Sales, leadership, entrepreneurship all require the same ingredients...

Grit, resourcefulness, and perseverance. 

In today's world of instant gratification, and 4 hour work weeks, the truth about what it takes to truly build something exceptional is often lost. 

But, when you face the truth, you're able to move forward and conquer goals FAR greater than you could ever imagine. 

You can build a 1% life on the back of discipline, focus, and strategic decisions. 

You can change your industry, your family's future, and your community by doing the right things for the right reasons. 

I know because, I did just that. 

In my Fortune 500 career, I was promoted 7 times in 8 years to SVP. I led 17 locations and over 100 team members, through the 2008-2010 downturn, while breaking sales records, and creating an entirely new stream of revenue for my company. 

When I started my business, I was able to build to 7-figures in revenue while working full time in my corporate career. 

I grew that company to 8-figures and was awarded the Inc. 5000 award for being one of the fastest growing companies in the US (multiple times). During that time I recorded hundreds of podcasts and drove my show to the top of the charts. 

I wrote 3 best selling books, and have been featured on major news outlets across the country. 

I've helped thousands of entrepreneurs and their teams make 6 and 7 figure leaps in their business revenue and personal income. 

I did all of that with no connections, no trust fund, and no fancy education. 

Just grit, resourcefulness, and an unstoppable commitment to making my dreams a reality. 

My goal is to help everyday business leaders do the same. 

If you're curious about creating simple systems that can help you grow faster,
check out my Virtual Business School program:

https://go.virtualbusinessschool.com/joinvbs

Or, subscribe to my free newsletter on Substack: https://kellyroachofficial.substack.com/

Kelly Roach

Make the call, THEN make it the right call.

Millionaires move with SPEED.

The pursuit of perfection and protection from failure keeps you playing small and stuck.

Test, execute, refine, iterate, test again..

All the way to 8-figures and beyond.

Kelly Roach, CEO

Keynote Speaker | Entrepreneur and Founder | Sales Systems Expert & Business Growth Strategist | Top Ranked Podcast Host | Best Selling Author

Another incredible business leader I am thrilled to have in the room for Legacy Leaders 2026 happening next week in Boca Raton!

Maria Fontana founder at Maria Fontana Consulting, is an author, integrative healer and mindset and lifestyle strategist who brings decades of experience in business ownership, personal development and holistic wellness to guide clients on a journey of self-improvement, personal growth and holistic transformation.

Her approach balances practical strategies + intuitive guidance to support clients with experiencing lasting change personally AND professionally.

If you are curious about getting in the room next Wednesday and Thursday, comment LEGACY ⤵️

Multimillion dollar businesses are built in daily discipline around executing the “boring“ fundamentals.

It’s how I took my first company from 0 to 7 figures while working full-time — with very limited time to actually focus on growing my business.

We are constantly seeking the next big thing, when usually the unlock is being consistent on the things that made you successful in the first place.

If you want to learn my simple system that you or anyone on your team can execute to make sales predictable online, comment MIRACLE ⬇️

When you decide something is important to you:

Start small. Build habits. Repeat.

Most people go crazy for a week. They're excited, optimistic and determined.

Fast forward to 3 months (or even 3 WEEKS) later, and it's all fizzled out. 

Usually by that point, they've given up and moved on to a new dream, goal or project that has nothing to do with what they said they really wanted.

Get really clear on the 1 to 3 things you care deeply about accomplishing, and commit to a long term plan you can sustain.

Consistency over time beats intensity in the short term.

If you can nail the consistency part, THEN keep increasing intensity and that's how you will see your results explode.

A question I've been asking myself quite a bit lately:

What do I need to let go of in order to create space for where I am being called next?

Honestly... asking that question produces a lot of answers I really don’t like.

It's also how I know I'm getting closer to the bullseye.

This was the moment I knew I had to walk away from corporate….

What was your “aha” moment that inspired you to make the leap into entrepreneurship?

