Helping Businesses Stand Out Online with Branding, Web Design & SEO 🔥

Your website should be working for you. If your site…

🚨 Doesn’t reflect your brand
🚨 Feels outdated or clunky
🚨 Struggles to convert visitors into customers
🚨 Isn’t SEO-friendly or mobile-optimised

Then you’re leaving money on the table.

At MadeByShape, we design, build, and optimise websites that:

✅ Elevate your brand
✅ Resonate with your audience
✅ Are fast, functional, and easy to use
✅ Help you grow your business

Don’t just take our word for it 👇

💬 "Absolutely love my new website. The team at MadeByShape smashed it." – Sacha Lord
💬 "Thanks to the team at MadeByShape for bringing my vision to life!" – Gary Neville

Drop me a message if you fancy a chat 📩

Kerry Hounslea

Don’t be sidelining your website for social media 🙅‍♀️



Yes, platforms like Instagram, LinkedIn, and TikTok are huge for branding in 2026.



But here’s why your website still deserves a main character role 👇



1. (First of all) you actually own your website.

Your domain. Your data. Your rules. Whereas with social media, you’re renting space. 



2. Platforms can change (or vanish).

Banned accounts. Algorithm shifts. Feature removals. One update and your reach tanks.



3. Your website = total creative freedom.

Design every element. Control every click. No template telling you what size your image has to be.



4. Bespoke user journeys

Guide people exactly where you want them to go – not just hope they click your bio link.



5. No distractions.
On your site, it’s all about you. No ads. No endless scroll. No competing content pulling focus. I’m guilty of watching endless reels … I rarely ever click on a link to find out anything more about brands. 



6. SEO > social guesswork.

Your site can work 24/7 behind the scenes – bringing in traffic long after you’ve logged off.



7. Trust factor.

A strong website builds credibility. It says: “I’m serious about what I do.”



8. Social is rented hype.

It’s fast, fun, and loud – but it fades. Your website is the long game.



9. Data, and lotssss of it. 

You get better insights on your own site – and you actually own them.



10. It’s not either/or – it’s both.

Social builds awareness. Your website seals the deal. Work them in harmony ✌️




Hey I’m Kerry and I work for MadeByShape - we specialise in web design, branding and SEO so give me a shout if I can do anything to help ya 🥰

We design standout websites & brands – so you don’t have to | Socials Manager @MadeByShape ✌️

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We all know by now that showing personality and being yourself on LinkedIn actually works right? 


Can we all agree?


No one’s sitting there thinking:
“Oooh I really loved how corporate that post was.” 🙄


Before I started building my personal brand, my posts were basically:
“I’m thrilled to announce I’ve started a new job at X company…”


I don’t think I’ve ever said the word “thrilled” in a sentence before 😂
But that was the norm back then.


We used to reduce ourselves to ‘fit’ in. 



One thing I’ll say though is: 

👉 Take what we’ve learnt from this platform and apply it everywhere.


Your website doesn’t need to be stiff, stale, or full of fluff.
It doesn’t need to “sound corporate” to be taken seriously.


I’ve seen so many websites miss the mark, – especially in areas that should feel the most personal:

✨ Meet the team pages
✨ About sections
✨ Brand tone of voice
✨ Microcopy (yes, even your 404/error messages)


Show who you are.
Lift the curtain.
Make people feel something when they land on your site.


It’s there to connect. To tell your story. To show people who you really are.


Please, I’m begging –
Let’s bring some personality into your websites too 🫶


Just take look at ours – MadeByShape. Full of personality! 




Hey I’m Kerry 👋 I share tips on web design, branding + finding a bit of balance in your 9-5. 👉 Hit follow if you’re into that kinda thing.

Allow me to introduce myself... all over again 🤍



I’m Kerry 👋


✨ 25
✨ Travel addict
✨ Planner of all the fun things – gigs, festivals, camping trips, spa days, you name it


I’ve always been like this.

