Sales, leadership, entrepreneurship all require the same ingredients...

Grit, resourcefulness, and perseverance. 

In today's world of instant gratification, and 4 hour work weeks, the truth about what it takes to truly build something exceptional is often lost. 

But, when you face the truth, you're able to move forward and conquer goals FAR greater than you could ever imagine. 

You can build a 1% life on the back of discipline, focus, and strategic decisions. 

You can change your industry, your family's future, and your community by doing the right things for the right reasons. 

I know because, I did just that. 

In my Fortune 500 career, I was promoted 7 times in 8 years to SVP. I led 17 locations and over 100 team members, through the 2008-2010 downturn, while breaking sales records, and creating an entirely new stream of revenue for my company. 

When I started my business, I was able to build to 7-figures in revenue while working full time in my corporate career. 

I grew that company to 8-figures and was awarded the Inc. 5000 award for being one of the fastest growing companies in the US (multiple times). During that time I recorded hundreds of podcasts and drove my show to the top of the charts. 

I wrote 3 best selling books, and have been featured on major news outlets across the country. 

I've helped thousands of entrepreneurs and their teams make 6 and 7 figure leaps in their business revenue and personal income. 

I did all of that with no connections, no trust fund, and no fancy education. 

Just grit, resourcefulness, and an unstoppable commitment to making my dreams a reality. 

My goal is to help everyday business leaders do the same. 

If you're curious about creating simple systems that can help you grow faster,
check out my Virtual Business School program:

https://go.virtualbusinessschool.com/joinvbs

Or, subscribe to my free newsletter on Substack: https://kellyroachofficial.substack.com/

Kelly Roach

Shifts to help you grow from a 7-figure leader into an 8-figure leader...

Team: delegating tasks ➡️ creating OWNERSHIP. 

Sales: messy, chaotic, random action ➡️  sales metrics, systems and launch cycles flowing consistently

Marketing: inspiration and bandwidth driven marketing ➡️ daily cadence across platforms systematically generating leads, nurturing and converting each day

Mindset: work harder = get more done ➡️  empower ownership, elevate systems, multiply and duplicate through email list, text list, brand growth.

Kelly Roach, CEO

Keynote Speaker | Entrepreneur and Founder | Sales Systems Expert & Business Growth Strategist | Top Ranked Podcast Host | Best Selling Author

Dream delusionally big.

Take nothing personally. 

Build the skills, run the reps and take the hits required to make your dreams a reality.

It’s not that they aren't meant for you.
 
It’s that you misinterpreted your lack of readiness as a lack of WORTHINESS and quit too soon.

I don’t usually talk about platforms until we’ve been living inside them for a while.

But over the last few weeks, we have been surprised by the results of using Substack after joining the platform with low expectations. 

In today's episode of The Kelly Roach Show, I share why we started paying attention to Substack in the first place, what makes it different from where most people are spending their time right now, and how it fits into a longer-term vision around books, thought leadership, and intellectual property.

I'm sharing how we’re thinking about Substack, what makes it appealing, what it requires to work well, and why it aligns with where we’re headed as a brand.

If you’re curious why Substack is even on our radar and whether or not it should be on yours this episode will give you more context. 

Comment PODCAST and I’ll send it to you! 

PS: The FULL breakdown on how we're monetizing the platform is live now on Substack for founding members - comment FOUNDERS and I'll send you the link to subscribe!

Your ability to make decisions quickly, implement and course correct will create or kill growth.

The slower you move, the higher the likelihood of failure...

Even if you have the right idea.

There is no perfection in business. Only imperfect action, strong execution and iteration.

One of the biggest myths in online business is that the more your business grows the more complexity is required. 

What I’ve seen over and over again this past year is actually the opposite.

Some of the most profitable, sustainable businesses I have worked with are successful BECAUSE they are built on: 

• A relevant, urgent offer
• Consistent visibility
• A system for thoughtful, intentional relationship-building and follow up
• Exceptional service delivery

That is it.

Simplicity is your competitive advantage. 

Most people overcomplicate because they’re trying to grow fast instead of trying to grow sustainable.

But the businesses that last are built by people who are patient enough to let trust do the heavy lifting.

No marketing gymnastics required. 

