuals with an entrepreneurial spirit, energy, a strong work ethic, integrity and flexibility.

• Built customer loyalty through friendly, efficient service 
• Built positive working relationships with managers, co-workers and other business partners 
• Worked as a member of the team, helping the store achieve its performance goals 
• Tapped into people, resources and information to make good decisions 
• Demonstrated strong time-management skills 
• Continued to learn the business and improve on industry, marketing and product knowledge

Management/Sales Training Program

Hi there!  👋 

As an experienced revenue marketing leader, I’m committed to helping B2B marketing leaders running Hybrid and Sales-led GTM motions at Series B SaaS companies increase qualified opportunities, develop sustainable marketing-generated pipeline, and hit revenue targets while spending less and listening more to customers.


The formula for B2B SaaS success:

🤝 People ➕ 📱Product ➕  ⚙️ Process 🟰 Efficient Growth 📈

What are you going to do about revenue?

Revenue Marketing's answer: 

1️⃣ Efficiently create and capture demand to deliver sales qualified leads to the sales team (low CAC Payback Period, LTV:CAC, etc.) 🎯

2️⃣ Accelerate qualified sales opportunities through the sales pipeline 📈

3️⃣ Design a resilient system to measure marketing based on repeatable, predictable, and scalable contribution to pipeline, revenue, and ROI ⚙️ (not MQLs) 

4️⃣ Transform marketing from a cost center to a PROFIT CENTER 💰

What motivates me? 

🟢 Help organizations transform their marketing department from a cost center to a revenue center by improving operational efficiency, identifying growth levers, and reducing customer acquisition costs.  

🟢 Help bring products and organizations to life by building meaningful connections and trust with humans — find out what they want/need by conducting VoC/market research and analyzing market feedback.

🟢 Help high-performing revenue-focused marketing teams get the respect they deserve as most companies view their marketing department as a cost center rather than a revenue center. 

What gets me up each day? 

As an Agile revenue marketing leader, I'm focused on building a repeatable, predictable, and scalable customer-first Revenue Marketing practice. 

Why it matters? 

B2B organizations need to stop thinking about the traditional and outdated (oversimplified, company-centric) sales funnel — it's time to rethink their entire GTM strategy and take a holistic approach to customer acquisition by adopting a new customer acquisition model that puts the customer and audience first. 

It's time to ditch the siloed thinking of the past and rally around one common organizational goal — 
increasing REVENUE. 

The Three Pillars:

1️⃣ Revenue Marketing (Strategy)

2️⃣ Operational Efficiency (Agile Marketing)

3️⃣ Insights Factory (Marketing Operations) 

Marketing's role has changed, and B2B SaaS companies now expect marketing teams to own a revenue number.  

Let's GO!

Kevin Jaquith (JAKE-with)

🇺🇦 Andriy Boychuk

Top 1% Email Marketing Expert

I help DTC leaders grow revenue through retention-led lifecycle systems across owned channels.

Email sits at the core.
SMS, WhatsApp, push, and other channels support it with purpose.

Flowium drives LTV growth, repeat purchases, and lower churn by building lifecycle strategies first, then activating channels only where they improve ROI.

We design retention systems, not campaigns.
Strategy stays fully in-house.
Execution follows the lifecycle, not the other way around.

Flowium is an Elite Klaviyo Partner trusted by 1,000+ ecommerce brands.

Typical outcomes include 30 to 50 percent of total store revenue driven by owned channels.

My approach is structured and repeatable.
Audit the lifecycle.
Fix foundations.
Build flows.
Layer channels.
Test weekly.

If you lead growth at a DTC or Shopify brand and want more from the customers you already have, let’s talk.

Message me here or reach me at andriy at flowium.com

Volunteer (Product Sourcing & Coordinator of Volunteers)

We recently refreshed our Email Design Examples page 🔥

It’s now packed with some of our most recent (and favorite) designs across different industries, from skincare and wellness to fashion and CPG.

If you’re looking for inspiration or just want to see what good email design looks like in 2026, check it out.

Would love to hear your thoughts in the comments! :)

#flowium #emaildesign #emailmarketing #designinspiration

Founder at Flowium, Elite Klaviyo Partner. We help DTC brands grow retention and LTV through lifecycle marketing across email, SMS, and owned channels. | Inc. 5000 (2025)

No alternative text description for this image

“We will not forget and we will not forgive.” 

Four years of the full-scale invasion of Ukraine by the ❌russian federation.

Four years of genocide against the Ukrainian people by the ❌ russian federation.

Four years of Ukrainian resistance, resilience, and unbreakable bravery.

