Kelsey Kovich

Digital Equity Copy

Founder

BORISMTAX INC

Marketing Operations

Stable.work

Operations

Freelance BDR

GroupHEALTH Benefit Solutions

New Business Development

Wurth Canada Limited

Outside Sales Representative

Vino Volo

Wine Associate

👑I help accounting and tax firms sign and retain high quality clients through proven lead nurturing strategies | Founder & Copywriter @ Digital Equity Copy

5 years ago I was skeptical…

Just getting my feet wet as a copywriter, trying to figure out what direction to go in…

SEO. Sales pages. Even explored direct mail.

But it wasn't until I heard this in a YouTube video:

“On average email generates $36 for every $1 spent.”

Huh? Emails? Really?

Those AnNoYiNg notifications that constantly pop up on your phone?

I thought there's absolutely no way.

Right?

But being the competitive person I am,

I decided to buy this course she was promoting on email marketing…

Just to prove her wrong and that it's all a load of bs…

So I took this 5-day email course.

Along the way implemented everything I learnt. Exactly how they taught it. Just so I could come back and say with full confidence:

“I applied EVERYTHING you taught and I didn't get the same results!!!!”

And guess what? I was right. I didn't get the same results. 

They were better.

What a surprise that was considering I thought it was all a bunch of bologna.

It's not that I didn't like email marketing.

I was tired of the bland-pointless-overly-promotional-garbage that landed in my inbox.

And I'm sure you are too.

That's why I set out to seriously shake up the way cyber security and finance companies generate leads through email.

No more fluffy nonsense. No more 'send and pray'. No more spammy garbage.

Instead:

A laser-focused strategy. Written by a real copywriter. Who leverages your customer's problems, data, story-based content, and buyer psychology.

So if you're skeptical, I get it.

But since then, I've driven $760k+ in revenue through email for my clients.

So if you:

→ Want to close more deals. Bigger ones. Consistently.
→ Want to make more money, and take your biz to the next level.
→ Want the right clients not only find you but want to work with you.

DM me „EMAIL" to get started.

👩‍⚕️Helping Coaches and Consultants build brand awareness and find flexible admin solutions so that they see an increase in leads and a streamlined workflow | Social Media Manager | Virtual Assistant | Chaos Tamer🦒🦒🦒

I work as a Virtual Executive Assistant supporting directors, board members, NEDs and senior professionals who need experienced, discreet, executive-level support without hiring in-house.With over 20 years’ experience as an Executive Assistant across corporate, legal and consultancy environments, I specialise in bringing structure, calm and operational clarity to busy people whose roles carry real responsibility.I have supported board meetings, shareholder reporting, governance processes, senior leadership teams and high-pressure projects where accuracy, organisation and trust are essential. I understand how senior professionals work, what they worry about, and where time is quietly being lost to admin, disorganisation and constant interruptions.My role is to step in as a capable right hand and make the day-to-day run smoothly.Typical support includes:Board and leadership meeting preparation, papers, agendas and minutesInbox and calendar management that protects time and attentionDocument, folder and information organisationGovernance and reporting supportWorkflow and process structureActing as a trusted point of contact for clients, teams and stakeholdersAlongside this, I bring strong working knowledge of AI tools and modern systems to streamline admin, reduce repetition and create efficient ways of working. Not as a training exercise, but as a practical advantage that saves time and reduces mental load.Clients often come to me when they feel like everything is becoming slightly harder to manage than it should be. Information is scattered. Important tasks are buried in emails. Meetings require more effort than they should. There is no clear structure holding everything together.That is where I come in.I provide experienced, calm, executive-level support so directors and senior professionals can focus on the work only they can do, knowing everything else is organised and under control.UK based. Fully remote. Trusted, discreet, and highly organised.If you feel like you need an experienced EA but do not want to employ one full time, this is exactly the support I provide.Message me to discuss how I can support your role.

Mills Ross

If you sit on Boards...
...I want to ask you something direct.

How much of your week is spent on work that has nothing to do with why you joined?

Most NEDs and advisory Board members I speak to will admit the same thing - quietly, usually.

The strategic side of the role? They love it.
The operational side? It's slowly eating their time.

Not in obvious ways. 
In accumulated, low-grade ways:

→ Coordinating diaries across three or four companies 
→ Chasing Board papers that should have arrived days ago 
→ Pulling together notes the night before a meeting 
→ Sorting travel and logistics between calls

None of that is the reason you said yes to the role.