Simplicity + consistency = scale.

Why Substack is becoming a core focus for me in 2026...

There's a reason Substack is getting more attention than almost any platform right now: 

Substack has become a home for deep thinking and intellecutal property, over aesthetics and "trending content." 

What surprised me the most is that Substack isn't just a writing platform, it's a monetization engine for true thought leadership, even with a small audience. 

Industry research shows that just ~1K subscribers can yield ~50 paid subscribers. 

Top creators earn $500K-$5M annually. 

Why this works: 

People don't just casually scroll Substack. They opt in, subscribe, and pay to listen, consume and converse. 

That's high intent behavior. 

After just a few months of consistent dedication to the platform, here's what we're loving so far: 

-Easy in-app purchases. 
-You own the relationship. 
-Subscribers go directly to your email inbox, and you can message them and quickly initiate conversations. 
-Clear growth, revenue and subscriber data/feedback is available to you in a simple dashboard format. No guesswork. 

For authors, educators, service-providers and IP-driven brands, this is key. 

Instead of sending people to platforms where you lose customer data, Substack becomes the hub. 

Engagers ➡️ subscribers ➡️  readers ➡️  buyers. 

This is why Substack works so well for leveraging archived content, long form teaching, books and thought leadership, and freedom-based business models. 

If you want to build a paid audience around your ideas, it might be worth checking out the platform. 

Every month for my founding members, I'm releasing a full breakdown of exactly how we are using the platform in real-time to drive brand and revenue growth (so you can model what makes sense for your business)...

Comment SUBSTACK for the link to subscribe!

The businesses growing the fastest in 2025 weren’t adding more complexity — they were removing friction.

What used to feel “too simple” became the most profitable.

Single-session intensives outperformed long programs.
Simple text messages to drive trust builder sales. 
One-page teaching tools that sold better than 80-slide decks.

In Today's episode of The Kelly Roach Show, I break down the six sales trends we tested, validated, and are now scaling into 2026 (including why live selling remains the fastest way to collapse time and trust when you follow a sysem). 

Comment PODCAST for the link!

The #1 limiting factor that prevents entrepreneurs from hitting $10M+ in their business...

Leadership. 

When growth slows down at the $2-$5M mark, businss owners immedaitely look to new marketing strategies, new offers, and new tactics.

But, the real constraint is rarely external. 

At a certain stage, the business stops scaling at the speed of the founder's effort, and start scaling only at the capacity of the TEAM. 

This is where leadership must evolve from constantly doing and directing, to building people who can think, decide, and execute.

The moment the founder commits to improving their leadership, culture begins to shift (even before any role is added or system is changed). 

A self-led team doesn't just increase profits. 

It creates sustainability, flexibility and freedom, allowing leaders to scale without sacrificing their faith, family, or health. 

The real reason so few businesses cross $10M isn't a lack of opportunity; it's a lack of mastery in team building and leadership. 

Which is exactly why I wrote Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team. 

Comment BTY to get a free, digital copy directly to your inbox ⤵️

What happens when a multi-million dollar wealth management CEO books a VIP day...🌴

Today I had the pleasure of working 1:1 with Leah Hadley, AFC®️, CDFA®️, MAFF®️, one of my private clients (who is also part of our Legacy Leaders 7 and 8-figure business mastermind!) 

Leah is the founder of Watch Her Thrive, where she runs a sisterhood for women who want to become more financially-empowered. 

She has helped hundreds of women build financial security, confidence and freedom. 

In ONE focused day, we mapped out: 

🔥 New and optimized revenue streams 
🔥 Team performance metrics that drive profits
🔥 A clear plan to more than double her wealth management company this year
🔥 A long term strategy to 10X her sisterhood

Everything we mapped out is SIMPLE, strategic, profitable, and can be implemented right away using the assets, resources and team she already has. 

This is how we help leaders make multi-million dollar leaps with lean teams and innovative strategies that WORK. 

No rebuilding from scratch.

Instead, we focus on smart, profitable moves that compound quickly over time.