Decide what it is you want bad enough and DO 👏🏼 NOT 👏🏼 STOP 👏🏼 until you get it.

A tiny fraction of businesses make it to the 7-figure mark.

For those of you who have achieved this monumental achievement:

You have officially shattered your own glass ceiling (and I’m sure have created quite a few “firsts” in your family). 

But for those of you that want  to make 7-figures your FLOOR instead of your CEILING (and, quickly scale to 8-figures and beyond) there is ONE place you need to be….

The Legacy Leaders Mastermind.

Just 2 short years ago, our members' average revenues were right around a million. Today, that number is in the multiple millions and we have members ranging from $1M million all the way up through $30M+  and growing QUICKLY.

Building an 8-figure company from the ground up, not only have we been there ourselves, but have helped others  do the same. 

Now, it’s your turn.

If you are brave enough, bold enough and courageous enough to claim 8-figures as your next big goal, there is no better place to be than Legacy Leaders.

This intimate yet wildly powerful group is fiery with passion, committed to excellence and determined to become the less than 1% of business owners that build a 10 million dollar business and beyond.

We meet twice each year in-person, and our March 10th-11th mastermind retreat is happening in sunny Boca Raton, Florida.

Curious to learn more? 

Comment Legacy down below!

Thank you from the bottom of my heart to each and every one of the 6,000+ of you who have chosen to join the conversation about the SACRED ART OF SELLING.

Business can be a puzzle piece in a very rich life.

But business is not life.

I love all of my companies. I believe work is a gift and it is an honor and priviledge to work incredibly hard on things that matter each day.

My mission is not just helping you build a successful company; it’s helping you see the bigger picture of how you are designing your life.

It’s inviting you to put God at the center of it, with the people you love getting the best of you and the business providing the income and impact the fulfills your assignment and enriches every other area of life.

This is not what I see. I see the opposite.

I see a health crisis mentally and physically amongst entrepreneurs.

I see marriages suffering.

I see children missing and craving PRESENCE not presents from their parents.

We are going to create a change together.

This is why the MIRACLE HOUR and the SACRED ART OF SELLING are inextricably linked.

This conversation can change your family forever.
Together we will shift the family and God back to the center and we will build incredible companies that compliment this.

Come join us. It matters.

Comment SACRED.

If you want to master content that actually CONVERTS (instead of attracting freebie-seekers), regardless of platform…

Substack.
LinkedIn.
Instagram.
Emails.

Comment FLYWHEEL to join our upcoming Content Demand Intensive!

PS: $75 off for our paid substack subscribers! DM me for the code!

NOW is the time to capitalize on Substack. Here's why...

There’s a MASSIVE shift happening in online business right now and most creators don’t even realize it.

This week on the podcast, I’m down why Substack isn’t just “another social media platform” — it’s an entirely new business model you can leverage to feed premium programs, offers, book sales and audience expansion.

We’ve already seen:

• Multiple clients hit bestseller status in just a few weeks of using the platform
• Tens of thousands of dollars generated directly on-platform
• Paid tiers converting daily
• Sales happening without constant visibility

Meanwhile, AI distribution is turning Instagram into a volume war most business owners will never win.

There are two types of people:

The 1% who take advantage early on.
The 99% who wait until it’s crowded.

This episode is your opportunity to decide which camp you’re in.

Comment PODCAST ⤵️

At the 7 and 8-figure level, success can sneakily become a comfort zone.
 
You’re making great money.
People respect you.
Your business works.

And because it "works," it’s easy to protect it exactly as is.

But while you’re maintaining, the world is moving FAST. 

AI = no longer just a tool but fundamentally changing how teams are built and how work gets done.

New platforms in their infancy stages are turning ideas and expertise into real revenue streams = no longer just marketing strategies. 

The people who control attention and audience now control the market.

Some are leveraging consulting for equity and acquisitions for scale. 

The next level belongs to those who are willing to rethink how they play the game.

Some will evolve early.

