Kerry-Ann Betton Stimpson

JMMB Group Jamaica

First Global Bank Limited 

Assistant Vice President - Marketing

Dehring Bunting & Golding Limited

Senior Manager - Marketing

I'm a marketing executive, with significant experience in marketing strategy; digital marketing; social media; marketing research; branding and marketing communications. I'm also a public speaker, podcaster and business communications coach. I believe that marketing can't be successful without, first, having strong employee engagement and brand advocacy. I have an MBA in Marketing from the University of Maryland - Robert H. Smith School of Business.

Gaurav Bhatia

Chief Digital Officer

PenFed Credit Union

Chief Marketing Officer, Head of Consumer Deposits and Digital Experience Officer responsible for retail consumer deposits, growth, marketing strategy / execution and digital experience for PenFed across channels – digital and traditional. Helped grow  originations by 67% in 2021, increase net income by 40% and customers by 19%
• Responsible for deposit strategy, products, new product launches, driving all branding and marketing activities for direct to consumer and retail business for PenFed. Lead deposits strategy, marketing, digital experience and marketing, e-commerce, direct to consumer, media, research, content marketing, analytics and creative teams
• Develop deposits strategy and growth,  manage go to market (GTM) strategy and execution plan to deliver double digit revenue growth for the organization across all channels - digital, branches and call centers
• Create marketing and media mix across different segments, channels and manage acquisition, engagement and retention across the customer life cycle 
• Leverage data and technology to inform marketing campaigns and digital experience. Run integrated omni-channel marketing campaigns for all consumer products and services
• Create full funnel marketing and analytics program to measure KPI’s that help maximize revenue and drive improved experience for members
• Manage digital/mobile member experience and technology across web, mobile, social and e-mail channels
• Enhance end to end digital/member experience for the members based on full customer life cycle - from acquisition to engagement and retention (NPS and reviews)

Chief Marketing Officer and Head of Retail Deposits

Spark Growth Ventures

Spark Growth Ventures is a community driven, early stage, vertical-agnostic, technology VC firm. Its mission is to support gritty and exceptional founders in their missions by bringing forth the combined value of our strong community

Board Advisor

NewDay USA

• Leading the business, marketing and digital growth and transformation strategy, customer experience strategy, marketing, technology, advertising,  data, customer experience , digital transformation and execution for NewDay USA including all digital channels – TV, web, mobile, social and email. 
• Responsible for business & digital growth, customer journey and experience, demand generation and loyalty- eCommerce, digital advertising, customer acquisition and retention, digital brand, digital innovation and new product capabilities, leveraging data and technology to develop new customer experience.
• Expanding the brand promise, evaluating the expansion of the brand across channels and re looking at the brand tone/voice,  enhancing the brands across the new products and services across all marketing channels.
• Manage the creation of a unifying customer centric digital vision, integrated television, digital marketing, digital technology, martech and adtech investments, helping to rethink products and processes for the digital age, collecting and analyzing data while improving revenue and driving efficiency through the use of digital technologies and experience.
•  Focus on behavior based marketing and product expansion- leveraging data and analytics and creating automated campaigns and trigger based marketing across multiple channels
•  Additional focus on new growth business models,  brand renewal,  new revenue streams, integrating digital with core business,  investing  in marketing and advertising  technology, digital products, digital  customer experience and creating an omni-channel strategy to drive growth for the business.
• Building internal and external cross functional agile marketing and technology teams to lead and manage the digital transformation and customer exprience

AARP

• Lead AARP Services marketing and digital strategies across digital/online channels including web, mobile, e-mail and social media while working in concert with data and other offline marketing channel initiatives.
• Develop digital and customer experience strategy and implementation plan to optimize digital search, content, personalization, placement and consumer navigation on a continual basis to maximize results. Drives strategy to optimize omni channel and digital experience for web, e-mail, social media and mobile properties.
• Manage the growth of digital marketing and  products, launch of new products - mobile (iphone, ipad, android), social media and lead the redesign enhancements, optimization and test and learn agenda for all .coms that have online products and services. Responsible for digital technology innovation, process, infrastructure and analytics for providers and members that participate in the channel
• Leveraged data  to develop integrated digital user experience across web, mobile and social media channels to improve customer experience and marketing effectiveness 
• Strategic growth planning for data and optimization initiatives in the digital channel (web, mobile and social media).
• Lead the digital data analytics and e-mail (web, mobile, social media and e-mail) to improve the performance and ROI and effectiveness for the digital marketing program.
• Lead strategy and execution of digital best practices, integrated omni channel digital experience, online functionality, user experience, design, cross-selling and customer experience.
• Develop a customer centric , data driven digital member/customer experience for accessing products and services via digital  marketing channels, including online, mobile, e-mail and social media
• Define the digital platform and omni channel platform user experience and optimizing the end-to-end experience in English and Spanish

Vice President - Digital Strategy

NIIT Technologies Limited

• Digital Product, Marketing, Strategy and Technology leading growth of the technology and eCommerce /digital  business across US and Europe.
• Develop digital experience and product for global customers including web, mobile and social products and experience
• Created new digital products for business to consumers including web, mobile and retail check out, developed and  integrated with the eCommerce and data platforms