Never been big on blowing my wages on clothes or designer stuff – I’d rather spend it making memories.

Last year: 

✈️ Fuerteventura
🍻 Poland (for a wedding)
🌿 Glastonbury 
🍜 Thailand
🍀 Dublin with work
🥰 Belfast with the girls


I also got to see Oasis (unreal!!), Djo (aka Steve Harrington … IYKYK), Olivia Dean, Good Neighbours, The 1975... and loads more at Glasto. It was my first time going to Glastonbury (I KNOW 🙈) but if you haven’t been before, you must!


I’ve got a crazy Cocker Spaniel called Toffee (named after Everton because we’re a family of blues) 💙


I’m a St. Patrick’s Day baby and come from an Irish family so we manage to kill two birds with one stone and celebrate all in one day 🍀. 


And … I work for a Web Design and Branding agency called MadeByShape. I’ve worked here for just over 2 years now and LOVE it. Before this, I worked as a pub manager – where I had 0 social life or time off 🙃 I can pour a decent pint though … 


More than anything – I just love spending time with my family and mates.
They’re always the priority, no matter how busy life gets.



Anywaysssss that’s me. Hello. I’ve had a lot of new connections recently so thought I’d reintroduce myself properly. 


Now tell me about you 👇

You wouldn’t build your entire brand on a platform you don’t own... would you?



Because that’s exactly what I’ve seen a lot of businesses doing.


All-in on socials.
Little effort on their website.


And I get it – social media has proved to be great for brands,
But it’s not where true trust is built.


Your dream client finds you on Instagram...

Then what?
They want to properly check you out.


But if they:
🤷‍♀️ Don’t have an account
🤦‍♀️ Can’t be bothered logging in on desktop
👀 Just want the info – not a highlight reel and 17 links


They're going to your website.


So if it’s half-baked (or doesn’t exist at all)...
You’re giving people nowhere to land.


No credibility. No conversion. No chance.


Meanwhile – your website is:
✨ 100% yours
✨ Not tied to trends or algorithms
✨ Built to actually convert


We’re treating social like the storefront
And websites like the stockroom.


It should be the other way round.


Put the same care into your website as you do your socials. 
Trust me on that one! ☝️




Hey I’m Kerry 👋 I work for MadeByShape and share tips on web design, branding + finding a bit of balance in your 9-5. 👉 Hit follow if you’re into that kinda thing.

I’m not a fan of the phrase ‘new year, new me’ – but I get it.


We all want a bit of a reset in January.

New goals. New habits we swear we’ll stick to this time 😅

I set resolutions last year and... didn’t tick all of them off. 

It happens, but they don’t disappear.

They just get carried over into the next year…
along with a few new ones too.

The list keeps growing.


So if either of these are on yours:

👉 A new website
👉 A full rebrand

...then take this as your sign to actually follow through.


Doing the work now means:

✔️ No more cringing when someone asks for your website
✔️ No more DIY logo from 2019 haunting your socials
✔️ No more explaining what you really do because your brand isn’t doing it justice


Instead, you get to: 

✔️ Show up with confidence
✔️ Charge your worth
✔️ Attract the right people and stop blending in for once


Imagine getting to December and thinking:

Yesss – I actually did it. And now it’s one less thing to stress about.


If you're still showing up as the old version of yourself or your business…it’s probably the right time to change that. 


I work for a web design and branding agency – MadeByShape - always here if you want a chat. 




Hey I’m Kerry 👋 I share tips on web design, branding + finding a bit of balance in your 9-5. 👉 Hit follow if you’re into that kinda thing.

2pm Friday finishes might just be the best perk our founders could’ve given us.




On paper, it’s only a couple of hours shaved off the week.


But in reality, it changes how I feel … every Friday.


Friday energy is real.
If you know, you know.