If you are looking for strategic guidance and mentorship to help you identify your most profitable pursuits and spring into action quickly, here’s how we can work together:

🚀 Inside Legacy Leaders, I work with 7 and 8-figure business leaders in a true mastermind-style setting (virtual and in-person — you choose!) to grow and scale by leveraging simple, proven strategies to optimize sales systems, run profitable and productive lean teams, and build a legacy brand.

Comment LEGACY to learn more!

💡 Not yet at the 7 or 8-figure mark or craving more hands-on support? Comment VIP to learn about scheduling a VIP day with me ⤵️

One single, 60-minute session has the power to outperform a traditional launch model....

IF you follow the right system.
 
As someone who has been teaching profitable launch strategies for YEARS, I will tell you that the market is evolving quickly, buying behavior is evolving and our job is to help you keep up.

The good news for you is that we have tested and modeled this for the last year and on January 22nd, we are delivering the A-Z playbook on how to run SINGLE sessions that sell. 

This 3 hour intensive will cover: 

-How to define a topic, market position and differentiator that will gain traction and get the RIGHT people in the room.

-How to design a session that sells naturally and with integrity (aka how to "run the show" while live so people stay on and buy). 

-How to select or design an offer that meets the "3 yes’s rule" to actually get people to buy LIVE.

-What happens before, during and after to determine whether your live flops or sells on the spot like crazy.

-Exactly how to get people to show up (our secret sauce while live + flow that’s proven to convert) plus post-production steps to get ROI fast.

-Tech set up and tools that make or break maximizing attendees and conversions before and after the live (you'll also get real samples of our high converting text messages)

-How to net up to 50% more sales AFTER your session with simple repurposing strategies that work. 

-Where, what and how to use your live to get more traction fast.

If you haven't saved your seat yet, comment SELL MORE and I'll send you more info!

There is a low point during the final stages of a recession called a TROUGH.

This is where there is both peak fear, and peak opportunity.

It is out of the trough that category leaders are made. 

Out of the trough, new category leaders RISE.

2026 is what I am officially calling the CATEGORY CLAIM CYCLE.

Yes, we are still in a trust recession.

However: 

We are moving through that cycle as we have been here for years.

Some are just waking up. 

Others have been refining, adapting and innovating. 

Preparing for YEARS. 

This determines what cycle your business is in, because you lead your business and it does what you tell it to do.

If you have adapted and have been innovating for awhile now, you are positioned to RISE.

Some things you can do in this cycle:

1. Reposition products and services for certainty. This means fast win frameworks, outcome-based solutions and speed to results.

2. Compound visibility, elevate authority. Build your personal brand, own your platform (show, list growth, community build). 

Consistent voices will win. True thought leadership will reign again.

3. Create leverage and build capacity. Get ready for the next big leap. Systematize delivery, up skill team, business models that work in this market AND can support 10x growth.

The trough period tends to be short. 

It’s time to decide how you will lead this year to position for the future.

Who is ready to step into the CATEGORY CLAIM CYCLE?

Homeschooling gives you back somewhere between 10,000 and 17,000 hours with your children. 

Time with our children is irreplaceable.

There is no greater gift we can give them than our presence.

The school system was created so that the system could produce more workers, not for your child’s development, growth or highest potential.

Am I connected to any other homeschool parents here on LinkedIn? What has your experience been?

A space where you don’t have to feel guilty for choosing presence at home, and ambitious business goals.

A space where growth matters, but never at the expense of your relationships, your health, or your faith.

A space where your peers want to see you WIN — and can cofacilitate growth through strategic collaborations, partnerships and referrals.

A space to meet brilliant women leaders you otherwise might have never crossed paths with, of all different industries, areas of expertise, but with shared vision, mission and values.

A space where we build empires and have a lot of FUN doing it.

If you are seeking a female-led community to support you in expanding your network and growing your business in 2026 — Called to Lead Is the space.

💎 Comment EVENT for details and ticket packages!

Molly Stovold

Founder

Turning overwhelmed, underpaid coaches and online service providers into fully booked entrepreneurs who serve 💵 The 6-Figure Club starts January 2024

I see you.

On your phone in bed responding to “one more message”.

Hiring VAs trying to offload but realising it’s actually more work training them than it was doing everything yourself.

Taking on yet another one-to-one client because you still haven’t had the time to scale your other offers.

