Kelsey Kovich

Digital Equity Copy

Founder

BORISMTAX INC

Marketing Operations

Stable.work

Operations

Freelance BDR

GroupHEALTH Benefit Solutions

New Business Development

Wurth Canada Limited

Outside Sales Representative

Vino Volo

Wine Associate

👑I help accounting and tax firms sign and retain high quality clients through proven lead nurturing strategies | Founder & Copywriter @ Digital Equity Copy

5 years ago I was skeptical…

Just getting my feet wet as a copywriter, trying to figure out what direction to go in…

SEO. Sales pages. Even explored direct mail.

But it wasn't until I heard this in a YouTube video:

“On average email generates $36 for every $1 spent.”

Huh? Emails? Really?

Those AnNoYiNg notifications that constantly pop up on your phone?

I thought there's absolutely no way.

Right?

But being the competitive person I am,

I decided to buy this course she was promoting on email marketing…

Just to prove her wrong and that it's all a load of bs…

So I took this 5-day email course.

Along the way implemented everything I learnt. Exactly how they taught it. Just so I could come back and say with full confidence:

“I applied EVERYTHING you taught and I didn't get the same results!!!!”

And guess what? I was right. I didn't get the same results. 

They were better.

What a surprise that was considering I thought it was all a bunch of bologna.

It's not that I didn't like email marketing.

I was tired of the bland-pointless-overly-promotional-garbage that landed in my inbox.

And I'm sure you are too.

That's why I set out to seriously shake up the way cyber security and finance companies generate leads through email.

No more fluffy nonsense. No more 'send and pray'. No more spammy garbage.

Instead:

A laser-focused strategy. Written by a real copywriter. Who leverages your customer's problems, data, story-based content, and buyer psychology.

So if you're skeptical, I get it.

But since then, I've driven $760k+ in revenue through email for my clients.

So if you:

→ Want to close more deals. Bigger ones. Consistently.
→ Want to make more money, and take your biz to the next level.
→ Want the right clients not only find you but want to work with you.

DM me „EMAIL" to get started.

Xarxa Vives d'Universitats

The position is a freelance collaboration with Xarxa Vives d'universitats (i.e. the network of universities within the Catalan–speaking territory), which involves the following tasks:
 
- Devise of a common language policy for the 22 partner universities.
- Definition and methodology of the eight specific indicators, endorsed by the Vice-Chancellors of Language Affairs of the 22 partner universities.
- Qualitative and quantitative analysis and follow-up of such eight indicators for every university — actual usage of languages and linguistic resources; alignment with individual language policy plans.
- Review of the wider language policy of the 22 partner universities — internal regulations and agents.
- Review of the wider language policy of the relevant governments — national legislation, regional legislation (where devolved), and their transposition into the universities.
- Set-up of the language chart for the 22 partner universities, based on corporate and external reports — updated and context–adjusted theoretical approach.

Linguist

Universitat de Barcelona

The position is a freelance collaboration with Universitat de Barcelona, which involves the following tasks:
 
- Proofreading and typesetting of corporate documents (style guides, curriculums of degrees).
- Qualitative and quantitative analysis of the language-level exams for teaching and research staff.
- Follow-up of the students enrolled in the language buddy programme.

Bitext

The position is a freelance collaboration with Bitext Innovations, which involves the following tasks:
 
- Retrieval of 5,932 synonyms (i. e. functional and intra-linguistic equivalents) of keywords in six domains within Biomedicine for article–indexing purposes — matched given keywords and their synonyms validated.
- Expansion of 24,500 abbreviations (i. e. shortenings, symbols, and acronyms) — matched given abbreviations and their expansion validated.
- Check of the contents (domains of the terms; abbreviations and/or expansions of the abbreviations, including proper names).
- Validation of the contents as per the single-blind assessment review of external experts (professionals from the client accounts).

The position is a freelance collaboration with Language Services at University of Barcelona, which involves the following tasks:

- «El meu company es comunica en llengua de signes» (‘My classmate speaks Catalan Sign Language’). A series of educational videos for Catalan Sign Language speakers to participate in the typical communicative situations in academic settings within the Catalan university system (e.g. classrooms, halls of residence).
- «L'Europass i les terceres llengües» (‘Foreign languages within Europass’). A state–of–the–art report on the resources available to enhance and prove the competences in foreign languages for students (both enrolled students and incoming/outgoing exchange students) within the Catalan university system, in the wider framework of the European Higher Education Area and the Europass credentials.
- «Guies de conversa» (‘Conversational guides’). A series of bilingual (English, Catalan) corpus–based conversation booklets to reduce the comprehension gaps between laypeople, university students, and professors and/or professionals in specific fields of knowledge — the three domains covered so far being Medicine, Podiatry (a subdomain of Medicine), and Chemistry.

