G2 is the world’s largest software marketplace, helping millions of buyers research, compare, and select business software based on real-user reviews and market insights.

Advisor

Semify

Semify is a white-label digital marketing partner trusted by thousands of agencies and platforms over the past 16 years. With a team of 200+ experts, Semify delivers scalable SEO, PPC, and Paid Social Ads solutions that help partners reduce cost, increase revenue, and prevent client churn. Their proprietary software and API integrations allow seamless fulfillment within client ecosystems, eliminating the need for an in-house team while expanding service offerings. Semify enables agencies to grow faster, operate more efficiently, and retain more clients with best-in-class marketing execution.

Product Hunt

Product Hunt is the leading platform for discovering and launching new tech products, connecting makers with early adopters and a passionate community of product enthusiasts. With millions of monthly visitors and a global network of founders, investors, and creators, Product Hunt plays a key role in shaping the future of innovation. From daily product launches to curated discussions and events, it empowers entrepreneurs to validate, grow, and celebrate their ideas.

Glean

Glean is a workplace search and knowledge discovery platform that helps teams find the information they need across all their company tools instantly. Backed by Sequoia and launched by former Google Search engineers, Glean is trusted by high-performing companies like Canva, Duolingo, and Databricks to power internal productivity, reduce duplication, and streamline access to institutional knowledge.

Houzz

Houzz is a leading platform for home remodeling and design, offering a curated marketplace and collaboration tools for homeowners and professionals. With over 65 million users globally and a community of over 3 million active home professionals, Houzz bridges inspiration and execution, transforming how people imagine, plan, and create spaces. The company’s Pro suite empowers designers, architects, and contractors with project management, marketing, and CRM solutions.

Ironclad

​Ironclad is a contract lifecycle management (CLM) platform that enables business and legal teams to manage all aspects of the contracting process. Founded in 2014 by Jason Boehmig and Cai GoGwilt, Ironclad serves companies like L'Oréal, Salesforce, and OpenAI, facilitating collaboration and negotiation on contracts while ensuring compliance.

AirOps

AirOps is an AI workflow platform that helps marketers build scalable, AI-driven strategies. Founded in 2022, it enables companies to combine data, AI models, and human input to execute high-impact growth initiatives. In 2024, AirOps secured $15.5M in Series A funding to enhance its AI-powered content and go-to-market solutions. Trusted by brands like Anne Klein, Harvard Business Publishing, and dbt Labs, AirOps is redefining how marketers leverage AI for scale and efficiency.

hims & hers

Advisor to the Senior direct of Organic Growth

HyperGrowth Partners

Partner

Xero

Xero is a global small business platform that helps companies manage their finances more efficiently. Trusted by over 3.95 million subscribers worldwide, Xero provides cloud-based accounting software that streamlines bookkeeping, invoicing, payroll, and financial reporting.

Growth Advisor to Growth /Marketing executives at fast-growing startups | ex-Shopify, G2, Atlassian

I started my career in agencies helping global market leaders scale organic growth - when SEO was considered a "dark art." Agency life taught me how to work fast and juggle big clients, but I wanted to go deeper, own outcomes, and see strategy through to execution.

So I went inhouse, quickly growing in responsibility at top tech companies like Atlassian, G2, and Shopify. Over that decade, I learned how to build effective teams, define winning strategies, and create operating systems that last. I also refined the hiring, operating, and strategy playbooks I still use today.

But I learned something important about myself: managing large organizations doesn’t energize me. As a result, I leaned into consulting, where I could focus exclusively on what I'm great at.

Today, I advise leaders at Meta, Ramp, hims, Upwork, and others on Organic Growth. I also write Growth Memo, a weekly newsletter read by 22,000+ leaders at Amazon, Google, Meta, and the New York Times. And I've shared insights on stages from Sydney to New York to London.

What really energizes me isn't just chasing metrics - it's asking interesting questions, digging through data, and uncovering the stories hidden inside it.

If you're interested in working with me on advisory or sponsorships, please reach out.

