Cult Social

Cult Social Media is a Dubai-based, globally serving social media agency. With over +10 years experience in social media, we focus on social media strategy, campaign management, content creation and influencer marketing. 

Our team is well versed in all key social media platforms and have on the ground experience in the UK, Netherlands and UAE with team members who speak English, Arabic & French. 

Cult Social Media’s past clients have included ASOS, Glamour UK, River Island, British GQ, Namshi, International Yacht Company, Adidas, Zalando, BaByliss EU, Komodo, Audio Network, John Lewis & Partners & AllSaints to name a few.

Social Media Director

Huda Beauty

Covered for the role of Global Social Media Director from September 2022-March 2023

Responsibilities included:
•	Working directly with the CEO & CMO (Huda & Alya Kattan)
•	Contributing to high level discussions around positioning for product launches
•	Engaging in annual meetings with top levels business-wide to identify direction for the coming year
•	Management of 2 direct reports
•	Working with key stakeholders across PD & Marketing
•	Owner of 2 brands (Wishful +600k followers & Huda Beauty +51m followers)
•	Planning & management of campaign executions
•	Management of day-to-day creation, scheduling & posting of content
•	Engaging with & cultivating our communities
•	Maintaining up-to-date industry-leading knowledge
•	Analyzing & reporting on social channel activity
•	Working collaboratively with cross-departmental teams (content, design, studio, brand marketing)
•	Increasing brand & product awareness
•	Overseeing social content creation

Social Content Manager

New Look

Worked on - 
•	Fashion Week launch party
•	Ascot influencer trip
•	Brand event social coverage (Ascot, Lovebox, Rochelle Humes collection launch & style talk)
•	Fashion Week sponsorship launch (social coverage)
•	My Life, My Style, My Look campaign launch
•	Social shoots
•	Influencer shoots

With influencers including - 
•	Nadia Anya
•	Georgia India
•	Rochelle Humes
•	Lauren Crowe
•	Sinead Crowe
•	Liv Blankson
•	Laura’s Little Locket
•	Amy Fuchsia
•	Little Magpie
•	Will Sebastien
•	Naomi Ross
•	Joey London
•	Ellen Brockbank
•	Monet Huie
•	Peexo
•	Zak Maoui
•	Dazhane Leah
•	Style Lobster
•	Sulsworld
•	Bethany Elstone
•	Vanessa Daniels

*Amongst others

Group Social Media Manager

Social Media Executive

Farfetch

Worked on -
•	The influencer collaborations for the launch of the first #TheOne campaign
•	Unfollow campaign launch
•	Launch of 7 localised Facebook pages (RU, APAC, KR, JP, FR, DE, ES/MX)
•	Fashion week influencer takeovers (New York, London, Paris, Milan)
•	Farfetch curates x Assouline book launches

With brands including - 
•	Kenzo 
•	Stella McCartney 
•	Aquazzura
•	Gucci 
•	Opening Ceremony
•	Space NK
•	Swear London
 
With influencers including -
•	Viky and the Kid
•	Alberto Ortizrey
•	Pernille Teisbaek
•	Marco Taddei
•	The Furrest
•	Christian Bendek
•	Erica Pelosini
•	Anson Low
•	Pandora Sykes
•	Nausheen Shah
•	Miguel Carrizo
•	Pari Dust
•	Nicolas Simoes
•	Adenorah
•	Cup of Couple
•	Lisa Pedigrew
•	Steven Onoja
•	Nadia Fairfax
•	Man of a Kind
•	Chris John Millington

*Amongst others

Social Media Assistant

Social Media Intern

I am an experienced Social Media Strategist with 10-years of experience and a demonstrated history of working in both B2C and B2B roles, across agency and in-house, in both freelance and permanent positions. I have worked in various industries including; Fashion, Travel, Beauty, Publishing, Food/drink, Music, Fintech, Tobacco and Property, and have worked in London, Amsterdam and Dubai.

The core skills I hold are in: 
• Copywriting
• Content Creation and Planning
• Social Shoots
• Event Coverage
• Community Management
• Performance Reporting
• Strategy Creation
• Influencer Marketing 
• Engagement/Acquisition Advertising

I have worked across local and global markets (UK, US, RU, NL, ES, FR, DE, IT, JP, KR, CN, UAE, APAC).

I have previous experience using the following tools:
• Google Analytics
• Adobe Analytics
• Sprout Social
• SocialFlow
• Dash Hudson
• Spredfast
• Sprinklr
• Hootsuite
• Falcon
• Sked Social
• Curalate
• Streamscience
• Picasso Labs
• Olapic
• Stackla 
• Planoly

I also have experience in using CMS (Drupal & x2 in-house builds at Farfetch and IPC Media).

Kerina Duhra

IWC Schaffhausen

Digital & Media Manager METIA

Social Media Manager

Publicis

• Social Media Manager and strategist working on Mercedes-Benz Middle East, Mondelez (Oreo), Dubai Tourism, Majid Al Futtaim and Kudu accounts.

1000heads

• Responsible for managing, creating and copywriting tailored content for clients such as: Microsoft, Dubai Tourism, Dubai Calendar, Vida Hotels and Resorts, GoPro, Modell’s, Nestle, Applebee’s, IHOP, L'Oréal Middle East: Giorgio Armani, YSL, Lancôme, Kiehl’s and Urban Decay
• Social Media Marketing - managed Microsoft's online presences in 6 key markets (Levant and Sub-Saharan Africa regions)
• Moderating channels for massive volumes of complex social conversations in various languages, creating engagement and a two-way conversation with our audience
• Created, conceptualized, and presented social media strategies and integrated marketing campaigns
• Pitched at a strategic planning Facebook Hackathon event for Lancôme. Presented in front of hundreds of influential individuals such as the CEO of L'Oréal and worked alongside the New York Facebook team
• Identified daily trends and opportunities that can be reacted to
• Client servicing and liaison - main point of contact for all the clients listed above
• Lead the ideation team during weekly and monthly creative sessions
• Briefed, managed and directed the design team during photoshoots
• Established relevant influencer collaborations for several client events and campaigns
• Monthly live coverage on various events, festivals and concerts
• Used Social Media listening tools to generate crucial insights and analytics
• Won a performance excellence award within my first 6 months working at 1000heads

Senior Social Media Executive

ITP Media Group

• Assisted both the Event and Marketing Managers during the monthly business magazine awards events 
• Managing and updating CRM databases 
• Supported potential clients during the registration process for awards
• Booked clients and sponsors tables for the events
• Created presentations to be used at the awards ceremonies

 Intern - Marketing Assistant

Beyond190

•	Assisted the producer and managed the Social Media account for the Nissan Middle East title "Nissan 370Z Drift Experience" for the longest twin vehicle drifting which set a new Guinness World Record 
•        Responsible for handling client accounts
•	Worked directly in assisting the producer on all major advertising shoots
•	In charge of managing all social media and marketing elements
•	Created marketing briefs for current and upcoming projects

taplio

The Battle

Kerina Duhra

Mahinour El Gheriani, MBA

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?