Kerry-Ann Betton Stimpson

I'm a chief marketing officer (CMO) with over 20 years of experience, specializing in driving results through strategic marketing, digital marketing, and brand leadership. I'm also a member of the Forbes Communications Council, contributing thought leadership content in the areas of internal marketing and marketing strategy.

I firmly believe that true brand advocacy starts from within, and I’m passionate about helping organizations harness the power of their people to elevate their brand and bottom line.

My expertise spans marketing strategy, internal marketing, social media, marketing research, brand strategy, business communications and employee brand advocacy.

Being an international speaker, I’ve had the privilege of presenting at conferences, summits, and business events, sharing insights on internal marketing, employee brand advocacy, innovative marketing strategies and leadership. 

I also produce and host my own podcast (The Internal Marketing Podcast); am a business communications coach, and an advocate for employee engagement as a core driver of marketing success. 

With an MBA in Marketing from the University of Maryland - Robert H. Smith School of Business, I’m committed to leveraging my expertise to help businesses achieve their marketing goals. Let’s connect to explore how I can support your company's success.

Jarrod Best-Mitchell

$100MUSD+ in Client Revenue Generated | Helping Individuals Stand Out on LinkedIn | Sales Trainer | Sales Coach | LinkedIn Trainer | LinkedIn Profile Optimization | Social Selling Trainer | Keynote Speaker

Whether you’re a business looking to empower your Sales team or an individual wanting to take your LinkedIn game to the next level, I've been able to make an impact across the Caribbean using my unique combination of Sales and LinkedIn experience. 

OH - I'm also known for my obsession with the colour yellow. You'll see it in ALLLLLLL of my content. 

To learn more about what I do Reach out via LinkedIn visit www.jarrodbestmitchell.com to schedule a consultation and learn how I can help you achieve your goals.


SALES |LINKEDIN | YELLOW

Ambassador

There are 100 Sales AI tools that focus on salespeople.

Humantic AI is the only one that focuses on buyers.

It is a Buyer Intelligence platform for revenue teams.

Top revenue teams use Humantic's Personality AI to identify early adopters, help their BDRs personalize outreach and enable their AEs with vital customer insights for every deal.

Machel Montano Update: I grabbed this snippet from his press conference because there's an important message here. 

Be Seen. Chase Greatness. 

I think this is resonating with me because my word this year for clients is visibility. 

Machel's focus was on WINNING. 

He didn't enter thinking he was going to lose. 

He was chasing greatness. 

It's sad that he has to defend winning when its clear the rules weren't broken. 

This is a competition. 

I hope everyone who is out there understands one thing...there are people that will always hate the winners. 

And you have to be ok with being disliked. (if you want to be a winner)

As Seth Godin famously said "If you’re remarkable, it’s likely that some people won’t
like you. That’s part of the definition of remarkable. Nobody gets unanimous praise–ever. The best the timid
can hope for is to be unnoticed. Criticism comes to those who stand out."

Congrats again Machel!

If you have the “Open to Work” frame on your profile picture, I need you to remove it. Here’s why.

It puts you at a disadvantage.

When a recruiter or employer sees that frame, some automatically assume urgency. And urgency can weaken your negotiating position before a conversation even starts.

Does that happen every time? No.

But you don’t need “every time.” You just need it to happen once with the wrong hiring manager.

There are better ways to signal availability without lowering your leverage.

First – write a proper post. Not the default LinkedIn template.
State the role you’re targeting. Mention the industries. Lead with achievements and measurable outcomes. Position yourself as someone bringing value, not someone waiting to be chosen.

Second – use LinkedIn’s private Open to Work setting.
List the roles, locations, and work types you’re open to. You can also control visibility so it’s shown only to recruiters using LinkedIn Recruiter.

Bottom line: market your value. Don’t advertise urgency.

So go to your profile picture and remove the frame.

Imagine being at a party and someone comes up to you and says, "Hey, I want to talk to you about life insurance."

And it wasn't your usual culprit. 

The insurance advisor didn't do it. The potential customer did.

That's what happened to Lemuel Stewart at Carnival time. 

Because he was creating content someone who he never expected reached out. 

I call it the invisible Ideal customer. 

They exist and your content got them from latent pain to active pain. 

I'm happy that Lemuel saw firsthand the power of content as a sales professional. More importantly, he isn't one and done. He's already planning to do more and make it a daily habit. 

This is what makes me happy as a Sales Trainer. 

Making this type of impact in an industry that usually has a negative stereotype because of how they train their reps. 

Content is your new business card. 
Content is how you get into your buyer's mind. 
Content is how you can influence their decision. 

If you're a sales manager who understands that content  rings in leads and wants their team trained on it....Send me a DM. Let's talk. 

Yellow Out- I'm Chasing Greatness.

12 meetings from 30 calls.
As an insurance advisor, that is good. 

Today one of my clients messaged me this.

They made 30 calls. Got 12 meetings. That's a 40% success rate. 

We spent most of the time working on the mindset not the script.

The mindset.
They stopped calling to talk about their company and started calling to focus on the person on the other line.

The goal was not to sell. The goal was to understand and qualify. 

Bonus: And this was the most calls they have ever made in a day.

And that matters.
Because clarity creates confidence. 
Confidence creates conversations. Conversations create revenue.

Now imagine if the majority of your team was like this.

What would that mean for your numbers this quarter?

Sales is not magic. It is structure. It is mindset. It is execution.

And when those three align, results follow.

There's a hypocrisy problem when it comes to data privacy. 

Someone sent me an article about not submitting your passport to verify your profile on LinkedIn.  

"The data is collected by a 3rd party and sold."

Me: Ok...and?

You mean to tell me you've never submitted a form of ID online to a platform that sold it? 

Congrats for lasting this long in the digital age. 

But I'm 100% sure that you've given your ID to Amazon, Temu, 23 and me for much less. 

And what do they use the data for in most cases? 

To run ads to better sell us stuff? 

Unpopular Opinion: I'm ok with that.

A business owner asked me this week, “How much content is too much?” My answer was simple.

If your audience hasn’t complained… you haven’t posted enough.

People have an insatiable appetite for content.
And most of you are starving your market.

If you’re not posting at least once a week, you’re invisible.

Doesn’t matter if you’re a business owner.
Doesn’t matter if you’re a job seeker.

Visibility is not optional anymore.

As an example - D&D AutoWorld and their affiliated accounts post five times a day. Their market is competitive so five times a day allows them to break through the noise. 

So the real question is not “Am I posting too much?”

The real question is: Are you posting enough to even be remembered?

People are going to say I’m crazy for this.

I’m introducing a product that delivers what my main offer does but at a third of the cost. 

On paper, it looks like I’m undercutting myself.
But I’m not.

Not everyone is ready, willing, or able to invest in the full experience. 

That doesn’t mean they don’t need help. It just means they need a different entry point.

So this isn’t about lowering value. It’s about increasing access.

The core offer is still there for those who want the full depth, strategy, and execution for their LinkedIn Profiles. But this new product opens the door for more people to start.

Availability matters. Accessibility matters. 

And I’d rather serve more people at different levels than keep the door closed to those who aren’t ready for the top tier.

The LinkedIn DIY service is available now.

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The Battle

Kerry-Ann Betton Stimpson

Jarrod Best-Mitchell

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taplio

The Battle

Kerry-Ann Betton Stimpson

Jarrod Best-Mitchell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jarrod Best-Mitchell's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJarrod Best-Mitchell's LinkedIn Performance