Your brain’s already at the pub (if you’re inclined that way 😂)
Everyone’s half checking out by 3pm anyway 😅


So instead of pretending we’re all still “going strong” at 4:45pm, we just... wrap it up at 2.


As long as the work’s done – we’re out.


I can make proper Friday plans (without praying I’ll get out on time)
I can actually ease into my weekend


Those Friday mornings are on fire productivity-wise.
Everyone’s focused. Cracking on.
No dragging our feet, just straight in.


We feel trusted and respected so it makes us give our best back. 


And I wanted to do a bit of research on this because I know for a LOT of people, Friday is one of their least productive days. 


Turns out the stats back it up:

👉 62% of people feel less motivated on Fridays – weekend brain kicks in

👉 Productivity drops off hard after 3pm

👉 Fridays are already the day most people clock off early

👉 But it’s also the happiest day of the week (no shock there)


So fair play to MadeByShape, we appreciate it!


Let people enjoy their Friday.
Give them the choice.
Get better results in return.


This weekend’s agenda:

👉 Friday: Girly night in 🍕🍿

👉 Saturday: Trafford Centre - not my idea of a perfect Saturday, but I've got things to return 🫠

👉 Sunday: Dovestone Reservoir walk with the girls (AM) / re-decorating bedroom / then prepping for the week ahead



Just a nice chilled weekend ✌️ 
What’s your plans?

Right, I’ve introduced me – now let me tell you a bit about MadeByShape 🖤



We’re a Web Design + Branding agency based in Manchester.


👉 2 Co-Founders
👉 4 Web Developers
👉 2 Brand Designers
👉 2 Content Writers
👉 1 Accounts & Finance


Small team, but we bring a lot to the table. 


Our culture is (I’d say) unlike anyone else’s. Let’s take Christmas, for example …

 
I had mates asking:
“What days you working over Christmas?”

Me: “I’m not.”
Them: 😮

“You booked it off then?”
Me: “Didn’t have to.”
Them: 😵‍💫


And when I said we went to Dublin for the night for our Christmas do, let’s just say... jaws were dropped.

I’m not saying any of this to brag at all – but MadeByShape has really built something really special here. And I’m proud to be part of it.


It’s not just about time off or the fun socials.

It’s the everyday stuff:

🤍 Being trusted to get on with your work – no micro-managing
🤍 Flexible when life outside work happens (because it does)
🤍 Proper support when you need it – whether that’s a work or personal matter
🤍 A team that genuinely backs each other



Anyway – let’s get into what we actually do 👇

✨ Branding
We create brands you’re proud of – not just a logo.
From your website to your tote bags, it all needs to feel like you.
Consistent visuals, clear messaging, proper impact.


✨ Web Design
UX, UI, wireframes, research – all the good stuff.
It doesn’t matter if you’re a startup or scaling up, we design websites that actually work and look class. Oh – and we’re Craft CMS onlyyyy (sorry not sorry 😌).


✨ SEO
If your website’s meant to bring in business, SEO is a must.
We don’t do copy-paste strategies. That just doesn’t work. 
We look at your goals and build campaigns that get results – whether that’s nationwide rankings or local leads.



In short 👇
We’re nice, we’re sound, and we’re bloody good at what we do 🤝


Now we’re back – fully reset and ready to smash 2026. Take a look at some pics from our Christmas do in Dublin. 




Hey I’m Kerry 👋 I share tips on web design, branding + finding a bit of balance in your 9-5. 👉 Hit follow if you’re into that kinda thing.

A friend of mine works a 9–5, but she’s still at her laptop most nights 'til 8pm.



That’s 3 hours she could be:
✨ Cooking her tea
✨ Going for a walk
✨ Chilling on the couch
✨ Catching up with friends


Instead – she’s stuck trying to hit unrealistic expectations for a job that technically “finished” 3 hours ago.


And it got me thinking…
It’s not the hours that give the 9–5 a bad name 
It’s how that time’s being used.