Wondering when you’re going to feel that freedom the other entrepreneurs promised you.

Those other entrepreneurs?

They have trained teams.
Not VAs.
Specialists.

People who know how to grow an audience, build trust, and bring in leads,

(without being micromanaged by you).

That’s the difference.

The other entrepreneurs stopped doing everything themselves.

Now their content actually gets seen.

Their pipeline stays full.

Their calendar books itself.

But… can you keep a secret?

They aren’t the ones doing it.

We are.

We handle the engagement.

The growth.

The leads.

You stay the expert.

We run the engine.

You go live that freedom life.

Spend the money.

We’ve got your LinkedIn growth and client flow covered.

💌 DM me FREEDOM to get started
📩 Partnerships: support@mollystovold.com

I help coaches, consultants, and service providers monetise their LinkedIn.

By working 1-1 with me online entrepreneurs: 

➡️ Optimise their LinkedIn profile (gone are the days of third-person bios)

➡️ Devise a personalised content strategy, situating them as a leader within their field 

➡️ Create a LinkedIn Lead Gen System focused on permission-based marketing (no spammy Inmails)

➡️ Build a network of supportive, engaged professionals

➡️ Develop a clear social-selling strategy

And SO much more. 

Sounds too good to be true, I know. So, here are some of the average results from my clients:

📈 3X organic leads in 90 days 

📈 1000% more profile views in the first 2 weeks

📈 4x calls booked per week 

If you're an online entrepreneur who struggles to find a lead gen strategy that works. Send me a message.

I spent years building a ‘dream career’ that barely covered my rent.

And $60k on a degree just to qualify for it.

But walking away from the safety net was still the hardest decision I’ve ever made.

Not because I didn’t know what I wanted.

But because I’d been taught that the safest thing I could do was stay.

1. Get the degree

2. Work for exposure

3. Get the job

4. Hustle to prove myself

5. Retire at 60 and then 'relax'

I bought it.

All of it.

Until the return on investment was anxiety, burnout and another Sunday ruined by the dread of Monday. 

I’ve watched so many women go through the same thing.

Six-figure careers, 
more accomplishments that you can count, 
and lives that look great on paper but feel quietly suffocating.

If you are like me. 

You won’t leave corporate because you’re flaky.

You’ll leave because the cost of staying is too high.

You’ll realise that it was never about safety. 

But about power.

And whether you’re willing to take it back.

Today is the final day to join The Five Figure Club with the Black Friday offer of 73% off. 

You’ll learn everything you need to make your first £10k online. 

All for £297.

Closes at midnight.

https://lnkd.in/ge_bFj8w

You deserve to live by the beach, make hella money, help a tonne of people, and be free. I help with that 🥇 Ranked #1 Female Creator on LinkedIn for Online Business | Top 1% Voice

If you’re not a tiny bit mortified

(you’re probably not doing it right).

The first time I posted a video, I deleted it four times because I was so nervous.

Telling my family I was not going to take that promotion and was starting an online business instead felt like walking into school n@ked.

Even though every single offer I release flies off the shelves I still feel like I want to vomit on launch day.

Why on earth do I keep doing it then?

Putting myself through the utter turmoil that is building a successful personal brand.

Because every move that has paid off started with a healthy dose of 

“oh my gosh, what am I doing?”

Whether you like it or not, the stuff that scares you is usually the stuff that grows you.

So I urge you to sit with the cringe.

Then do it scared.

Nothing iconic ever started with “I felt totally chill about it.”

Word on the street is you now have to be celebrity famous to be LinkedIn famous.

Because the Top Voice badges seem to be disappearing from creators,

and showing up on people the internet already knows.

Which makes me wonder:

Do you have to create top-voice-level-content to get the badge now?

Or do you just have to be famous elsewhere first?

It feels like LinkedIn is trying to make the badge more “exclusive” again.

And I get it.

If everyone has it, it means nothing.

But if you built your brand here, taught consistently here, and actually fed the platform with real expertise for years…

Watching that badge disappear with zero clarity is brutal.

I’ve seen genuinely credible people lose it.

(even the founder of Pretty Little Marketer, Sophie Miller  💔)

If LinkedIn wants celebrities, fine.

But I’m here for the people who make me smarter on a Tuesday.