Others will hold onto what’s working... until it stops (like we've seen so much over the last year and a half). 

In two weeks, in Boca Raton, we’re bringing together multi-million dollar founders and their teams. Leaders who are choosing to evolve on purpose and stay ahead of the curve.

If you've been feeling like your current circle isn’t stretching you anymore and are ready to be in a room where people think in bigger bets and faster timelines…

You need to be there. 

Comment LEGACY for details.

We made $24K in 90 days of posting on Substack. 

We post a fraction of the content we share on other platforms. 

We make money from every single post. 

My team runs the majority of the strategy. 

We spent a few weeks testing and refining, taught our highest tier clientele what we were doing and they are already seeing INSANE growth in just a few weeks.

This is not just a social platform -- it's a business model  and audience growth/monetization engine reimagined. 

Tomorrow at 11am EST my team and I are hosting a 4-hour deep dive intensive tow alk you through EVERYTHING we are doing to grow. 

Hands on. Practical. Actionable. 

Comment SUBSTACK to join us. 

PS- if you are a paid subscriber of my publication you get $100 off! DM me for the discount code :)

Lack of clarity is killing your teams productivity and YOU are paying the price.

If you want a winning team, they need from you:

Clarity on the priorities.
Simplicity in the plan.
Repetition in your leadership around execution.
Follow through on what you manage, track and coach around.

You can be the difference-maker in their ability to support you.

Vanity metrics don't pay the bills. 

It's time to stop creating content that gets likes, comments and shares, but ZERO sales.

If you're an expert, coach, consultant, or service provider who's been showing up consistently online... but your content still isn't translating into PAYING customers consistently, this is for you.

We're hosting our LIVE Thought Leadership Demand Content Intensive on March 19th  and it's going to completely change the way you approach your content strategy, REGARDLESS OF PLATFORM. 

Here's the problem I see constantly:

You're educating people... but those people aren't ready to buy. 

You're inspiring people... to do it themselves instead of hiring you. 

You're garnering engagement... but not serious buyers.

That ends here. 

During this live intensive, we're diving into: 

✅ The psychology of buyers in today's market 
✅ How to ethically create DEMAND without manipulation 
✅ Content frameworks that work on ANY platform 
✅ New content creation + repurposing SOPs 
✅ Platform-specific nuances and creating content that works no matter where you're posting

These are the exact frameworks we use to sell our entire offer suite, from $27 to $60k.

Grab your General Admission spot for live access + our Content Framework Playbook

Or, upgrade to VIP Admission and get:
-Lifetime recording access to the recordings 
-A 30-day community for content feedback
-2-hour live guided implementation session 
-20 high-performing templates

This is your complete framework to becoming a category leader whose content drives real revenue.

Comment CONTENT for more info!

Referral marketing doesn't take a massive audience or a big advertising budget to be successful. 

In comes down to identifying your top 10 centers of influence, giving them a clear and easy path to refer you, and actually investing in that relationship over time. 

In this week's episode of the Kelly Roach Show, we're breaking down exactly how to build a million-dollar referral pipeline ( nd why this simple analog strategy is crushing it even in the age of AI). 

Comment PODCAST to listen to the full episode!

Molly Stovold

Founder

Turning overwhelmed, underpaid coaches and online service providers into fully booked entrepreneurs who serve 💵 The 6-Figure Club starts January 2024

I see you.

On your phone in bed responding to “one more message”.

Hiring VAs trying to offload but realising it’s actually more work training them than it was doing everything yourself.

Taking on yet another one-to-one client because you still haven’t had the time to scale your other offers.

Wondering when you’re going to feel that freedom the other entrepreneurs promised you.

Those other entrepreneurs?

They have trained teams.
Not VAs.
Specialists.

People who know how to grow an audience, build trust, and bring in leads,

(without being micromanaged by you).

That’s the difference.

The other entrepreneurs stopped doing everything themselves.

Now their content actually gets seen.