Kevin Indig

I just saw a live test of Google's new Web Guide experience (in Germany!).
Much better mix of AI mode and AI Overviews, imho.

I could see Google rolling this out further before AI Mode. Also, more space for ads.

Don't love that it's harder to find the source for each stat.

My 2026 predictions just went out to +23k subscribers in the latest Memo:
1. AI visibility tools face a reckoning
2. ChatGPT launches first quality update
3. Continued click-drops lead to a “Dark Web” defense
4. AI forces UGC platforms to separate feeds
5. ChatGPT’s ad platform provides “demand data”
6. Perplexity sells to xAI or Salesforce
7. Competition tanks Nvidia’s stock by -20%

Premium subscribers get 3 more :).

Agentic SEO is advancing rapidly and adding significant value to the insights layer.

Congratulations to AirOps for raising a meaty $40m round!

I've had the pleasure of working with the team can attest to their excellence.

Here's to the series B, Matt Hammel, Alex Halliday, Eoin Clancy, Josh Spilker, Steven Male, Oshen Davidson, Nicole Guercia, Nicole Nearhood, Amr Shafik, Mike Kenler🥂!

AI shifts search from generic intent to personal identity.

Personas are critical for AI search

The real shift is how people search, click, and buy.

ChatGPT vs Google at Every Stage of the User Journey

AI search changed everything this year.
- Zero-click grew heavily.
- Classic authority signals shifted.
- Freshness and offsite mentions started determining who wins.

To help teams recalibrate, I’m joining AirOps for a practical breakdown of what worked in 2025 and the bold moves you’ll need to make for 2026.

You’ll learn:
 • The most impactful search stats of the year
 • How to build a visibility-first AEO strategy
 • Why recency bias reshapes content refresh cycles
 • How community + video mentions now rival backlinks
 • What was hype vs. what truly mattered

This session is for SEO and content leaders, growth teams, agencies, and brand managers who need to stay ahead.

If you want to solidify your organic traff for 2026, don’t miss it.

We looked at 80 companies and their collective $1.5 billion in venture funding. A distinct pattern emerged between where capital flowed and where value lives.

LLM Monitoring tools (average age: 1.3 years) raised $227 million. Agentic SEO platforms (average age: 5.5 years) raised just $86 million.

Why fund the newcomers over the veterans?
Because investors often conflate "frictionless" with "scalable." Monitoring tools offer instant onboarding and clean financials. They look like perfect SaaS.

But money optimized for ease of adoption often misses ease of cancellation. 

- Low pain: If a brand turns off a monitoring dashboard, they lose some historical charts.
- High pain: If a brand turns off an Agentic platform, their marketing operation stops.

That "messy" operational friction isn't a bug. It’s the moat.

My Slack community is a private space where I share early findings, data, experiments, and tools on AI Search, SEO, and growth before they make it into Growth Memo.

It’s also where I post breaking updates and real-time notes from the conferences I attend.

This interactive space is for operators, marketers, and founders to discuss what’s working, share new data, and connect directly.

Link in comments if you want to join.

A screenshot of a Slack workspace showing a discussion channel named ‘research.’ The screen displays several messages sharing links to articles, data, and insights about AI search, SEO, and industry trends. The left sidebar shows channels and navigation, while the main feed highlights posts with links, images, and reactions from community members.

Digital marketing budgets are growing 7.25% in 2026.

Most of that growth will be wasted chasing a metric that's on the decline: clicks.

Here's the problem: SEO teams are still budgeting like it's PPC. Spend more, get more traffic. But with AI cutting organic clicks in half (or more), traffic has decoupled from visibility.

Your SEO budget doesn't buy results. It buys capacity.

The ability to earn authority, build brand presence, and surface where people actually discover answers. In 2026, that's inside AI outputs, not just search results.

Stop budgeting for traffic forecasts. Start budgeting for capabilities: digital PR, technical excellence, content strength, foundational research, engagement.

Budgets are set to grow. The question is whether you'll redirect it toward influence or waste it optimizing for a world that's already gone.

