White Bear Studio

Founder and Creative Director

Bold Bean Co | B Corp™

Fractional brand strategy and creative advisor at one of the UK's most exciting food brands. 
On a mission to make people BEAN OBSESSED!

Fractional Brand & Creative Strategist

People Like Me

Founder

The Big Idea - Ireland

Director

Carter Wong Design

Carter Wong Design is an independent, London based graphic design agency. It combines intelligent solutions with outstanding creativity.

Senior Creative

WMH&I

Middle Weight Creative

Imagination

Imagination is a world-leading communication agency, a global concern with full service offices on four continents. 

During my time at Imagination I worked across a number of disciplines from branding and identity to design for print and experiential.

Landor

Landor is a global company which provides a full range of integrated brand consulting, creative, and design services to help clients create, build, and revitalize their brands.

Zinc Design Consultants

Tackling briefs such as branding and identity, campaigns, promotions, web design, corporate publications and advertising. 

In 2010 I attained an Institute of Designers in Ireland Award for branding and identity working as part of a team on the Rua Red South Dublin County Council Art Centre project.

Junior Creative

Graphics IT

Work experience while under going my visual communications degree. I was mentored by creative director Paul Keane, designing stationary, printed ephemera, company identities and websites.

Junior Designer

Founder & CD at White Bear 🐻‍❄️ | Top 22 Female Founder 2022 ⚡️| Small Agency of the year 2022 🥇| CP Top 5 Agencies in UK ✏️ | Speaker and Host 🎤 | 16x Award winner 2022 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆

I'm Kelly, the founder and creative director of White Bear, an agency built on brilliant strategy and big idea creativity. All in the pursuit of creating brands that are impossible to ignore.

Learn more at http://www.whitebearstudio.com
Subscribe to our newsletter at: https://mailchi.mp/whitebearstudio/newsletter
Or contact me directly at kelly@whitebearstudio.com

Kelly Mackenzie 🐻‍❄️

Y TREE

• Led a cross-channel paid social campaign that yielded 30+ meeting requests from high-net- worth prospects, aligning with Y Tree’s minimum investment threshold.

• Crafted a Marcoms document to streamline cross-channel campaign planning and alignment, ensuring a cohesive brand voice and strategy.

• Engineered an email lead nurturing journey, guiding qualified leads through the sales funnel. This comprehensive plan encompassed customer touch-points, segmentation, goal establishment, content strategy, automation, and KPIs.

• Developed a social campaign and budget document to track campaign costs, CPL, CTR, ad placement, and ROAS, facilitating the identification of areas for improving conversion rates.

• Introduced a social growth document for real-time monthly channel progress monitoring, enhancing adaptability and growth strategies.

• Initiated an SEO strategy including keyword research, on-page content optimisation, and the identification of digital PR opportunities for impactful link-building.

• Successfully identified and rectified a critical traffic allocation issue within Google Analytics, enhancing data accuracy and decision-making processes.

Digital Marketing Lead

Pragnell

• Managed marketing initiatives for the group, ensuring a unified message was consistently presented across all brand channels.

• Collaborated closely with key stakeholders to develop and execute the company’s marketing strategy in alignment with organisational objectives.

• Coordinated with stakeholders to define project requirements, managed briefs effectively, and delivered complete assets within designated timeframes.

• Effectively managed the marketing budget, ensuring projects were accomplished within the allocated costs.

• Project-managed the end-to-end process of yearly catalogue development, production, and distribution, ensuring seamless coordination and timely delivery.

• Fostered and managed valuable brand partnerships, developing precise and detailed project briefs for effective collaboration.

• Maximised national print spend with key luxury titles, securing added value through PR and product placements in both digital and print media.

• Maintained seamless coordination with internal communications to keep all relevant company parties well-informed about ongoing marketing initiatives.

• Proactively remained informed about industry trends and knowledge within the luxury sector, ensuring marketing activities were consistently aligned with the latest developments within the sector.

• Took ownership of, implemented, and managed highly successful national brand-building campaigns, making a substantial contribution to enhancing brand visibility and recognition.

• Conducted in-depth research and successfully executed cooperative ATL campaigns in collaboration with luxury Swiss watch brands, enhancing the company’s market share.

• Planned and oversaw events, fostering the growth and development of customer relationships.

• Directed the implementation of PR campaigns, aligning them with the company’s overarching objectives and achieving substantial media coverage and positive brand recognition.

Group Marketing Manager

Group Marketing Coordinator

Styles Creative Ltd

Marketing, brand and business development.

- Development and implementation of digital marketing including social media, online advertising, affiliate marketing and targeted PPC campaigns
- Project management
- Brand management
- Marketing strategy and planning
- Budget and pricing management
- Identifying new revenue sources and innovating with existing channels
- Liaising, sourcing new supplier and business opportunities
- Competitor analysis
- Market research
- Build relationships with key industry organisations

Sales and Marketing Manager

Arrow Publishing Ltd

Responsible for advertising management, creative design, layout, advertising sales, marketing, publication and page design, artworking, print production, interactive PDF creation, proofreading, advertising creation and liaison, as well as email newsletter design.