Their pipeline stays full.

Their calendar books itself.

But… can you keep a secret?

They aren’t the ones doing it.

We are.

We handle the engagement.

The growth.

The leads.

You stay the expert.

We run the engine.

You go live that freedom life.

Spend the money.

We’ve got your LinkedIn growth and client flow covered.

💌 DM me FREEDOM to get started
📩 Partnerships: support@mollystovold.com

I help coaches, consultants, and service providers monetise their LinkedIn.

By working 1-1 with me online entrepreneurs: 

➡️ Optimise their LinkedIn profile (gone are the days of third-person bios)

➡️ Devise a personalised content strategy, situating them as a leader within their field 

➡️ Create a LinkedIn Lead Gen System focused on permission-based marketing (no spammy Inmails)

➡️ Build a network of supportive, engaged professionals

➡️ Develop a clear social-selling strategy

And SO much more. 

Sounds too good to be true, I know. So, here are some of the average results from my clients:

📈 3X organic leads in 90 days 

📈 1000% more profile views in the first 2 weeks

📈 4x calls booked per week 

If you're an online entrepreneur who struggles to find a lead gen strategy that works. Send me a message.

Even when I was broke I still surrounded myself with millionaires.

They studied at Oxford.

Had been on Sharktank.

Ran unicorn startups.

I was a copywriter living in a campervan. 

I spent the majority of my 20s being the least impressive person in the room.

My ego took a bit of a beating.

But it was great for my sense of belonging and drive. 

I watched these friends pitch themselves, get rejected, then pitch again the very next day.

I saw them work until the early hours of the morning for a job that drained them.

But instead of complaining, they had solutions.

The entrepreneur always had another funder up her sleeve. 

The guy who was up all night had a get out plan. 

He was retiring by age 30 (he actually ended up doing this btw).

Not once did I see them feel sorry for themselves or play the victim.

Each of them had a deep sense of belief in their own capability to succeed, some way, somehow. 

They were going to be a success AND they were going to live an extraordinary life. 

I wanted that too. 

It took me a few years, but eventually, I went and got it.

You know the saying “show me your friends and I’ll show you your future”.

Well… 

Next week I’m moving to live in the same place as this same group of friends.

Only this time, I’m not in a van parked on their drive.

I’m in the villa next door.

No alternative text description for this image

Getting fired was the best thing that ever happened to me.

In 2020 I got fired from a copywriting job for a project management company.

I was dyslexic and had to Google what project management was before the interview.

So the outcome didn’t surprise me.

But I’d taken the job because it was remote and the salary gave me butterflies.

Before you think it, 

this isn’t another story of getting fired then rising from the ashes and immediately being a massive success.

It took me a whole year and taking on yet another marketing job to muster the courage to say goodbye to:

→ my £50k salary
→ holiday pay
→ and the ‘stability’ a full time position offered

On the day I got fired my ego was hurt

(and I felt like a total idiot for taking the job in the first place).

But I was also massively relieved because I knew there was more meant for me.

In January 2022 I finally started to uncover what ‘more’ meant and committed to doing whatever it took to get it.

In two weeks I had 3 consulting clients. 

2 from referral and one cold lead who’d found me through my content, all on LinkedIn.

Since then I’ve been consistently fully-booked for one-to-one and have a waiting list of women from countries around the world.

Switzerland, UK, Australia, Costa Rica, Canada, US, Spain.

Literally everywhere.

How do so many people hear about me?

Because of what my team and I do behind the scenes.

Our inbound marketing strategy has not only helped me get to $100k months. 

It is also the secret behind your fav influencer, Top Voice & no.1 industry ranked LinkedIn Personal Brand.

If you want us to run your LinkedIn for you too:

Apply via DM.

molly stovold CEO of sitting pretty inbound marketing agency that grows LinkedIn personal brands on a boat

I still remember the first time I made $100k in a single month.

I was in Bali with a 6 month old baby.