More on how to do that in today's Growth Memo.

Although AI answers quickly, users validate slowly.

Trust Still Lives in Blue Links

It’s not a "lack of budget" that is killing your AI strategy. It’s a fear of risk.

We assume executives say "no" to AI initiatives because they don't want to spend the money. But recent data suggests we are solving the wrong problem.

According to a Deloitte survey of over 2,700 leaders, the biggest bottlenecks to deploying Generative AI right now aren't technical skills or funding. They are "difficulty managing risks" and "worries about regulations".

The problem? Most teams are still pitching AI strategies using the old playbook: Rankings → Traffic → Revenue.

But that event chain doesn't exist in AI systems. LLMs are probabilistic, not deterministic. You cannot promise a specific ranking or traffic volume from ChatGPT or Gemini.

When you walk into a boardroom promising "certainty" in a random environment, executives see a massive risk. They say no - not because the idea is bad, but because the pitch asks them to fund an outcome nobody can guarantee.

To get buy-in for 2025, you have to stop selling performance and start selling risk mitigation.

Don't try to convince leadership that "it will work." Convince them that "the cost of not knowing is higher than the cost of finding out".

The winning argument sounds like this: "Competitors are already locking in advantages in AI search. If we wait for certainty, we lose the ability to shape our brand's entity authority. We aren't asking for a blind bet; we are asking for a controlled experiment to mitigate the risk of being left out of the next discovery channel".

Takeaway: Executives don’t need certainty about the impact yet. They need certainty that you are running a disciplined process to find the truth before the market decides for you.

Here’s how to make search personas drive revenue.

Making SEO Personas Actionable Across Teams

Ramli John

Author of Product-Led Onboarding (+30K copies sold) | First Round Fast Track Mentor | Content Director at Appcues.

⭐️ Follow me for helpful tips to onboard, delight, and keep your customers coming back to your product.
📔 Author of Amazon #1 bestselling book "Product-Led Onboarding." 👉 𝙎𝙀𝘼𝙉 𝙀𝙇𝙇𝙄𝙎, Founder of GrowthHackers.com: "Product-Led Onboarding is 𝐦𝐮𝐬𝐭-𝐫𝐞𝐚𝐝 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 embarking on the critical activity of improving their user onboarding." 


⚡️ I use my multi-disciplinary skills in marketing, design, and software development to help product-led SaaS companies analyze their whole customer's journey and funnel to identify growth opportunities to 2-3X their MRR. 

Often, that means designing and implementing experiments to increase activation rate (trial-to-paid or free-to-paid conversions), decrease churn rate, or increase average revenue per user (ARPU)

If you asked my friends and colleagues how they would describe me, they'd say I'm resourceful, proactive, and entrepreneurial

►► CONTACT INFO
▷ Send a connection request
▷ Write me a note at ramli [at] ramlijohn.com

Founder

A weekly show and newsletter for marketers looking to level up their marketing and career. I interview world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things:  (1) a marketing power-up,  (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level.

Ramli "RJ" John

If I could grab coffee with my 21-year-old self, I'd give him 3 networking tips that took me 19 years to figure out.

Last week, I met someone new to the industry. They made every mistake I made early on.

Here's what I wish someone had told me:

1. Give more than you take.

Early in your career, you don't have much to give. What you CAN give:
→ A genuine thank you
→ Updates on how their advice helped you
→ Buying coffee when you can afford it

As you gain influence, you can give more. Just this week, someone I barely know sent me a Starbucks gift card out of nowhere. Didn't ask. They just wanted to say thanks for advice I gave months ago.

That's what happens when you give first.

2. Go beyond work topics.

Most people treat networking as transactions. It's short-term gains, immediate asks.

But real relationships are built on more than work:
→ Ask about their hobbies
→ Remember their kids' names
→ Check in about that marathon they mentioned

When I ask someone, "How's Cam doing?" and they're surprised I remembered their son's name? That's not a networking tactic. That's being a decent human who actually listens.

