Cult Social

Cult Social Media is a Dubai-based, globally serving social media agency. With over +10 years experience in social media, we focus on social media strategy, campaign management, content creation and influencer marketing. 

Our team is well versed in all key social media platforms and have on the ground experience in the UK, Netherlands and UAE with team members who speak English, Arabic & French. 

Cult Social Media’s past clients have included ASOS, Glamour UK, River Island, British GQ, Namshi, International Yacht Company, Adidas, Zalando, BaByliss EU, Komodo, Audio Network, John Lewis & Partners & AllSaints to name a few.

Social Media Director

Huda Beauty

Covered for the role of Global Social Media Director from September 2022-March 2023

Responsibilities included:
•	Working directly with the CEO & CMO (Huda & Alya Kattan)
•	Contributing to high level discussions around positioning for product launches
•	Engaging in annual meetings with top levels business-wide to identify direction for the coming year
•	Management of 2 direct reports
•	Working with key stakeholders across PD & Marketing
•	Owner of 2 brands (Wishful +600k followers & Huda Beauty +51m followers)
•	Planning & management of campaign executions
•	Management of day-to-day creation, scheduling & posting of content
•	Engaging with & cultivating our communities
•	Maintaining up-to-date industry-leading knowledge
•	Analyzing & reporting on social channel activity
•	Working collaboratively with cross-departmental teams (content, design, studio, brand marketing)
•	Increasing brand & product awareness
•	Overseeing social content creation

Social Content Manager

New Look

Worked on - 
•	Fashion Week launch party
•	Ascot influencer trip
•	Brand event social coverage (Ascot, Lovebox, Rochelle Humes collection launch & style talk)
•	Fashion Week sponsorship launch (social coverage)
•	My Life, My Style, My Look campaign launch
•	Social shoots
•	Influencer shoots

With influencers including - 
•	Nadia Anya
•	Georgia India
•	Rochelle Humes
•	Lauren Crowe
•	Sinead Crowe
•	Liv Blankson
•	Laura’s Little Locket
•	Amy Fuchsia
•	Little Magpie
•	Will Sebastien
•	Naomi Ross
•	Joey London
•	Ellen Brockbank
•	Monet Huie
•	Peexo
•	Zak Maoui
•	Dazhane Leah
•	Style Lobster
•	Sulsworld
•	Bethany Elstone
•	Vanessa Daniels

*Amongst others

Group Social Media Manager

Social Media Executive

Farfetch

Worked on -
•	The influencer collaborations for the launch of the first #TheOne campaign
•	Unfollow campaign launch
•	Launch of 7 localised Facebook pages (RU, APAC, KR, JP, FR, DE, ES/MX)
•	Fashion week influencer takeovers (New York, London, Paris, Milan)
•	Farfetch curates x Assouline book launches

With brands including - 
•	Kenzo 
•	Stella McCartney 
•	Aquazzura
•	Gucci 
•	Opening Ceremony
•	Space NK
•	Swear London
 
With influencers including -
•	Viky and the Kid
•	Alberto Ortizrey
•	Pernille Teisbaek
•	Marco Taddei
•	The Furrest
•	Christian Bendek
•	Erica Pelosini
•	Anson Low
•	Pandora Sykes
•	Nausheen Shah
•	Miguel Carrizo
•	Pari Dust
•	Nicolas Simoes
•	Adenorah
•	Cup of Couple
•	Lisa Pedigrew
•	Steven Onoja
•	Nadia Fairfax
•	Man of a Kind
•	Chris John Millington

*Amongst others

Social Media Assistant

Social Media Intern

I am an experienced Social Media Strategist with 10-years of experience and a demonstrated history of working in both B2C and B2B roles, across agency and in-house, in both freelance and permanent positions. I have worked in various industries including; Fashion, Travel, Beauty, Publishing, Food/drink, Music, Fintech, Tobacco and Property, and have worked in London, Amsterdam and Dubai.