I had spent the previous few months trying to scale to TikTok and had gone about it the entirely wrong way.

I made a poor hire which meant that even though I was doing everything I was told would convert.

And going against everything I knew about marketing and storytelling.

Nothing was working.

Eventually, I realised it wasn’t worth it.

I was better off just focusing fully on LinkedIn.

I let go of the employee and put all of my attention back to doing the one and only thing I knew I could do well …

Write posts for LinkedIn.

I stopped stressing to take advantage of every waking moment of my day to record TikToks.

Instead, I did nap time with my baby.

When she slept, I wrote my LinkedIn posts.

The very first month back to my LinkedIn-only strategy I got a million impressions that month.

I also made $100k.

If this isn’t motivation to stay in your lane, I don’t know what is.

If nobody is seeing your posts, this is how you actually get engagement, visibility, and clients.

No matter what LinkedIn is doing.

There’s a myth that posting more = more reach.

That’s never been how LinkedIn works.

You could post every day and still stay invisible.

Because the algorithm was never built to reward volume, unlike other platforms like IG.

It was built to reward credibility, authority and trust.

And in 2026, that’s become even more true with the new algorithm.

LinkedIn was never measuring who posts the most or who is the most active. 

They still aren't.

Instead, it's measuring who’s trusted the most.

LinkedIn studies:

→ How long people stay on your post

→ Who engages (and whether they are credible in your space)

→ How much genuine conversation your content sparks

→ How many saves & sends your posts get 

→ Actions after they find you, do they go to your profile, follow you, binge your content, etc. 

That’s why a single post that builds authority can outperform ten average ones.

It's also why you’ve probably noticed old posts coming back to life weeks later, that’s LinkedIn saying, “people still care about this.”

If your content isn’t doing well go back to being as 'you' as possible. 

Write everything yourself and tell the stories you tell around a dinner table with friends. 

Be the human that connects with people irl.

Show up as the you that makes people laughs, has clear values, talks with passion about what is important to you and what you are good at. 

The person that is already known, liked, and trusted in the real world. 

Only this time... do it on the internet.

molly-stovold-ceo-of-sitting-pretty-agency-linkedins-fastest-growing-inbound-marketing-agency

I can’t accept the majority of connection requests on LinkedIn.

If you’ve got a highly active account neither should you (right now).

Opening the profiles of connection requests triggers the new LinkedIn restriction automation.

It’s watching how many profiles you are opening.

So, if like me, you used to spend a little time each day going through your connections, opening profiles, getting to know people and accepting those requests.

Those exact actions can now get you accidentally restricted.

Instead, you have to be ruthless.

These are the requests I accepted today (and why):

1. An inbound lead applying to work with me, she made sure to say that in her connection note 

2. A personal brand whose headline shows that they are an authority in the space I’m tapping into

3. A guy whose outreach message actually spoke to a problem I have and am actively seeking a solution for (scaling to YouTube)

4. Another inbound lead

5. Podcast host clearly stated in his headline, and I love being on podcasts 

Messaging and positioning is how you build a Linkedin personal brand that gets people to say yes.

To show that you’re an authority and/or solve your ICP’s problem.

Do this:

1. Go to your phone and check how much of the headline you can see from the people who have sent you a connection request.

2. Now go edit your headline, show that you are worth saying yes to

I have spent many hours working re-working headlines with clients because they are so important.

⬇️ Drop yours below and I’ll give feedback on the first 10 for free.

The one language everyone speaks in business is money. 

This is how to make more of it today using LinkedIn. 

Even if you don’t have 60k followers and go viral every other day.

1. Semantic content stacking

↱ Train the algorithm to recognise you as the go-to in your niche by using language in your posts that your ideal clients actually use.

2. Behavioural scoring

↱ Track who is interacting with your content and profile, then use that to build a relationship with them.

3. Acting on that behaviour 

↱ Go to your connections and message every single person who is an ICP but you haven’t started a conversations with yet.