3. Turn online into offline when you can

If someone's in your city, make time to meet.
→ Not a 30-minute "networking coffee."
→ An actual hangout  for breakfast, a walk, whatever feels natural

Five years ago, Kirsty McConnell just started at Chameleon. She helped promote my first book, Product-Led Onboarding, when almost nobody knew who I was. Last week, she flew from Barcelona to Toronto. We met, not for networking but as friends.

We talked about marathon training, family adventures, and life moves. The professional stuff came up, but it was secondary.

That shift from transaction to friendship? That's when your "networking" becomes more about relationship-building.

Networking is simple: be genuinely helpful, stay in touch, and show up when you can.

If you're ever in Toronto, let me know. There are some great coffee spots I'd love to show you.

What's one networking lesson you wish you'd learned earlier?

—

PS. 🔖 Bookmark this for when you're wondering how to build real relationships, not just collect connections.

PPS. I'm building a private community space for 25 experienced product leaders (VPs, Directors, and Heads of Product) to connect about life and the latest hot topic... AI in product. It's called the Product Leaders Lab. If that's you, I'd love to connect.

Ramli John ⭐️

Building a community for AI Product Leaders. Founder @ Delight Path. 2x best-selling author. New book “Eureka” now available. Author of “Product-Led Onboarding” (+40K copies sold).

933 product leaders registered. 415 showed up live. That's 44% attendance (avg is 25%). The AI Product Leaders Summit exceeded everything I hoped for!


But the stats aren't what got me. It's the messages after yesterday's summit:

"Great Summit today Ramli! You provided huge value in the community!"

"Thanks, Ramli, this was a very enjoyable, educational and interactive summit! Great speakers and hosting! 👏👏"

"So well done! The speakers/content were top notch, where I just wanted more!"

Hosting a 5 hour live event drained my batteries. But messages like those made it all worth it.

Here are the biggest takeaways from 16 product leaders:

→ Every single session came back to customer research and knowing "why"
→ Lauren Creedon shared Goldcast's actual product org chart and AI roadmap (transparency level: 100)
→ Time-to-value matters, but product growth is now more than ever focused on time-to-trust
→ Product leaders opened up about the specific AI tools they're using to enable and upskill their teams
→ And a ton more (I'm writing a blog post about it!)

Thank you to every product leader who showed up—from 143 different companies. You made this what it was.

Thank you to the speakers who brought real strategies, not theory:
Janna Bastow, C. Todd Lombardo, Nesrine Changuel, PhD, Netali Jakubovitz, Christine Itwaru, Lauren Creedon, Bernadette Fisher, Mariana Danylak, Deepti Pradeep, Lauren Schuman, Jacob Bank, Betsy Shaak, Vivek Balasubramanian, Partho Ghosh, Ryan Barry, Colin Matthews, and Matthew Abersfeld.

You shared what actually worked (and what didn't). That's what made this valuable.

Thank you to Userflow, Goldcast, and LogRocket for sponsoring and making the giveaways happen.

One more thing:

I announced something BIG yesterday. Something I've been quietly building the last few weeks. I shared it live at the summit.

I'll share more tomorrow. Can't wait!

What was your biggest takeaway from the summit?

I've had the same conversation 30 times in the past few weeks. Different product leaders. Different companies. Same exhaustion...


Here's what I heard:

🔥 "I'm exhausted from constant firefighting."
🙅‍♂️ "I need to learn to say no with confidence."
😵 "AI is changing things so much. It's hard to catch up."
🤔 "I need more space for strategic thinking than being stuck in the weeds."

Product leaders are stuck firefighting when they want to be two steps ahead. 

AI's moving fast, expectations are moving faster, and we're supposed to have all the answers while coaching our team and keeping execs confident.

And when we finally pause? It's hard to find people who actually get what it's like to sit in our seat.

The truth is that we don't need another framework or AI playbook.

We need space to think, connect with peers who get it, and build our leadership practice.

That's why I'm excited to finally announce the Product Leaders Lab. 🧪

A private community I'm building for experienced product leaders (CPOs, VPs, Directors, Heads, Group PMs, etc.) who want to stay ahead and lead through change with confidence.

