Kendra J.

Your senior leaders are talking, your middle managers are translating. 
No one's sure they're saying the same thing.

You and 2,000+ leaders I've worked with closely know this challenge well. 

The problem I've identified over the past 8 years often isn't capability. It's that senior leaders and middle managers are speaking different languages.

That gap is where I work.

I help organizations:
→ Close the communication disconnect between senior leaders and the people executing their vision
→ Turn "great doers" into managers who actually lead instead of just doing harder work
→ Build a shared operating language so teams stop working past each other

Fifteen years ago, I was that struggling leader. An IC promoted for performance, handed a team, and given no formal training on how to actually lead them. 

Great at execution, drowning in leadership, too proud to ask for help.

Seven years ago, I founded The Venned Group to solve the problem no one was naming.

How we work:

S.P.A.R.K. Method™ → Diagnostic-first development that meets your people where they actually are
Targeted Workshops → Communication, collaboration, and trust-building across levels
Executive Partnership → Senior team alignment because the disconnect starts at the top

The best time to close the gap is before it costs you your best people.

Send me a DM and let's talk.

Founder

The Venned Group specializes in cultivating the next generation of leadership. Through high-touch, cohort-based training programs, we partner with senior leaders to develop their mid-level counterparts. Our unique approach ensures that tomorrow's leaders are equipped with the necessary skills to effectively guide their teams, influence peers, and communicate seamlessly with top-tier executives.

What sets The Venned Group apart is our laser focus on personalized cohort-based training. Unlike generic, one-size-fits-all programs, we understand that each organization has its unique DNA. Our programs and workshops are adaptable, ensuring that your leadership challenges are addressed head-on, resulting in sustainable growth and improved organizational dynamics.

Firefly Effect

Fractional Chief Marketing and Brand engagement and strategic advisory services, supporting purpose-driven, mission-led businesses and not-for-profit organizations.

Founder, Fractional CMO-CBO, Brand and Marketing Strategist, Consultant and Coach

Pethealth Inc. - a Fairfax Company

Marketing Consultant

Home Trust Company

Defined and executed strategic marketing plans supporting the delivery of Business results for mortgages, credit cards, deposits and retail lending. Drove impactful communications, advertising (print, digital, SEO), campaigns, product launches, events and sales tools. Defined and executed content and social media strategy to drive engagement, build brand awareness and improve brand reputation.  

As brand leader, led the launch of first B2C brand and transformed the corporate brand post-crisis to regain market leader status. Launched NPS, VoC research, to drive actionable insights and enhance the customer and broker experience. Introduced CRM to the organization, built marketing's digital tools and created integrated roadmap to continuously improve digital capabilities. 

Defined marketing org structure and evolved for optimal alignment with hybrid Agile/Waterfall business direction. Mobilized high performing team, increased from 3 to 15 staff, managed $8MM budget. Created reports, dashboards and actionable insights and presented to business leads, EXCO. 

Built collaborative cross-functional relationships with customer service, finance, legal, compliance, procurement, sales and business leaders. Established lasting relationships with external partners, vendors and agencies.

Vice President of Marketing

Director of Marketing

GE Capital

Dotted line reporting to SVP Customer Growth (Americas). Strengthened relationships with our best customers by providing unique opportunities to access GE’s most senior thought leaders and industry experts from across North America, through events, facilitated workshops, and individual engagements.

Customer Growth Leader, Canada

Reported to the SVP of Marketing, (Montreal)  Responsible for defining and executing marketing strategies to drive mid-market equipment finance sector growth in Ontario region. Analysis of key segments led to an interactive, targeted lead management campaign with 37% lead to meeting conversion. Identified opportunities to successfully expand GE’s presence within key association and affinity groups.  Worked with Business Leaders to deliver Growth Playbook, mid-year review and other required reports and presentations. Delivered ongoing insights from economic, competitive and industrial research

Strategic Marketing Manager

Dotted line reporting to VP Sales Central Region. Drove lead generation, insights and analytics to support regional growth and effective targeting of database and deployment. Central Region SME of CRM database supported 13 Account Manager. Regional liaison for sales force CRM training, communication

Sales Force Effectiveness Manager, Central Region

GE Money Bank

Responsible for managing customer experience and process improvement for HBC Mastercard application process at all customer touchpoints including UX testing of online application process. Designed and delivered activiation and retention programs to drive sales volume from exisiting customers.

Marketing Manager, Credit Cards

CIBC

Manager, Mortgage Retention

Account Manager, Small Business Loans and Lines of Credit

Crackerbox Communications

Owner and Creative Art Director

Is your business attracting clients you LOVE? 
Or is your brand missing the mark - possibly a bit more hollow than heartfelt? 
If you are looking to create impact, and get the results you want..... 

Then it may be time to shake up your marketing, and IGNITE your brand and visibility efforts! 

I work with purpose-driven, mission-led business leaders seeking:

✅ A connected,
✅ inspiring and
✅ genuine brand, creating
✅ impactful marketing results

Whether engaging me as your Fractional CMO or joining my signature Firefly brand foundation program, I'll guide you to achieve results you're looking for and reveal your authentic brand, through proven strategies I've used over my 20-year career as a corporate brand and marketing strategist. 🤩

I work closely with you and your team to deliver a strategic direction from the inside-out, with:

✴️ Your VOICE,
✴️ Your sincere PROMISE,
✴️ Your sincere PERSONALITY,
✴️ Your differentiated STRATEGY and 
✴️ Your STORY that resonates with your ideal client.

WHO am I:
A heart-centered, brand and marketing leader and strategist with 20+ years of experience in corporate, B2B, B2C and financial services. I am an entrepreneur and creative soul, with 15 years expertise delivering creative services including design and photography; And I’m a high sensory coach, Fascinate Certified Advisor (FCA), High Sensitive Person (HSP) and mentor.

WHAT I can do for you:
As your Fractional CMO, I provide in depth strategic guidance, supporting you and your team on their journey, anchored in proven methodologies and support as a member of CMOx. I’ll help you gain the knowledge and confidence to grow your business with SINCERITY.

WHY my method works:
I believe that when you allow your true voice to shine, bring WHO you are together with WHAT you do, pulled by your WHY,  you multiply your impact! 

Welcome to the Firefly Effect! 
To LEARN MORE, click the link below to schedule a DISCOVERY CALL

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The Battle

Kendra J.

Louise Taylor

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