One person doing the job of five because budgets are tight, teams are stretched, and “just make it work” is the default.


But that shouldn’t fall on the rest of the team to absorb.


If someone leaves and the whole place falls apart – that’s a business problem. Not a burden you should make the team carry.


And I’ve seen it first-hand.
I’ve lived it in previous roles.
And it has the opposite effect of what managers think.


😅 You don’t get loyalty.
😌 You get burnout.


At MadeByShape, when the day ends at 4 pm – that's it.


No guilt. No “just a quick one” Slack messages. No raised eyebrows for logging off on time.


And even during work hours, there’s breathing space. Trust. Respect.


And trust me, your team respects you a whole lot more when you actually value their time too. 


It’s just about being decent.


Your team will always be there for you, yes, but don’t forget they also have to live their own lives. 🤍


Take it from me – I’ve been at Shape for over 2 years, and I’ve never felt more valued.



Hey I’m Kerry 👋 I share tips on web design, branding + finding a bit of balance in your 9-5. 👉 Hit follow if you’re into that kinda thing.

If you’re thinking of refreshing your website or investing in web design in 2026 – this is why I think you absolutely should 👇





1. Your website is your first impression.

It’s where people go first – before calling, enquiring, or buying.




2. User habits have changed (again).

Attention spans are shorter. Expectations are higher. Bad UX? People bounce.




3. Mobile-friendly isn’t optional.

If your site’s clunky on a phone – you’re losing leads. Simple as that.




4. Google’s judging you.

A slow, outdated site = SEO disaster. It affects your rankings and your credibility.




5. Trust starts online.

If your website looks 10 years old, people assume your service is too.




6. You need to show what you do – fast.

People skim. If your messaging and design don’t hit instantly, they’re off.




7. Great design = higher conversions.

This goes beyond just how it looks – it’s about using design to help guide users into take action easily. 




8. Your competitors are levelling up.

If they look class and you don’t, guess who gets the click?




9. Your brand deserves better.

That DIY website from 2018? Nah. You’ve outgrown it.




10. It’s an investment, not a cost.

This is a big one. A strong website pays you back in leads, trust, and time saved explaining yourself. 



Let your website do the heavy lifting in 2026. You’ll thank us later 🫶 




I’m Kerry 👋 I work for a web design and branding agency called MadeByShape. DM’s are always open 💬

“We’re not a creative business, so we probably don’t need anything fancy…”



If I had a quid for every time we heard that 👀


Somewhere along the way, certain industries have been told a lie. 
That they have to “play it safe” online.
– Minimal design.
– Muted colours.
– Zero personality.


Because god forbid a scaffolding company has a bit of flair 🤷‍♀️


Here’s the truth:
✨ Every business deserves a brand that feels like them
✨ Every website deserves to stand out – not blend in
✨ And creativity is not reserved for ‘creative’ industries


We’ve built sites for:
– Skip hire companies
– Accountants
– Food manufacturers
– Engineers
– Property
– And yeah, loads of creative brands too


But what we’ve found is that 👇

The results are always better when we lean into what makes that business unique. 


👉 MadeByShape is for every industry.

And we’ll make sure you show up online with confidence – no matter what you do.



📸 That’s us – the team behind Shape – living our best lives at the Christmas do in Dublin 👇






Hey I’m Kerry 👋 I share tips on web design, branding + finding a bit of balance in your 9-5. 👉 Hit follow if you’re into that kinda thing.

Solusent

At Solusent, the focus stays on enabling digital growth for founders and creative teams through steady backend execution. This role involves working deep inside the product layer, not as a figurehead but as a hands-on architect of systems that support business movement.

The work includes building backend infrastructure that supports agency workflows, client-facing platforms, internal tools, and automation processes. Each project is aligned with business goals and designed to support scale without introducing unnecessary complexity. From cloud-native environments to database optimization, every detail is shaped with performance and sustainability in mind.