No alternative text description for this image

Shout out to all the parents back at work.

Missing your baby.

Loving your work.

Feeling guilty no matter where you are.

I see you in a meeting thinking about what your little one is up to in that very moment.

Or doing bedtime trying to be present but thinking about deadlines.

That constant split is such an emotional rollercoaster.

So take this little love note from me:

You’re doing enough.

We’ve got this. 

Even on the messy days.

📍Tag a parent who inspires you.

This time last year I was covered in acne, 10kg heavier, and struggling.

I was also launching… again.

I was the self-declared queen of the anti-hustle club.

Yet there I was, hustling.

Even though I was 7 months pregnant.

And didn’t need to launch from a financial point of view.

Instagram had persuaded me I was not doing enough.

All the women shouting about working 4 hours a week and making six-figures got to me.

So I told myself, I could work 4 hours a week.

Easy peasy.

Thing is, it is never only 4 hours.

And before I knew it I was duck-walking my way round my office as I DM’d yet another hot lead because, as I told my husband,

“it’s just one more message”.

(it wasn’t).

That’s the thing about January,

everyone tells you it needs to be your best month, 

that it determines your entire year, 

that you must succeed.

Full disclosure, I also tell my clients that.

Because it’s true.

People buy this time of year.

So, if you’re a coach, you best get to work.

Or…

Maybe you are done hustling yourself to the bone.

What if this year you stop wearing all the hats in your business just to keep up with that girl on Instagram.

And you instead show up as a CEO and hire experts to take the load off.

You give your nervous system a break so you don’t end up like me last year…

(covered in acne and incredibly stressed).

If this year is the year you invest in support.

I can help with that: 

https://lnkd.in/guKUpve7

I didn't make a single penny from LinkedIn in my first year.

Okay, I lied.

I made £6k in the first two weeks (even though I only had 150 connections).

If I was to start all over again, I would follow the same strategy.

Which was to start posting before anything else.

Not building a website,

perfecting my offer

or creating a fancy funnel.

Just posting.

Because what most people get wrong is:

→ They spend months planning instead of testing what actually sells

→ They obsess over their profile before they have an audience

→ They wait until everything is "ready"

Meanwhile, I was posting daily about my my experience in a new space that scared the hell out of me.

I also talked about Marketing because that is what I knew. 

People saw I could help them.

They reached out.

I sold them something simple.

Just the stuff I already knew. 

Your audience will tell you what they want to buy, just like mine did.

And they decide that based on your content. 

But none of the above happens if you're still "getting ready" and building in silent.

Let your audience build your business with you.

Trust me and my two multi-6-figure-online-businesses... 

It works.

I thought I had good boundaries.

Until a client called my WhatsApp during bedtime for my baby...

And I picked up.

Stopped singing a lullaby and got straight on my computer.

My client needed me.

They were upset.

I had to help her.

Right?

Wrong.

My baby needs me.

My husband needs me.

After 6pm, they are all that matter.

Any client that does not respect that should not be a client.

But this isn't on them. 

It's on me.

I am responsible for maintaining my boundaries, nobody else.

This is how I'm tightening them so this never happens again:

✓ Hiring more Leaders so clients don't need me in the first place

✓ Keeping everything in my dedicated workspace (Slack)

✓ No more giving out my personal number

✓ Muting repeat offenders

Your boundaries will only work if you enforce them.

Stop making yourself available 24/7.

You shouldn't feel guilty for protecting your time.

And your clients should not dictate your life.

You built this business for freedom.

Set the rules. 

Stick to them. 

Fire anyone who can't respect them.

I got scammed of €6500 two weeks ago.

(It’s taken me this long to get over it enough to tell you about it)

Now I can finally laugh at myself...almost.

I was a total fool and you have full permission to tell me so. 

It happened while I have been planning our move to Portugal.

As I stayed awake late into the night searching for the perfect home for my little family. 

And I found one. 

Or so I thought.

It was almost too good to be true. 

Exactly what I had been manifesting. 

The “landlord” was lovely, he had a family too. 

He had a wife and would tell me stories about how he would take us for dinner when we arrive.

So my Dad booked flights to go meet him and view the property.