The core skills I hold are in: 
• Copywriting
• Content Creation and Planning
• Social Shoots
• Event Coverage
• Community Management
• Performance Reporting
• Strategy Creation
• Influencer Marketing 
• Engagement/Acquisition Advertising

I have worked across local and global markets (UK, US, RU, NL, ES, FR, DE, IT, JP, KR, CN, UAE, APAC).

I have previous experience using the following tools:
• Google Analytics
• Adobe Analytics
• Sprout Social
• SocialFlow
• Dash Hudson
• Spredfast
• Sprinklr
• Hootsuite
• Falcon
• Sked Social
• Curalate
• Streamscience
• Picasso Labs
• Olapic
• Stackla 
• Planoly

I also have experience in using CMS (Drupal & x2 in-house builds at Farfetch and IPC Media).

Kerina Duhra

Dental Studio Group - Dubai

Marketing Manager

The Giving Movement

Creative Production:
 -Lead and manage the creative production process - from briefings, treatments, call sheets. 
 -Collaborate closely with the creative director and design teams to bring creative ideas to life in line with The Giving Movement's brand identity.

E-commerce Support:
-Oversee the production for e-commerce production, including product images and videos.
-Work closely with product and styling team create shoot lists for ecom bays based off of available stock samples.
-Ensure that e-commerce content effectively showcases products and is consistant.

Project Management:
-Develop project timelines, allocate resources, and maintain production schedules to meet deadlines.
-Coordinate and communicate with cross-functional teams, including designers, content creators, and marketing specialists.

Budget Management:
-Manage budgets for creative production projects, optimizing costs while maintaining high-quality standards.
-Track expenses and provide financial reports to senior management as needed.

Quality Assurance:
-Uphold quality standards for all creative materials produced, ensuring they meet brand and industry benchmarks.
-Review and approve creative assets before distribution.

Vendor Relationships:
-Cultivate and maintain relationships with external creative service providers, including photographers, videographers, and agencies.
-Negotiate contracts and oversee project deliverables from third-party vendors.

Workflow Optimization:
-Implement efficient production processes and workflows to enhance productivity and reduce lead times.
-Identify areas for improvement and implement solutions to streamline creative production.

Innovation and Trends:
-Stay updated on industry trends and innovations in creative production and e-commerce.
-Bring fresh ideas and insights to the team, driving creative innovation.

Team administration
-Host team huddles and bi-weekly 1 on 1 meetings.

Senior Content Producer

Blacksmith Collective

As a senior producer at the Blacksmith production house, my role involves overseeing and managing the production process for various projects. This entails working closely with clients, creative teams, and vendors to ensure that the project meets the desired quality and timelines. Additionally, I also have experience in graphic design and photography, which allows me to add value to certain projects by providing creative input and ensuring that the visual elements align with the overall vision.
This multifaceted skill set allows me to have a more comprehensive understanding of the production process, which can be leveraged to create high-quality content that resonates with the clients brief as well as target audience.

-Work closely with the Creative director, to execute marketing activities for different brands, from the initial creative concept to the final product
-Oversee the production process for various projects from start to finish.
- Work closely with clients to understand their needs, goals, and objectives.
- Develop and manage project timelines and budgets.
- Collaborate with creative teams to ensure that the project meets the desired quality standards.
- Manage vendor relationships, including negotiating contracts and fees.
- Coordinate with post-production teams to ensure that final edits are completed on time and to the client's satisfaction.
- Provide guidance and mentorship to junior team members.
- Use graphic design and photography skills to add value to certain projects and ensure that the visual elements align with the overall vision.
- Interpreting and translating the graphic guidelines to new and existing marketing materials.
- Create creative Keynote treatments for client briefs
- Obtain project briefs. Ensure client receives quotes accordingly.
- Photography for advertising campaigns as well as post production photo retouching and layout design
- Produced projects for; Nike, SoleDXB, Opel, Huawei, Lays, KFC, Tomorrowland and many more.

Food, Fashion, and Event Photography:
- Captured high-quality, engaging images for various food, fashion, and event projects.
- Developed creative concepts and executed photoshoots, ensuring brand consistency and visual appeal.
- Collaborated with clients to understand their vision, delivering tailored photographic content that met their specific needs.