Digital/Marketing/Strategy/Product/ Business Development

Capital One

• Developed growth strategy and go-to-market plan for emerging and underserved customer segments for the digital/ online auto finance business.
• Created digital ecommerce products for the online auto finance business that included new and used auto as well as integration with the bank
• Developed digital marketing strategy and customer experience road map, executed plans for gaining market share is the "online /digital channel" through  expanding the online channel - growing existing partnerships, new product development and developing new initiatives.
• Created the end to end digital experience and plan for the online auto finance business
• Structured and negotiated new markets, partnerships business cases and profitability models, executed and managed new business.
• Managed digital strategic partnerships, affiliate marketing that helped in growth of online/digital business.
• Developed digital products and marketing campaigns to grow market share of the online eCommerce channel

Vice President- Marketing & Business Development

Sabre Inc

•Establish and managed strategic joint-venture partners in Asia Pacific (singapore and Japan) 
•Developed new online products for the Asia Pacific marketplace and expanded the online product portfolio to include air, car, hotel and packages
• Identify growth opportunities in emerging markets, online channels, develop  strategic business plans to grow the ecommerce and online business, marketing strategy, competitive analysis, and conducted market research for market entry in key countries

Senior Manager - Product Marketing

• Developed  product strategy and product plans for online air travel shopping & booking and  online hotel search and bookings products for web travel agencies, airlines and online portals.
• Created business requirements, conducted market research, focus groups and usability analysis to develop new web / online products and manage market plans. Oversaw implementation of new product launches.
•Negotiated multi-million dollar licensing, revenue share, and development agreements with online portals and 3rd parties.

Manager - Product Marketing

• Strategy and business case development for new opportunities in US, Latin America and Asia as well as the online business to consumer business for the travel agencies.
• Created new business analysis for securing $29 million outsourcing contract for airline computer reservation software for airlines.
• Developed profitability analysis and forecasting models to evaluate over 200 projects; managed and evaluated more than 400 contracts.

Senior Strategy Analyst/Financial Analyst

• Transformational business  leader driving growth, business transformation and scaling organizations, exceeding goals and delivering results
• Advisor to boards and executive management on business, marketing, digital strategy and execution
• Business leader and digital disrupter with deep experience in marketing, digital transformation, operations, product and creating the end-end customer ecosystem. Delivered growth for organizations that have stalled, are declining, while transforming business PnL (revenue and profit) with speed 
• Innovative, process driven and operational – create the vision and drive execution. Scale, pivot and transform startups, legacy and emerging business to growth 2X-5X

Summary:

• Growth : Ability to grow double-digit, drive brand engagement, gain market share, expand product portfolio to accelerate market adoption via go to market strategy, increase in membership, customer experience and product strategies. Grew >$1b business by  67% and net income by 40%

• Business & Digital Transformation: Transforming to a digital first member ecosystem that is on 24/7/365, personalized and omni-channel. Reducing costs while increasing member engagement and retention

• Operational Excellence: Enabling the team to be process driven, data focused to streamlining customer touch points. Building a culture that is customer focused, dynamic and agile 


Specialties:
Board Advisor, Financial Services, FinTech, Travel and Transportation, Technology, Digital Marketing, eCommerce, Mobile and Social Media

Functions: Board Advisor, Business Growth, Marketing, Strategy, Product Digital, eCommerce, Digital/Online Marketing, Brand, Mobile/ Social Media, Omni Channel Marketing, Customer Experience, Product Marketing, Data Analytics

Featured Speaker:
Keynote Speaker: Financial Summit, April 2023, Austin
Speaker: Adobe Digital Experience Summit, March 2023, Las Vegas
Speaker: Marketing Technology Conference,  May 2020, San Francisco
Keynote Speaker: 2016 Leadership in E-Commerce,  May 2016, Dallas
Speaker at: Chief Marketing Officer Summit, October 2015, Orlando

Chief Marketing Officer

Chief Marketing Officer and Digital Experience Officer responsible for growth, marketing strategy / execution and digital experience for PenFed across channels – digital and traditional. Helped grow  originations by 67% in 2021, increase net income by 40% and customers by 19%
• Responsible for new product launches, driving all branding and marketing activities for direct to consumer and retail business for PenFed. Lead marketing, digital experience and marketing, e-commerce, direct to consumer, media, research, content marketing, analytics and creative teams
• Develop and manage go to market (GTM) strategy and execution plan to deliver double digit revenue growth for the organization across all channels - digital, branches and call centers
• Create marketing and media mix across different segments, channels and manage acquisition, engagement and retention across the customer life cycle 
• Leverage data and technology to inform marketing campaigns and digital experience. Run integrated omni-channel marketing campaigns for all consumer products and services
• Create full funnel marketing and analytics program to measure KPI’s that help maximize revenue and drive improved experience for members
• Manage digital/mobile member experience and technology across web, mobile, social and e-mail channels
• Enhance end to end digital/member experience for the members based on full customer life cycle - from acquisition to engagement and retention (NPS and reviews)

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Kerry-Ann Betton Stimpson

Gaurav Bhatia

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