And I transferred a sickening amount of money to “lock it in”. 

He sent a contract. 

A copy of his passport. 

Proof he owned the property. 

Except, it wasn’t proof was it.

It was all fake. 

How, you may be asking, did he fool me? 

A woman who has lived in Bali (aka the Wild West when it comes to renting property) for the last 5 years?

Urgency. 

And scarcity. 

Every time he needed a payment it was layered with urgency. 

Every time we spoke he had “just got off the phone” with someone else who was interested.

Sure, he was a great con-man. 

But you know what else he was? 

A salesman. 


P.S: this experience was definitely not in the cards 🫠

Apparently podcasts are a sales funnel now

(so if you get invited to one don't say yes before reading this)

The worst type of sales strategies are the ones that are borderline manipulation.

This is one of those.

How it works is:

1. You get invited to go onto a podcast via DM

2. The company running the podcast is an authority so that persuades you to do it

Eg: "Podcast by the company that Tony Robbins uses for his sales"

3. They schedule 30 minutes of your time

4. They ask you to complete a detailed plan of what your problems and goals are beforehand

5. You get upsold into a solution that just happens to be exactly what you need after the podcast recording

I almost fell for it.

But then I realised that this whole approach didn't feel right to me.

I gave away 30 minutes of my time for a podcast.

Did my makeup.

Had a nanny with the baby.

Only to realize that the podcast was never about sharing my expertise.

It was about getting me to buy.

The "pre-interview questions" were actually a sales discovery call in disguise.

And the host was trained to pitch me at the end.

Thing is…

I'm not against selling (I actually love it).

I'm against pretending you're not.

If you’re trying to go viral on LinkedIn you’re doing it wrong.

To go viral you need to please the masses

To make money you need to please your target audience.

I’ve had posts do hundreds of thousands of views.

Nice for the ego, not what pays the bills.

What does?

Systems.

One of my clients had fewer than 1,000 followers.

She used the exact inbound flow I use for my agency and

within a week she had her first sale and 15 warm conversations in her DMs.

Post to make money first, 

then (once you’re rolling in dough)

worry about going viral.

LinkedIn removed hashtag feeds in 2024 

Most people didn’t notice.

But their reach did.

A few years ago, hashtags were the growth hack.

Follow hashtags.

Post with hashtags. 

Get discovered because of hashtags.

So everyone did it.

And LinkedIn did what LinkedIn always does when a feature gets gamed.

They turned it off.

In 2024, the hashtag feed disappeared.

In 2025, it stopped being a discovery mechanism altogether.

Yet I still see people ending posts with a tonne of hashtags like it’s 2019.

If hashtags still drove reach, you’d see posts ranking because of them.

They don’t.

What you see instead is posts that use storytelling and clear positioning on your feed.

The one strategy that will never get old is knowing how to write in your authentic voice

while also using words and phrases that your potential clients are searching for. 

That means that instead of using hashtags:

1. Use searchable phrases in the first two lines.

2. Repeat the core phrase naturally in the body.

3. One topic per post, ideally a clear problem people already search for.

The good news is you don’t need to rely on a hashtag strategy to get seen nowadays.

Your words do that now.

Mean girl marketing is having a moment on LinkedIn.

(except here it’s mostly men.)

And it’s being called “just being honest”.

Except it’s not.

Mocking someone’s photos is bullying. 

Quote posting someone’s content to “teach a lesson” is clout farming.

If you’ve been targeted, 

please don’t give up and vow to never post again.

Instead, take peace in the knowledge that these creators are not the authority.

Their message is not going to be heard by your people.

It is all a performance for cheap attention.

I doubt that anyone who posts this kinda thing is following me but... 

Just incase you are, you know that people don’t get better because you embarrassed them, right?

They grow because someone showed them the way.

So if you want to be a trusted voice with actual expertise all you need to do is two things:

1. Teach people how to do better

2. Be kind

It is really not that hard.

I was today years old when I realised,

everything I thought I knew about LinkedIn is wrong.

Enter: Brew 360.

The algorithm update that's literally-changed-everything.

You've heard me go on about the trust graph before.

I go on about semantic indexing.

How hashtags are basically de@d.

And how anything AI or automation will get you blocked.