Inside the Lab, you'll get:

→ Cabin Crews: Small groups of 5-6 peers for honest conversations and accountability
→ Workshops & AMAs: Leadership topics like setting strategy, managing up, and leading through AI-driven change
→ Co-Labs: Bring a challenge, leave with clarity and support
→ The Leadership Library: Resources on defining success, influencing without authority, and building teams that scale

I'm also intentionally building for diversity. The industry is male-dominated, and I'm aiming for at least 50% of members to be women. There's real value in creating a more balanced space where different perspectives shape the conversation.

I'm opening 25 Founding Member spots right now.

Apply by November 25 to help shape the Lab.

✅ Apply now → https://lnkd.in/gHrG7AaB

I've already said yes to a handful of product leaders:

→ Betsy Shaak, VP of Product at Voxpopme
→ Luis Caceres, Product Director at Spotify
→ Brent Beatty, VP of Product at 7shifts
→ Michelle (Reiman) Wright, CPO at Kurtosys

Want to join them? That means only 21 spots left.

—

PS. Know a product leader who needs this? Tag them below. They'll thank you for it!

My AI tool stack saves me 156 hours a year. That's 21 working days that I get back with my 3-year-old son, Zane...


Most product leaders I talk to use AI randomly. Chat here, summarize there, no system.

Here's what actually works for me (my 6-tool AI tool stack):

1. Claude (Projects)

Every client gets a project. Half-marathon training gets a project. Evening journaling gets a project.

I have everything in my life organized in Claude projects. That way, it has context about me and produces a richer, more accurate output.

This approach is way more powerful than prompt-and-pray.

2. Better Dictation (Text-to-speech AI tool)

I talk faster than I type. Always have. This voice-to-text helps me write posts, emails, and (yes) even books by speaking my thoughts. The ROI paid for itself after writing 3 client emails.

The best part is that it's a one-time payment (not a subscription!). Oh, it also helps that it uses ChatGPT for accurate transcription.

3. ClickUp (AI needs structure)

AI is only as good as your data structure. I codify every workflow in ClickUp, including deliverables, presentations, and tasks.

The AI can then actually help, rather than hallucinating random suggestions.

4. Fathom.ai  (Meeting notes)

This records my client calls and lets me chat with the transcripts afterward. I use it to recap client requirements, pull exact quotes for proposals, and craft follow-up pitches

Saves me from frantically searching "wait, what did they say about their onboarding drop-off rate?"

5. Lex Page (Long-form writing copilot)

This helped me write my new book, Eureka. It's built specifically for long-form content, not just quick prompts. When I'm stuck on a chapter or a framework explanation, Lex helps me think it through without losing my voice.

6. Mem (My second brain)

I dump thoughts here, and it organizes them automatically. Then it funnels insights into my calendar, links to relevant projects, and surfaces patterns I wouldn't have seen.

It's like having a research assistant who actually remembers what you said 3 months ago.

The Pattern is that each tool solves one specific friction point in my workflow:

→ Claude = thinking partner
→ Better Dictation = speed up input
→ ClickUp = structure the chaos
→ Fathom = never lose context
→ Lex = write without losing your voice
→ Mem = organize thoughts automatically

The result is 2-3 hours back every week.

That's time I spend with my family, not typing the same client email for the 47th time.

What's your AI stack look like? 
What am I missing?

—

✅ PS. Bookmark this stack for when you're drowning in admin work and need those hours back. Future you will thank me.

PPS. If you like this, I'm hosting the AI Product Leaders Summit next Tuesday, 11/18. I have product leaders from Adobe, Slack, and Google sharing their daily AI Toolkit.

Register via the last page of the document.

Ramli John's 6 AI Tool Stack

Excited to be hosting the AI Product Leaders Summit on 11/18. 
Here's why I'm genuinely excited about this..


I've been watching product leaders navigate AI for the past year. Some thriving, most overwhelmed. Everyone's trying to figure out the same things: 

How do we build AI products users love? 
How do we structure teams for AI success? 
How do we get CEO buy-in without overpromising?

