White Bear Studio

Founder and Creative Director

Bold Bean Co | B Corp™

Fractional brand strategy and creative advisor at one of the UK's most exciting food brands. 
On a mission to make people BEAN OBSESSED!

Fractional Brand & Creative Strategist

People Like Me

Founder

The Big Idea - Ireland

Director

Carter Wong Design

Carter Wong Design is an independent, London based graphic design agency. It combines intelligent solutions with outstanding creativity.

Senior Creative

WMH&I

Middle Weight Creative

Imagination

Imagination is a world-leading communication agency, a global concern with full service offices on four continents. 

During my time at Imagination I worked across a number of disciplines from branding and identity to design for print and experiential.

Landor

Landor is a global company which provides a full range of integrated brand consulting, creative, and design services to help clients create, build, and revitalize their brands.

Zinc Design Consultants

Tackling briefs such as branding and identity, campaigns, promotions, web design, corporate publications and advertising. 

In 2010 I attained an Institute of Designers in Ireland Award for branding and identity working as part of a team on the Rua Red South Dublin County Council Art Centre project.

Junior Creative

Graphics IT

Work experience while under going my visual communications degree. I was mentored by creative director Paul Keane, designing stationary, printed ephemera, company identities and websites.

Junior Designer

Founder & CD at White Bear 🐻‍❄️ | Top 22 Female Founder 2022 ⚡️| Small Agency of the year 2022 🥇| CP Top 5 Agencies in UK ✏️ | Speaker and Host 🎤 | 16x Award winner 2022 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆

I'm Kelly, the founder and creative director of White Bear, an agency built on brilliant strategy and big idea creativity. All in the pursuit of creating brands that are impossible to ignore.

Learn more at http://www.whitebearstudio.com
Subscribe to our newsletter at: https://mailchi.mp/whitebearstudio/newsletter
Or contact me directly at kelly@whitebearstudio.com

Kelly Mackenzie 🐻‍❄️

Beautiful work that sells more than it costs. That’s the idea.

I run Dark Union, a lean creative studio built for FMCG and challenger brands that want social video to move product, not just rack up views. 

We ignore the old theatre: month-long shoots, ten-deck strategies, seven rounds of sign-off. The internet moves faster than that. Your customers do, too.

Our approach is simple: use more of what you already have, and make it perform.

We mine your forgotten assets; product shots, founder clips, UGC, pack renders, and turn them into high-impact social video.
We design for the feed first: platform-native formats, strong storytelling, clean motion, clear offers.
We test variants weekly, learn quickly, and scale what works. Craft × conversion, without the fluff.

What that means for you:
Faster to market: days, not months. Campaigns don’t miss the moment.
Lower cost per concept: more ideas for the same budget, so you find winners sooner.
Higher learning velocity: each edit teaches us something; each sprint compounds.
Premium look, performance rigour: your brand stays beautiful while the metrics turn green.

How we work (no drama, just outcomes):
Discover: asset audit, message angles, creative hypotheses.
Make: rapid sprints—concept, edit, motion—multiple variations aligned to your goals.
Scale: structured testing, creative rotation, and optimisation to keep winners winning.

If you’re a brand with ambition bigger than your headcount, or a marketer concerned with slowing performance, we’ll help you ship better creative, more often, with evidence behind every decision. 

Focus areas: Performance Social video ads, asset repurposing, creative strategy, concepting & scripting, editing & motion design, Creative Director-led production, variant testing, ongoing optimisation.

Keywords (this bit's for the robots): FMCG, challenger brands, social video advertising, performance creative, creative direction, content repurposing, A/B testing, conversion optimisation.

If this sounds like the way you want to work, say hello. Let’s make performance content that sells.

taplio

The Battle

Kelly Mackenzie 🐻‍❄️

Shane o'Doherty

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