Kerry-Ann Betton Stimpson

I'm a chief marketing officer (CMO) with over 20 years of experience, specializing in driving results through strategic marketing, digital marketing, and brand leadership. I'm also a member of the Forbes Communications Council, contributing thought leadership content in the areas of internal marketing and marketing strategy.

I firmly believe that true brand advocacy starts from within, and I’m passionate about helping organizations harness the power of their people to elevate their brand and bottom line.

My expertise spans marketing strategy, internal marketing, social media, marketing research, brand strategy, business communications and employee brand advocacy.

Being an international speaker, I’ve had the privilege of presenting at conferences, summits, and business events, sharing insights on internal marketing, employee brand advocacy, innovative marketing strategies and leadership. 

I also produce and host my own podcast (The Internal Marketing Podcast); am a business communications coach, and an advocate for employee engagement as a core driver of marketing success. 

With an MBA in Marketing from the University of Maryland - Robert H. Smith School of Business, I’m committed to leveraging my expertise to help businesses achieve their marketing goals. Let’s connect to explore how I can support your company's success.

Tom Augenthaler

Founder @ 551 Media | B2B Influencer Marketing Consultant

AI has changed the B2B buyer forever.

They don’t wait for your sales team. They self-educate, run comparisons, and stress-test vendors with AI before you even know they’re in-market. They build workflows, gather insights, and consult peers and independent voices to validate every step. By the time they talk to you, their shortlist is already set.

At the same time, trust in vendors is eroding. Fewer than one in three buyers trust what companies say. They believe peers, analysts, and independent voices far more than branded content or sales outreach.

That makes trust the only real currency left in B2B. And if you’re not showing up in the places where that trust is being built: blogs, podcasts, LinkedIn, Slack groups, private communities, you’re invisible.

That’s where I come in.

What I Do

I design systems of trust that overcome skepticism and accelerate growth. Not one-off influencer campaigns or scattershot plays. Systems that put your brand into the conversations buyers are already having and the content they’re already consuming.

Here’s how I build them:

1: Influencer Intelligence: Pinpoint and vet the independent authorities your buyers actually trust: removing fraud, fluff, and noise.

2: Strategic Alignment: Architect programs mapped to GTM priorities and the AI-shaped buyer journey, so influence isn’t a side play, it’s a growth driver.

3: Authority Content: Co-create long-form, credible content that educates, shapes decisions, and continues working long after it’s published.

4: Relentless Amplification: Repurpose and scale influencer content into every channel buyers use: LinkedIn, X, Slack groups, events, so your authority is inescapable.

Who I Work With

Series B+ B2B SaaS companies ready to stop chasing attention and start owning credibility in their markets.

Why It Matters

Others sell influencer campaigns. I engineer trust systems for the AI-powered buyer. That means your voice and your value enter the conversation before the first sales call even happens.

That’s why growth leaders and CMOs work with me when the stakes are high, trust is in free fall, and credibility is the only real differentiator left.

Founder and Principal Influencer Marketing Consultant

Do Buyers think about Your Brand when they are Ready to Buy?

At 551 Media LLC, we help you apply influencer marketing so you are well-positioned to capture market demand where intent already resides and build new demand by generating awareness in channels where your buyers are present.  

We help B2B companies with:

* Influencer Marketing Strategy, Design, and Execution
* Influencer Identification, Assessment, and Onboarding
* Influencer Metrics and Measurement
* Influencer Platforms and Tools
* Content Strategy, Design, Creation, and Implementation
* LinkedIn Profile Creation and Management
* Employee Advocacy
* Customer Advocacy
* Coaching and Corporate Training
* Speaker at Corporate Events

See our website for more: https://theinfluencemarketer.com

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The Battle

Kerry-Ann Betton Stimpson

Tom Augenthaler

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