This summit brings together people who are doing this work right now:

→ Christine Itwaru ( VP of Product and Design at Beamer/Userflow) on building AI-first product teams
→ Lauren Schuman (VP of Product Growth at Close) on maintaining PLG principles while integrating AI
→ Partho Ghosh (VP of Product at Uberall) on getting product-CEO alignment
→ Jacob Bank (Founder at Relay.app, Former PM at Google) on the AI toolkit that actually matters

Plus product leaders who work or have worked at Adobe, Slack, Spotify, Microsoft, and more.

No vendor pitches. No theory. Just real strategies from people actively building AI products and leading teams through this transformation.

November 18th, 10 AM to 3:30 PM EST. Free and virtual.

Register for free: https://lnkd.in/gcCwnvvA

What's your biggest question about leading AI products?

—
PS. Thanks to the sponsors Userflow, LogRocket, and Goldcast for making this event possible and giving away over $4,000 in prizes, including a product onboarding audit, an AI prototyping course, and books from speakers.

PPS. Tag a product leader who needs to see this.

+10K AI tools exist right now (and growing). What are product teams actually using to ship features? That's a question we're answering at the AI Product Leaders Summit.

Not what's trending on Product Hunt. Not the flashiest new thing. 
The tools product teams are actually using day-to-day.

I'm bringing together some stellar product leaders to tackle this topic and more:

→ Matthew Abersfeld (LogRocket's CEO, ex-Google Chrome PM) on frontend monitoring for AI product experiences
→ Mariana Danylak (Director of PM, Growth at Slack) on what her growth team uses to ship AI features
→ Jacob Bank (CEO of Relay.app, ex-Google Gmail/Calendar PM) on the tools that matter for product leaders
→ Deepti Pradeep (Director of PM, Growth at Adobe) on the tools driving growth for Photoshop and Lightroom

What frameworks help you decide what to build? What prototyping tools are worth learning? How do you monitor AI features in production?

Real tools. Real workflows. No vendor pitches.

November 18th, 10 AM - 3:30 PM EST. Free and virtual.

Register for free: https://lnkd.in/gcCwnvvA

What AI tool has actually made your team more productive?

—

PS. I'm giving away a $1,450 seat for Colin Matthews' "AI Prototyping for Product Managers" course to a live attendee! I took the course and loved it.

He'll also be joining us for the panel, "The AI Toolkit for Product Leaders!"

PPS. Tag a product leader who needs to see this toolkit session.

Most B2B websites look the same. Blue gradients. Stock photos. "Enterprise-grade AI solutions." But PostHog's site is different...

Their team page? Trading cards. Click on someone, and you get their bio plus "Do you like pineapple on pizza?"

Their mascot (a hedgehog) shows up everywhere, from blog posts, team cards, and even their docs.

It feels like the early internet. Playful. Human. Weird in the best way.

Here's what PostHog gets right about B2B websites:

1. Personality beats polish
→ Most B2B sites optimize for "professional" and end up boring
→ PostHog chose memorable over safe
Result: I'm writing about them on a Monday morning.

2. Make your team real people
→ Not just headshots and titles
→ Show what makes them human (even polarizing pizza opinions)
Builds trust faster than any "about us" page

3. Own your weirdness
→ B2B doesn't mean bland
→ Your mascot can be everywhere if you commit to it
Consistency in personality = brand recognition

The lesson here: Your website doesn't have to look like everyone else's just because you're B2B.

It takes people willing to be different. And a team that trusts the process enough to put pineapple pizza preferences on the company site.

Shoutout to the team there (🦔 james hawkins, Joe Martin, and everyone!)

What's the most memorable B2B website you've visited recently?

—

PS. Not a sponsored post. Just a fun Monday find that reminded me boring isn't a B2B requirement.

PPS. Bookmark this for when your team says, "We need to look more professional" during your next website redesign. I'm sure that's in the 2026 strategy plan for many CEOs. 😜

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