🇺🇦 Glory to the heroes of Ukraine.

Eternal gratitude to all who stand with Ukraine 💙 💛 .

The Ultimate Email Cheat Sheet 🔥

(Follow our proven framework for high-performing emails)

Writing good copy isn’t enough anymore.
Your emails need to be designed for action — every section should serve a purpose.

Whether you’re sending promos, product launches, or educational emails, this layout maximizes clicks and conversions 👇

1). Subject Line

Use curiosity, urgency, or a clear benefit

Keep it under 50 characters for mobile readability

A/B test regularly — don’t rely on one winner


2). Preheader

Don’t repeat the subject line

Tease the benefit or deliver a second hook to increase opens


3). Header / Hero Image

Use branded or illustrated visuals, not generic stock

Emails with images see 42% higher CTRs

Bonus: Add alt text for accessibility


4). Headline + Subheadline

Your main value prop goes here

Make it scannable and specific

✅ Example: “Take 15% Off Everything — Today Only”


5). Call to Action (CTA)

Make it clear and singular

Place one strong CTA in the hero section to drive clicks


6). Body Copy (Value Prop)

Keep it brief and benefit-focused

Break into short paragraphs or bullet points

Use sans-serif fonts to improve readability by up to 19%


7). Links

Add outbound links to trusted sources

Include internal links to your own relevant content


8). Social Proof / Trust Signals

Add short reviews or credibility markers

Reduces hesitation, builds trust


We use this framework at Flowium to design emails that engage and convert, not just look pretty.

📌 Save this for your next campaign.

(More tips in the comments 👇)

♻️ Repost to share with your network.

#flowium #emailtips #emaildesign #emailmarketing

“Why do our emails keep landing in Gmail’s Promotions tab?”

We get this question this all the time. 

Even great emails get filtered there.

It’s not spam - it’s just Gmail’s way of sorting stuff that feels promotional.

That includes:

- Sending through Klaviyo or Mailchimp
- Too many links or images
- Salesy-sounding content
- Cold lists or bulk sends
- When your reply-to and sender address don’t match
- Or when Gmail sees that users don’t really engage

So what can you do?

Honestly, a few small changes help:

- Ask subscribers to move your email to Primary
- Encourage them to add you to their contacts
- Send simpler emails (fewer links/images)
- Avoid “Buy now” type language
- Use a sender name people recognize

We’ve tested this with clients and it can make a real difference.

#flowium #emailmarketing #emailtips

Looking for recommendations for branding agencies that focus on DTC.

Do you ever use GIFs in your emails?

They can be a simple way to make your message more fun and eye-catching.

Here are a few tips to help you get the most of this feature!

#flowium #emailtips #emailmarketing

Tired of guessing what kind of emails actually work?

The Flowium team put together a guide with some of the best-performing automations and real examples from eCommerce brands that are doing it right.

It covers:
✔️ Welcome Series
✔️ Abandoned Cart
✔️ Post-Purchase
✔️ Winback flows — and more

If you're building out your flows or just need ideas, this might be a good place to start.

#flowium #emaildesign #emailmarketing

Email marketing isn’t just about clever subject lines and beautiful designs.

There are also laws you need to follow—especially if you want to build long-term trust with your audience (and stay out of trouble).

Here are a few key rules every eCommerce brand should respect:

✅ Always get permission.
Don’t send marketing emails to people who didn’t sign up. You need clear, opt-in consent.

✅ Make it easy to unsubscribe.
Every email must include a visible unsubscribe link. It’s not just polite—it’s legally required.

✅ Include your business info.
Your email footer should have your company’s name and physical address. It adds transparency and is required under most laws.

✅ Be honest with your subject lines.
No tricks or clickbait. Misleading subject lines can get you flagged as spam—or fined.

✅ Respect your subscribers’ preferences.
Give people control over what types of emails they receive and how often. This builds trust—and keeps your list healthy.

Different countries have different rules (like GDPR in Europe, CAN-SPAM in the U.S., CASL in Canada), but these basics apply almost everywhere.

And the truth is—following the rules actually helps you sell more.

Why? 

Because it keeps your reputation clean and your emails out of the spam folder.

#emailmarketing #emailtips #flowium

taplio

The Battle

Kevin Jaquith (JAKE-with)

🇺🇦 Andriy Boychuk

Followers

Posts

Engagements

Likes

Performance Score🇺🇦 Andriy Boychuk's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kevin Jaquith (JAKE-with)

🇺🇦 Andriy Boychuk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🇺🇦 Andriy Boychuk's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score🇺🇦 Andriy Boychuk's LinkedIn Performance