The position has been discontinued since, along with the projects.

Universitat Pompeu Fabra

The position was a predoctoral–funded placement at IULATERM research group. Linked to a specific training, it involved the effective contribution to the projects within the research group:

- «TERMMED – Evolución del conocimiento científico en medicina: El cambio léxico y semántico» (‘TERMMED – Evolution of scientific knowledge in Medicine: The lexical and semantic change’). Website:
https://www.upf.edu/web/termmed/inici [available in English, Catalan, and Spanish].
- «JUNTS – Superant barreres socioeducatives i afavorint l'alfabetització sobre les interferències i dificultats de comprensió de la informació i documentació dirigida a famílies d'infants afectats per malalties rares» (‘JUNTS – Overcoming socio–educational barriers and promoting literacy on the interferences and difficulties in understanding information and documentation aimed at families of children affected by rare diseases’). Website: https://www.upf.edu/web/medicina_comunicacio [available in English, Catalan, and Spanish].
- «APLE2 – Neologismos generales y neologismos especializados: Análisis y contraste desde el punto de vista de su producción, recepción y circulación social» (‘APLE2 – General neologisms and specialized neologisms: A contrastive analysis of their production, reception, and transmission within the society’).
Website: http://www.iula.upf.edu/rec/aple/2/index.htm [available only in Spanish].
- «Corpus Tècnic» (‘Technical corpus’). Website: https://www.upf.edu/web/iula/corpus [available in English, Catalan, and Spanish].

This position also involved the design, elaboration, and dissemination of activities and publications on Corpus Linguistics (Terminology, Neology, Lexicography, and Computational Linguistics). Two administrative tasks were most salient: boosting the information flow (through scholarly–focussed newsletters and non-expert–targeted website news) and implementing a regular corporate agenda (workshop schedule and overall logistics) within a 20–people team.

Predoctoral Researcher

The position was an extra-curricular placement at Observatori de Neologia research group. It involved the effective contribution to the activities and projects within the research group, active during that period:

- «OBNEO – Observatori de Neologia» (‘OBNEO – Neology Observatory’). Websites:
https://www.upf.edu/web/obneo/projectes-derecerca//asset_publisher/G8pWl9pSo24j/content/id/8532108/maximized#.Xm6bF0pCfIU [available only in Catalan];
https://www.upf.edu/web/obneo/presentacio [available in English, Catalan, and Spanish].

The position aimed to enhance the methodology related to the retrieval, description, and analysis of neological units (i.e. novel formal and/or semantic coinages) in written and oral corpora in Catalan and Spanish. A major achievement was the set up of a conference on Neology (targeted at experts) and a contest on Neology (for experts and non-experts alike). The training of a 15–people cohort for the project listed was also fulfilled; some of those participants have been since recruited into the research group.

Postgraduate Researcher

The position was a pre-graduate collaboration with Observatori de Neologia research group. It involved the effective contribution to the ongoing project:

- «OBNEO – Observatori de Neologia» (‘OBNEO – Neology Observatory’). Websites:
https://www.upf.edu/web/obneo/projectes-derecerca//asset_publisher/G8pWl9pSo24j/content/id/8532108/maximized#.Xm6bF0pCfIU [available only in Catalan];
https://www.upf.edu/web/obneo/presentacio [available in English, Catalan, and Spanish].

Office québécois de la langue française

The position was an extra-curricular placement at the Office for the French Language in Québec, as part of the module of Terminology Management of the BA in Translation and Interpreting. It involved the effective contribution to the ongoing collaborative project (Specialized Dictionaries), which encompassed every stage of the lexicographical process — planning, structuring, drafting, writing, and publishing in the internal corporate electronic platform —. The specific outcome consisted of a 210–term specialized dictionary of Public Nutrition within a 15–people team (to be published as a free–access resource in a digital format).

Terminologist

Essentially, I am a word analyzer with a creative mindset. A proofreader–copyeditor (Catalan, Spanish, English) and a translator (English/French > Catalan/Spanish, Catalan <> Spanish). More broadly, an applied linguist (specialized in Terminology, Neology, and Lexicography).

I am shifting to the publishing and/or medcomms industries. I am skilled in fictional, non-fictional (including biomedical), and factual-fictional literature, either original or translated – and in the relevant materials and methods for assessment.

Throughout most of my career I have taken a lexicon-focussed approach to research – also, currently: research applied to translation, proofreading, terminology management, and content writing. I have been interested in morphology – earlier as an academic I elaborated on its interface with semantics, syntax, and (plain) discourse.

I coined the term ‘Eventive Specialized Lexical Unit’ throughout the PhD thesis and the articles or chapters therefrom. Descriptive terminology goes actually way beyond nouns and entities.

taplio

The Battle

Kelsey Kovich

Òscar Pozuelo-Ollé

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?