Specialties: Creative design and layout; publication and page design; artworking; print production; interactive PDF creation; indesign; illustrator; and photoshop.

Graphic Designer

Digital Marketing Lead | Y TREE

I am a commercially driven marketer with over 15 years of experience, with a proven track record of delivering results through the development and management of omnichannel marketing strategies tailored to engage HNW and UHNW audiences. 

I'm now looking to apply my experience and skill set to a new challenge with a company in the luxury retail or service sector.

——————————————————————————————————————————————————————————————
🚨 Talent managers, recruiters and headhunters, I welcome the opportunity to explore potential roles that align with my experience and skillset. Please don't hesitate to reach out – I'm eager to connect and discuss opportunities!
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With an extensive network within the luxury sector, I have cultivated invaluable relationships that enhance my ability to deliver influential campaigns and partnerships.  My expertise extends to planning and overseeing the execution of effective marketing projects across digital and traditional channels. This includes collaborating with and managing agency relationships and internal teams to ensure alignment with strategic objectives and efficient campaign execution, while leveraging data-driven insights to optimise future initiatives. 

Additionally, I’m experienced in managing business-as-usual marketing activities, ensuring consistency in brand messaging and execution across all channels. Successfully managing marketing elements of sponsorships and partnerships, I collaborate with external partners to maximise brand engagement and exposure. 

Specialties: 
Luxury Marketing; Marketing strategy; Brand management; Project management; Event management; Business development; Consumer marketing strategy and execution; PR and sponsorship; Brand partnerships; Negotiation; Digital and traditional activity; Budget management; Stakeholder management; Planning and communication; Social processes; Productive collaboration; Managing multiple work streams; Teamwork; Problem-solving; Digital strategy (includes SEO, Paid social strategy, Paid search strategy); Luxury brand marketing; Brand development; Campaign optimisation; Partnership development; Budget control; Research and analysis; Content development; Analytical thinking; Creative problem-solving.

Software skills:
Adobe Indesign | Adobe Illustrator | Adobe Photoshop | Google analytic’s | Google adword’s | Canva | Excel | Powerpoint | Meta | LinkedIn

Robert Worthy

Were these the most extravagant luxury events of 2025?


Luxury brands continue to push boundaries in 2025, not through product alone but through moments that combine culture, experience and community. From alpine polo to super‑yacht gatherings and heritage car shows, these events are spaces where affluent consumers, media and social audiences converge.

Snow Polo World Cup St. Moritz, Jan 2025 
On the frozen lake of St Moritz, snow‑polo blends sport with alpine resort culture. Horses, ice and first‑class hospitality create a visually spectacular setting. Brands present here align themselves with rare terrain, elite experiences and an audience that values refinement and exclusivity. Guests are drawn in by the drama and scenery, pausing to photograph, share and participate. The community aspect is strong: it’s as much about meeting peers, sharing the moment and enjoying a distinctive lifestyle as it is about the game itself. For participating brands, this is a platform to reinforce credibility, cultural alignment and lifestyle positioning, association with the tournament signals prestige, adventure and a connection to a heritage sport that resonates with HNW and UHNW audiences.

Monaco Yacht Show, Sept 2025 
The Monaco harbour transforms into a spectacle of super‑yachts, design premieres and curated lifestyle experiences. Visitors are drawn to the scale, luxury detailing and elegance of the yachts, pausing to photograph, share and engage. The community comprises owners, collectors and enthusiasts who value achievement and discretion. For brands, presence highlights global influence and craftsmanship. Participation signals credibility in large-scale luxury settings, links the brand to design excellence, and demonstrates relevance to an international network of high-net-worth individuals.

Pebble Beach Concours d’Elegance, Aug 2025 – California
Set on the Monterey Peninsula, Pebble Beach blends automotive heritage, manicured landscapes and curated hospitality. Attendees interact with both cars and fellow enthusiasts, taking photos, sharing experiences and celebrating craftsmanship. For brands, presence underscores timelessness and collector culture. Alignment with a heritage-focused event reinforces credibility among connoisseurs, positions the brand as part of a legacy, and connects with consumers who value provenance, refinement and narrative depth over short-term trends.

These events highlight how luxury brands create cultural alignment, shared experience and community connection. They attract engagement not just through product, but through moments that invite participation, storytelling and social interaction and from a place of shared values, build loyalty.

#Luxury #marketing #branding #events #experientialmarketing

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I’m Rob. If your team is looking for experienced marketing support in luxury brand strategy, let’s connect.

Robert Worthy 

🟡 Luxury & Premium Brand Marketing Manager | Brand Strategist | Marketing Consultant

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Robert Worthy

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The Battle

Kelly Mackenzie 🐻‍❄️

Robert Worthy

Followers

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robert Worthy's LinkedIn Performance

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