Responsibilities also include guiding early-stage founders on backend product direction, roadmap feasibility, system cost planning, and integrations that simplify team workflows without disrupting momentum. Whether the need is a fully modular SaaS backend, a fast API layer, or an AI-integrated automation engine, the goal is always to make the tech invisible and dependable.

The intention is to help creative and growth-focused teams move faster without worrying about whether the system underneath can handle it.

Chief Technology Officer

Empyreal Infotech Private Limited

Empyreal Infotech began as a response to a recurring pattern, startups and agencies with strong ideas but scattered tech foundations. What started with a single client in need of backend support evolved into a full-scale technology partner for over fifty brands across industries.

At Empyreal, the mission stays clear. Build backend systems that perform quietly and scale confidently. Over the years, the team has developed platforms for global travel portals, media publishers, and early-stage ventures entering competitive markets. One project welcomed over 100,000 users within its first phase. Another grew to become a go-to news destination with a steady audience of 10,000+ monthly visitors.

The focus is always on long-term structure. From backend architecture and DevOps workflows to product management and automation, the work is built to carry teams through growth. Most founders come with a vision and need someone to translate that into reliable tech that stays out of the way and keeps pace with scale.

Alongside the team, efforts also include strategic partnerships, infrastructure modernization, and full-stack support designed for agility without sacrificing security or performance.

Chief Executive Officer

Brand Professor

Brand Professor was founded by a brand strategist with a vision to help creators, founders, and professionals build personal brands with meaning. As a co-founder and technical partner, the role here is to make that vision operational—building backend systems that hold the agency together and support each client experience without friction.

This includes designing internal tools, automating client workflows, building scalable landing page systems, and integrating AI into branding processes. From onboarding to delivery, every backend flow is custom-built to support strategy-led work with minimal manual effort.

Most of the tech lives in the background, where it's meant to be. Whether it’s a solo founder launching a personal brand or a coach scaling their thought leadership, the backend layer keeps the systems aligned so the creative work can shine.

Co-Founder & Backend Tech Partner

Ohh My Brand | Result-Driven Personal Branding Agency

Ohh My Brand is a personal branding agency co-founded to help founders and thought leaders build clarity, presence, and positioning that lasts. While the creative and strategic work happens at the front, the backend of the agency is shaped to move fast, stay organised, and scale with structure.
 
This role involves building and maintaining internal systems that support the full operation of the agency. Responsibilities include managing workflows, integrating tools, setting up automation flows, and designing backend architecture that keeps every department aligned. From content pipelines to CRM syncs, every backend system is structured to reduce manual load and increase delivery speed.
 
The aim is to let the creative and client-facing teams stay focused while the backend quietly supports operations with stability, logic, and future-ready tools.

CTO & Backend Systems Architect

Blushush Agency | Premium Webflow Design & Development Agency

Blushush is a Webflow-focused creative agency co-founded to support brand and design teams with clean, conversion-led websites. While the client-facing work lives in strategy and visuals, the backend of the agency runs on custom-built systems that keep projects flowing, data organized, and delivery sharp.

The role centers on building internal infrastructure to support day-to-day operations. This includes managing automation flows, task systems, project pipelines, asset libraries, internal portals, and integrations that connect tools across design, content, and communication.

The goal is to let creatives focus on the work while the backend handles the rest—without delays, complexity, or confusion. Everything is mapped to reduce noise, improve team velocity, and maintain delivery clarity as projects scale.

Co-Founder & Backend Systems Lead

Ideon AI

At Ideon, the work focuses on delivering AI-driven product experiences for early-stage startups. The role blends full stack development with product logic and delivery, using tools like Python, Node.js, and React to build responsive, adaptive platforms.

Key responsibilities include developing modular AI-based features, optimizing third-party APIs for cost-efficiency, and shaping backend systems that support scalable front-end interactions. Weekly sprints involve rapid upgrades, logic refinement, and client-facing improvements that respond directly to market testing.