Well, LinkedIn decided to give all of the above a fancy name: Brew 360.

And it saddens me that they used the word "brew", 

something I associate with yummy drinks like kombucha or beer

to name the end of the internet as we know it.

It's the biggest algorithm update I've ever seen.

Like, ever.

All those pretty post formatting tricks like the brackets below the hook.

Gone.

The cute little pin emojis below your posts with your own comment.

Also gone. 

And the arrows, we mustn't forget the arrows → ↓ ←

(well, technically you can still do them but you'll pay the price).

LinkedIn now want things messy.

They want real life debates in the comments section.

And if you're using anything remotely naughty to game the system. 
They. Will. Know. 

Even if you aren't but you are super active, 

that'll get you blocked too (just ask our boy Jasmin Alić​ ❤️‍🩹)

This matters because if you're running an online business and relying on LinkedIn to bring in clients 

which, let's be honest, you should be,
 
you gotta play it safe my friends. 

The internet is changing.

You don’t have a content problem.

You have a conversion problem.

You’re posting. 

& getting views, maybe even likes and comments. 

But you’re still not getting hot leads DMing you, let alone making sales.

Most people don’t have a strategy for turning posts into clients.

They’re guessing.

They’re hoping.

And then wondering why nobody reaches out to them.

Content only converts when it follows a framework.

Which is exactly why I created my SELL Content Framework ↓

S = Story
↱ Lived experience that makes people see themselves in you.

E = Example
↱ Proof it works. Client win, personal result, or “this worked” moment.

L = Lesson
↱ The shift. What you want them to take away.

L = Link
↱ The next step. Tell them exactly where to go.

Miss one and the post will disappear into the abyss of "meh" content.

Too much story means your post lacks authority so it won’t convert.

Too much proof and no actual story means it won’t get any reach. 

Too much teaching and no action means it won’t get any engagement.

No link and leads get lost. 

My clients sell out their offers using this content system. 

And I’ve closed premium packages in a single call because a single post did the heavy lifting.

Likes are cute. 

Leads are better.

Stop listening to people who haven’t done what you are trying to do.

Who haven’t been where you are trying to go.

Or experienced what you are trying to feel.

Including (but not limited to):

1. Your family

2. Your husband

3. Your best friend

4. That random person from high school.

Letting your life be dictated by the whims of people who have literally no idea what they are talking about 

will quietly sabotage your business faster than any algorithm update ever could.

Because whether we like it or not…

You know what well meaning advice from unqualified people is?

It’s just bad advice packaged differently.

If your last launch flopped 

(this is how you save the next one)

Rather than signing up for a mastermind that costs an arm and a leg 

Or learning an entirely new social media platform, 

marketing technique, 

or sales strategy…

Only to then trial and error your learnings through the next launch.

You actually stop wearing all the hats

and trying to be all the roles in your business.

What if this year is the year you start acting like a CEO.

You invest in support.

Not coaching.

Experts.

People to do the jobs you hate for you.

And most importantly: better than you. 

Without needing training.

Of micro-managing.

Wouldn’t that be a more strategic plan?

I may be bias, as I sit here getting a foot massage 

while my team respond to the 849 connection requests I have, 

get calls booked, 

grow my LinkedIn, 

and be me… just better.

But I’d say getting our support is the best decision you’ll make this year.

You know where to find us 📞

At 27 I was unemployed and living with my Dad.

My Sri Lanka business had to close because of covid.
 And I was sent back to England with my tail between my legs.

Desperate for money I taught yoga to the old ladies on the block.
 Tried my hand at online yoga videos (you will not find them.. I burned them 😅)

And walked the neighbours’ dogs.

All so I could buy the fancy apple cider vinegar from Waitrose and contribute to rent.

That was about as far as the money would stretch.
 In the space of 3 months I went from owning a retreat centre in Sri Lanka, 

surfing every day, 

and frolicking my heart out.
 To living with Pa (his new wife who I barely knew) and their 6-month-old baby.


I had a First Class degree from a top UK uni.

And more online course certificates than I could count on my fingers and toes.

Yet there I was, hustling for apple cider vinegar.

Eventually I landed an online marketing job and an actual pay check.