(make sure all messages are 25% different from one another so you don’t get in trouble with the LinkedIn g*ds)

Everyone’s obsessed with playing the algorithm.

But it’s what you do behind the scenes that actually makes sales.

If your strategy ends in the DMs, it was never a strategy.

In 2021 I quadrupled my salary in under a year.

Because I did the one thing you are told not to…

I job-hopped.

I had spent every waking moment outside of work becoming the best inbound marketer I could be.

It paid off.

The campaigns I ran did well, $1.2 million launch kinda well.

In under a year I had gone from being a copywriter to being a sought after inbound marketer.

Every single time I got a job there’d be 3 more opportunities in my inbox.

And instead of being a good girl and staying loyal to the company.

I treated my career like an investor treats capital.

If something was underperforming, I moved the asset.

I listened to what the others were offering, gave my current place of work the opportunity to match it, if they didn’t… 

I took the better job.

Some may call me ruthless.

I say it was self-preservation.

Closed mouths don’t get fed.

LinkedIn confirmed they're going after automated & AI … everything.

Third-party tools, browser extensions, AI images, all of it is being shutdown.

This is a huge problem for even the humans scaling their LinkedIn accounts.

Because the way that LinkedIn flag the automated behavior is the same as the behavior of you-the-human scaling your personal brand.

If you did your homework and know that it’s important to engage strategically.
aka have a list of people that include your leads, existing clients, some influencers etc.

And off you go every day to engage on this list.

You are in trouble.

Why?

Because of how the new LLM model on LinkedIn monitors you.

If you are:

→ Opening a tonne of tabs of all the LinkedIn profiles you engage with 

→ Never updating your list because you don’t know where to find new people 

→ Going down the same list one by one and not mixing it up

You will be performing in the exact same way an automation tool does engagement.

Sure, your comments will be better. More human.

Thing is, there is not some nice lady monitoring your comments, reading them and thinking “What a lovely, authentic comment” and knowing you are the real-life-human you claim to be.

Instead, it is a robot that flags the automated-looking behavior.

So before you’re comment is even read…

Your account is penalized.

Good news is, I have found a way to still do strategic engagement in a way that LinkedIn has given the green light.

Using the Engagement feature in magicpost.in

It is one of the very few tools that LinkedIn actually allows (you can check this by going to your permitted services in your Data privacy settings).

Plus you can find new creators to update your list in too:

1. Go to Discover and look for the posts that have great analytics

2. Note down the Creator

3. Check out the rest of their content

4. Add them to your list

I partnered with Magicpost.in because they are the only tool I have found that is actually allowed and is the best at what they do.

This one tool has made running my inbound marketing agency so much easier.
Hope it helps you too.

P.S. Use my special link to get a gift: get.magicpost.in/molly_s

I grew up being taught that money was there to be spent.

I never learnt how to save, invest, or be strategic.

I was told to live in the moment.

If YOLO was a lifestyle, my parents lived it.

As I started to earn more this became a problem. 

I got stressed out because I knew I should be doing something with the money I was making.

I just had no idea what.

I’ve spent the last few years trying to figure out what. 

Now at age 32 I have multiple sources of income, I invest and I save. 

This has been my journey so far:

1. Working on the mindset and my core beliefs around money (read all of Jen Sincero’s and Morgan Housel’s books) 

2. Saved an emergency fund

3. Started investing a tiny bit every month into low-cost index funds 

4. Bought a villa, rent it for short-term rentals 

5. Actually live in a rental house that costs substantially less than I make from the villa

6. Have an experiment allowance every quarter which I invest in something that begins with a C-and-ends-in-an-O 👀

I’m sure this may look very beginner to some.

For me, these small changes have made the biggest positive impact on my wellbeing.

Understanding what to do with my money, even at the beginner level, really did set me free.