A custom mind-mapping and business modeling system was also built to help startups explore product-market fit faster through structured development flows.

Project Delivery Manager & Full Stack Engineer

Stalwart It Solution

At Stalwart, the role involved managing fast-paced white-label builds and full-stack development for global startups preparing to enter new markets. This included handling MVP development from scratch, shaping product logic, setting realistic release goals, and leading a cross-functional team through execution.

Over two years, projects included social platforms, travel apps, pet community tools, and AI-based news delivery engines. Each build demanded tailored backend infrastructure, seamless frontend responsiveness, and scalable logic that could support user growth in early phases.
In total, more than forty startup builds were supported, combining technical oversight, systems design, and hands-on implementation.

Project Manager & Full Stack Developer

Atos

At Atos, the work centered around large-scale server management and infrastructure support for clients in the healthcare and finance sectors, including Siemens. Responsibilities included maintaining over 2,000 Linux servers, conducting system audits, optimizing performance, and ensuring security protocols were consistently enforced.

This role demanded precision, quick diagnostics, and an ability to solve high-impact issues with limited response time. Automation through scripting helped eliminate recurring manual tasks, improve system reliability, and reduce downtime across environments.

Security was a key focus, with responsibilities ranging from firewall configuration to IDS/IPS setups, ensuring compliance with strict data protection standards. Exposure across virtualization, database management, and cloud migration gave a practical edge to backend thinking still applied today.

RedHat-Certified Associate System Engineer

Sevens Outsourcing Pvt Ltd

At Sevens, the focus was on delivering functional websites tailored to client needs across industries. The role involved designing user interfaces, collaborating with developers to implement interactive features, and translating offline content into web-ready formats.

This early exposure created a strong foundation in design logic, usability, and communication, skills that later shaped a more structured and system-oriented approach to backend problem solving.

Each project required balancing creative intent with performance, which helped develop a sensitivity to user experience that still informs full stack development and technical system design today.

Web Designer

Some careers begin with code. Others begin with responsibility.

Before degrees or tech stacks, work was already part of daily life. School days balanced between classrooms and jobs. That early exposure shaped how pressure was managed and how outcomes were measured through real results.

Formal education added structure. A Bachelor’s and Master’s in computer science brought technical fluency. After graduation, a corporate role offered stability, defined projects, and consistent growth. But the work lacked direct impact.

In 2017, Empyreal Infotech was born from a single backend project that needed urgent attention. That moment turned into a long-term build - supporting founders, agencies, and startups with backend systems designed to stay reliable, scalable, and quietly effective.

By 2021, working in London opened doors to collaborate with creative teams. While many had strong branding and strategy, their systems often needed deeper backend support that could adapt to growing momentum without slowing it down.

That space shaped two co-founded ventures:

Blushush, a Webflow agency supported by backend systems, automation layers, and operational flows built to keep delivery smooth.

Brand Professor, a brand strategy studio led by a creative co-founder, where backend support powers client systems, internal tools, and landing page flows.

Work at Solusent continues in parallel, providing backend leadership across early-stage projects and agency infrastructure. Every system is mapped to business logic and designed to perform consistently over time.

This role stays behind the scenes by choice. It supports scale, adapts with clarity, and always prioritizes structure over spotlight.

Current focus areas include:

– Scalable backend infrastructure
– API architecture and integration
– DevOps and automation
– SaaS logic and data modeling
– Internal systems for agencies and startups
– AI-powered workflows and dashboards
– Webflow-connected backend tools
– Operations-ready product support

For teams building fast and looking for backend systems that stay ready, feel free to reach out.
📩 mohit@empyrealinfotech.com
🌐 www.empyrealinfotech.com

taplio

The Battle

Kerry Hounslea

Mohit Ramani

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The Battle

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Mohit Ramani

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kerry Hounslea's LinkedIn Performance

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