So I moved out of my dad’s and into a campervan.

At the time I loved the van.

My life was an adventure.

And although I could now afford my fancy vinegar, I was still broke.

It took 2 years for me to take the leap and start my online business.

By the end of Q1 of that first year I’d already made my corporate salary back.

By the end of Q2 I’d hit 6-figures.

That’s what a comeback looks like.

If you are sitting in your own “apple cider vinegar era” right now, 

wondering if it is ever going to turn around, this is your sign. 

2026 is your year, you got this ♡


P.S: picture of me and my name shift desk recording my first ever online course.

When they engage on every single one of your posts

(then ghost you the second you become a client).

Not a nice feeling.

Good news is this is most likely nothing to do with you.

Your coach has a marketing and sales team behind them.

That team actively moved you along their funnel.

When you bought? 

Their job was done.

Your spot on the engagement list got swapped for someone else who looks like they'll pay.

But these systems forget one thing:

Lifetime Value.

LTV.

The most important metric (in my humble opinion).

How do you keep that up?

By nurturing the relationships you have with your clients.

I know... that's a lot of lists to manage.

Which is why I just discovered magicpost.in and their new engagement feature.

This is how I use it to optimize for LTV:

1. Open MagicPost.in and go to the engagement tab
↱ You'll find this under Monitor

2. Click on new list and set the objectives to the max
↱ I recommend setting this to maximum

3. Add a list of your clients and potential leads

↱ to make sure nobody gets missed

That way you're prioritizing LTV while making sure new sales come rolling in.

P.S: I partnered with magicpost.in because they are the best at what they do, use my code MOLLY20 for 20% off.

Brand partnership • You deserve to live by the beach, make hella money, help a tonne of people, and be free. I help with that 🥇 Ranked #1 Female Creator on LinkedIn for Online Business | Top 1% Voice

I have made $10k in a week in 4 different ways.

(these are what I would do again and why) ↓

1. Onboarding 1:1 coaching clients

Easy to sell.

Hard to deliver.

I would do this again, but only for the right client and capped at two per month.

This work requires presence, energy, and emotional bandwidth.

2. Selling a group training
High cash injection but also high output.

I found that quarterly launches of cohorts and constant fulfilment are the fastest way to burnout.

I could have kept up with this in my twenties.

But right now, I prefer slow evenings with my family and mornings that start in the spa, not Slack.

3. Selling a self study course
So much work upfront. 

Filming, structuring, refining.

No fulfilment once it is delivered.

This might surprise you, but I would actually not do this again.

I enjoy the fulfilment.

I like watching people succeed, not just seeing purchases come through.

Plus a launch always requires the same energy whether it’s low-ticket self-study offers off high ticket group cohorts.

4. Onboarding clients for my done-for-you LinkedIn agency

This has been the most challenging.

It is also the most fulfilling.

Working alongside my team.

Being part of viral posts.

Watching clients make their first ever sale online.

Selling out group trainings they thought would never fill up.

Hard, yes.

Worth it? Completely.

Making $10k in a week is not the goal.

Making $10k in a way you would still choose six months from now is.

3 tools my agency swears by

(and how we use them):

1. Magicpost.in

This is our content creation backbone.

We use it to draft, schedule, and optimise posts.

& we use the engagement feature to make sure we stay on-top of supporting our clients content.

It saves us hours every week and keeps the content pipeline flowing without manual chaos.

2. Slack
Our entire team lives in Slack.

Every client has a dedicated channel.

I used to run everything through WhatsApp but as soon as we got past 10 clients this got way too messy.

3. LinkedIn

Obviously.

We are a LinkedIn done-for-you service so this one is a no-brainer.

What tool would you be lost without and why?

P.S: I partnered with magicpost.in because they are the best at what they do, use my code MOLLY20 for 20% off.

taplio

The Battle

Kelly Roach

Molly Stovold

Followers

Posts

Engagements

Likes

Performance ScoreKelly Roach's LinkedIn Performance

Performance ScoreMolly Stovold's LinkedIn Performance

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taplio

The Battle

Kelly Roach

Molly Stovold

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kelly Roach's LinkedIn Performance

Performance ScoreMolly Stovold's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKelly Roach's LinkedIn Performance