I’ll drop the books below and would love it if you drop your recommendations too.

picture of molly stovold linkedin influencer in the online business niche she runs LinkedIns fastest growing marketing agency 

I wish the 2023 me knew that burning her career to the ground 

Saying no to the promotion

And going all in on her silly little LinkedIn business

Would lead to building a life, family and home in Bali.

Scaling that LinkedIn business to $100k months.

And realising the risky decision was never leaving corporate. It was staying.

My whole life was meant to change tomorrow. 

My plane was scheduled to go from Bali to Lisbon.

Then the world collapsed. 

Or, so I thought. 

Until I opened LinkedIn and it appears as though it’s business as usual. 

Any other Monday. 

But it’s not. 

Not because my flight got cancelled, but because of what current events means for humanity. 

It felt wrong to put out a business post today. 

So this is all I’ve got. 

Sending love.

2017: Studying and interning at Greenpeace on their marketing team

2018: Graduated from Sussex Uni with a 1st Class Honours in International 
Development and Business in Spanish (fun fact: I also speak Spanish & grew up in Spain)

2019: Founded my first business, a community development project and retreat centre in Sri Lanka

2020: Covid hit. Forced to leave Sri Lanka. Moved back in with my dad. Took a full time marketing role. Retrained as a Growth Hacker.

2021: Skyrocketed my marketing career, became known for inbound campaigns, did every marketing course under the sun. Ran million dollar launches for other people.

2022: Launched my first online business. Hit six figures in cash by Q3. Sold out my group course twice.

2023: Built my dream villa using money from my business. Fully booked for one to one with an eight week waitlist. My LinkedIn got hacked, had to start again from scratch.

2024: Wanted to see if I could sell something other than LinkedIn training. Trained in manifestation and wealth energetics. Launched a training for women that focused on the energetics of scaling an online business. Sold out twice.

2025: Had a baby. Launched Sitting Pretty Agency. Hitting $100k months with a new bubba.

If you are bored of being underpaid, underwhelmed, and underestimated.

Sat there wondering whether you are too late, too behind, or good enough to do something different.

Hear me when I tell you that you still have time. 

It is safe to experiment and fail.

Literally nobody else is watching.

There is space for you at the top. 

And, most importantly, there is a whole other world on the other side of playing small.

I would love to see you in it. ♡

If you aren’t getting leads

I bet you are:

either trying to sell to everyone.

Or you’ve picked a micro-niche you’ve never actually worked in.

We have all seen it:

→ The newbie mindset coach suddenly claiming to “help CEOs regulate their nervous system.” 

→ A designer teaching brand strategy before landing a single client themselves.

People can tell.

The energy is off so buyers don’t trust you. 

You can’t fake expertise.

But you can build it in public.

Instead of forcing authority or “faking it till you make it” 

Show your process.

Share what you’re learning, testing, or improving.

Let people see the progression.

Turn the journey into content.

That’s how you connect with your audience before you actually are the expert. 

And that connection is what builds trust. 

Trust is what converts.

If you keep getting the “agree to comply” notification from LinkedIn

And you aren’t using any third-party automation software. 

Or doing anything you shouldn’t. 

Except from trying to grow your personal brand and run a successful online business. 

I run the accounts of Favikon’s top ranked industry experts, Top Voices, and your fav influencer. 

This is what you should be prioritising to keep growing on LinkedIn, but also protecting your account. 

1. The last edit should always be human 

Instead of writing an epic post then putting it through AI to perfect it. Use AI to help build out your idea then write the final edit yourself. 

2. Do not accept all your connection requests at one time 

This counts as 'profile views' and multiple of these will trigger a restriction. 

Instead, only connect with requests that look profitable/ mutually beneficial in some way.

3. LinkedIn is still the best platform for networking

You need to give if you want to take. If you are using LinkedIn to make sales you’ll get a lot further and faster if you actually invest in building relationships here.

I am living proof that, when used properly, your LinkedIn account is an asset.

Protect it.

Nobody wants to admit they are working with me.

Thats the problem with running a ghost service business …

that people like to keep us a secret.

