Founder & CD at White Bear 🐻‍❄️ | Top 22 Female Founder 2022 ⚡️| Small Agency of the year 2022 🥇| CP Top 5 Agencies in UK ✏️ | Speaker and Host 🎤 | 16x Award winner 2022 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆

Kelly Mackenzie is a two-time founder, creative director, and unapologetic brand obsessive. She leads White Bear, the award-winning creative agency with studios in London, Dublin, and South America, recognised as Agency of the Year 2022 and winner of multiple DBA, Transform, Pent, Mobius, IDI, Creativepool, and Red Dot awards for work with brands like Red Bull, Netflix, Bold Bean, Tom Parker Creamery, and The Kerry Group.

She’s also the founder of People Like Me – a growing community for women in marketing to make real, meaningful connections in person, cutting through the algorithm and digital noise to create friendships, share challenges, and help each other shine.

Named one of Startup Magazine’s Top 22 Women of 2022 and a Creativepool Leader of 2023, Kelly is passionate about design thinking, education, and championing women in leadership. She has lectured at IADT and NUA, served on the board of The Big Idea, and mentored start-ups with Bethnal Green Ventures, Enterprise Nation, and SeedLegals.

Her philosophy? Build unforgettable brands, disrupt industries, and make people feel something – and have the craic while doing it.

Learn more at 
http://www.whitebearstudio.com
http://www.peoplelikeme.io


Subscribe to our newsletter at: https://mailchi.mp/whitebearstudio/newsletter
Or contact me directly at kelly@whitebearstudio.com

Kelly Mackenzie 🐻‍❄️

Digital Marketing Lead | Y TREE

Marketing professional with over 15 years’ experience developing and managing integrated campaigns across luxury, premium retail and fintech. Full marketing functions led across brand, digital, content, CRM, media and partnerships to support both brand building and commercial growth.

Most recently, developed and delivered omnichannel marketing plans targeting HNW and UHNW audiences, collaborated with Swiss watch brands including Rolex and Patek Philippe and oversaw campaign delivery from strategy through to execution. Experience spans traditional and digital channels, leading internal teams, managing agencies and owning budgets.

Currently open to senior marketing, brand or head of function roles, ideally where the quality of execution, brand presentation and strategic alignment matter as much as the results.

🟡 Open to hearing from recruiters, hiring managers and business leaders about opportunities that align with this experience. Please feel free to connect or get in touch. 🟡  

Key skills:  
SEO & SEM | Paid Media Strategy | CRM | Email Marketing | Social Media Marketing | Google Analytics | Conversion Rate Optimisation (CRO) | A/B Testing | UX Insight | Digital PR | Content Strategy | Campaign Management | Channel Strategy | Performance Reporting | Budget Planning & Tracking | Data Analysis | Data-Driven Decision Making | Stakeholder Management | Cross-Functional Collaboration | Team Leadership & Development | Digital Marketing | E-commerce Marketing | Media Strategy & Planning | Brand Strategy | Brand Positioning | Campaign Development | Creative Direction | Creative Briefing & Asset Delivery | Event Marketing & Brand Activations | PR & Communications | Sponsorship & Partnership Management | Affiliate Marketing | Customer Engagement & Insight | Retail Marketing | ATL & Direct Mail Campaigns | Print & Digital Media | Market Trend Analysis | Insight-Led Planning | Marketing Strategy | Luxury Consumer Marketing (HNW/UHNW)

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