You joined to bring your judgement. 
Your experience. 
Your perspective at the table when it matters.

Not to spend a Tuesday evening reorganising a calendar.

The Board members who protect their time most effectively aren't the ones who've mastered their own admin.

They're the ones who've stopped doing it altogether.

When the right operational support is in place, all of that disappears. 
It gets handled - calmly, in the background, without you ever needing to think about it.

Which means when you walk into the Boardroom, you're exactly where you should be.

Focused on the discussion. 
The decisions. 
The governance.

The work only you can do.

If you're a Board member carrying more operational load than you should be, I'd be happy to have a conversation about what that could look like differently.

#BoardDirector #ExecutiveAssistant #VirtualExecutiveAssistant

Virtual Executive Assistant for Directors and Board Professionals | Governance, Operations and Executive Support | AI-enabled systems

Nobody warns Founders about this part....


You prepare for the hard things:

The fundraising conversations that go nowhere. 
The hires that don't work out. 
The strategic pivots that keep you up at night.

What catches most founders off guard isn't the big stuff.

It's the slow accumulation of everything else.

→ Diary coordination that somehow takes an hour 
→ Meeting prep that happens at 11pm 
→ Documents that need chasing, organising, finding 
→ Travel that books itself only if you book it 
→ Agendas that don't write themselves

None of it is hard. Any of it, on its own, is fine.

But together? 
It creates a constant, low-level friction that follows you through every day.

And friction is the enemy of the one thing a Founder actually needs to be doing.

Thinking clearly.

The Founders who stay genuinely strategic - who seem to operate with more calm than the chaos should allow - usually have one thing working quietly in their favour.

Someone they trust is handling the operational layer behind them.

Not because they can't do it themselves.

Because they've made a deliberate decision about where their attention belongs.

That decision changes how the whole week feels.

If your week has started to feel more reactive than strategic, it might not be a leadership problem. 
It might be a structural one.

Thoughts?

#founders #organisationalstructure #ExecutiveVA

Most executives prepare for independence. 
Almost none prepare for this.

You spend years at the top of an organisation.

Then you go independent - and within weeks, you're rearranging your own calendar at midnight.

Not because you've lost your edge.
Because you've lost your infrastructure.

In corporate life, there's someone quietly making sure everything runs: 

→ Diary managed before the week starts 
→ Board papers organised and distributed 
→ Meeting packs ready without you lifting a finger 
→ Communications filtered so only what matters reaches you

That person disappears the moment you go independent.

And suddenly, one of the most experienced executives in the room is spending Friday afternoons chasing documents.

The problem isn't capability. It's structure.

You've taken on multiple board roles, advisory positions, portfolio companies - more complexity than most people manage in a lifetime.

But the operational backbone that supported your effectiveness? Gone.

The executives who thrive in independence aren't the ones who learn to do it all themselves.
They're the ones who rebuild that quiet, capable support - fast.

Because at the level you operate, your time has one job: to be spent on the work only you can do.
Everything else should be handled.

Are you an independent executive who's felt this gap? 
I'd be interested to hear how you've navigated it.

#executivesupport #executiveva #virtualassistance

Executive director overwhelmed by tasks, laptop open, documents flying around, clock showing no time to do anything. Chaos.

The best executive support is completely invisible.
That's not a flaw. It's the entire point.

When support is working at its highest level, no one notices it.

Meetings start on time. 
The right information is already there. 
The diary makes sense. 
Board papers land before they're needed. 
Travel is handled. 
Decisions get made without friction.

It just... works.

But behind that effortlessness, someone is thinking several moves ahead:
→ What does this executive need to walk into that meeting prepared? 
→ What's going to create a problem on Thursday if we don't handle it today? 
→ What information is missing, and where does it need to be?

That kind of thinking is quiet. It's invisible. And it's relentless.

After years supporting senior leaders, I've seen the difference it makes - not in dramatic moments, but in the texture of the whole week.

Executives with the right operational support around them move differently.
More focused. Less reactive. 

More time between the decisions that demand their full attention.

And that space - that mental room to actually think - is where the best decisions come from.

Leadership performance isn't just about the leader.
It's about what's been quietly organised around them.

What's the best example of invisible support you've experienced - either giving it or receiving it?

#executiveassistant #virtalassistant #executiveva

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Kelsey Kovich

Mills Ross

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mills Ross's LinkedIn Performance

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