2 of the number one industry leaders on LinkedIn are accounts that we run.

One of them even overtook me… 

I lost my number one spot to an account we manage.

Great for business (not so amazing for my ego).

Referrals are rare.

Testimonials even rarer.

And our best work often can’t be publicly claimed.

That’s the trade-off of done-for-you services.

You build empires, go viral, sell out launches, outperform all the competitors.

But you do it in secret.

And the only people who need to know… know.

Employees from Google & Salesforce had calls with me this week to build their personal brand.

This is big because it means that finally the biggest fish in the corporate sea have started to realise how valuable personal branding is for business.

I remember when I first started building personal brands one of the main roadblocks my clients faced was getting their employer’s green light.

The narrative was always that it was risky for their employees to become an authority in their space because they might get poached.

But that logic never made much sense to me.

Because the alternative was what?

A company full of smart people who nobody in the market has ever heard of.

When your team builds their own authority, the company’s brand grows with them.

You show that you are the company who has the best of the best working for them.

I’m not Lara Acosta

I don’t have 300k followers

But posting on LinkedIn did change my life.

I moved to Bali 4 years ago with a corporate marketing job that was burning me out, 

working nights to please a boss who had zero boundaries and longing for a better life. 

I was exhausted, stressed out, and probably not very nice to be around.

Yet, despite it all, my partner decided he still wanted to marry me.

His proposal was the push I needed to do my first post on LinkedIn.

Not as an employee.

As a personal brand.

I started charging £100 for freelance Marketing consultations.

I taught people how to use LinkedIn to get clients. 

It worked.

My offers snowballed.

I launched group courses (all on LinkedIn), they sold out every time.

I made enough money to build a 4 bedroom villa walking distance from the beach… in cash.

I married the man, we now run a LinkedIn done-for-you agency together.

We have a baby who we actually get to see grow up. 

We surf whenever it’s good.

We have a life beyond our wildest dreams.

All of this is thanks to that first LinkedIn post.

If you need some motivation today, let this be it.

I just changed my flight for the 4th time in 5 days.

I’ve also spent more time booking hotels and changing plans than working in my business this week.

I know that it is a privilege.

To be able to stop everything I am doing to find a solution.

I don’t have a boss breathing down my neck to get back to work.

My team are exceptional and can function without me for a day.

Most people think freedom looks like photoshoots on laptops in tropical places.

At the beginning, it does.

But as you scale, get a bigger team, have a family, as people start to depend on you.

It stops being about how ‘little’ you can work.

And becomes about building something strong enough to support the people around you.

You are literally the only one who is bored.

Not your audience.

Not your clients.

Not the strangers bingeing your content.

Just you.

You’re the one second-guessing whether you should post about that same offer again.

The one wondering if your brand colours are still “you”

The one debating if maybe it’s time to switch things up…

I get it.

Because I’ve been doing it too.

Last week I tested a post format that works really well for other people.

MEGA flop for me.

And no, it’s not because I’m bad at it.

Or that the strategy doesn’t work.

It’s because I’ve built a brand.

One that people recognise.

One that makes people stop scrolling.

One that feels familiar.

So when I mess with my content style you think “this doesn’t feel like my Molly”

That’s the power of branding.

It’s not just what you sell.

It’s how you sell.

How you speak.

What you repeat.

What you never touch.

And when you veer too far from it even with good intentions … you dilute it.

The goal isn’t to reinvent yourself every quarter.

It’s to become known for something.

Trusted for something.

Booked out because of something.

Your audience isn’t craving new.

They’re craving consistent.

taplio

The Battle

Kelly Roach

Molly Stovold

Followers

Posts

Engagements

Likes

Performance ScoreKelly Roach's LinkedIn Performance

Performance ScoreMolly Stovold's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kelly Roach

Molly Stovold

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kelly Roach's LinkedIn Performance

Performance ScoreMolly Stovold's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKelly Roach's LinkedIn Performance