Producers for Freelance Projects:
- Provided vital support to producers on diverse freelance assignments, enhancing project efficiency and success.
- Assisted in coordinating shoots, managing logistics, and organizing resources to ensure seamless production processes.
- Contributed to the creative planning and execution phases, offering innovative ideas and practical solutions.
- Graphic Design for Social Media and Packaging:

Designed compelling graphics for social media campaigns, enhancing brand presence and engagement.
- Created visually appealing packaging designs that effectively communicated the product's value and brand identity.
- Worked closely with clients to align design elements with their marketing strategies and business goals.

Makeup Artistry for Weddings, Events, and On-Set:
-Provided professional makeup services for weddings, ensuring brides and bridal parties looked stunning on their special day.
-Applied makeup for various events, tailoring looks to suit different themes and individual preferences.
-Worked on-set for photoshoots and film productions, creating makeup looks that complemented the overall aesthetic and character requirements.
-Stayed updated with the latest makeup trends and techniques, continuously enhancing skills and knowledge.

Key Achievements:
- Successfully managed multiple projects simultaneously, delivering high-quality work within tight deadlines.
- Built a diverse portfolio showcasing expertise in various creative disciplines.
- Developed strong client relationships, resulting in repeat business and positive referrals.

Freelance Producer/Photographer/Graphic designer/ Makeup artist

MAC Cosmetics

Duties and Responsibilities:
- Makeup Application
- Makeup Consultations and sales
- Stock Take
- Cash register (Cashing up)

Retail Makeup Artist

Brewcraft SA

Graphic Design for Branding and Marketing:
-Developed creative and impactful graphic designs that enhanced Brewcraft’s brand identity.
-Designed marketing materials, including brochures, flyers, and banners, to support promotional campaigns and events.
-Created eye-catching visuals for Brewcraft’s social media platforms, increasing online engagement and brand visibility.

Packaging Design:
-Crafted innovative packaging designs for Brewcraft’s products, ensuring they stood out on shelves and attracted customers.
-Worked closely with the product development team to design labels and packaging that aligned with -Brewcraft’s brand ethos and target audience.

Graphic Designer

Lig Magazine

Kids Food Section Photography:
- Provided professional food photography services for the kids' food section of Lig Magazine, contributing monthly from March 2015 to February 2016.
- Captured high-quality, vibrant images that visually engaged and appealed to the magazine’s young audience and their parents.
- Developed creative concepts for each photoshoot, ensuring that each image was both visually appealing and aligned with the theme of the section.

Technical Expertise:
- Utilized advanced photography techniques and equipment to produce high-quality images.
- Edited and retouched photos to enhance their visual appeal, ensuring they met the publication’s standards and requirements.
- Maintained a consistent style and quality across all images, contributing to the magazine’s cohesive visual identity.

Food Photographer

The Saxon Boutique Hotel

I worked here During the holidays in between my high-school holidays.
Duties and Responsibilities:
- Telephonic reservations 
- Seat Guests
- Update and Maintain Menus(Print)

Reference: Chef David Higgs 082 825 1242

Hostess

I always knew that I wanted to pursue a creative career.
My passion and hands-on attitude flows through my canvases. 

I received my Bachelor of Arts Degree in Visual Communication from The Open Window International Institute for Arts and Digital Sciences in 2015.

I have since had the opportunity to work with illustrious brands such as Nike, The Giving Movement, Hennessy, Budweiser, ABSA, Carling Black Label, Castle Lite, Stella Artois, Brutal Fruit, Rand refinery, Corona and more. 

Throughout this journey I have cultivated skills in producing; pre and post production management, Graphic design - Adobe Creative suite (Photoshop, Illustrator, In Design, Lightroom, Bridge and Basic Premiere Pro skills), client management, social media management, photography and make-up artistry.

This has propelled me to become an artisan in my field being able to have a say in each portion of the planning process, providing refined products, tailored to each and every client. Watching the creative vision come to life on set is invigorating. 
 
I am Irene Koukouzellis and i'm so excited for my new adventure.

taplio

The Battle

Kerina Duhra

Irene Koukouzellis

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